Desig-Naa July 2018 Final

DESIG-NAA
July 2018 Tk. 100
the design magazine
SHOILEE
A CREATIVE ENTREPRENEUR’S
INTERVIEW
Sketchpad
by Sabbir N Rahman
L S
AL pes,
W ifferent ty ia ls
ARCHITECT
the change maker
o f d a te r
s & m
st y l e
wedding planner
& event management
https://magazine.desig-naa.com
DESIG-NAA
a journey to the world of design
CONTENTS JULY
2018
6
Interview of Tahmina Shaily
issue 1
Shoilee, a hive where design meets creativity
19 article: walls in design

Arts, function, strength,
37
sustainablity
Architect: The change maker

Why architects?
why not you ?
46
sketchpad
wedding planner & event management

42
How to manage an event with Art & Design
Editor Zobair Bin Islam
Sub editor Farhana Choudhury
Farhana Choudhury
Chief graphics designer Iftakharul Alam
Editor’s Letter
Desig-naa, is a platform for dialogue and speculation
Assistant graphics designer Shagufta Tuz Zahra from distinguished voices of the designs and people
it engages.
Chief photographer Md. Rakibul Hassan
It is the result of our much anticipated vision to
Assistant photographer Mehedi Mostafa create an inspirational and collaborative space for
Bangladeshi designers, architects and enthusiasts to
share their designs.
Student ambassador Ambia R Shakhi
Desig-naa is a vibrant monthly of design talents,
innovative individuals, academics, decorating ideas,
exclusive products and spreading our own culture.
The magazine is a smart and handy publication

dedicated to modern designs. It is initiated to attract
Ambia R shakhi readers from all over the world and let them know
Social media manager Zayed Islam about Bangladeshi designers.
In the first edition, we introduced Tahmina Shai-

Web manager Imrana akhter ly, a creative entrepreneur. We hope her story will
encourage other designers and entrepreneurs. The
Art director Noushad Hossain article about wall designing will help both designers
and readers to understand the inner beauty of a wall.
Advisors Nurunnahar Laboni
Md. Rafiqul Islam Contents of Desig-naa are both for the designers and
Tanvir Farhad design-lovers.
Maria Islam Last but not the least; I am thankful to all the team
members who worked hard to publish the magazine.
I am also grateful to my design tutors who taught
Nurunnahar Laboni me the a-b-c of designs.
Cheers to the new beginning.
Publisher: DESIG-NAA
Dhaka office: Hasney Tower (5th floor)
3/A Karwan Bazar C/A,
Dhaka 1215
Zobair Bin Islam
Phone: 01777335258, 0255013604
@zobair33
email: desig-naa@hotmail.com
web: https://magazine.desig-naa.com
JULY 2018 DESIG-NAA 5

b
ased in Dhaka, ‘Shoilee’ is more of a jew-
ellery studio and boutique house where
the owner of the studio Tahmina Shaily and
her team let their creative energies flow and
take shape into new design ideas.
Creative entrepreneur Tahmina Shaily, in a recent inter-

view, told us about her dreams and plans for ‘Shoilee’.
Excerpts of her interview are as follows:
When did you start ‘Shoilee’?

It began in 2006. Our company was internet based at
the time. After a while, we thought a store might help
us to export our products abroad. So, we made trade
license and met other formalities to run an outlet. Thus
was created the jewellery brand ‘Shoilee’.
Tell us about the office and overall?

We call it ‘studio’ in fact. We create exclusive designs
with unique shape and dimensions. I am not saying they
are extraordinarily uncommon. They are, however, not
very usual designs one can find everywhere. Actually,
we try to create our products intricately crafted and
exquisitely designed.
We keep the store open seven days a week for cus-

tomers. It’s a treat to the eyes to see them coming and
buying various products of their choices.
We let out customers hold a product or try it on.
‘Shoilee’ might be the only store where one can try
Jewelleries before purchasing.
And what’s your plan to reach global cus-

