GREENNOVATE X FEDEX

SUSTAINABILITY AND OUTREACH TRAINING

CASE STUDY October 08 March 09

Hubei Province, China

Greennovate (Shanghai) Co., Ltd - 528 Kangding Road,200041 Shanghai, China - T: +86 21 3229 0343 F+86 21 6288 1955 E: info@greennovate.net W: www.greennovate.net
 GREENNOVATE X FEDEX
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SUSTAINABILITY AND OUTREACH TRAINING

OVERVIEW
Greennovate developed a program for FedEx China to build
environmental understanding in the Wuhan office, NUMBERS
encouraging employee participation in actions related to FedEx employees in
environment and establishing a volunteer base for teaching training sessions: 144
about environment in local schools. The program ran for six FedEx employees
months as part of FedEx China’s corporate social participating in high
responsibility platform. Greennovate’s role encompassed: school outreach: 50
High school students
Internal sustainability training for 144 FedEx employees involved: 500
Environmental outreach training and materials for 50 FedEx
employees to participate in the Greennovate Environmental
Challenge for Kids Outreach (GECKO) program in two high
schools

Coordinating sustainability projects with participants

Managing relations with local environmental bureaus

Arranging approvals for two high schools in the region to

deliver the GECKO program

Teaching at high schools together with participants

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 GREENNOVATE X FEDEX
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SUSTAINABILITY AND OUTREACH TRAINING

SUSTAINABILITY
TRAINING CONTENT
Greennovate provided internal training to build understanding
of environmental issues and how to apply this knowledge to
FedEx business.

Training covered the key aspects of:

1. Healthy environment, healthy society – Scientific approach to
environmental systems and ecosystem services and relationship
between environmental values and quality of life

2. Ecological footprint – Causes and intensifiers of human

environmental impacts and how to reduce them

3. Steps toward sustainability – Examines current business

behavior through the lens of sustainability and developing
roadmap for improvements

4. Patterns and trends in the environment – Identifies patterns in

population growth, economy and resource consumption to
project future trends and how it relates to FedEx strategy

5. Energy – Examines the impacts of energy consumption and

how to reduce it, a relevant question in the transport industry
which depends on fossil fuel consumption

6. Green to Gold – Case studies of emerging green opportunities

including the multi-million dollar solar panel industry and the
growing electric auto industrya

FEEDBACK FROM FEDEX PARTICIPANTS

“I want to use the knowledge I learned from this session to influence my child and other kids,”
— Grace Quan, senior HR executive.

“We cannot only receive while not giving. I join the program to gain knowledge of green and
deliver this to others. I hope it will be helpful to the world and our next generation,”
— said Chris Li, HRSC.
 GREENNOVATE X FEDEX
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SUSTAINABILITY AND OUTREACH TRAINING

OUTREACH TRAINING
FOR GECKO CONTENT
Greennovate arranged and conducted environmental
outreach programs with FedEx employees including:
FEEDBACK
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Environmental knowledge to teach high school students
FROM
t
Materials to teach and experience in teaching and managing STUDENTS
activities “GECKO taught me how human
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All necessities to carry out further programs independently beings' activities affect the
environment and leave an
environmental footprint. I learned
many design principles for a lot of
new eco products and that there
are a lot of products that can be
reused and recycled. I want to
learn more about the design
principles for eco products.”

- Zhou Dongling, Xinzhou No. 2

High School

“Now I better understand the

relationships between
FedEx and Greennovate facilitators manage an activity environment and human being's
demonstrating how to manage ocean resources lives and between environment
and social development. Some of
the important things I learned are:
not to litter garbage everywhere
but to separate and recycle waste,
to save water and electricity, and
turn off lights when not using
them. I want to spread
environmental knowledge to
other people and to make efforts
to protect the environment.”

- Li Hui, Huangpi No. 2 High

School
FedEx participants show off the recycle bins that their student
teams had created. After selecting winning candidates, the
boxes were placed in the classrooms where they are used to
separate recyclables.
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SUSTAINABILITY AND OUTREACH TRAINING

MEDIA COVERAGE
The program received extensive media coverage in the Wuhan area as well as national
environmental news and FedEx corporate news including:
National Environmental News Wuhan-Yangtze Daily Wuhan-Hubei Daily
Yangtze River Network Web Wuhan Morning News Wuhan Hotline
Wuhan Environment Daily Yangcheng Evening News

More info at: http://www.greennovate.org/Media/Media-Coverage

FedEx Global Blog http://citizenshipblog.fedex.designcdt.com/node/588