DIFFERENCE OF QUANTITATIVE RESEARCH AND QUALITATIVE RESEARCH
QUANTITATIVE RESEARCH QUALITATIVE RESEARCH
Quantitative research is a means for Qualitative research is a means for
testing objective theories by examining exploring and understanding the meaning the relationship among variables. individuals or groups ascribe to a social or human problem. The approach of Quantitative Research is The approach of Qualitative Research is Objective. Subjective.
The variables, in turn, can be measured, The process of research involves
typically on instruments, so that emerging questions and procedures, data numbered data can be analyzed using typically collected in the participant's statistical procedures. setting, data analysis inductively building from particulars to general themes, and the researcher making interpretations of the meaning of the data. Specific methods exist in both survey and Purposeful sampling, collection of open- experimental research that relate to ended data, analysis of text or pictures, identifying a sample and population, representation of information in figures specifying the strategy of inquiry, and tables, and personal interpretation of collecting and analyzing data, presenting the findings all inform qualitative the results, making an interpretation, and procedures. writing the research in a manner consistent with a survey or experimental study. Those who engage in this form of inquiry Those who engage in this form of inquiry have assumptions about testing theories support a way of looking at research that deductively, building in protections honors an inductive style, a focus on against bias, controlling for alternative individual meaning, and the importance of explanations, and being able to rendering the complexity of a situation generalize and replicate the findings. (adapted from Creswell. 2007).
The final written report has a set structure The final written report has a flexible consisting of introduction, literature and structure. theory, methods. results, and discussion