tomers?
'Shoilee' As I said, ‘Shoilee’ was an online store primarily. We

are still running our online store alongside the outlet.
a hive
This is how we can reach customers outside Bangla-
desh. We already sell our products to 17 to 18 countries
on a regular basis.
where design
meets
creativity
6 DESIG-NAA JULY 2018
Above all, through the online store we can be rec- designed Nakshi Kantha (embroidered quilt) and made paper craft
ognised globally. As a matter of fact, we are living flowers. I learned those arts from her.
in a reign of technology. Therefore, we are more
focused on online. You can say I have an inborn talent for crafts and arts.
Besides, I used to travel a lot. I take a vacation after every two
Who are your customers? months even now. I love hills and mountains. I believe a person can
learn the best lessons from nature.
Anyone who loves jewellery is our client. All our
customers are precious to us. We design jewellery It seems I was born for this. Designing was my passion. I used my
for all. There are various designs in the store that
are suited for women of different ages.
For instance, we make simple designs for the
students such as single-line necklaces with simple
beads.
All our products are ‘exclusive’. We make jeweller-

ies in both contemporary and traditional designs.
There are some contemporary ‘super experimental’ previous experiences and the vibes from my surroundings to create
products as well as very traditional bracelets, ear- ‘Shoilee’.
rings, necklaces and many more in the outlet.
There are other products in our store. But as a I never thought of doing business or starting a shop though.
brand, we would like to put our exclusive jewelleries I studied marketing. ‘Shoilee’ is something that comprises my area of
first. study, my passion, my love for arts and my family altogether. Noth-
ing could be better than this.
What gave you the brainwave to create
Initially, it was my hobby. Then I started to realise that somehow the
‘Shoilee’? Did anyone inspire you? jewellery boutique achieved a position and many people started to
love it ; that very moment I became serious about it.
I come from a rich cultural background. My father Therefore, I made trade license and started procedure to establish
was a painter. He also used to take photographs. factory and participating in various exhibitions.
He had a studio. He used to paint there and we saw I kept thinking constantly what to learn and how to train my crafts-
him working. My mother used to knit sweaters, men.

There are a number of boutique houses in
our country who work very well. There are
many designers who create some really
beautiful designs.
Why another one? What makes ‘Shoilee’

different from others? I started researching
on who could be our possible customers,
which design could they possibly like and
so on.
I used to work as a journalist earlier. I have

worked as an interviewer for a long time.
When I was started the business, I had to
quit as it was not possible to manage time
for both.
In ‘Shoilee’ we work as a team. Everyone

works here has their family. There are
interns, who are mostly students or fresh
graduates. I can feel what these jobs in
‘Shoilee’ mean to them. So I must be very
serious about it.
‘Shoile’ is not a mere business. I must be

disciplined to run it successfully providing
my employees a joyful work environment.
Who are the designers in Shoilee?

All are done by me. There are no other
designers.
Where these ideas come from?

Are they any theme-based?
All our products are single items. Usually
we do not make combo sets like neckpiece
paired with earrings or bangles.
I do believe, every art or design is like

human being. At the end of the day we are
alone. We may have family and friends but
it’s we who complete the journey of our
own. So does an ornament piece.
If a single piece of ornament cannot be one

in a hundred, it cannot be called ‘unique’.
Even a pair of earring can give one a com-
plete look perfectly.
I may sound a little philosophical, but it’s

true.
However, we try to make jewellery that

will best suit in every particular season.
We also give importance to contemporary
trends and customers’ choices.
Sometimes, I have the opportunity to have

a chit-chat with the customers, to know what they like
and thus having feedbacks for our products.
Besides, we have some other products such as Batik
printed dress materials. We generally use folk
and tribal pattern motifs for designing cloth-
ing.
Some of these motifs are our very own

‘signature’ design that we generally use
for every occasion.
For instance, if we launch six pieces of

attires in Baishakh, at least four of them are
designed with the ‘signature’ motifs.
What materials do you use for

your products?
Well, there are two options in ‘Shoilee’- regular
products and customised jewelleries.
We have
For regular pieces, we generally use silver and brass as
basic materials. The final piece can be gold, silver and products
platinum plated with different colour that goes with the
design. for all
For customised jewelleries we use gold, silver or any- classes
thing the clients prefer. Customers can provide us with
their own designs. If they ask for our suggestions, we are and age
always there for them.
groups
We take orders for bridal jewelleries as well. Bridal jewel-
leries are mostly gold plated on silver or metal base. ranging
However, we also take orders for bridal sari, blouses and
Salwar Kameej design besides jewelleries. from stu-
We take these orders throughout the year.
dents to
How do you set price range for your jewel- brides.
leries?
Such as, a
We have products for all classes and age groups rang-
ing from students to brides. Such as, a student gets less student
pocket money. We make cheap jewelleries so that she
can buy an item with her limited pocket money. Say, one gets less
has to pay Tk 300 - 350 for a cup of coffee at the coffee
shop. We try to offer many of our items at that+ price. We pocket
believe young people are the heart of fashion trend.
money.
Then there are many working women who save a little
amount each month for shopping. So we try to design We make
some products that working women can wear at their
workplace. We also try to keep their price reasonable. cheap
Last but not the least, there are personalised designs such jewel-
as items made by gold. The price of these pieces starts
from Tk 10,000. We also make products crafted with leries so
gemstones.
that she...
Apart from that, we create some exclusive designs in lim-
ited edition- roughly two to six pieces of the item.

