According to India Washing Machine Market Outlook, 2022, washing machine

market in India is divided into two technology types, one is semi-automatic

machine and the other is fully automatic machine.
Growing disposable income and easy financing options is one of the important
reasons of more inclination towards fully automatic machines.

LG, Samsung, IFB, Whirlpool, Videocon and Godrej are the leading players in the
washing machine industry of India.

Washing Machine - 8.8%

India remains an under penetrated market, with sub-par levels as compared to the
global average.

• Increasing levels of income, and urbanization 


• Improved affordability of products, with India centric product introductions 

• Product innovation and availability of new variants of products 

• Rise in the share of organized retail 

• India
• Large potential consumer 
market 

• Advanced capabilities in 
plastics and metal fabrication, and electrical
equipment manufacturing 

• Low labor costs 


• India’s taxation system is unusually complex, especially where indirect taxes

are concerned. While income
tax, excise and customs duty are set by the Central
Government, states and municipalities also levy their own taxes.

Product Differentiation: - In washing machine industry the product is

differentiated on basis of top load or front load, capacity of machine (which
ranges from 4.5kg to 10 kg), based on energy rating given by BEE, and based on
spin cycle.

India remains an underpenetrated market, with sub-par levels as compared to

the global average. • Local consumption and market penetration need to be
driven through primary sales (first time purchase), as compared to secondary
(replacement) sales, which is predominant in the urban markets. •

Reduction in the total cost of ownership remains key to growth. India’s taxation
system is complex, especially where indirect taxes are concerned. While income
tax, excise and customs duty are set by the Central Government, states and
municipalities also levy their own taxes. At its present structure, the total tax
incidence in India stands at around 25%–30%, whereas the
Corresponding tariffs in other Asian countries are between 7% and 17%. Central
sales tax (CST) is applicable when domestic manufacturers procure components
from other States, which cannot be set off against Sales Tax (CST/VAT) payable
on end products. This increases the cost of procuring components for domestic
manufacturers.

India’s taxation system is unusually complex, especially where indirect taxes are
concerned. While income tax, excise and customs duty are set by the Central
Government, states and municipalities also levy their own taxes.

Capital Requirement: - the high cost of working capital and capex – related
financing (receivable and payable due to high interest rates is a major challenge
faced by domestic manufacturers, since it increases the overall cost of finance.
The cost of capital at 12% to 14% is much higher than the global average of 5% -
7%.

Switching cost: -

Access to distribution channel: -

Government policies: -