TECHNIC

PRICE REDUCTION MADE BY TECHNICOLOR

President’s M^sage To Save Industry About $1,800,000 Annually
By DR. HERBERT T. KALMUS A price reduction which will give the American motion picture industry savings
at the rate of approximately $1,800,000 annually was announced on August 13,
1953, by Dr. Herbert T. Kalmus, President and General Manager of Technicolor Mo-
am repeat-
I
tion Picture Corporation.
edly asked The price reduction amounts to .35c fer (Imbibition) process and furnished
what will be (three and one-half tenths of a cent) per from our plant in Hollywood, California.
the effect on foot on all 35-millimeter dye transfer The reduction will be retroactive to Au-
TECHNICOLOR motion picture release prints made by gust 1, 1953, and will apply to all such
business of the TECHNICOLOR, and delivered from its prints delivered on and after that date.
various new Hollywood plant. It affects the major “Based on our present volume of busi-
processes of portion of TECHNICOLOR'S 35-millimeter ness, this reduction is at the rate of total
ph otography, release print production. This reduction savings to our customers of approxi-
la b o r a to ry makes the base price on such prints mately $1,800,000 a year, and repre-
work and exhi- 4.98c per foot, as compared to the pre- sents a continuation of our policy of
bition. vious price of 5.33c per foot. The price lowering prices from time to time as we
The ways for reduction is retroactive to August 1, find conditions make it possible."
the public to 1953, and applies to release prints de-
dr. kalmus spend its livered on and after that date.

amusement dollar including radio and This price reduction was made volun- Technicolor, Inc.Earnings
have become more numerous
television tarily by TECHNICOLOR, and comes in a

and more competitive in recent years, period of generally rising prices. In view First Nine Months of 1953
and consequently as a general proposi- of current industry conditions — particu-
The consolidated net profit after taxes
tion you might expect less money to be larly the failure of themotion picture in-
available for any one of them, such as dustry to obtain theater admission tax on income of Technicolor, Inc., for the
the motion picture theatre. relief —
the present price reduction an- nine months ended September 30, 1953,
nounced by TECHNICOLOR should be is estimated to be $2,121,518, equiva-
The motion picture industry is meet-
most timely. lent to $1.10 per share on the new stock
ing these challenges by presenting bet-
In a letter sent by Dr. Kalmus to cus- outstanding, as compared to $1,499,507,
ter motion pictures to the public and in
tomers he said, in part: or 80 cents per share (shares adjusted to
more attractive form. CinemaScope, Cin-
“We are pleased to announce a re- new stock basis), for the first nine months
erama, 3-D and Todd-American Optical
duction of ,35c per foot the price of of 1952, according to Dr. Herbert T.
are attempts in this direction. TECHNI-
in

COLOR is in the midst of it
We number among our customers prac-
every important producer in Hol-
tically
lywood, and we are working with most
of them on one or another of these
processes.
In connection with this work a very
important recent development has ema-
nated from the research, technical and
engineering departments of TECHNICOL-
OR. This development permits the pro-
ducer now to have his choice of using
the special TECHNICOLOR
cameras, or single-strip color negative
such as Eastman color negative or Ansco
color negative through any black and
white motion picture camera, and from
the negative of whichever one of these
he chooses, having his prints made by
TECHNICOLOR using the standard TECH-
NICOLOR dye transfer process or by
TECHNICOLOR using color positive such
as Eastman color positive or Ansco color
positive. That is added flexibility for the
producer.
It is apparent that producers generally
feel that color is more important than
ever with the new screen techniques.
believe that the motion picture industry
ison the threshold of a new era in which
Color by TECHNICOLOR will have an in-
creasingly important place.
all 35mmRelease Prints, including the Kalmus, President and General Manager.
all.
leader footage, made by our Dye Trans-
Technicolor Credit
Critics Hail "Robe’s"
Phrases Explained
Color by Technicolor
Technicolor has received a number of
Press and public praise of an un-
requests from exhibitors and others for
precedented nature greeted 20th Century-
clarification of the credits “Color by
Fox's first CinemaScope picture, “The
TECHNICOLOR" and “Print by TECHNI-
Robe," in Color by TECHNICOLOR, at its
COLOR."
three-strip New York and Hollywood openings.
“Color by TECHNICOLOR" is a credit
As we go to press, the critical com- phrase used for motion pictures in color
ment includes the following: which have been controlled through all
“A new era in motion picture history
stages from the original negative or
began last night on the Roxy Theatre “taking" film supplied or developed by
magic mirror screen when 20th Century-
the Technicolor companies to the positive
Fox unveiled its long awaited Technicolor
CONTINUED ON PAGE EIGHT
production of 'The Robe' in the new
process known as CinemaScope." Kate —
Cameron in The New York Daily News.
Sherwin Kane in Motion Picture Daily TECHN (COLOR
reported that “Images were clear and NEWS & VIEWS
well-lighted, without fuzziness at edges."
Vol. XV November, 1 953 No. 2
The Color by TECHNICOLOR, he said,
Published from time to time by
“was rich-hued and deep, and illusions Technicolor Motion Picture Corp.
I of depth were numerous." HERBERT T. KALMUS, President
Color by TECHNICOLOR and stereo- 6311 Romaine Street
phonic sound “added enormously to the Hollywood 38, California
illusion," in the opinion of Philip K. Margaret Ettinger, Editor
Scheurer of The Los Angeles Times.

