Cambrian College

School of Business, Computer

Studies & Eng. Tech.
Course Outline

Course Title Entrepreneurship

Course Code: BUS3585 Credit Value: 3 Credit Hours: 45

Programs: CETY Computer Systems Technology

CPPG Computer Programmer Analyst
SOTY Software Engineering Technology

Equivalencies Prerequisites Corequisites

General Education Course: Eligible for PLAR:

COURSE DESCRIPTION
In this course, students will be introduced to the key elements in the development of a business opportunity.
Students will learn to investigate and develop the key ingredients of a successful business plan.

Date: November 02, 2009

Prepared By: Elio Brutto

Approved by:
GEOFF DALTON
Dean, School Of Business, Computer Studies & Eng. Tech.

Effective: T Fall 2009

This is an important document and should be saved for future reference. It may be needed for page 1 of 5
certification, credit transfer and employment purposes.
Published: November 02, 2009
Cambrian College BUS3585 - Entrepreneurship

RELATIONSHIP TO PROGRAM VOCATIONAL OUTCOMES

PROGRAM LEVEL

This course contributes to your program by allowing you to demonstrate the following vocational outcomes:

Program(s) Vocational Standards (Subject Specific)

Computer Systems Technology Ministry Standards

1. Contribute to the successful completion of the project applying the project
management principles in use.
Computer Programmer Analyst Ministry Standards
1. Develop and maintain effective working relationships with clients.
2. Contribute to the successful completion of the project applying the project
management principles in use.
Software Engineering Ministry Standards
Technology 1. Develop and maintain effective working relationships with clients.
2. Contribute to the successful completion of the project applying the project
management principles in use.

COURSE CURRICULUM

Topics/Concepts Covered in This Course

• Defining a Small Business
• Aggregate Market Analysis
• Financing Planning for the opportunity
• Developing Management and Marketing Strategies
• Develop a business plan in accordance with the format provided.

COURSE LEVEL: Learning Outcomes and Objectives

To earn credit for this course, you must reliably demonstrate your abililty to:

Learning Outcome Objectives

1. Identify current and future opportunities
within the marketplace.
2. Perform a segmentation analyses of
various target markets.
1.1 Prepare an analysis of personal strengths and
weaknesses.
1.2 Identify the differences between sole proprietorship,
partnership, incorporation, and a franchise.
1.3 Explain the process involved when evaluating and
purchasing an existing business.
2.1 Consider the importance of demographics, lifestyle
and other segmentation basis when completing the
consumer analysis.
2.2 Prepare a competitive analysis for the venture.
2.3 Identify the critical success factors for the venture.

This is an important document and should be saved for future reference. It may be needed for page 2 of 5
certification, credit transfer and employment purposes.
Published: November 02, 2009
Cambrian College BUS3585 - Entrepreneurship

Learning Outcome Objectives

3. Prepare solutions to a variety of qualitative
and quantitative small business problems
encountered when starting abusiness.
4. Develop a marketing plan for a specific
business concept.
5. Complete a full business plan in
accordance with generally accepted
business principles.
3.1 Prepare a sales forecast, break-even point, cash flow
and income statement for the venture.
3.2 Demonstrate mathematical skills in special topic areas
such as:
? Interest rate calculation
? Return on investment
? Depreciation
? Relevant ratios (liquidity, asset management,
inventory, collection, debt, profitability, and R.O.I.)
? Retail pricing such as mark-ups, etc.
? Sources of financing ("love" money, partners, funding
agencies, banks, etc.)
4.1 Prepare a management and personnel plan for the
venture.
4.2 Develop a pricing, promotion, product and distribution
strategy for the venture.
4.3 Identify all costs associated with the implementation of
marketing strategies.
5.1 Conduct an appropriate assessment of all aspects of the
marketplace.
5.2 Prepare a business plan based on thorough
assessments.

