Introduction

Confidence Group is one of the largest local conglomerates in Bangladesh. Since

this organization does not belong under FMCG industry, very few people know

about this organization. Starting from 1991 till present, confidence group is

contributing a lot in the economic, social and infrastructural development of

Bangladesh. Confidence Group is a local conglomerate in Bangladesh involved in

the manufacturing of mid‐tech engineering products, it was founded in 1991. It is

successfully expanding its operation in international market after fulfilling domestic

demands. From the year of its conception, the motto of confidence group is to

come up with such products which are elegant and innovative and which can add

some different value. That’s why all the products under Confidence Group are a

mixture of best material, innovative design and the best quality. Since beginning till

today, Confidence Group is proudly and successfully providing the best products to

its customers. Moreover, Confidence Group believes that their investors are

investing in a promise of better experience and better and innovative quality.

Confidence Group is a pioneer in Bangladeshi conglomerate industry and that’s

why it always believes that it can expand its glory beyond the border and can shine

the name of our country. And that’s why Confidence Group uses “Lets Believe” as

their tagline. Because only believing in each and every aspects associated with a

products can make it a BRAND.

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Inception of the Confidence Group

It all started with Confidence Cement Limited (CCL) is the first private sector cement
manufacturing company in Bangladesh established in early 90's by a group of
friends who used to work at Chittagong steel Works Ltd. Engr. Rezaul Karim, now
Chairman of the group and his elder brother Mr. Shamsul Alam, BUPSC (Ex‐
Chairman) first shared with 03 (three) other friends named Mr. Rupam Kishore
Barua (Vice Chairman), Mr. Shah Mohammad Hasan (Director) and Late Mr.
Khurshed Anwar( Ex‐Director), they all accepted and started dreaming to establish
a cement manufacturing plant.

So, they started preliminary works to form a company and on 2nd May, 1991, finally
the company was formed named Confidence Cement Limited. The journey of
Confidence Cement Ltd. was full of struggle, initially they faced financial stress
because of cost over‐run of the project, they could not release their imported
machinery from Chittagong Port due to deficit equity capital and it also impact on
duration on project implementation.

Despite of many obstacle, they were able to go for trial‐production of cement and
it was successful trial production and they rapidly gone for commercial operation.

However, struggling of Confidence Cement took a new form, marketing and selling
of Cement as first private Cement Company was not easy and they had faced many
problem to set their distribution channel and product pricing.

On one occasion, they had to face raw material scarcity due to poor quality clinker
were imported and as a result they had to stop production for a month in 1995. To

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mitigate raw material sourcing problem Engr. Rezaul Karim, Chairman has started
to visit supplier’s factory to ensure the proper quality.

In 2000, Sponsors of Confidence Cement Ltd. was supplying cement to a project

Bangladesh Power Development Board (BPDB) where they observed that BPDB is
receiving Concrete poles. So, the sponsors of Confidence had done due diligence
and market survey of Concrete Poles demand in Bangladesh and the report
suggested that there is huge potentials for Concrete Poles. Hence, the Sponsors
decided to establish Spun Pre‐stressed Concrete (SPC) poles named as Confidence
Power Limited.

Spun Pre‐stressed Concrete Pole involves higher technology and high quality
imported steel wire, which makes the product much more stronger and durable
than normal Concrete pole. Further due to its round shape SPC pole can withstand
stronger thunderstorm.

In 2002, Confidence Group got an opportunity from Asian Paints as they were
searching for local investors to establish Paints factory in Bangladesh. Confidence
took that opportunity to invest as 49% ownership to Asian Paints Bangladesh Ltd.

In 2003, Mr. Imran Karim, son of Engr. Rezaul Karim join as Director Marketing to
Confidence Cement Ltd. and Mr. Shamsul Alam, BUPSC has resigned from the
directorship.