— TWO
EXHIBITORS, ATTENTION! This full-page color portrait of beautiful ARLENE DAHL is the ninth in a series of such portraits suitable for framing for
your theatre lobby, of motion picture stars who have added luster to films in Color by TECHNICOLOR, and so have won a place in the TECHNICOLOR
HALL OF FAME. Miss Dahl is currently appearing in "Sangaree," a Pine-Thomas production in Color by TECHNICOLOR, released by Paramount.
 “THIS IS CINERAMA" — Cinerama
CINERAMA uses three strips of film projected simultaneously by three synchronized pro-
jectors set at48° angles to each other. The three images form a continuous panoramic
scene on a screen covering a field of vision 146° wide and 55 high —
over 4 V2 times
as large as the conventional screen. To keep a line from appearing where the three im-
ages meet, tiny comblike bits of steel in each projector at the side of the film track,
vibrate up and down to blend the edges of the film image.

The motion picture industry in the United States is now at a is being sponsored by Twentieth Century-Fox Film Corporation
third point in its evolution — three-dimensional and wide screen and is called “CinemaScope." In this method of presentation the

effect is also that of wide angle vision which, however, is brought

pictures.
about in a manner entirely different from Cinerama. Instead of
The two outstanding points of evolution in the past develop-
of the motion picture form of entertainment were the advent
employing three cameras and three projectors it employs one
ment
camera with a specially designed optical attachment for the lens
of sound and of color.
employs one projector in the theatre again with a specially
and (3)
The current phase of evolution affects photography, labora-
designed optical attachment. The angle of vision of the audience
tory procedure, prints and theatre projection.
may be intermediate between that of the normal flat motion pic-
The interest occasioned has been heightened by the fact that, ture screen and Cinerama. CinemaScope employs a large curved
broadly speaking, three different techniques came almost simul- screen in the theatre in place of the present relatively small flat
taneously. screen. Thefirst Cinemascope picture to be released was “The
These may be summarized as: Robe," by 20th Century-Fox, whose forthcoming pictures in this
(1) Cinerama, Wide Angle, or Peripheral Vision medium include “How to Marry a Millionaire" and “Beneath the
This is evidenced by the production “This Is Cinerama" 12-Mile Reef." Metro-Goldwyn-Mayer has produced “Knights of
which created a furore in New York City. It has been playing theRound Table" and “Rose Marie" for CinemaScope presentation.
there for months with no apparent abatement, and is being shown Three-Dimensional or Stereoscopic Pictures
in other cities. In the ordinary motion picture theatre the audience Working out and perfecting the equipment and operation
is looking at the picture usually on a screen about 24 feet in required by Cinerama and CinemaScope to operate in the theatres
width. With the Cinerama production, the picture is projected on on an international scale may take many months. Meanwhile,
a screen about three times as wide and one and one-half times processes have appeared which are not similar to either Cinerama
as high as the ordinary picture and the audience feels as if it or CinemaScope. These processes are stereoscopic, that is, three-
were in the picture instead of looking at it. Cinerama employs dimensional, in the sense that human vision is three-dimensional
three cameras for photography, three projectors and a large due to the separation of the two eyes. A number of pictures of
curved screen in the theatre. this type are being exhibited, such as “Second Chance" (RKO). An
(2) CinemaScope example of three-dimensional pictures emanated from Great
Another procedure for bringing about wide angle vision Britain under the name of Stereo-Techniques, Ltd. and which with

