The Public Awareness Towards Separation Enforcement at

Source in Johor Bahru.

We are the students from University Teknologi Mara ( UiTM) Pasir Gudang Campus. Currently, we
are in the midst of preparing our thesis to full fill Master Business Administration (MBA) regarding
the public awareness. In this study, we are trying to see whether the public are aware about the Solid
Waste Separation at Source Enforcement between marketing communication tools and level of public
awareness. This study is also determining the public behaviour towards the SAS enforcement. This is
important for us to know whether the government has been using the most effective marketing
communication tools in spreading the new ideas.

Please read the following before beginning this questionnaire:

This survey consist five sections, which is:

Section A : General
Section B : Marketing Communication
Section C : Public Awareness
Section D : Public Behaviour
Section E : Suitable Facilities
Section F : Demographic

Please complete all questions following the direction provided. Where questions allow please provide
as much as details in your response as possible, to allow more in depth analysis of result. This
questionnaires will take approximately 5 to 10 minutes to complete and the result will be collected
for academic purpose.
If you have any requires regarding towards questionnaire, please do not hesitate to contact us via
email at nurhafizah345@gmail.com.

Please circle your answer.

Example to answers this questions:

1 Have you had Yes No

your lunch?
2 What is your Sewing Running Traveling Reading Shopping
hobby?
3 Every time I see Strongly Disagree Neutral Agree Strongly agree
you, I die a little Disagree
more.
Section A : General

1 Have you ever heard about Solid Yes No

Waste Separation at Source
Enforcement before?
2 Your frequency of disposing solid 1 2 3 4 Above 5
waste in one week.
3 Types of House Landed Non landed

Section B : Marketing Communication

1 Do you ever
see/heard any
advertisement
Yes No
regarding solid
waste separation at
source before?
2 Where did you Others :
Print media
see/heard the Mass Media (Please
Internet (newspaper/
advertisement? (Radio/TV) Specify)
magazine)
...................
3 Which promotion Others :
you have seen (Please
Billboard Brochure Magazine Cinema
before? Specify)
......................
4 By creating a SAS
road show will Strongly Strongly
Disagree Neutral Agree
helps to create the disagree agree
public awareness.
5 By hiring the
celebrity to be SAS
Strongly Strongly
Spokesperson helps Disagree Neutral Agree
disagree agree
to create the public
awareness?

Section C : Public Awareness

1 I know how to
properly separate the Strongly Strongly
Disagree Neutral Agree
household solid disagree agree
waste.
2 I do not have time to
separate my Strongly Strongly
Disagree Neutral Agree
household solid disagree agree
waste.
3 How do you rate
your knowledge
Strongly Strongly
regarding the solid Disagree Neutral Agree
disagree agree
waste separation at
source?
4 Is solid waste
Strongly Strongly
separation at source Disagree Neutral Agree
disagree agree
important?
5 Solid waste
Strongly Strongly
separation is very Disagree Neutral Agree
disagree agree
easy for me.
6 Solid waste
Strongly Strongly
separation can bring Disagree Neutral Agree
disagree agree
economic benefits
7 I always attempt to
reduce the amount of Strongly Strongly
Disagree Neutral Agree
solid waste produced disagree agree
in my home.
8 I separate solid waste
out of my sense of
Strongly Strongly
responsibility to Disagree Neutral Agree
disagree agree
protect the
environment.

Section D : Public Behaviour

1 Whether I separate
Strongly Strongly
solid waste is Disagree Neutral Agree
disagree agree
depends on me.
2 Feeling about
information
Strongly Strongly
received regarding Disagree Neutral Agree
disagree agree
Separation at
Source.
3 Solid waste
separation Strongly Strongly
Disagree Neutral Agree
behaviour is a disagree agree
virtue.
4 I feel angry if other
people throw out Strongly Strongly
Disagree Neutral Agree
solid waste disagree agree
incorrectly.
5 I am glad to
engage in the
Strongly Strongly
government solid Disagree Neutral Agree
disagree agree
waste separation
plan.
6 I would feel guilty
if i didn’t separate Strongly Strongly
Disagree Neutral Agree
solid waste disagree agree
properly.
Section E : Suitable facilities

1 There is not
enough space for
Strongly Strongly
solid waste Disagree Neutral Agree
disagree agree
separation bins in
my home
2 Inconvenient solid
waste separation
Strongly Strongly
facilities will Disagree Neutral Agree
disagree agree
influence my
behavior.
3 Household
separation can Strongly Strongly
Disagree Neutral Agree
reduce the space disagree agree
occupied

Section F : Demographic

1 Age

2 Gender Male Female

3 Level of
SPM Diploma Degree Master PHD
education
4 Occupation Civil Private Self
Students Retired
Servant Servant Employed
5 Marital Status Divorced or
Single Married Windowed
separated

IMPROVEMENT RECOMMENDATION:
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Thank You.