SUPPLIER SUMMIT

EXPLORE OUR 2019 SPONSORSHIP PROGRAMS

WELCOME
Welcome to American Hotel’s
Digital Supplier Summit
As a family-owned company, we view you as part of the family. Your commitment to
producing quality, functional, affordable, and innovative products goes hand-in-hand
with our promise to help the world’s hotels create unforgettable guest experiences.
Together, we are poised to take big steps forward in support of progress. This digital
event is a valuable touchpoint in our ongoing partnership. Welcome.

A Digital Gathering with a New Perspective

In an age of new expectations, we recognize the need to find new ways to meet
the changing landscape of preferences in our industry. As an industry leader, we’ve
invested in new technologies to help our customers access virtually any product their
business needs. We’re using data analytics and digital marketing strategies more
than ever to promote the right products to the right properties. Combined with a
new e-commerce platform that’s designed for an easy and more informed shopping
experience, partnering with American Hotel gives you access to an unlimited source of
possibilities. Through this digital experience, we’re sharing a fresh perspective to forge
a path of mutual success. Let’s use this Summit to solidify brilliant plans.

2018 SUPPLIER SUMMIT

 PROGRESS
Enhancing the Digital Experience
For a company with more than 150 years of experience, adjusting to evolving
market needs is part of our DNA. With that said, our recent SAP implementation
is the largest technological investment in our company’s history. That tells you just
how committed we are to this new era of progress.

Our new SAP platform not only provides foundational improvements to our
operational infrastructure, it allows us to create a new e-commerce experience that
gives our customers the improved ease and access their business demands. This
new website will strengthen customer relationships. It will transform the way we do
business and create even more product training and marketing opportunities for
supplier partners like you. We couldn’t be more excited.

Extending our Reach

As the parent company of International Hotel Supply, American Hotel now serves
customers in more than 170 countries, with offices in the Netherlands, Dubai, South
Africa, China, Singapore, Thailand, Indonesia, Australia, Malaysia, and Taiwan. This
provides our customers and manufacturing partners with a truly global distribution
platform and strengthens our commitment to meet growing expectations
everywhere in the world.

Adding to our Luxury Assortment

We continue to strengthen the upscale offerings of The Gallery, our luxury assortment
of products and services that caters to high-end brands and boutique properties.
Working closely with The Gallery’s team of luxury concierges, managing director
Luca Lucarelli is leading a strategic initiative to make it easier for luxury properties to
access world-class brands that help set their properties apart.

We are now a certified

Women-Owned Business!
American Hotel Register Company is certified as a women-owned business from the Women’s Business
Enterprise National Council (WBENC). This world-class certification presents existing and new customers
with opportunities to increase their diversity spend with us. That means more business for supplier
partners like you. Our commitment to diversity is all about supporting growing needs and ambitions.
We hope you are excited about the possibilities.
MARKETING Select Your Marketing Package
We offer four sponsorship levels to ensure the best fit for your promotional needs.
Please carefully review the options below.

2019 Marketing VIP

Platinum Gold Silver
Sponsorship Opportunities Platinum

Sales Engagement & Industry Summit

Opportunity to host a training session with
outside sales team at a regional meeting 1

Opportunity to host a training session with inside sales team 1 1

Inclusion in Industry Summit 1 1
Opportunity to host a half-day, open office hours
at headquarters
1 1 1

Opportunity to propose a SPIFF program 1 1 1

Planning Sessions & Reporting
1/2-day strategic planning session (includes discussion Nat. Acts., Merch
Sales and
regarding pipeline opportunities) teams
Merch teams

Business review with the product team Quarterly Semi-

Quarterly annual Annual

Ad hoc & automated reporting 1 1 1 1

Quarterly COGS reporting package 1 1
Marketing analytics reporting package 1 1
Marketing Channels
Flyers
Flyer cover placement* 2 1
Flyer back cover placement 2 1
Inside flyer placement 1 1 1 1
Web Placement
Top website homepage panel (live for a week) 2 1
Website product category flyout (live for at least 2 weeks) 2 1 1 1
Website super category banner (live for at least 2 weeks) 2 1 1
NEW! Featured sale section item on the homepage 4 3 2 1
NEW! Seasonal product slider 2 1
NEW! Homepage component 2 1
NEW! Featured brand on the homepage (live for a week) 2 1 1 1
Email/Social Media
HTML customer email* 2 1 1
Dedicated sales rep customer email* 2 1 1
On-hold message 1 1
Opportunity to post a blog through the
1 1
Hospitality Solution Center
Opportunity to post messages through social media 2 1 1 1

*Circulation varies

2018 SUPPLIER SUMMIT

 MARKETING
Choose from Our Marketing A La Carte Options
We invite you to work with your merchandising partner to create a custom
marketing package that offers the best results for you.