“THE ROBE"— 20th Century-Fox

CINEMASCOPE uses only one strip of film. Scenes are pho-

tographed with an anamorphoscopic wide-view lens in
front of the regular camera lens. This compresses the im-
age within the full aperture of 35mm film. In projection,
another anamorphoscopic placed before the projector lens
expands the compressed image to a screen over two and
a half times as large as the conventional screen.

—FOUR—
mat and Wide Screen Motion Pictures

“FORT Tl" — Columbia

Currently, professional THREE-DIMENSIONAL films may be
photographed on two strips of film with two cameras set
for proper convergence and inter-ocular distance. In view-
ing, left and right images are projected through light polar-
izing filters onto a special metallic screen. The audience
must wear special light polarizing viewing glasses to ob-
serve the illusion of depth on the screen.

the help and cooperation of Technicolor Motion Picture Corpora- the goal of perfected color on the screen seemed very far. It took
tion's British affiliate. Technicolor Limited, photographed the years of research and development, of methods tried and found
stereoscopic film "Royal River" in Color by TECHNICOLOR for the wanting, of subsquent procedures that proved successful, to
Festival of Britain. bring present-day Color by TECHNICOLOR to the screen.
As yet there has been no process yielding three-dimensional Before color had really succeeded on the screen, the motion
pictures which does not require the audience to wear glasses or picture industry underwent the great change of replacing the
attachments of some sort. silent film with sound. In all the great evolution periods of the
There are a number of variations in the wide screen field. All industry, TECHNICOLOR has been
exceptionally equipped, by long
the major studios are now using screens in this category. experience and scientific study, to meet the needs of the cine-
TECHNICOLOR cooperating with most of the new processes,
is matic art.
in the interests of the motion picture industry, through the means Today, as a recession from sound is unthinkable, so is it cer-
of any device which will enhance the entertainment value or tain that increased emphasis will be placed on the use of color.
lower the cost of screen presentation entertainment. Cinerama has signed a contract with TECHNICOLOR for the use
TECHNICOLOR was especially well equipped to deal with the of Colorby TECHNICOLOR in its productions. Twentieth Century-
changes indicated by the new processes. The company has always Fox has announced that all of its CinemaScope pictures will be
strongly believed in operating a vigorous and growing research produced with Color by TECHNICOLOR.
department, and is in an improved position to give the motion At the present writing it is still too early to forecast with any
picture industry the laboratory service and prints it requires.. degree of accuracy what definite course the screen's evolution
TECHNICOLOR has evolved a three-dimensional camera system willtake whether one idea or process will dominate or if
. . .

of its own, using two of its regular three-strip cameras with a various techniques will function concurrently.
connecting optical system. The first picture thus photographed is It may
be predicted, however, that whichever course or courses
"Money from Home," a Hal Wallis production for Paramount. screen development may take, TECHNICOLOR will be in the position
At all points i.n its evolution the motion picture industry has it now occupies —
the soundest guarantee of box office attraction.
aimed at increasing the entertainment value of its product. The progress of the cinematic art naturally includes an in-
It expected that the coming of the new techniques will
is creased movement toward the use of color. The advent of the new
bring appreciably nearer the day of the all-color screen. wide angle and/or three-dimensional processes should mean an
In the pioneer days of motion picture photography in color. increasing demand for the services and products of TECHNICOLOR.

“THUNDER BAY" — Univ.-lnt'l

A example of the new wide screens is that of Uni-

typical
versal-International. This utilizes only one strip of standard
film, and the projectors use a wide angle lens to spread the
normal film image to the wide angle screen. The curved
screen is treated to give greater light magnification.

