CAREER LIFE CONNECTIONS

Name:

CREATING YOUR BRAND STATEMENT

BRAND BUSINESS CARDS

The ‘Brand Business Card” is a unique and can be handout to Network

 Makes your story stand out and “be remarkable”

 Highlights your “value indicators” (passion, work ethic, persistence and
improvement) and skills
 Validates the quality of your skills

HOW TO CREATE YOUR BRAND BUSINESS CARD

Front of Card:
 Picture of you in Action representing your Brand
 State your Brand
 Your Professional Email Address
 Your Phone Number

Back of Card
 List of your Skills - Use Employability Skills 2000+ List

YOUR BRAND STATEMENT SAYS:

 Who you are
 What you do
 How you do it
 All in the context of creating value
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YOUR BRAND STATEMENT NEEDS TO:

 Be 10 words or less
 Be resonating
 Peak interest
 Engage curiosity

CREATE YOUR BRAND STATEMENT BY TAKING INVENTORY OF:

How you see yourself and others see you in terms of:
 Strengths
 Values
 Passions
 Goals
 Skills

HOW DO I MAKE A PERSONAL BRAND?

A) Take a personal inventory of character traits and interests including:
 Strengths (something that comes naturally)
 Values (something that is important)
 Passions (something you love to do)
 Goals (something you want to do in the future)
 Action words (a word that best describes how you create
value)
 Skills (something that you learn)

B) Create a brand statement (10 words or less describing how you create value)

C) Validate your brand statement:

 Create an Example statement (a volunteer, school, work or
leisure experience as it relates to your brand statement)
 Create a Value statement (describe how you created value or
made a difference with respect to your example and brand
statement)
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BRAND STATEMENTS EXAMPLES:

1) “Helping my community with small actions that make big differences.” (Brand)
“A good example of that is how I am a volunteer coach at YMCA and Fraser Valley
Basketball.” (Example)

“I create opportunities for kids to enrich their knowledge and experiences in the sport of
basketball.” (Value) – Bhupinder Athwal, Grade 11 student, Panorama Ridge
Secondary, Surrey, BC

2) “Shaping ideas into a reality to advance technology.” (Brand)

“My experience working at Delta Controls Inc. is a good example.” (Example)

“I tested and programmed boards that were to be used in industrial AC/HVAC units.”
(Value) – Aash Grewal, Grade 11 student, Panorama Ridge Secondary, Surrey, BC

3) “Manufacturing products for an enhanced lifestyle.” (Brand)

“My experience as a work experience student with Garage Clothing is a good
example.” (Example)

“I created a look that gave others the opportunity to further experiment with their style
along with a sense of comfort.” (Value) – Jasmine Dosanjh, Grade 11 student,
Panorama Ridge Secondary, Surrey, BC

4) “Constantly improving myself though innovation and dedication.” (Brand)

“My experience as a night shift volunteer (helping homeless) is a example.” (Example)

“Furthering my appreciation toward life while give others a second chance at it.” (Value)
– Josh Banipal, Grade 11 student, Panorama Ridge Secondary, Surrey, BC
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5) “Working to improve lives through altruistic actions and leading by

example.” (Brand)
“My experience volunteering at a nursing home and being the chair of a Cancer
Awareness school club are good examples.” (Example)

“I assisted elderly residents with recreation activities as a volunteer and I organized

events to raise funds and awareness for various types of cancer as the chair of the
school club.” (Value) – Kulmehak Randhawa, Grade 11 student, Panorama Ridge
Secondary, Surrey, BC