RVS COLLEGE OF ENGIEERING & TECHNOLOGY, DINDIGUL

MBA STAND ALONE

RVS NAGAR, KARUR ROAD, DINDIGUL-624005.
Ph no. 04551-227229,227230,227231.Fax-227237
www.rvseng.ac.in email: rvsimsdgl@rvsgroup.com

LESSON PLAN

Subject Code & Name : BA7012 & Retail Management

Course & Branch : PG & MBA Max. Marks : 100
Year & Semester : 2nd / 3 sem Lecture Hour : 3 Hrs/week
Name of the Faculty : Mr B.Sivakumar Academic year: 2017-2018

Objective
 Understand the concept of Retailing ,Retailing Decisions and Retail Shopper Behaviour
Outcome
Students will have a better understanding about retailing ,various retail formats and Retail
Shopper Behaviour.

Unit 1 Books referred:

INTRODUCTION 1. Swapna Puadham, Retail Management -Text and Cases, Tata McGraw Hill, 2nd Edition,
Target Hours : 9 2008
2.Dr.Harjit Singh,Retail Management-A global Perspective-Text and
cases,S.Chand & Company Ltd,First Edition
Mode of
teaching
(Black board/ Actual
Hour Page No/
S. Planned OHP/LCD/ date of
Requir Topics to be covered Ref. Remarks
No. Date Edusat/Field completio
ed Book
visit/Seminar/g n
uest
lecture/tutorial)
3-10/2
1 03/07/2017 Retailing Black board
1
An Overview of Global
2 05/07/2017 19-26/2 LCD
1 Retailing
Black board
3 07/07/2017 1 Challenges 26-31/1
4. 10/07/2017 Opportunities Black board
1 31-32/1
5. 12/07/2017 1 Retail Trends in India 32-35/2 Black board
Socio Economic Influences
6. 14/07/2017 47-64/1 LCD projector
1 on Retail Management
Socio Economic Influences
7. 17/07/2017 1 69-89/1 Black board
on Retail Management
Technological Influences 161-165/1
8. 19/07/2017 1 Black board
on Retail Management
Government of India
9. 21/07/2017 1 Policy Implications on 166-170/1 LCD
retails

Unit 2 : Retail Formats Books referred:

Target hours : 9 1. Swapna Puadham, Retail Management -Text and Cases, Tata McGraw Hill, 2nd Edition,
2008
2. Michael Havy ,Baston, Aweitz and Ajay Pandit, Retail Management, Tata
Mcgraw Hill, Sixth Edition, 2007

Mode of
teaching
(Black board/ Actual
Hour Page No/
S. Planned OHP/LCD/ date of
Requir Topics to be covered Ref. Remarks
No. Date Edusat/Field completio
ed Book
visit/Seminar/g n
uest
lecture/tutorial)

1 24/07/2017 1 93-122/1 Black board

Organized and unorganized
formats

26/07/2017
Black board.
2 & 2 96-122/1
LCD
29/07/2017 Different organized retail
formats

3 31/07/2017 1 125-129/1 Black board

Characteristics of each format

2/08/2017 &
4 2 130-132/1 Black board,
4/08/2017 Emerging trends in retail
formats

5 7/08/2017 1 165-179/1 LCD

MNC's role in organized
retail formats.
 9/08/2017 &
6 2 179-200/1 LCD
11/08/2017 Examples of Organized
and unorganized formats

Unit 3 Retailing Decisions Books referred:

Target Hours : 9 1. Swapna Puadham, Retail Management -Text and Cases, Tata McGraw Hill, 2nd Edition,
2008

Mode of
teaching
(Black board/ Actual
Hour Page No/
S. Planned OHP/LCD/ date of
Requir Topics to be covered Ref. Remarks
No. Date Edusat/Field completio
ed Book
visit/Seminar/g n
uest
lecture/tutorial)
14/08/2017
1. 18/08/2017 2 201-205/1 Black board
Retail location

4/9/2017 & Choice of retail

2. 2 locations - internal and 207-210/1 Black board
6/9/2017
external atmospherics
8/9/2017 & Positioning of retail shops
3. 2 211-213/1 LCD
11/9/2017
13/09/2017 Building retail store
Image - Retail service
4. & 1 quality 214-225/1 Black board
15/09/2017 management
Retail Supply Chain
5 18/09/2017 1 Management
226-228/1 Black board
Retail Pricing Decisions,
6 20/09/2017 1 Merchandising and 229-300/1 Black board
category management

Unit 4 : Retail Shop Books referred:

Management Swapna Puadham, Retail Management -Text and Cases, Tata McGraw Hill, 2nd Edition,
Target Hours : 9 2008
Mode of
teaching
(Black board/ Actual
Hour Page No/
S. Planned OHP/LCD/ date of
Require Topics to be covered Ref. Remarks
No. Date Edusat/Field completio
d Book
visit/Seminar/g n
uest
lecture/tutorial)
22/10/2017
1. & 2 Visual Merchandise 304-324/1 Black board
Management
25/09/2017
 Space Management Black board
2. 27/09/2017 1 328-329/1
LCD
3. 4/10/2017 1 Retail Inventory Management, 330-336/1 Black board
Retail accounting and audits,
4 06/10/2017 1 336-338/1 Black board
Retail store brands

5 9/10/2017 1 339-339/1 Black board

Retail advertising and
promotions, online retail

11/10/2017
6 &13.10.20 2 Retail management 339-340/1 Black board
17 information systems,
emerging trends.

Unit 5 :Retail Shopper Books referred: Swapna Puadham, Retail Management -Text and Cases, Tata McGraw
Behaviour Hill, 2nd Edition, 2008
Target Hours : 9
Mode of
teaching
(Black board/ Actual
Page No/
S. Planned Hour OHP/LCD/ date of
Topics to be covered Ref. Remarks
No. Date Required Edusat/Field completio
Book
visit/Seminar/g n
uest
lecture/tutorial)
Understanding of Retail 342-346/1
shopper behavior –
1. 16/10/2017 1 Shopper
LCD
Profile Analysis
Shopping Decision Process
2 16/10/2017 1 Factors influencing retail 348-350/1 Black borad
shopper behavior
3 20/10/2017 1 Complaints Management 355-364/1 LCD
4 20/10/2017 2 Retail sales force 392-430/1 LCD

5 21/10/2017 2 434-436/1 LCD

Retail sales force
Management
Challenges in Retailing in India
6 21/10/2017 2 - Case studies
Black board

Details of reference material available for the subjects

 No. of text books No. of reference
No. of CD’s/video
Year/ available in the books available in
S.No Subject Name cassettes available in
Sem dept. and main the dept. and main
the main library
library library
1. Retail management : IVi I/ 1 13 20

Technical seminars topics for student

Reference books/ Journals/

S.No Topic suggested Area of topic Websites
Magazines

1. Retail Industry VMSD Magazine https://www.magzter.com/

Visual Merchandise
Management

Building Store World Image Magazine www.uppervalleyimage.co

2 Retail Location
Image member galleries and store m

Content beyond the syllabus

Name and full

Reference books/ address of the
S.No Subject Name Year/Sem Topic
journals/ magazines resource person
for guest lecture

Career Options
Magazine | A
Career in Retail Career in Retail
1. Retail Management II/3
sector Offers Endless

www.careeroptions
magazine.com

Faculty In-Charge HOD-MBA