— FIVE —
 Zeckmcolor
CURRENTLY RELEASED "Sea Devils" (British)
— Coronado Prods. (England) Ltd., RKO
“Affair at Monte Carlo'' (British) "Second Chance — RKO
— A.B.P.C., Allied Artists "Seminole" — Univ.-lnt'l
1
All Ashore'' — Columbia "Serpent of the Nile" — Columbia
“Ambush at Tomahawk Gap" — Columbia "Shane" — Paramount
— Columbia
“Arena"
“Arrowhead" — Nat — M-G-M "Siren of
"Small Town Girl"
Bagdad"
— M-G-M
Paramount
Holt,
“Band Wagon, The"
“Beggar's Opera, The" (British)
— M-G-M "Sombrero" — M-G-M
"So This Is Love" Warner Bros.
—
Imperadio Pictures, Ltd., Warner Bros. "Stars Are Singing, The" Paramount —
“Below the Sahara" —
RKO Pathe, Inc., RKO "Story of Three Loves" M-G-M —
“By the Light of the Silvery Moon" Warner Bros. — "Stranger Wore a Gun, The'
“Call Me Madam"
“City of Bad Men" [formerly “Fight
— 20th Century-Fox (formerly "I Ride Alone'" Columbia —
Town") "Sword and the Rose, The" (British)
"THE LIVING DESERT"
— 20th Century-Fox —
Walt Disney British Films, Ltd RKO
Disney “Column South" — Univ.-lnt'l "Take Me to Town" —
“Conquest of Cochise" — Columbia "Taza, Son of Cochise"
Univ.-lnt'l
Univ.-lnt'l —
"Dangerous When Wet" — M-G-M "This Cinerama"
Is — Cinerama
“Desert Legion" — Univ.-lnt'l “Thunder Bay" —
“Desert Song" — Warner Bros. "Titfield Thunderbolt, The"
Univ.-lnt'l

“Devil's Canyon" (formerly "Arizona

— — RKO
Outpost")
(British)
—Rank, Univ.-lnt'l
"Farmer Takes a Wife, The' 20th Century-Fox "Tonight at 8:30" (British) —
Rank-Continental
"5,000 Fingers of Dr. T"
“Flame of Calcutta"
Kramer, Columbia
— Columbia "Tonight We Sing" —
20th Century-Fox
— Columbia "Vanquished, The" — Pine-Thomas, Paramount
“Fort Ti"
“Gentlemen Prefer Blondes" — "War of the Worlds" — George Pal, Paramount
— 20th Century-Fox
"White Witch Doctor" — 20th Century-Fox
“Girl Next Door, The" 20th Century-Fox
— Paramount "Wings of the Hawk" — Univ.-lnt'l
“Girls of Pleasure Island, The'
“Great Sioux Uprising, The" — Univ.-lnt'l
"Young Bess" — M-G-M
“Gun Belt" (formerly “Tombstone Express")
— Edward Small, United Artists TO BE RELEASED
— George —Paramount
“Gun Smoke" Univ.-lnt'l
Houdini" Pal,
“Inferno" — Century-Fox
20th "All the Brothers Were Valiant" — M-G-M
“It Started in Paradise" (British) — Rank, Astor "Animal Farm" (British)
— Halas &
“Jack McCall, Desperado"
"Jamaica Run"
— Columbia Batchelor Cartoon Films Ltd.
Pine-Thomas, Paramount "Appointment in Honduras"
“Johnny the Giant Killer" (British)
— (formerly "Rage of the Jungle") Bogeaus, RKO —
GOLDEN BLADE" Univ.-lnt'l Jean Image, Paris; Lippert
— M-G-M
"Arrow in the Dust" —
Goetz, Allied Artists
“Latin Lovers"
—
"Back to God's Country" Univ.-lnt'l —
“Law and Order"
— Columbia
Univ.-lnt'l "Battle of Rogue River, The" Columbia —
“Let's Do It Again" "Beachhead" —
Schenck, United Artists
“Lili" — M-G-M "Beneath The Twelve Mile Reef"
“Lone Hand" —
— Univ.-lnt'l — 20th Century-Fox
— Warwick, Columbia
•

“Man from the Alamo" Univ.-lnt'l "Big Jump, The" (British)

“Master of Ballantrae, The" (British) —Warner Bros. "Black Knight, The" (British)
“Melba" (British)
— — Warwick Film Prods. Ltd.
Horizon Pictures (G.B.)
— M-G-M
Ltd., United Artists
"Border River" — Univ.-lnt'l
“Mogambo" (British)
— British Studios Ltd.
"Botany Bay" — Paramount
“Paris Express" (British)
“Penny Princess" (British) — Raymond Stross
"Caine Mutiny, The" — Columbia
Kramer,
“Pony Express"
Rank, Univ.-lnt'l
— "Calamity Jane" — Warner Bros.