a chit-chat with the customers,
to know what they like and thus
having feedbacks for our products.
Besides, we have some other
products such as Batik printed
dress materials. We generally use
folk and tribal pattern motifs for
designing clothing.
Some of these motifs are our very

own ‘signature’ design that we
generally use for every occasion.
For instance, if we launch six piec-

es of attires in Baishakh, at least
four of them are designed with
the ‘signature’ motifs.

What materials do you use for your products?
Well, there are two options in ‘Shoilee’- regular products and customised jewelleries.
For regular pieces, we generally use silver and brass as basic materials. The final piece
can be gold, silver and platinum plated with different colour that goes with the design.
For customised jewelleries we use gold, silver or anything the clients prefer. Customers
can provide us with their own designs. If they ask for our suggestions, we are always
there for them.
We take orders for bridal jewelleries as well. Bridal jewelleries are mostly gold plated on
silver or metal base.
However, we also take orders for bridal sari, blouses and Salwar Kameej design besides
jewelleries. We take these orders throughout the year.

How do you set price range for your
jewelleries?
We have products for all classes and age groups
ranging from students to brides. Such as, a
student gets less pocket money. We make cheap
jewelleries so that she can buy an item
with her limited pocket money. Say,
one has to pay Tk 300 - 350 for a
cup of coffee at the coffee shop.
We try to offer many of our items at
that+ price. We believe young people
are the heart of fashion trend.
Then there are many working women

who save a little amount each month
for shopping. So we try to design some
products that working women can wear
at their workplace. We also try to keep their
price reasonable.
Last but not the least, there are personalised

designs such as items made by gold. The price of
these pieces starts from Tk 10,000. We also make
products crafted with gemstones.
Apart from that, we create some exclusive designs

in limited edition- roughly two to six pieces of the
item.

What are the other products in ‘Shoilee’?
Besides jewelleries, we are representing traditional handicraft products in ‘Shoilee’. That is not our core product though.
We collect those products from root level producers giving them a chance to keep their products for a year in our show-
room. We sell the product and share profit with them.
There are various products such as handloom embroidered sari, handmade diaries and jewellery boxes. There are many
different types of dolls.
We also make potteries and clay bells. Actually, these products are made in a limited edition.
What about the prices of these items?

Well, the price varies from item to item. For instance, the price of clay dolls starts from Tk 20.
Actually, we don’t sell these products for profit. We showcase them to keep our cultural heritage booming. As a Bangla-
deshi citizen, it’s my duty to make my cultural heritage flourish.
Our core products are jewellery and clothing that earn enough profit for ‘Shoilee’.
“We have re-

ceived enor-
mous love and
attachment
from our cus-
tomers from
the very begin-
ning. They keep
coming to our
shop on regu-
lar basis.
I cannot think
of them to
lose their faith
in ‘Shoilee’. It...

Where do you see ‘Shoilee’ in future?
It is a difficult que stion for me.
See, it is the quality of products that matters to me. I never cared about the size of my business or the number of franchises.
At the end of the day, the big ‘wow’ of the customer makes me happy.
I just want to carry on the legacy of my products’ quality.
We have received enormous love and attachment from our customers from the very beginning. They keep coming to our shop
on regular basis.
I cannot think of them to lose their faith in ‘Shoilee’. It was never the numbers -- 10 outlets, 20 outlets—for me. I wanted to
establish ‘Shoilee’ as a brand that people look for.
I often dream of ‘Shoilee’ being the brand where people come to buy jewelleries and promote it globally as one of the best
designers in Bangladesh.

