Conceptual Representation of the Relationship Between Behavioral Determinants and

Behavior: Concepts from Ajzen; Bandura; and Deci and Ryan

Susan Hueck
Cook International, Document Development and Tutoring Services
susan@cook-int.com
619-334-4227
3/20/2018

Previously, while working on a project, I developed a graphic to help myself sort out the
elements of Ajzen’s theory of planned behavior. You may find that graphic here: Relationship
between behavioral determinants and behavioral intent in Ajzen’s theory of planned behavior.
Since that time, the need to discuss a broader conceptual framework for decision making and
behavior lead me to develop a graphic that depicts the relationships between behavioral
determinants and behavior that includes concepts from Ajzen (& Fishbein); Bandura; and Deci
and Ryan. Although I read numerous publications from these sources, I include in the
bibliography here only those that were most significant with regard to the development of the
graphic.

You are free to duplicate the graphic for private purposes; however, I do ask that you cite this
document as your source:

Hueck, S. (2018). Conceptual Representation of the Relationship Between Behavioral

Determinants and Behavior: Concepts from Ajzen; Bandura; and Deci and Ryan.
Retrieved from https://www.academia.edu/s/3c2b962691/conceptual-
representation-of-the-relationship-between-behavioral-determinants-and-
behavior-concepts-from-ajzen-bandura-and-deci-and-ryan?source=link

As was the case with my original graphic, this graphic is a work in progress and represents my
initial efforts to expand the original graphic. I encourage you to draw your own conclusions
regarding the graphic’s conceptual reflection of Ajzen’s; Bandura’s; and Deci and Ryan’s
theories. Feel free to contact me with feedback or if you care to start a dialog about this work.
 Feedback to behavior
Internal
Legend and
external
Direct influence: Behavior motivators
Mediating factor:
Interrelationships: Processes
Feedback: Actual  Cognitive
control  Motivational
Ajzen Behavioral  Affective
intent  Selection
Bandura

Deci & Ryan 0

Perceived Performance
Attitude accomplishments
Subjective behavioral
toward the (e.g., past
norm control
behavior experience)

Motivation to meet
expectations of Vicarious
others experience
(e.g., modeling by
Normative beliefs Behavior beliefs Control beliefs others)
Beliefs about (person’s beliefs about (person’s beliefs (person’s beliefs
others’ important others’ about the behavior’s about his/her
attitude normative expectations likely consequences) capacity to perform Social persuasion
toward the act for his/her behavior) a behavior) (e.g., coaching
and evaluative
feedback)

Physiological &
emotional states
 Bibliography

Ajzen, I., & Fishbein, M. (1972). Attitudes and normative beliefs as factors influencing
behavioral intentions. Journal of Personality and Social Psychology, 21(1), 1-9.
Retrieved from http://www.apa.org/pubs/journals/psp/index.aspx

Ajzen, I. (2011). Behavioral interventions: Design and evaluation guided by the theory of
planned behavior. In M. M. Mark, S. I. Donaldson, & B. Campbell (Eds.), Social
psychology for program and policy evaluation (pp. 74–100). New York, NY: Guilford.

Ajzen, I. (2012). The theory of planned behavior. In P. A. M. Lange, A. W. Kruglanski & E. T.

Higgins (Eds.), Handbook of theories of social psychology (Vol. 1, pp. 438-459).
London, UK: Sage.

Ajzen, I. (2014). The theory of planned behaviour is alive and well, and not ready to retire: a
commentary on Sniehotta, Presseau, and Araújo-Soares. Health Psychology Review.
http://dx.doi.org/10.1080/17437199.2014.883474.

Bandura, A. (1977). Self-efficacy: Toward a unifying theory of behavioral change.

Psychological Review, 82(2), 191-215. http://dx.doi.org/10.1037//0033-295X.84.2.191

Bandura, A. (1982). Self-efficacy mechanism in human agency. American Psychologist, 37(2),

122-147. http://dx.doi.org/10.1037/0003-066X.37.2.122

Bandura, A. (1994). Self-efficacy. In V. S. Ramachaudran (Ed.), Encyclopedia of human

behavior (Vol. 4, pp. 71-81). New York: Academic Press. (Reprinted in H. Friedman
[Ed.], Encyclopedia of mental health. San Diego: Academic Press, 1998).

Deci, E. L., & Ryan, R. (1985). Intrinsic motivation and self-determination in human behavior.
New York, NY: Plenum.

Deci, E. L., & Ryan, R. (2000). The “what” and “why” of goal pursuits: Human needs and self-
determination of behavior. Psychological Inquiry, 11(4), 227-268. Retrieved from
http://www.erlbaum.com/Journals/journals/PI/pi.htm

Deci, E. L., & Ryan, R. M. (2008). Self-determination theory: A macrotheory of human

motivation, development, and health. Canadian Psychology, 49(3), 182-185.
http://dx.doi.org/10.1037/a0012801