Find your Path to Optimization...

And take one step closer to BSM.

BSM is something that your organization has to experience,

in its own way, in its own time.

BSM Unplugged
If you don’t have a Business Service Management (BSM) initiative in place, chances are, you will soon. If you’re like many
IT executives, you’re under increasing pressure to justify your costs to the business. When it comes to impressing your
in its own time.
CEO, proving that you can handle the ongoing burden of IT maintenance simply won’t cut it. Certainly, striving to deliver
fast, uninterrupted service delivery is as high of a priority as it ever was, but so is understanding how technological
breakdowns impact the bottom line.

This is why the concept of BSM is so attractive: operate more closely with business, and you’ll be equipped to
demonstrate IT’s value. Sounds easy. And much of the vendor buzz surrounding BSM builds on this perception, offering
“BSM” solutions that presumably work out of the box: buy it, plug it in, and you’ve got BSM.

However, as the owners of failed BSM projects will acknowledge, you can’t ensure BSM success by flipping a switch,
finding a single solution, or committing to one vendor. If you want your BSM initiative to work, don’t think about buying
it. Think about doing it.

www.asg.com
Not every organization is ready for full-blown BSM. What Analysts
are Saying…
Why try to do more than you’re ready for? “This is exactly what the market
needs. [BSM] is a very daunting
undertaking for any company.
The ability to break down the
implementation into a clear
progression really distinguishes
ASG from the competition.”
—Senior analyst, independent
It’s Your Journey global IT and business
consulting firm
At ASG, we believe that BSM is a journey—a steady progression in which IT service excellence can be realized in varying
levels, starting from where your organization is today and moving forward from there—at your own pace, within your “This [Path to Optimization] is
very exciting. It’s a great place
resource limits. to start—a ‘beginning’ CMDB
system. Others are placing too
Using what we’ve learned from our customers, we’ve created a Path to Optimization, an evolutionary program that breaks much emphasis on a single
BSM down into four definitive stages, each of which prescribes an achievable, gradual step in cost and technology. This CMDB repository rather than
step-by-step approach allows you to leverage your current IT investments, complemented by ASG’s best practices and as a system of related
enabling technologies, to advance towards improved IT service delivery and proactive BSM. technologies that needs to
evolve in phases in concert with
As your IT organization moves forward on our Path to Optimization, you become more skilled at metadata management organizational maturity and
process awareness.” —Dennis
and better equipped to untangle the complex relationships within your technological terrain. You become the master of
Drogseth, Vice President of Re-
information rather than allowing it to dictate what you can (and cannot) do. search, IT Megatrends, Analytics
and CMDB Systems, Enterprise
This mastery, achieved at your own pace, generates tangible, measurable results. Why wait years for your BSM initiative to Management Associates
pay off? With our Path to Optimization, you don’t even need a CMDB to get started. You can begin right now, using your
existing technologies.

Chart your course with confidence. Work toward some short-term wins.
Kick off your BSM initiative in a way that’s right for you.
What “Finally! A simple approach to BSM.
Customers
are Saying… It’s like having my own personalized plan for
“This is exactly what I’ve been strengthening the bond between IT and business.”
waiting to see. ASG’s approach is
based on implementing BSM in —CIO, global financial services provider
stages, which is exactly in
alignment with our CIO’s vision.”
—Senior enterprise architect,
diversified energy company Level 4
Level 2 Level 3
“When it comes to having Optimized
budget dollars for new Level 1 Managed
Normalized
initiatives, this year is Reactive
particularly hard for us. If
ASG can help me get more
out of the investments I’ve
already made, then sign me up.” ASG Domain IT Service Linking Predictive
Enterprise Clarity Business to IT Service
—Director of operations, Fortune IT Services Delivery
100 health services company Solutions
“We’ve learned by experience • Silo approach, • Data aggregation • Managing complex • ITIL v3 CMS,
Applications Infrastructure
disjointed in dashboards; key relationships of optimizing service
that other BSM solutions don’t
Management Management

technology metrics presented IT assets; ITIL® delivery via

play well with others. ASG is Information metaTechnology Operations
Management Platform Management
focused on specific from diverse v2 with CMDB predictive analysis,
like Switzerland in today’s tasks to improve technologies to to determine automation, and
vendor landscape. Its Path to Service
Support
Performance
Management
operations within assess the health resources needed broad federation
Optimization technologies fit an IT domain of IT services to deliver services across multiple
CMDBs
right into our existing
IT environment.”
—IT director, one of the largest
school systems in the U. S.
ASG’s Path to Optimization
ASG’s step-by-step approach to BSM allows you to start where you are, use the assets you have,
and progress to the next level of optimized IT service delivery. www.asg.com
Take the next step closer to BSM success: ASG’s BSM
Solution Menu...
metaTechnology Foundation
choose a solution that optimizes what you already have Metadata Applications
 