Sales Engagement and Training Digital/Social Media

• Opportunity to host a 1/2-day open office
hour session at our Vernon Hills headquarters
• Inside sales training
• Regional sales training
• Sponsored contests
• Showroom placement
• HTML customer email*
• Dedicated sales rep customer email*
• Sales rep email signature (limitations
apply)
• Post messages through social media:
Yammer, Facebook and/or Twitter

• Sample-to-sale conversion reporting • Brand-specific email campaigns

(requires approval)
• American Hotel corporate office branding
opportunities • NEW! Opportunity to promote video
content via social media paid fanbase
• Sponsored VIP associate parking spaces
• Social media advertising
• Sales rep sell sheet

Web Opportunities
Print Advertising
• Branded landing page
• Flyer advertisement pages (limited quantity)
• Paid search terms
• Flyer front cover placement*
• Product video creation and web placement
• Flyer back cover placement
• Flyer gatefold advertisement* *Circulation varies

• Flyer “onsert”*
• Placement in specialty/brand catalog
• Photography services
EXPO Select Your Expo Sponsorship Package
Our 2019 Global Hospitality Expo at the award-winning Loews Sapphire Falls Resort
in Orlando, Florida, promises to be our best event yet. This one-of-a-kind event offers a
complete array of sponsorship options.

2019 Expo
Sponsorship Opportunities VIP
Platinum Gold Silver
Platinum
Sales/Customer Interactions at Expo

Customer & sales trade show booth size 20' x 20' 10' x 20' 10' x 10' 8' x 8'
Request customer groups for booth appointments
(requests not guaranteed) 5 3
Present to sales & customer groups in 20-minute
rotations within the trade show ∙ ∙
NEW! Pre-event product training for customer hosts ∙ ∙
NEW! Opportunity to schedule additional strategic follow-up
meetings with customers via the app ∙ ∙
Schedule of booth visits (provided 2 weeks in advance) ∙ ∙ ∙ ∙
Invitation to Monday night customer reception
at the New York Street Party at Universal ∙ ∙ ∙
Invitation to Monday night New York Street Party
at Universal
∙ ∙ ∙ ∙
Tuesday night networking event ∙ ∙ ∙ ∙
Invitation to Wednesday night Awards Dinner ∙ ∙
Invitation to participate in Sunday customer events 3 2
General Session presentation to American Hotel team,
with American Hotel merchant & salesperson
∙
Number of attendees included in package 5 3 2 1

Expo Branding
Logo on keycard envelope ∙
Banners on the home screen of the Expo app ∙
Facebook Live participation ∙
Sponsored hole at American Hotel golf outing – details of
sponsorship to be determined with your merchant,
i.e., contest, signature drink, etc.
•
Display your logo on the Expo app and post to
social media during Expo • ∙ ∙ ∙
•
Co-branded welcome bag with company logo,
includes cost of bag
Your logo featured at golf and interactive event ∙
Your logo featured in high-visibility locations
throughout the event space • •
Promote your Expo sessions via a social network ∙ ∙ ∙ ∙
Daily Expo Insights ∙ ∙
Expo Meetings
Have an American Hotel executive as your “host”
for the week •
• •
Attend senior leadership panel with American Hotel &
International Hotel Supply

2018 SUPPLIER SUMMIT


Choose from Our Expo A La Carte Options
Leverage the full power of Expo with these a la carte options that will drive additional
brand visibility.
Additional Sponsorship Opportunities
• Sponsor lanyard, includes cost of the lanyard
(limit 1)
• Sponsor tumbler, includes cost of tumbler
(limit 1)
• Sponsor a room drop item for gift basket, cost
of item not included
• Sponsor event Wi-Fi, includes brand exposure
at login and throughout the conference space
• App sponsorship package, includes branding
on splash page, main header, survey question
for associates, dedicated page on the main
menu (limit 1)
• Sponsor a highly-visible window cling between
hotel and conference space branded with your
company logo (limit 5)
• Sponsor a “Push Notification” of your choice in
the app (limit 20)
• Brand exposure for sponsoring a PTO day for
associates that will be awarded through
app gamification (limit 10) item (limit 1)
• Sponsor a casual day for associates (limit 5)
• Sponsor an Expo meal (breakfast or lunch –
logo featured on signage and tables)
• Additional core attendee (does not include
flight or hotel)
• Additional trade show only attendee
January 27 – 31
Loews Sapphire Falls Resort
Orlando, Florida
EXPO
• Sponsor the event charging station (limit 1)
• Sponsor photo booth and an evening event
(limit 1)
• Sponsor the wall of drinks at an evening event
(limit 1)
Sunday Customer Event Sponsorship
• NEW! Hole sponsorship, includes sign on
the hole and can host a contest (limited
availability)
• 1 golf attendee including dinner event (limited
availability)
• 1 interactive experience attendee, includes
dinner
• 1 attendee at kickoff dinner event with all
customers
• Sponsor American Hotel Golf Classic on
Monday prior to Expo
• Co-branded beverage koozies, includes cost of
• Co-branded golf towels, includes cost of item
(limit 1)
• Co-branded golf balls, includes cost of item
(limit 1)
• Co-branded hat, includes cost of item (limit 1)
• Co-branded golf pullover
 Thank You for Supporting
Our 2018 Digital Supplier Summit
By coming together and working together, we will
continue to deliver on our promise to customers.
Together, we can and will achieve more in 2019.