“Powder River"
Nat Holt, Paramount
—
20th Century-Fox
"Carnival Story" — RKO
King Bros.,
“Queen Is Crowned, A" (British)
“Raiders of the Seven Seas"
—
G.F.D., Univ.-lnt'l
"Casanova's Big Night"
(formerly “Mr. Casanova") — Paramount
— Edward Small, United Artists “Charge of the Lancers"
"Cruisin' Down the River"
— Columbia
— Columbia
“Return to Paradise" (British)
— Aspen Prods. Ltd., United Artists "Demetrius and the Gladiators"
— 20th Century-Fox
“Ride, Vaquero"
“Robe, The" — — M-G-M "Doctor
(formerly “The Gladiators")
the House, A" (British)
20th Century-Fox in
“Salome" — Columbia —
G.F.D. -Group Film Productions Ltd.
“Sangaree" — Pine-Thomas, Paramount "Drums of Tahiti" Columbia —
“Scandal at Scourie" — M-G-M "Duel in the Jungle" (British)

“BOTANY BAY" Paramount

“Sea Around Us, The" — RKO — A. B.P.C. -Marcel Heilman Prods. Ltd.

Zeckmcolor
“Aero-Nutics — Famous, Par. "Firemen's Brawl" — Famous, Par.
“Baby Wants a Battle" — Famous, Par. "Flying Turtle" — Lantz, U-l
"Bargain Days" — Terrytoons, 20th-Fox "Football Now and Then" — RKO Disney,
"Better Bait than Never" —
— Famous, Par. "For Whom the Bull Toils" — RKO Disney,
"Bully for Bugs" W.B. Cartoons "Gone Fishin" — W.B. Cartoons
"By the Old Mill Scream" — Famous, Par. "Half Palomino"
Pint — M-G-M
"Cattails for Two" — W.B. Cartoons "Herman, — Famous,
the Catoonist" Par.
—
— —W.B.
“Catty Cornered" Cartoons "How Dance"
to RKO Disney,
"Christopher Crumpet" United Prods., Col. "How Keep Cool"
to — 20th-Fox
Terrytoons,
"Copenhagen, City of Towers" — M-G-M
FitzPatrick, "Invention Convention" — Famous, Par.
“Delightful Denmark" — — M-G-M
FitzPatrick, "Johannesburg, Gold" —
City of M-G-M FitzPatrick,
"Don's Fountain of Youth" — M-G-M
"Drinks on the Mouse" — Famous, RKODisney,
Par.
"Just
"King
Ducky"
Sky"
of the — U-l
"Duck Dodgers of the 24 V 2 Century" — W.B Cartoons "LittleBoo Peep" — Famous, Par.
"Duck Rabbit Duck"
"Easy Peckins"
— W.B Cartoons "LittleJohnny Jet" — M-G-M
W.B. - Cartoons "Little Mouse Menace"
Roquefort in
"Fiesta Frolics" — U-l — 20th-Fox
Terrytoons,

"BENEATH THE TWELVE MILE REEF"

20th Century-Fox — SIX-

i
 feature Schedule
"East of Sumatra" — Univ.-lnt'l "Rose Marie" — M-G-M
— —
— WarnerM-G-M
"Easy to Love" "Saskatchewan" -
-Univ.-lnt'l
"Eddie Cantor Story, The"
"Elephant Walk" — Paramount Bros. "Slaves of Babylon" — Columbia
—
— RKO
"Son of Sinbad"
"Far Country" — Univ.-lnt'l "Stand at Apache River,' The"
"Father's Doing Fine" (British) — A.B.P.C., Stratford "Summer Storm" (British) Lux Film, — Rome
Univ.-lnt'l