After Joining of Mr. Imran Karim (Present Vice Chairman of the Group), he started
to explore whether Confidence has any opportunity of investment and they found
that Bangladesh has huge scope for steel and aluminum fabricating products like

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Telecommunication Tower, Power Transmission Tower, Steel Poles and Hardware
and fastener products was unexplored and this products are mainly imported from
India and China.

Again in 2004, Confidence Group has established a company name Confidence

Steel Ltd. by a group of experienced engineers and entrepreneurs with a
commitment to being of assistance to the development of power, transportation,
telecommunication and other industrial sectors.

Confidence Steel Ltd. has struggled a lot and also gained much more. It is still now
only steel fabricating company in Bangladesh.

Now, Confidence Steel Limited has become the mother company of this Group as
Confidence Steel Ltd. owns 4.50% shares of Confidence Cement Ltd. and one of the
directors of Confidence Cement Ltd.’s Board.

Confidence Steel Ltd. has many subsidiaries and it has diversified investment like
power Plants, telecommunication, Batteries, Concrete Poles, Pre‐engineering
building, Transformers and substations and river dredging.

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Mission & Vision

Mission:

As a prominent conglomerate in Bangladesh, the current mission of Confidence

Group is to ensure top most customer satisfaction and to do the best for the

betterment of the organization and industry. Its current mission statements are‐

 Let's commit to our customers so that our products and services shall ensure

the best value for their money

 Let's adopt 'Can do' attitude in targeting every Goal

Vision:

As Confidence Group has become a pioneer in engineering product industry and it

is stepping into international market, the organization set up a long term plan to

get into that market position. The vision on which Confidence Group is focusing on

are given below‐

 Let's Believe in our Brand Confidence Group has to be among the top 3

(three) most valued and revered conglomerates in Bangladesh. Each of the

brands under Confidence Group has to be the most respected in its

respective market sphere in Bangladesh

 Let’s Believe in our Business Confidence Group has to be a conglomerate of

BDT 10,000 Core within 2020.

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  Let’s Believe in our Society Confidence Group has to be among the top 3

(three) most socially and environmentally compliant conglomerates in

Bangladesh

 Let’s Believe in our Self Every member of Confidence Group is chosen

because of their uniqueness and competence.

So be proud being a part of Confidence. Confidence has to be a preferred brand of

employment. Goals and Objectives Confidence Group believes in its people who

are associated with the organization, process of its entire operation and products

that they create. By adding all three key components of Confidence Group, it sets

its goal to be the market leader in the entire Asia. Its prime objective is to provide

quality products and services to its customers and to provide the best possible

return to everyone who is internally and externally related to the organization.

Strategic Objectives of Confidence Group

 To ensure high quality product and service

 To provide innovative product within budget and to create a value

 To ensure best possible return to its stakeholder and employees.

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Values:

The values that confidence Group follows and believes in achieving its vision are‐

 Leadership

 Respect

 Cooperation

 Integrity

 Innovation

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 Directors Profile

Engr. Rezaul Karim, Chairman

Engr. Rezaul Karim, is the chairman of Confidence Group. Since graduation
from BUET in 1970, he started his professional career in the private sector and
worked in different Management positions in the field of manufacturing of
Steel products, concrete, electrical product, paints, particular power and
telecom areas. Finally he started his own companies and managing the
companies with responsibility of Chief Executive Officer/Director as
enumerated briefly below:

16 years of
experience as a
Chairman of
Electropac
Industries Ltd.

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Mr. Imran Karim, Vice Chairman
Mr. Imran Karim is a second‐generation businessman heralding from one of
the pioneer business family. He has a Bachelor of Science in Electrical &
Computer Engineering with Honors from University of Rochester, Rochester,
New York, Bechelor of Arts in Economics with Honors from University of
Rochester, Rochester, New York. He is presently implementing Confidence
Power Chittagong Ltd. as Managing Director. A project of 108 MW power
plants with BPDB.

15 years of experience as a Director of

Confidence Cement Ltd.

