Professional Documents
Culture Documents
crises in its time (Higbee 2018). The financial crisis of the time was for the firm worsened by
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a fail in management practices, leading to the loss of jobs for almost 180,000 people and their Formatting in the Guide)
As per MLA formatting, the paper has to have a specific
header, with Student’s name, Professor’s name, Subject and
families . The renowned coffee shop chain was brought almost to a halt by the break of Date. This information is usually not provided due to our
confidentiality policy; thus it is recommended to leave the
header as it is.
emotional attachment with its consumers. After the tumultuous period, the firm geared its
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efforts towards ensuring they provided their clients with not only quality coffee, but also top Formatting in the Guide)
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should be placed at the top right corner on each page.
notch customer service in a welcoming environment (Higbee 2018). A change in management
and several practices were implemented in an effort to save the conglomerate from imminent Commented [GD4]: Formatting and sources (Please read
Sources in the Guide)
Financial crisis in 2007-2008 caused many problems for the
failure. Although the business managed to escape sinking, it is yet to regain its previous glory companies all over the world; and that is a commonly known
fact. Therefore, this sentence does not require any in-text
citation.
among retail food chains, the efforts likely to salvage Starbucks range from political,
economic, social, to managerial. Commented [GD5]: Formatting and sources (Please read
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As per MLA requirements, in-text citations should provide the
Last name of the Author and Page number, where the
In an era where social awareness determines the value of a brand, Starbucks found information was taken from, not the year of publication.
through what was referred to as a “dipper well” (Higbee 2018). Although the allegations were
not immediately known to the firm’s management, they for a while affected the brand
(Schultz 3). Starbucks reputation was spared albeit through concerted efforts and numerous Commented [GD7]: Formatting and sources (Please read
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Three sources were cited in text but only two are listed in the
court battles with conservation groups. To prevent similar occurrences in future, the firm can Bibliography page. Please note that all sources should be
included in the reference list at the end of your paper
use digital media, social media, and smart technology to remain abreast with changing trends,
and making certain that they manage the accuracy of information being dispensed to the
public.
Secondly, political influence plays a significant role in determining the outcome in any
business venture. Political influences in a business are difficult to foresee or control even for a
firm as significant as Starbucks (Higbee 2018). When labor costs such as general market wage
levels, increased costs of healthcare and worker’s compensation have a direct influence in the
providing cushions in the contracts signed by new employees. For instance, a contract may
have a clause indicating that Starbucks as the employer holds the sole discretion of
determining wage and salary increments despite governmental influence (Quelch 3). In so
doing, the firm will be safeguarded in the event that the government of the day decided to
number of stores across America and other parts of the world. Availability of the store in
almost every locality removed the uniqueness of the brand and made it commonplace. In
2008, Starbucks was grossly affected when attempted to command a premium price for an
experience that was no longer considered special (Quelch 1). Much as growth is a good sign
in business, for the firm, it was disadvantageous. In July 2008, an announcement was made to
the effect that up to 600 stores would be closed in an effort to downsize. Starbucks would be
advised to apply stringent measures before opening new stores (Higbee 2018). As a result,
complaints such as “loss of the store’s soul” would be avoided. Customers would get value
In conclusion, Starbucks did not suffer during the 2007-2008 crisis because of poor
business etiquette; but, it was a result of overconfidence that led to gross miscalculations. In
the age of digital communication, the firm should strive to ensure that it controls all the
information reaching the public concerning its operations and initiatives. Secondly, the firm
employees, by being keen during drawing of contracts. Furthermore, Starbucks is also advised
to limit the number of stores they open to ensure that the Starbucks experience does not
become commonplace.