A STUDY ON “P&G"

(A Mini Project report Submitted to Jawaharlal Nehru Technological University,

Kakinada)

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY
CHALAMALA MOUNIKA
(Regd. No: 15ME1E0020)

UNDER THE ESTEEMED GUIDANCE OF

Prof. K. J.N.V.NARASA REDDY
M.B.A., PH.D.,

DEPARTMENT OF MANAGEMENT STUDIES

RAMACHANDRA COLLEGE OF ENGINEERING
(AFFILIATED TO JNTU, KAKINADA, APPROVED BY AICTE, NEW
DELHI) NH-5 BYPASS ROAD, VATLURU (VILLAGE),
ELURU, W.G. DT- A.P
2017-19
 DECLARATION

I, hereby declare that this MINI PROJECT report titled A STUDY ON “P&G" has

been prepared by me in partial fulfillment of the 2nd semester of MASTER OF BUSINESS

ADMINISTRATION by RAMACHANDRA COLLEGE OF ENGINEERING, ELURU

AFFILIATED TO JNTU, KAKINADA. The information & findings of this report are

based upon the information collected by me is the results of my own effort.

Place: ELURU

Date: CHALAMALA MOUNIKA

(Regd. No: 15ME1E0020)
 CERTIFICATE

This is to certify that the mini Project entitled A STUDY ON “P&G" submitted

by CHALAMALA MOUNIKA, in partial fulfillment of 2nd semester of MASTER OF

BUSINESS ADMINISTRATION in RAMACHANDRA COLLEGE OF

ENGINEERING, ELURU AFFILIATED TO JNTU, KAKINADA is a record of bonafide

work carried out by him under my guidance & supervision.

PROJECT GUIDE HOD

Ph: 08812-215 150, 152, Fax: 08812-234 128 email: rcee_elr@yahoo.com, website:
rcee.ac.in
 ACKNOWLEDGEMENT

I take this opportunity to express my regards to Dr. DOLA SANJAY .S, Ph. D
Principal of Ramachandra College of Engineering, Vatluru, Eluru, for his encouragement
during the period of my MBA programme and permission to do this project work.

I also express my happiness for being a student of the Management Studies

Department in Ramachandra College of Engineering and co-ordinate under the guidance of
Prof. K. J.N.V. NARASA REDDY, M.B.A., (Ph.D), HEAD OF THE DEPARTMENT OF
MANAGEMENT STUDIES, for her valuable suggestions and encouragement, guiding me
at every stage for successful completion of this project.

I really appreciate all the support and help extended by my mini project
guide Dr.J.N.V.NARESH BABU M.B.A., M.COM, M.H.R.M., M.A.,B.ED, M.PHIL., and
PH.D., ASSOCIATE PROFESSOR in Ramachandra College of Engineering.

I am highly indebted to the Management of P&G for indirect support from the company.

(CHALAMALA MOUNIKA)
 CONTENTS
CHAPTER – I

 Introduction about industry

 Objectives of the study
 Need for the study
 Scope of the study
 Research methodology
 Limitations of the study

CHAPTER - II

COMPANY PROFILE
 Board of directors
 Vision
 Mission
 Objectives of the company
 Initial capital
 Present capital
 Manufacturing process
 Subsidiaries
 Organization Structure

CHAPTER – III
MARKETING STRATEGY
 Types of products
 Target customers
 Segmentation
 Pricing strategy
 Key players
 Promotional mix
 CHAPTER – IV

FINANCIAL STRATEGY
 Capital structure
 Sources of funds
 Application of funds
 Working capital
 Balance sheets
 Share holders

CHAPTER – V

HR STRATEGY
 Manpower structure
 Recruitment and selection
 Training and development
 Compensation
 Maintenance facilities
 Corporate social responsibility

CHAPTER –VI

 Findings
 Suggestions
 Conclusion