SWOT ANALYSIS

STRENGTHS WEAKNESSES
• Global Presence with Strong • Big clients are essential
distribution globally and lack of diversification
• Strong Reputation within the in sources of revenue.
industry • Forced to grow in-
• Ability to Utilize Horizontality
in order to increase billings
• Reputable creative workforce
S W organically

• Good at developing talented

staff

OPPORTUNITIES THREATS
• Emerging markets growing • Maturing Industry
advertising expenditure with declining growth
• Digital advancements create
opportunities to expand
capabilities
O T • Threat of new
entrants in digital
spaces
• Small and mid-cap • Weakening Pound my
acquisitions available in affect earnings
emerging markets manageably
priced.