 Dashboards & Analytics
 Metadata Repository

and fits what you’re ready for. Applications Management

 Applications Discovery
& Understanding
 Application Portfolio Mgmt

Solutions for Every Level Infrastructure Management

 Network Management
Wherever you are with your BSM initiative, you’re likely to discover gaps among your technologies—critical places where  End-User Response Time
  Monitoring
your tools don’t connect or your capabilities fall short. These chasms must be crossed before you can take the next step Information Management
towards fully optimized IT service management.  Data Warehouse
 Enterprise Content Mgmt
For those needing a bridge to BSM, we’ve created a group of new solutions, each of which is designed to leverage your
Operations Management
current IT assets while helping you to achieve the goals of a specific level in our Path to Optimization.  Workload Enablement
 Workload Automation/
As signature Business Service Portfolio™ (BSP™) offerings, these solutions incorporate federation; they integrate quickly   Scheduling
and seamlessly with ASG and third-party technologies, making it easier to get the information you need, at the detail level  Workload Planning

you want. We can connect to virtually any vendor software tool, business application, CMDB, or trusted source; consolidate Service Support
that information; and present it in a single dashboard view. You decide what you want to see. Our BSP solutions deliver it  Service Desk Management
 Asset Management
in real time.  Configuration Management

Now you can know the health of your IT and business services at any given moment. And you don’t have to replace Performance Management
 Web-based Application
anything. Let us connect to what you already have and work our metadata magic. Simplify the complexity; eliminate   Management
guesswork. Witness the impact your technology has on business. Get on our Path to Optimization and take a giant step  Enterprise Performance
  Monitoring
towards worry-free IT.  Virtualization Management\
BSM doesn’t have to be a budget-buster.

Satisfy business users at every step,

at prices your CEO will appreciate.

Expand Your View

Our BSP solutions work with any technological platform, which gives you a broader view of your IT landscape. Using this
wider operational lens, you can grow to manage performance and availability throughout your entire enterprise,
proactively addressing emerging problems before they impact business services.

We know our BSP technology works because we use it in our Technical Customer Support division, which services 8,500
client sites worldwide and handles an average of 3,500 incidents per month.

Since we implemented our BSP Service Support solution two years ago, ASG has progressed down the Path to Optimization,
arriving at the point (Level 3) where we are now able to:
 Automatically discover key IT assets
 Provide crucial metrics on the health of service desk operations
 Enable the implementation of systems and processes based on ITIL® specifications.
 Automatically discover service models to manage service desk operation cost
 Resolve IT issues before they impact business
With end-to-end visibility of business services across all technology silos, ASG is now well-equipped to predict problems,
manage assets, improve customer experience, and protect our business’s bottom line.

ASG provides fast, uninterrupted service—flawless from a business user’s perspective. www.asg.com
When you choose an ASG solution, you’re not just getting software.

You’re getting a trusted partner who delivers a solution

that’s tangible and achievable.

Why ASG?
We know the drill.
Our expertise in BSM has been built from the ground up. With a strong heritage in metadata; information management;
applications management; performance, infrastructure, and operations; and service and support technologies, we’re
intimately familiar with the intricacies of your IT landscape. And we know how to give you visibility into all of it and how to
give you control.
We’ve got a trade secret.
It’s our customers. Most of what we know about BSM we’ve learned from more than 20 years of experience helping our
clients solve everyday problems. BSM—and developing solutions that work—is all about collaboration. With more than 85
percent of the world’s largest and most progressive companies on our client list, we’re pretty sure we won’t run out of ideas.
For us, it’s personal.
When CEO and President Arthur Allen founded ASG in 1986, he insisted that the business be privately held, as it still is
today. This uniquely positions ASG among other software vendors because even as the company has grown to more than
1,200 employees and more than 90 offices worldwide, nothing comes between us and our customers. Mr. Allen spends
more than 200 days each year visiting with ASG clients around the globe. We make your business our business.
We make more than promises.
Need proof? Take a look at our Path to Optimization solution demos, and you’ll see that BSM is more than just an idea, it’s
doable. Contact your ASG sales representative or call 1.800.932.5536 or 239.435.2200 for more information.
ASG Software Solutions Worldwide Headquarters
1333 Third Avenue South
Naples, Florida 34102 USA
Tel: (800) 932-5536 or (239) 435-2200
www.asg.com