14 years of experience as a Managing Director of

Confidence Steel Ltd. & 8 Years of Experience as
Managing Director of Confidence Steel Export Ltd.

14 years of experience as a Director of Confidence

Power Ltd.

14 years of experience as a Managing Director of

Electropac Industries Ltd.

10 years of experience as a Managing Director of

Energypac Confidence Power Venture Ltd.

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Mr. Salman Karim, Managing Director
Mr. Salman Karim is the Managing Director of Confidence Steel Ltd. He is a Bachelor of
Science in Mechanical Engineering (2008) with honors from University of Texas at
Arlington. He has become an expert in operation with his dedication, devotion &
Intelligence, especially in steel fabrication & steel manufacturing products.

8 years of
experience as a
8 years of
Director of
experience as a
Confidence
Director of
8 years of Electric Ltd.
Confidence
experience as a
Steel Export Ltd.
Director of
8 years of Confidence
experience as Steel Ltd.
a Director of
Electropac
8 years of Industries Ltd.
experience as
a Director of
Confidence
Power Ltd.

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Mr. Rupam Kishore Barua,
Vice Chairman (Confidence Cement Ltd.)
Mr. Rupam Kishore Barua was born in a renowned Buddhist family at
Chittagong in June 1948. He obtained graduation degree from Chittagong
College in 1968. His patriotic zeal and imbued with sprit of liberation
struggle results participating in liberation war for the freedom of the
motherland.

After liberation war in 1972, he entered in professional life and started his
career in shipping line at Atlas Shipping. In 1980, he joined Maritime
Agencies Ltd and became General Manager of that company. In 1985, he
started Confidence Shipping lines and in 1992, he with some other
entrepreneur established first local cement manufacturing industry in Bangladesh named Confidence
Cement Ltd. At present he is the Finance Director of Confidence Cement Ltd, Confidence Power Ltd,
Confidence Steel Ltd and Electropac Industries Ltd. He is also the Director of Asian Paints Bangladesh Ltd.
He is the Managing Director of Jingyi Electropac Bangladesh Ltd. ‐ a joint venture Company with China.

Apart from professional life he is ex. District Governor of Lions Club International. He is a Melvin Jones
Fellow. He is awarded with United Nations Award in 2002 for socio cultural activities. He has been also
awarded with the honor of DHAMMADUTA by International Brotherhood Mission India.

Mr. Shah M Hasan, Director

Mr. Shah M Hasan was born in 1949. He was commissioned in the Pakistan
Navy after graduation from Pakistan Naval Academy in June 1970. He retires
from Bangladesh Navy as Lieutenant in 1976 and joined Bangladesh Inland
Water Transport Authority (BIWTA).

After working few years in Middle East & North African countries he joined
Chittagong Port Authority as Assistant Harbour Master in 1978 and worked
until his voluntary retirement in 1984. After retirement he started doing
business by establishing Mariners (Bangladesh) Ltd, which is one of the
renowned organizations in Chittagong for its shipping, customs clearing and
forwarding and Stevedoring business. Soon Mariners (BD) Ltd expanded its business with Mariners
Trading Corporation Ltd, Sea Con Enterprise Ltd, Mariners Cargo Services Ltd. Mariners also involved in
import and property business. Considering different sister concerns, mariners Bangladesh Ltd got the
identity of a group of companies and Mr. Shah M Hasan is the Managing Director of the group.

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Subsidiaries of Confidence Group

As a market leader in an unconventional industry, Confidence Group is operating

ten subsidiaries currently including three joint ventures. Its core business is related

to engineering manufacturing and service equipment such as battery, transformer,

tower, electric pillar and pole etc. A glimpse of different subsidiaries of Confidence

Group is given below:

o Confidence Cement Limited (CCL)

o Confidence Steel Limited (CSL)

o Confidence Power Limited(CPL)

o Confidence Steel Export Limited (CSEL)

o Electropac Industries Limited (EPL)

o Confidence Electric Limited (CEL)

o DigiCon Telecommunication Limited

o Confidence Batteries Ltd.

o Confidence Concrete Engineering Ltd.

o Confidence Power Holdings Ltd.

o Confidence Tower Holdings Ltd.

o Zodiac Dredging Ltd.

o Confidence Oil & Shipping Ltd.

