Professional Documents
Culture Documents
Threats
1. Health Issue Studies .10 2 .20 - - 4 .40
2. Defamation on .12 1 .12 - - 3 .36
McDonald
3. Unhealthy food image .10 3 .30 - - 4 .40
Total
_______ 3.14 .68 1.66
1.00
Strategic Alternatives
Key Factors Weight Strategy 1 Strategy 2 Strategy 3
Provide proper Provide study Launch
employee assistance for Marketing
retirement plan employees who Campaign for
such the like of want to further Ronald
provident fund. advance their McDonald’s
educational level Foundation to
(MBA, MA, increase brand
MPA, Doctorate, recognition and
etc.) customer and
employee loyalty
AS TAS AS TAS AS TAS
Strengths
1. Strong brand name, .20 2 .40 2 .40 4 .80
image, reputation, and
strong global presence
2. 2 Largest fast food
nd
.15 3 .45 - - 3 .45
market share/retailer
3. Strong financial .20 4 .80 3 .60 4 .80
performance
Weaknesses
1. Higher staff Turnover .16 3 .48 4 .64 4 .64
including the top manager
2. Flagship Brands Fast .14 - - - - - -
Food (E.g. Taco Bell, KFC,
Pizza Hut)
3. Unhealthy Food .15 - - - - - -
Total
______ 2.13 1.64 2.69
1.00