"Flight to Tangier" — Nat Holt, Paramount "Tennessee Champ" — M-G-M

"Fort Laramie" — Univ.-lnt'l "Those Redheads from Seattle"
"French Line" — RKO (formerly "Sisters from Seattle")
"Gatling Gun" - Panoramic, 20th Century-Fox —
Pine-Thomas, Paramount
"Gilbert and Sullllivan" (British)
— "Three Sailors and a Girl" Warner Bros. —
"Give a Girl a Break"
British Lion Prods., United Artists
— M-G-M "Three Texans" —
Panoramic, 20th Century-Fox
"Thunder in the North" RKO
"Glenn Miller Story, The"
— "Thunder Over the Plains" Warner Bros. —
(formerly "Moonlight Serenade)
"Golden Blade, The" —
Univ.-lnt'l "Torch Song" M-G-M —
Univ.-lnt'l "Tumbleweed" (formerly"Three Were Renegades")
"Golden Coach, The (British)
—— — Univ.-lnt'l “THE ROBE" 20th Century-Fox
Panaria Film, Rome; United Artists "Ulysses" (British) — Ponti-de Laurentiis, Rome
"Gorilla at Large" Panoramic, 20th Century-Fox
— Columbia "Vanishing Prairie, The" — Disney
"Gun Fury"
"Gypsy Colt" — M-G-M "Wakamba"
"Walking My Baby Back Home"
— — Jarville Studios
Univ.-lnt'l
"Helland High Water" - — 20th Century-Fox "War Arrow"
"Here Come the Girls" — Paramount (formerly "Brady's Bunch")
— Univ.-lnt'l
"His Majesty O'Keefe" (British) "We Love" (formerly "There's
— Norma, Warner Bros.
Believe
No
in
Rome") —
"How to Marry a Millionaire" — Century-Fox 20th "West Zanzibar"
of
Place Like
(British)
20th Century-Fox

"Invitation to the Dance" (British)

— M-G-M — G.F.D. -Ealing Studios Ltd.

"Jesse James Versus the Daltons"

British Studios, Ltd.
— Columbia "Yankee Pasha" — Univ.-lnt'l

"Jet Pilot"
"King of the Khyber Rifles" —
— RKO IN PRODUCTION
20th Century-Fox
"Kiss and the Sword, The" — Columbia
"Kiss Me Kate" — M-G-M "Annapolis Story" —
"Knock on Wood" —
Dena, Paramount "Attila, Scourge of God" (British)
Allied Artists

"Laughing Anne" (British)

—
Imperadio Pictures Ltd., Republic
— Ponti de Laurentiis, Rome
"Beachcomber, The"
"Lion Is in the Streets, A" —
Cagney, Warner Bros.
(British)
— London Independent
——
Prods. Ltd.

— —
"Living Desert, The" Disney "Black Prince, The" (British) A.B.P.C.
"Long, Long Trailer, The" M-G-M "Broncho Apache" Linden Prods.
"Lost Treasure of the Amazon" "Casa Ricordi" (British). — Documento Rome
— Pine-Thomas, Paramount "Cinerama # 1
-

— Cinerama Films,

"Loves Women, The"

of Three
"Three Women") —
(British) "Clouzot Subject" —
(British) Filmsonor, Paris "MOGAMBO" M-G-M
(formerly
"Maddalena" (British)
Rome
Rome
Antares Film,
Titanus,
"Drums Along the River" — Univ.-lnt'l
"Glorious Days, The"
— M-G-M (British)
-

"M iss Dozen"

Baker's — Imperadio Pictures, Ltd.
"Miss Thompson"
Sadie
— Columbia "Ha and
nsel Gretel" — Myerberg
"Sadie Thompson")
(formerly
"Money from Home" —
—
"Johnny Dark" — Univ.-lnt'l
Hal Wallis "Judith and Holofernes"
"Naked Jungle" — Paramount
— — de (British)

