Professional Documents
Culture Documents
(case study)
Contents:
Introduction
ERP Software Market
SAP
Oracle
Market Analysis
Payback
Strategies
SAP vs Oracle
Introduction :
1. SAP
2. Oracle Corporation
3. PeopleSoft Inc.
4. JD Edwards & company
5. Baan International
ERP Software Market Segmentation and Scope
By Deployment
1. On-premise deployment
2. Cloud deployment
By Functions
1. Finance
2. Human resource (HR)
3. Supply chain
4. Others
By Verticals
1. Manufacturing & Services
2. BFSI
3. Healthcare
4. Retail
5. Government Utilities
6. Aerospace and defense
7. Telecom
8. Others
By End User
1. Large enterprises
2. Medium enterprises
3. Small enterprises
By Geography
1. North America
2. Europe
3. APAC(Asia-Pacific)
SAP(Systems, Applications, Products in
data processing)
In 1972 five IBM engineers Hopp, Wellenreuther, Hector,
Tschira and Plattner founded the company called System
Analysis and Program Development(SAP).
SAP is the fourth largest enterprise software company in the
world.
SAP systems provides end to end solution for manufacturing ,
financing and costing logistics etc.
SAP competitors are Microsoft Dynamics, Oracle etc.
Oracle
SAP Vs Oracle ERPs
Market Analysis
Payback Period:
ERP sector analysis in 2010
ERP sector highly radical, competitive and changing at very fast pace.
Led by two companies
(i) SAP
(ii) Oracle
Focus to provide best products and services to their customers
Quality , customizable and easy to use applications at a low and
reasonable price.
Entry barriers due to economics of scale and learning curve of current
firms.
SAP Strategy
SAP’s focus on small and medium sized business and on partnering instead of
acquiring has helped it gain the edge over Oracle.
Its policy of great customer service and support has paid off fro the company.
Due to the higher complexity and degree of customization SAP proves to be a
costlier affair than oracle which goes in favor of oracle.
Oracle with the launch of its fusion application can penetrate in the ERP market.
Even though these two companies are fierce competitors in the ERP domain, they
co-operate each other when it comes to customer to customer service and
support for their complimentary products.
They compete on product differentiation and service rather than prices.
“ "The old battle between SAP and Oracle is
kind of being fought to a draw , The real
battle is the old guys vs. the new guys, and
every indication is the new guys are winning.