Is there any ‘motto’?
Yes, It says, “Be bold and beautiful’. The motto
inspires us to create our designs.
I believe anything from our daily life, our

moves, the way one walks, anyone’s smile or
anything can motivate a design.
In fact, this attitude and behaviours also work
as one’s jewellery that she wears naturally. We
try to bring people into one place where they
can be together.
We believe, when people become confident,

a city becomes confident itself and so does a
country.
I said ‘she’ because 99.9% of my designs are
for women. Most of our workers are even
women.
I really want girls to be solvent and confident.
I feel, a girl can do any type of job and
overcome any situation. ‘Shoilee’ just tries to
trigger the leader inside any girl.
Last but not the least; our products are created

in a way so that they never outshine the person
who wears them.
The jewelleries and clothing made by ‘Shoilee’

are to make the wearer bold, beautiful and
confident.
by: Syeda Naima Nusrat

WALLS
in
design
A
wall of any house is an essential structure that provides shelter or security to its residents. A big wall,
be it interior or exterior, can be the perfect canvas for creative décor. So, with a little creativity and art-
istry, one can make a boring wall unique and aesthetic. The main purpose of this article is to introduce
the readers to different types of wall and its material.
First, we can divide Wall into two parts, exterior wall and interior wall. Exterior wall protects us from
the sun and rain, provides security and ensures our privacy. Then again, the interior one is the wall

inside of a house. It also divides greater space into smaller rooms. Wall can be made in many ways and with different
materials. It is a joint effort by an architect and an interior designer to make a wall stunning in terms of looks and
durability.
Brick Wall:
A brick wall is a wall made of

bricks. Brick walls date back at least
five thousand years ago in the Indi-
an subcontinent area. This ancient
crafts of making a wall with bricks
and cement mortar completes when
the plaster is done on the briquette.
Exterior wall is usually 10 inches
wide while the width of interior
wall is 5 inches. The advantage of
a brick wall is, its colour can be
changed anytime or it can be rebuilt
easily.
However, a brick wall may be humid

or damaged by water flow. Making
a brick wall takes longer than other

walls. During the construction of the wall, certain things are to be taken care of, such as the wall should be built straight and
it should be covered with plasters smoothly.
Exposed brick Wall:
The exposed brick wall means the kind of wall that is made of ‘special’ bricks and left un-plastered allowing the brickwork
to show.

This kind of wall has a unique charm for creating a vintage accent wall and many people are attracted to its great visual
interest that it generates.
Concrete wall:
Concrete wall is made with concrete, a composite material composed of cement, sand, bricks, and stones with water.
Concrete Wall is an eclectic one that is quite strong. It even looks perfect without plaster. The advantage of the concrete

wall is it helps to keep the room
temperature cool. It is stronger
than brick wall that can protect the
building from earthquake.
Fair-faced Concrete Wall:
It’s better than regular concrete wall

having special textures. This wall
is not painted usually. Its aim is to
achieve immaculate and aesthetic
appearance.
Stonewall:
Stonewalls date back to the era

when brick, sand, and cement were
not discovered. Although, stone-
walls are not very popular at present, it can be used sharply for beauty enhancement. Exposed stone wall can be used for
interior and boundary wall. Stone wall is a strong one with attractive visual appearance. Another advantage of Stonewall is
that it is waterproof.

...............................................................................................................................................................................................
Glass wall:
Glass wall can be used

for both exterior and
interior cases. Exterior
walls with steel frame
and glass are very
common these days.
By using lamination
of different shades, its
colour can be changed
easily. Glass walls of
the high-rise build-
ings are also used for
advertising. The ad-
vantage of glass walls
is its easy and quick
installation.

Glass walls can be used as an interior partition to make a soundproof room. Before installing of a glass wall, the heat gain
properties of a particular glass should be studied well so that it does not affect the room temperature. However, glass wall
is an expensive material for exterior wall.

Board Wall:
The much used Wall in interior designing is board wall. It is easy to

create a board wall for an internal partition by using particle board
and plywood. Various types of boards of 8 feet by 4 feet modular
sizes are available in markets. The wall becomes stronger when a
wooden grid frame is installed between two boards.

Typically plastic paint is used on board walls. The drawback of board wall is, it may bend if the quality of the board is not
good. Also, the board-wall is not soundproof.
Soundproof Wall:
There are various types of soundproof wall-blocks available in the market. Any type of wall can be made soundproof by
installing such blocks. These blocks, however, are very expensive. A soundproof wall is generally used at studios, meeting
rooms, conference halls and in many other places.