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Confidence Cement Limited:

CCL is the first private sector cement

manufacturing company in

Bangladesh established in early 90's

with at Chittagong, 16 km away from

Chittagong Port, besides Dhaka

Chittagong Highway. CCL is the first

ISO‐9002 certified cement manufacturer in Bangladesh. It has a unique

management system in quality assurance, marketing, sales, and

procurements. It manufactures ordinary port land cement. CCL uses modern

machineries, calibrated testing equipment's, computerized packing & raw

materials mixing devices in its production process. Additionally, the company

frequently arranges internal & external training program for the staff of all level to

develop the potentiality and skill of its human resources. CCL is always keen to keep

the customers satisfied by proving the best possible service.

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Confidence Power Ltd. CPL a private limited company, has been formed by a
group of experienced engineers and entrepreneurs with a commitment to being of

assistance to the development of power sector especially in the rural electrification

area. The sponsors of the company have wide experience in manufacture of pole

structures and accessories

used in the development

and operation of large‐

scale industry. The

company has been floated

as a sister concern of

Confidence Cement Ltd.,

which has a twenty five per cent shareholding and the remaining seventy five per

cent shares are owned by the other directors

Electropac Industries Limited

EPIL is one of the largest producers of Spun Pre‐stressed Concrete Poles/Piles in

Bangladesh. The factory is located in Sonargaon, Narayanganj. The company has so

far supplied over 61,097 poles/piles to its clients. It has a production capacity of

148,500 poles/piles per annum.

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Confidence Steel Ltd.

CSL a Private Limited Company has been formed by a group of experienced

engineers and entrepreneurs with a

commitment to being of assistance to the

development of power, transportation,

telecommunication and other industrial sectors.

The company has the production capacity for

4,000 MT/annum of Telecommunication and

Transmission Tower, 2,500 MT/annum of

Galvanized Portable Steel Bridges, 1,500

MT/annum of el Screws and Fasteners, and

4,000 MT/annum of Distribution and

Transmission Telescopic Poles & 3,000

MT/annum of Transmission and Distribution

Line Fittings & Hardware. At present, CSL

factory is fully equipped to test all kinds of

distribution and transmission line galvanized steel pole and the test bed has the

capacity to bear load upto 4 MT. The sponsors of the company have wide

experience in the manufacture of pole structures and accessories and in the

development and operation of large‐scale industry.

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Confidence Electric Limited

CEL a sister concern of Confidence Group, was

incorporated on February 11, 2010 under the
Companies Act 1994 as
a private limited
company with the
objective to support
development of power.
It is a multifaceted production unit equipped to
manufacture Single phase and three phase Transformer and Battery.

DigiCon Telecommunication Limited

DigiCon is an innovative Telecommunication Services start‐‐‐up, conceived by
vibrant business leaders coming from diverse backgrounds, who have each led,
managed, grown and transformed businesses and opportunities both locally and
globally. DigiCon, the brainchild of Confidence Steel Ltd. benefits from the
combined leadership experience by formulating strategies with both a global and
local lens ensuring success at multiple levels.

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Conclusion:

As a local conglomerate, Confidence Group’s major focus is to provide the best

quality product to its customer and to enlighten the name of the country.

Confidence Group believes in positivity and it has concurred with the Asian market

by providing high quality products and planning to grab the market of half of the

world in future. By providing quality product using the best materials, ensuring top

most customer satisfaction and paying attention on social and environmental

factors, Confidence Group is trying to take its realm into another level.

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References :

01.

02.

03. www. Confidencegroup.com.bd

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