Professional Documents
Culture Documents
29 June, 2018
1. General Information
Internews Georgia is launching a four-year Access to Information and Audience Understanding
Project. The project aims to increase citizen access to information about issues of importance
in public affairs, strengthen the sustainability of targeted media outlets, and better link local
media and the communities they serve. This will be achieved through series of activities aimed
at enhancing select media’s understanding of audience needs, better tailoring their content to
audience needs, and solidifying media’s financial sustainability.
By means of all its activities in Georgia, the project will improve the quality of media content
and financial sustainability of partner media outlets through enhanced understanding of
audience needs.
In the first year of the project (May to December, 2018), Internews Georgia will select four
media partners through competitive process, and offer partners consultations and trainings
aimed at building skills in audience research, analytics, and data-driven decision-making. A
series of in-house residencies will involve trained and experienced local audience analytics
and web development experts, who will visit outlets for targeted support. These experts will
help media partners develop ideas for audience outreach, data-driven content production and
monetization. These in-house residences will run from August through November.
In September, Internews Georgia will hold a competition to distribute small grants to support
the development of initiatives designed to address the information needs of specific
communities (with a preference for marginalized groups) and innovative solutions that would
help target media to improve audience outreach, quality of content, and financial
sustainability. Project partners will participate in the competition to receive grants of 4,546
GB Pounds (issued as an equivalent amount in Georgian national currency) for innovative
content production, audience interaction or monetization projects. (If a partner or partners
submit weak proposals, the proposals will be rejected and a new competition will be held
with participation from both partner and non-partner media.)
Internews Georgia
11 Andria Apakidze Street, Tbilisi, Georgia, Tiflis Business Center, 8th Floor
Contact person: Shorena Kochiashvili, project assistant, email: shorena@internews.ge , cell
598 404 401.