Colour:
The usage of colour on the wall is very

important. Different types of colours are
available in the market including enamel
paint, plastic paint and weather coat.
The names of colours may vary as per
different companies.
Generally, we use plastic paint on the

inner wall of the house. Plastic paints are
neither glossy nor rustic while Enamel
paint is washable and is a bit glossy.
Weather coat colour is used for the exterior
wall as it protects the walls from rain and
sun.

Tiles:
Wall tiles make any house look

trendy and aesthetic. It has
functional advantage too as it
protects a wall from humidity.
There is a wide variety of tiles
in market ranging from simple
to designer tiles; from local to
foreign tiles.
Presently, rustic tile is very

popular as wall tiles. Tiles of
wooden textures make the wall
a wooden look.

PVC board:
PVC or plastic boards are relatively expensive. It Besides, there are also various types of decora-
is widely used due to its waterproof features. For tive wall matereisals available in the market. For
instance, if the wall of a bathroom is made with example, decorative blocks, wallpapers etc. You
tiles, the water may leak outside the wall making it can make some beautiful designs with terracotta
damp. also.
by: Asadduzaman Sumon

ARCHITECT
the change maker
Mostofa Zaman Jony
Immensely dense population, unplanned
urbanization, unsorted commercial and
industrial buildings are the major prob-
lems of Dhaka city. Existing houses, resi-
dential and commercial areas, amusement
parks and other structures are mostly
built in an unplanned way in the city.
What if the city was designed by an expert

from the beginning? The first thing that
comes to our mind is a city with no pol-
lution, no dirt, no traffic congestion and
no noise. A planned city where children
are going to school safely, workers are
reaching their office on time; no honking
cars around the hospital.
Above discussion is enough to validate

the title of this article.
What do we know about an architect? A
person with a Bachelor’s Degree in Ar-
chitecture? In many countries around the
world, having an academic certificate is
not good enough for being an architect.
One must be a registered member of the
architect’s institute or organisation of the
respective country.
Let us jump into narrating the importance

of an architect.An architect must have a
degree in Architecture. The duration of
the course must be of five years.
In these five years of study, the archi-
tects have to learn to build a structure
by keeping every detail in their mind.
Every detail means, everything about the
structure – designing, cost estimation,
following building code, total time for
construction and assessing the durability
of the building. It is easy to understand
how it may result if a building is not made
following these methods and rules.T hat is
why, architectural science is very import-
ant for building any structure.
Now let’s have walk into the world of an
architectural structure.
Let’s think, our imaginary structure is lo-

cated in a residential area of the country.

It is an eight-storied building. The building is mainly made of Now, let’s have a look into the duplex house at seventh
brick and concrete. The column and the slab of the building are floor where Mr Rahim is living happily with his family.
made of concrete. He wakes up every day with the sound of Azan (call to
prayer). The ventilator over the window of his room is
The exterior wall is made of brick. We can see the exposed designed in a way so that the sounds under a certain
brick of the exterior wall from outside the building which height cannot enter the room. So the car horns can not
means there is no color on the brick. The cost of paintings for disturb his sleep at night even if the ventilator is open.
the building is therefore decreased without compromising its
aesthetic look. Mr Rahim usually reads newspaper every morning
sitting in his dining hall that has sufficient daylight.
Moreover, the owner will not have to worry about painting the The architect designed the windows of the house in a
building every year. way so that the sunlight can enter all the bed rooms.
The architect had to make a Louvre design in a specific
The building’s concrete slab can be easily seen from outside angle to do so.
which also protects the building from sun. Such extended
concrete slab also work in winter. It accumulates heat from The architect designed the dining room in such a posi-
sun at daytime and helps to balance the temperature inside the tion so that it can accommodate everyone in the house
building. comfortably.

The drawing room is located in a neutral position- nei-
ther too dark nor too bright- with enough circulation of
air.
At the first floor of the building there is a hall that can

accommodate around 25 families at a time. There is a
library, a playing space for children and a tea space for
adults.
Forget about the building now. Let’s enter into a

planned city.
Mr Rahim has to take his two grandchildren Nusrat and

Nujhat to school. Nusrat’s school is located in the resi-
dential area while Nujhat’s school is located 10 kilome-
ters away from the area.
Mr Rahim does not have to worry as he and his grandchildren can use the bus service of the area. He can easily drop Nusrat
at her school and go to nearby metro rail station by rickshaw with Nujhat. He reaches metro rail station by using rickshaw lane
and get on the metro train. He drops Nujhat at her school within 10 minutes.
Now let’s go back to the reality. An architect mainly designs structures ranging from residential buildings, commercial build-
ings to shopping malls, and bridges.

