MASTER OF BUSINESS ADMINISTRATION

MUSALIAR INSTITUTE OF
MANAGEMENT

Submitted By

VISHNU MOHAN
VARUN V S
VIDHUN PREM
TIBIN C MATHEW
Submitted to

DR MH Salim

MUSALIAR COLLEGE OF ENGINEERING AND

TECHNOLOGY

PATHANAMTHITTA – 689 653, Kerala

Steps of the Research Process

STEP 1: IDENTIFY AND DEVELOP THE TOPIC

Why peoples using Social net working sites

STEP 2 METHODOLOGY
PRIMARY DATA Direct interview& Intrnet survay
SECONDRY DATA Reports and articles
 STEP3 Establishing research design and strategy
 STEP4 Collecting the data
 STEP 5 Performing data analysis
 STEP6 Reporting and presentation

Develop your research topic

Starting with a focused topic will save you time and frustration later in your
research process. To avoid hours of aimless searching, be clear about what
information you need and do not need. Confining the scope of your topic to a
specific aspect will also ensure it is manageable: for the amount of time you have
to work on it, for its target length, and for any key points your assignment tells
you to cover.

METHODOLOGY

Research methodology is essentially as systematic enquiry seeking facts. It

comprises defining and redefining problems, collecting, organizing and
evaluating data taking making recommendations conclude it.
Data Collection
This study is made on the basis of primary and secondary data collected
from various source.

 Primary Data
Primary data is defined as the first hand data. It was collected through interviews
and personal discussions with concerned officials and department heads of the
company.

 Secondary Data.
The secondary data means data that are already available i.e., they refer to
the data which have already been collected and analyzed by someone else. It was
collected through Company Broachers, Websites, Office

Analysis of data
is a process of inspecting, cleaning, transforming, and
modeling data with the goal of highlighting useful information, suggesting
conclusions, and supporting decision making. Data analysis has multiple facets
and approaches, encompassing diverse techniques under acfg variety of names,
in different business, science, and social science domains

Social Networking Questionnaire

why peoples using SN

NAME ;
1. Gender: male / female

2. Age Group:15-19 /20-24 /25-29/ 30+

3. Profession:

Student/ Employed Part/ Time Employed Full Time/ Unemployed

4. Do you think Social Networking is an important part of Social Life?

Yes/ No

5. Are you a member of a Social Networking Site?

Yes /No

6. If ‘Yes’ above, how many? 1/ 2-5/ 5+

7. Which Social Networking Site do you use most often?

Facebook /Google+/Orkut/TwiterMy/Iibo/Space Other

8. On Average, how much time do you spend daily on a Social Networking Site?

Less than /3-5/5-10 /10-29 /30-59 /60+

9. How many Contacts/Friends do you have on the Social Networking Site?

Less than 10 10-29 30-59 60+

10. Roughly, how long have you been using Social Networking Sites?

1 – 6 months/ 6 months to a year/ 1 – 2 years 2 – 3 years/ 3 years+

11. Why do you use social networking sites?

Keep in touch with friends/For funKeep in touch with family/reconnect with people/Express
myself and viewsMeet new friends
Communicate with like-minded people/Find information relevant to meGet
recommendations/Keep in touch with professional /contactsFor political reasons/Make new
professional contacts/For professional developmentIt's part of my job

12.With whom do you communicate via social networking?

PARENTS / SIGNIFICANTOTHER/ SIBLINGS/ CHILDREN/EXTENDED/ FAMILY/FRIENDS/
COLLEAGUES
13. Do you actually keep in contact with these friends on a regular basis?

Yes/ Almost No/ No

14. How do you access your Social Network Account?

Phone / PC /Café/other
15 Do you think it is helpful for getting popularity
Yes /No
INTRODUCTION

Abbreviated as SNS a social networking site is the phrase

used to describe any Web site that enables users to create public profiles within
that Web site and form relationships with other users of the same Web site who
access their profile. Social networking sites can be used to describe community-
based Web sites, online discussions forums, chatrooms and other social spaces
online. social network sites (SNSs) such as MySpace, Facebook, Cyworld, and
Ibibo have attracted millions of users, many of whom have integrated these sites
into their daily practices. As of this writing, there are hundreds of SNSs, with
various technological affordances, supporting a wide range of interests and
practices.

While their key technological features are fairly consistent,

the cultures that emerge around SNSs are varied. Most sites support the
maintenance of pre-existing social networks, but others help strangers connect
based on shared interests, political views, or activities. Some sites cater to diverse
audiences, while others attract people based on common language or shared
racial, sexual, religious, or nationality-based identities. Sites also vary in the
extent to which they incorporate new information and communication tools, such
as mobile connectivity, blogging, and photo/video-sharing.now adays the usage of
social networking sites are much common this study aims at knowing why peoples
usig SNS

OBJECTIVES OF THE STUDY

 To analyze the use of social networking sites
 To study about its current position.
 To know Recent trends in SNS
 To study and collect details about SNS
 To know why peoples using SNS

SCOPE OF THE STUDY

 This study is made as an attempt to understand To know why peoples using SNS
And To know Recent trends in SNS,also for reasons behind the growth of
socialnetworking sites and numerof users

METHODOLOGY

Research methodology is essentially as systematic enquiry seeking facts. It

comprises defining and redefining problems, collecting, organizing and evaluating data
taking making recommendations conclude it.
Data Collection
This study is made on the basis of primary and secondary data collected from
various source.

 Primary Data
Primary data is defined as the first hand data. It was collected through interviews and
personal discussions with concerned officials and department heads of the company.

 Secondary Data.
The secondary data means data that are already available i.e., they refer to the
data which have already been collected and analyzed by someone else. It was collected
through Previus study reports ,Broachers, Websites,

LIMITATION OF THE STUDY

 Limited time for data collection

 Lack of time also restricts to have a detaild study
 Lack of experience.
2008 2009 2010
Do you think it is helpful for getting popularity
Yes /No
Conclusion

Social network sites as web-based services that allow individuals to (1)

construct a public or semi-public profile within a bounded system, (2)
articulate a list of other users with whom they share a connection, and
(3) view and traverse their list of connections and those made by
others within the system. The nature and nomenclature of these
connections may vary from site to site.
This is very clear that the use of social networking sites has
increased tremendously moat of the peoples using SNS to Keep in
touch with friends/For fun Keep in touch with family/reconnect with
people/Express The self and views Meet new friends
Communicate with like-minded people/Find information relevant to me
Get recommendations/Keep in touch with professional /contacts For
political reasons/Make new professional contacts/For professional
developments etc.
Among these peoples using SNS more to Keep in touch with friends.