Essential Employability Skills

Communication Numeracy Critical Thinking and Problem
• reading • understanding and applying Solving
• writing math concepts and reasoning • analyzing
• speaking • analyzing and using numerical • evaluating
• presenting data • decision making
• listening • creative and innovative thinking
• visual literacy

Information Management Interpersonal Personal

• gathering and managing • team work • managing self
information • relationship management • demonstrating personal
• selecting and using appropriate • conflict resolution responsibility
tools and technology for a task • leadership
or project
• internet skills

This is an important document and should be saved for future reference. It may be needed for page 3 of 5
certification, credit transfer and employment purposes.
Published: November 02, 2009
Cambrian College BUS3585 - Entrepreneurship

Learning Activities
• Lectures
• Class Discussions
• Group Work
• Internet Research
• Field Work
• Presentations
• Scenario Testing

Resources Required
Additional Supplies
Text book
Please ask your instructor if a text book is required.

Evaluation Plan
Grading Scheme
A 80% - 100%
B 70% - 79%
C 60% - 69%
D 50% - 59%
F 0% - 49%

Evaluation Method Value (%)

Tests 65%
First test value is 30%, the second test value is 35%

Project 35%
The final group project is a the completion of a business plan. Progress report dates will be provided by
instructor.

ADDITIONAL INFORMATION

College
Academic Policies
Students must adhere to the following policies (available on AcadNet): Attendance Policy, Cheating Policy, Code of
Conduct, Procedures for Student Misconduct, and Students' Rights and Responsibilities.
Prior Learning Assessment and Recognition (PLAR)
Students may discuss PLAR with their faculty member or program coordinator, or contact

PLAR Facilitator
Phone: (705) 566-8101, Ext. 7584
Toll free in Ontario: 1-800-461-7145, ext. 7584
E-mail: plar@cambrianc.on.ca
Office location: Room 2268 Barrydowne Campus

This is an important document and should be saved for future reference. It may be needed for page 4 of 5
certification, credit transfer and employment purposes.
Published: November 02, 2009
Cambrian College BUS3585 - Entrepreneurship

Student with a Disability

If you are a student with a disability, we encourage you to identify yourself by going in person to our Glenn
Crombie Centre for disability services (Room 2504); by calling (705) 566-8101, Ext. 7420; or by e-mailing
disabilityservices@cambrianc.on.ca so that support services may be arranged for you.

If you require alternative format for any course material due to a disabling condition, please make your request as
soon as possible to your Disabilty Advisor at The Glenn Crombie Centre.
Transfer Credit
Students wishing to have courses from other programs or institutions assessed for equivalency and transfer credit
should arrange a meeting with the program/subject coordinator to discuss eligibility and required documentation
within the first two weeks of the course.
Indigenous, Aboriginal, First Nations, Metis, Inuit Students
We encourage you to come to Wabnode Institute, Room 2133, to access the student services and other resources
available.
College Sanctioned Events
As per the College's Attendance Policy, students should not be penalized for being absent due to a College
sanctioned event (e.g., varsity sports, field trips, placements); however, they must notify the instructor prior to taking
part in any such event.
Electronic Devices
Non-approved electronic devices including cell phones are not to be turned on while in class or in tests.
Evaluation Guideline for Post-Secondary Students
In the event of disruption of classes due to a potential H1N1 pandemic, Cambrian College reserves the right to
alter the "Evaluation" factors in each course. Professors will notify students regarding the resulting changes in the
Evaluation methods. Students will be responsible for obtaining this information from the faculty.
Evaluation for Students in Non Post Secondary Programs
In the event of disruption of classes due to a potential H1N1 Pandemic, students are advised to seek guidance from
their professors regarding any changes in Evaluation methods.

School of Business, Computer Studies & Eng. Tech. Regulations

Quizzes
Surprise quizzes may be utilized as part of the curriculum.
Lab Attendance
Lab attendance is mandatory since lab grades include an evaluation of lab reports and lab performance. Lab
performance can only be judged in person, requiring that students attend all scheduled labs.
Missed tests
Missed tests, examinations or quizzes will receive a grade of zero unless there is some extenuating circumstance.
In such cases, the student is to notify the professor of the anticipated absences. In case of serious extenuating
circumstances, the student must telephone the professor prior to test or exam day. A student who misses a test or
examination for a valid reason may be required to write a replacement test at the discretion of the professor.

This is an important document and should be saved for future reference. It may be needed for page 5 of 5
certification, credit transfer and employment purposes.
Published: November 02, 2009