If anyone goes to an architect he wants to
know the client’s requirements, budget and
vision. After meeting relevant queries, he
starts working on his own. His experience in
architectural field here plays an important
role.
He may initially draw some sketches and

choose some sketches among those to use
them. He may build some abstract models
with paper. Thus he will reach some deci-
sions gradually and will draw more detailed
sketches. Thereafter, he will start the main
design.
In this process he will proceed following the

budget of the client. Some architect make 3D
model of building using computer graphics.
The goal of any design is to ensure enough

“An architect can be called ‘maker of dreams’. He gives a real flow of air and light in the building.
An architect also takes into account if the
shape to your dream house or any other structures. building has any effects on environment and
Think, you want to enjoy the view of mountain from your drawing the social lives around it.
room. The architect can divide the scenery in smaller segments An architect can be called ‘maker of
such as hills, waterfalls, the sound of waterfalls, trees, birds etc. “ dreams’. He gives a real shape to your dream
house or any other structures.

Think, you want to enjoy the view of Apart from these, he also takes care of undertaking. Designing a building de-
mountain from your drawing room. its aesthetical beauty. mands a vast amount of knowledge—
The architect can divide the scenery from understanding legal implications
in smaller segments such as hills, However, building an office is a team to knowledge of construction prod-
waterfalls, the sound of waterfalls, work for an architect for creating a per- ucts and skills. And thus the archi-
trees, birds etc. For abstract trans- fect environment for work. An architect tects are the ultimate maker of one’s
formation, the floor of the drawing take into account every single details dream.
room has to be divided into two to such as sitting arrangements for staffs
three different zones with different and the separate departments in the
heights. office including clients or consumers “An architect take into account
rooms, cabin for the managing director every single details such as sitting
The architect will use waterproof (MD) of the company, room for MD’s arrangements for staffs and the
materials to save the walls from wa- assistant, meeting room and many more.
terfall. He will also adjust the flow separate departments in the office
of water to create the desired sound Planning a residential housing society is including clients or consumers
of water fall. different from designing an office. rooms, cabin for the managing......”
People of different occupations and
The architect, along with his techni- religions live in a housing society. The
cal team, will try to bring the envi- architect has to consider many things to
ronment as close as possible to your ensure safety and peaceful environment
drawing room. He will design your for the residents.
window in a way so that birds can sit
there but cannot enter the room to There is no way to take an architect for
make it dirty. granted. It takes a lot of commitment to
become an architect. Creating a residen-
An architect should be careful about tial, commercial or industrial building is
the air and light circulation including not easy to manage on oe’s own.
the number of rooms before design-
ing a house. Building any structure is a complicated

https://www.facebook.com/sab7ir
Sketchpad
SABBIR N RAHMAN
& Planner
Event Management
C
reative Wedding
Planner and Event
Management is one
of the respected and
coveted event plan-
ning company based
in Dhaka. Meticulous luxury details
are created here to deliver the
most spectacular and extraordinary
innovative social and corporate
events. The company was founded
in 1995 and is celebrating 23 years
of experience in the events indus-
try.
The managing director of the com-

pany, Md Rahmatullah Popel, in a
recent interview, has talked about
the farm.
Excerpts of his interview are as

follows:
When did you start the

company?
What triggered you to up- Basically, we try to introduce events of
international standard in Bangladesh.
grade the old one?
Well, I took over my father’s business
in 2010. He started it 23 years ago.
It was just a decor company at the As I said, it was our family business. What services do you and your
time. We had to upgrade it in order to farm provide?
keep pace with the time.
In 2010, we upgraded the farm to a The trend in event management In fact we provide anything and every-
modern wedding planner and event and planning industry is constant- thing for an event. Our service includes
management company. ly changing all over the world. We everything like decoration, photography,
are no different. In fact, we follow catering and many more.
many global companies and try to
understand their way of doing event
planning business.

