LISA POTTS lisajoypotts@gmail.com | 507.250.

4582 | Jackson, MS 39206

EDUCATION
• Business Advantage Program Enrolled for Fall 2018

Millsaps College; Jackson, MS
• Masters of Science in Organizational Leadership Graduated with 3.9 in December 2014

The Union Institute and University; Cincinnati, OH
• Bachelors of Science in Graphic Design Graduated with 4.0 in September 2009

The Arts Institutes International; Minneapolis, MN

PROFESSIONAL EXPERIENCE
Outreach and Program Coordinator

Ours to Change Mississippi August 2017 - Present
• Develop statewide outreach by identifying organizations and individuals who are aligned with organization’s
values and working in grassroots organizing capacities; Engage these entities through strategic collaboration
• Act as liaison between Executive Director and team, supporting communication of new objectives to team;
Manage and monitor team’s work through completion
• Collaborate with local branding firm to create printed materials, social media campaigns, and website content
• Create written and visual content for social media and e-newsletter
• Plan and facilitate statewide networking events to build and maintain pool of actively engaged participants
• Produced a three-day event to launch the organization by vetting hundreds of emerging leaders from
throughout Mississippi; Recruited 65+ participants while simultaneously planning the convening agenda,
accommodations and comprehensive event logistics

Marketing & Operations Manager


Wier Boerner Allin Architecture February 2016 - August 2017
• Designed and composed project proposals, presentations, advertisements, signage, collateral marketing
material, press releases, and articles for print and digital publications
• Oversaw creation of firm’s new website by facilitating communication and art direction with outside design firm
• Managed and developed the firm’s social media presence
• Identified and engaged new business opportunities with prospective and existing clients
• Planned and produced networking events both on and off-site
• Managed office operations, event schedules, and employee data
• Assisted partners with strategic organizational and team development as needed

Creative Economy Program Manager


Visit Mississippi February 2015 – February 2016
• Developed programming and resources to grow, retain, and recruit Mississippi’s creative job sector
• Produced a series of webinars which catered to the needs of small businesses
• Worked with in-house marketing team to manage program’s social media as well as print and digital content
• Managed the Strategic Investment Pilot Program and grantee communications; this was a series of grants
provided to key influencers whose organizations stimulated the creative economy in their local communities
• Crafted the program’s foundational documents: core ideology, mission, vision, and initial strategic plan
• Assembled and facilitated the program’s first Creative Economy Advisory Panel, made up of community
leaders, business owners and economic developers from around the state

Support Leader

Apple Inc. March 2013 - February 2015
• Managed daily sales floor operations and customer engagement while coordinating schedules and
availability of each employee
• Assisted in leading a team of approximately 30 employees with the goal of providing timely, personable
customer service through sales and technical support
• Assisted in guiding employee professional development

In-Store Guest Trainer

• Responsible for the Knowledge Management of the team while creating a stimulating learning environment
among 50-60 employees in an Apple Retail store
• Trained on-boarding employees in processes, systems, and culture of Apple Retail

Graphic Designer

Creative Distillery May 2013 - December 2013
• Designed logos, branding materials, website layouts, and web & print advertisements for small businesses
and non-profit organizations in Mississippi, including Get2College, Goodwill Industries, Rainbow Co-op,
Springboard to Opportunities, Mississippi Center for Nonprofits, and Upton Tire Pros

Corp Member / Art Teacher


Teach for America (Mississippi Corps) June 2011 - May 2013
• Selected as a Teach for America (TFA) corps member; only 5% of 48,000 applicants were accepted
• Created, planned, and executed a diverse visual arts curriculum for ages 4 to 17 years old
• Taught as the only art teacher for 1200 students; worked intense daily schedule of 10 classes, 200+ students
per day
• Procured supplies through grants and community support for an art room that had no functional supplies

COMMUNITY-BASED LEADERSHIP
Board of Directors, Secretary

Rainbow Food Co-op November 2017 - Present
Collaborate and strategize with board members to sustain and grow Jackson’s only community food co-op

Creator and Producer


We Slay Soiree March 2017 - Present
Created, planned, and facilitated an after-work social event, designed to be multi-racial, multi-generational, and
inclusive, for powerful women of Jackson, Mississippi

Producer

Figment Jackson June 2013 - October 2014
Responsible for overseeing all event planning including fundraising and grant writing, outreach for art and music
curatorial, coordination of volunteers, advertising and marketing, and day-of event production and logistics
TECHNICAL KNOWLEDGE
• Adobe Creative Cloud (Photoshop, InDesign, Illustrator)
• Microsoft Office
• Google Suite (Docs, Sheets, Forms, Slides)
• Video and Phone Conferencing (Zoom, Google Hangout, GoToMeeting, FaceTime, FreeConferenceCall)
• Project Management Applications (monday.com, BaseCamp, Asana)
• Database management (NationBuilder)
• Apple Hardware and Software (iMovie, Pages, Numbers, Keynote, GarageBand)
• Social Media for Organizations and Business (Facebook Insights and Twitter Analytics)

REFERENCES
Happy to provide upon request