— Columbia — Rome
Ponti Laurentiis,
"Nebraskan, The" "Lady and Tramp"
the
"Night People" (formerly "The Cannibals") "Magnificent Obsession" — Disney Univ.-lnt'l
20th Century-Fox - "Mambo" — de
(British) RomePonti Laurentiis,
"O'Leary Night" (British) —
A.B.P.C.-Anglofilm Ltd. "Miraflores" —
"Port of Spain" (British)
"Prince of Bagdad"
—
Film Locations Ltd.
—
"Parisienne, La" — Lansburgh, Disney
(British) Films Ariane, Paris
Univ.-lnt'l "Purple Plain, The"
"Prince Valiant" — Century-Fox
20th —
(British)
-Two G.F.D. Cities Films Ltd.
"Prisoner of the Casbah" — Columbia "Saracen Blade" — Columbia
"Rainbow Jacket" (British) (formerly "SilverNutmeg, The"
"Newmarket Heath") — G.F.D. -Ealing Studios Ltd. — "Mayflower" (British)
Pictures Corp., Ltd.
"Red Garters" — Paramount "Sodom and Gomorrah" —
— — Warner Rome Titanus,
(British)
"Rhapsody"
"Ride Clear of Diablo" — M-G-M
Univ.-lnt'l
"Star is

"Tanganyika"
A"
Born,
— Bros.

"River of No Return" — 20th Century-Fox "White Christmas" — Paramount Univ.-lnt'l

"Rob Roy" (British) "Wild Canyon"

Horse
— Walt Disney British Films Ltd., RKO "Young Lovers" (British) — Univ.-lnt'l
G.F.D.
“DRUMS OF TAHITI" Columbia

Short Subjects
"Magoo's Masterpiece" — United Prods., Col. "Surf Bored" — Famous,
"Maw and Paw" — Lantz, U-l "TV Tomorrow" — Par.

— M-G-M
of
"Melody" —
— RKO My Pup"
Disney, "That's M-G-M
"Mouse and the Lion" Lantz, U-l "Timid Scarecrow, The" -Terrytoons, 20th-Fox
"New Neighbor" — RKO Disney, "Toreadorable" — Famous, Par.
"No Place Like Rome" — Famous, :
Par. "Travel Quiz" — M-G-M
"North Pal" — Famous, Par. "Unicorn in the Garden" ——
"Operation Sawdust" — Lantz, U-l "Walky Talky Hawky"
United Prods., Col.
— W.B.
"Plop Goes the Weasel" — W.B. Cartoons
— M-G-M
Cartoons
"Popeye's Mirthday" — Famous, Par.
"Wee Willie Wild Cat"
"Red Hot Riding Hood"
-
— M-G-M "When Mousehood Was in Flower"
-Terrytoons, 20th-Fox
"Reluctant Pup"
"Royal Mounties'
- Terrytoons,
— Warner20th-Fox
Bros.
"Where the Tradewinds Play" — Warner Bros.
"Safety Spin" — United Prods., Col. "Wild Over You" W.B. Cartoons
"Southern Fried Rabbit" — W.B. Cartoons "Winner by a Hare" — Famous, Par.
"Sparky the Firefly" — -
— W.B.Terrytoons, 20th-Fox "Wrestling Wrecks" — Lantz, U-l
"Street Cat Named Sylvester, A' Cartoons "Zipping Along" — W.B. Cartoons

“THE EDDIE CANTOR STORY". Warner Bros.

—SEVEN—
 Theatre — Chicago, III. — Telenews Theatres.

Warners — New York — Stanley-Warner Theatres Fox — San Francisco Mayfair — New York — Brandts' Theatres
Fox West Coast

Technicolor Credit
Phrases Explained
CONTINUED FROM PAGE TWO

release prints produced by the Techni-

color companies.
by TECHNICOLOR'' is a credit
"Print
phrase used for motion pictures in color
which are photographed on negative or
"taking" film other than that supplied
or developed by the Technicolor com-
panies but which are, however, controlled
by the Technicolor companies through
some or all of the stages subsequent to
photography always including produc-
tion of the positive release prints.
In brief:

"Color by TECHNICOLOR" is applied

to a picture which has been photo-
graphed on film supplied or developed
and its release prints produced by Tech-
nicolor.
"Print by TECHNICOLOR" is applied
to a picture photographed on film not
supplied or developed by Technicolor,
but the release prints of which were pro-
duced by Technicolor.

TECHNICOLOR
IS THE REGISTERED TRADE-MARK OF

TECHNICOLOR MOTION PICTURE CORPORATION

HERBERT T. KALMUS, PRESIDENT AND GENERAL MANAGER
Scanned from the collection of

Karl Thiede

Coordinated by the
Media History Digital Library
www.mediahistoryproject.org