Do you organise any other
events apart from wedding?
Yes we do. Besides wedding we or-

ganise corporate events. We provide
our services to a number of corporate
offices and foreign companies.
Also, we arrange events for govern-
ment departments. Those government
events are mostly various types of
annual programmes.
We are expanding our business area

and planning to arrange other social
events such as birthday parties and
naming ceremonies.
Please tell us how do you set

the prices for various events?
Actually, it depends on the clients.
The clients tell us their requirements
and we arrange it accordingly.
See, a stage can be built at Tk 5 mil-
lion and also at only Tk 20,000 at the
same time. It entirely depends on the
props used for building the stage.
We offer packages of different price
ranges according to clients’ choices.

When is the peak season for
events?
It starts from the first Week of
December and continues till mid-
March.
Who designs for you?

My younger brother, who is a com-
puter engineer, makes the designs
usually. We sit with our clients
before any event and share our ideas
with them. Thus we try to under-
stand our clients’ taste. We recom-
mend them a list of possible designs
at the time. We also show them
pictures of designs.
We shortlist some pictures and give

them to the clients. They then make
the final selection of the design for
their desired event.

What are the scopes
for event planning in
our country?
I think there are many
opportunities for event
planning in our country.
If one can present some-
thing with artistry and
creativity, it will definitely
attract people.
In Europe and America,

the wedding ceremonies
are generally very simple
in terms of celebrations.
I have a restaurant in
France. We arrange wed-
ding parties there. One
can hardly find more than
30 guests at such parties.
The picture is, however,
different in this region. In-
dia, Bangladesh, Pakistan

have their big-fat wedding
parties.
Even, the middle-class fam-

ilies also arrange dazzling
events according to their
budgets.
What is your future

plan?
Our main concern for now
is to improve segment-wise
services. Sometimes we
collect materials and props
from China, Thailand, and
India. We are very sincere at
our work. Our main motto is
to reach larger cities including
maximum number of districts
across the country. We have
well organised team for every
different section. For instance,
some groups work on our
stage decoration while the
cork sheet team do their part
of works. We have 2-3 perma-
nent workers while others are
hired on temporary basis. We
have to hire 100 to 200 work-
ers for a bigger event.
by: Sumaiya Azad

https://magazine.desig-naa.com

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DESIG-NAA

July 2018 Tk. 100

the design magazine

19 article: walls in design

Architect: The change maker

wedding planner & event management

Sub editor Farhana Choudhury

The magazine is a smart and handy publication

In the first edition, we introduced Tahmina Shai-

Cheers to the new beginning.

JULY 2018 DESIG-NAA 5

Creative entrepreneur Tahmina Shaily, in a recent inter-

Excerpts of her interview are as follows:

When did you start ‘Shoilee’?

Tell us about the office and overall?

We keep the store open seven days a week for cus-

And what’s your plan to reach global cus-

'Shoilee' As I said, ‘Shoilee’ was an online store primarily. We

All our products are ‘exclusive’. We make jeweller-

JULY 2018 DESIG-NAA 7

Why another one? What makes ‘Shoilee’

I used to work as a journalist earlier. I have

In ‘Shoilee’ we work as a team. Everyone

‘Shoile’ is not a mere business. I must be

Who are the designers in Shoilee?

Where these ideas come from?

I do believe, every art or design is like

If a single piece of ornament cannot be one

I may sound a little philosophical, but it’s

However, we try to make jewellery that

Sometimes, I have the opportunity to have

8 DESIG-NAA JULY 2018

Some of these motifs are our very own

For instance, if we launch six pieces of

What materials do you use for

10 DESIG-NAA JULY 2018

Some of these motifs are our very

For instance, if we launch six piec-

12 DESIG-NAA JULY 2018

JULY 2018 DESIG-NAA 13

Then there are many working women

Last but not the least, there are personalised

Apart from that, we create some exclusive designs

14 DESIG-NAA JULY 2018

What about the prices of these items?

“We have re-

JULY 2018 DESIG-NAA 15

I just want to carry on the legacy of my products’ quality.

JULY 2018 DESIG-NAA 17

I believe anything from our daily life, our

We believe, when people become confident,

Last but not the least; our products are created

The jewelleries and clothing made by ‘Shoilee’

by: Syeda Naima Nusrat

18 DESIG-NAA JULY 2018

JULY 2018 DESIG-NAA 19

A brick wall is a wall made of

However, a brick wall may be humid

20 DESIG-NAA JULY 2018

Exposed brick Wall:

JULY 2018 DESIG-NAA 21

24 DESIG-NAA JULY 2018

Fair-faced Concrete Wall: