INTRODUCTION

ITC Limited or ITC is an Indian company based in Kolkata, West Bengal. Its
diversified business includes five segments: Fast-Moving Consumer
Goods (FMCG), Hotels, Paperboards & Packaging, Agri Business & Information
Technology. Though, cigarette business contributes more than 80% of the profits
of the company, 80% of the capital is invested in the non-tobacco businesses.
Established in 1910 as the Imperial Tobacco Company of India Limited, the
company was renamed as the Indian Tobacco Company Limited in 1970 and later
to I.T.C. Limited in 1974. The periods in the name were removed in September
2001 for the company to be renamed as ITC Ltd. The company completed 100
years in 2010 and as of 2012-13, had an annual turnover of US$8.31 billion and
a market capitalization of US$ 50 billion. It employs over 30,000 people at more
than 60 locations across India and is part of Forbes 2000 list. ITC’s aspiration to
create enduring value for the nation and its stakeholders is manifest in its robust
portfolio of traditional and greenfield businesses encompassing Fast Moving
Consumer Goods (FMCG), Hotels, Paperboards & Specialty Papers, Packaging,
Agri-Business, and Information Technology. This diversified presence in the
businesses of tomorrow is powered by a strategy to pursue multiple drivers of
growth based on its proven competencies, enterprise strengths and strong synergies
between its businesses. The competitiveness of ITC’s diverse businesses rest on
the strong foundations of institutional strengths derived from its deep consumer
insights, cutting-edge Research & Development, differentiated product
development capacity, brand-building capability, world-class manufacturing
infrastructure, extensive rural linkages, efficient trade marketing and distribution
network and dedicated human resources. ITC’s ability to leverage internal
synergies residing across its diverse businesses lends a unique source of
competitive advantage to its products and services. Within a relatively short span
of time, ITC has established vital brands like Aashirvaad, Sunfeast, Fabelle,
Sunbean, Dark Fantasy, Mom's Magic Bingo!, Yippee!, Candyman, mint-o,
Kitchens of India, Farmland, B Natural, ITC MasterChef in the Branded Foods
space; Essenza Di Wills, Fiama, Vivel, Engage, Savlon, Charmis, Shower to
Shower and Superia in the Personal Care products segment; Classmate and
Paperkraft in Education & Stationery products; Wills Lifestyle and John Players in
the Lifestyle Apparel business; Mangaldeep in Agarbattis and Aim in the Safety
Matches segment. Today, ITC is India's leading Fast Moving Consumer Goods
Company, the clear market leader in the Indian Paperboard and Packaging
industry, a globally acknowledged pioneer in farmer empowerment through its
wide-reaching Agri Business and a trailblazer in green hoteliering. ITC Infotech, a
wholly-owned subsidiary, is one of India's fast-growing IT companies in the mid-
tier segment. This portfolio of rapidly growing businesses considerably enhances
ITC's capacity to generate growing value for the Indian economy.

CORE PRINCIPLES
ITC`s Corporate Governance initiative is based on two core principles. These are
 Management must have the executive freedom to drive the enterprise
forward without undue restraints; and
 This freedom of management should be exercised with in a framework of
effective accountability.
CONTROL
ITC believes that control is a necessary concomitant of its second core principle of
governance that the freedom of management should be exercised within a
framework of appropriate checks and balances. Control should prevent misuse of
power, facilitate timely management response to change, and ensure that business
risks are pre-emptively and effectively managed.
 CORPORATE STRATEGY
ITC is a board-managed professional company, committed to creating enduring
value for the nation and the shareholder. It has a rich organisational culture rooted
in its core values of respect for people and belief in empowerment. Its philosophy
of all-round value creation is backed by strong corporate governance policies and
systems.

ITC’s corporate strategies are :

 Create multiple drivers of growth by developing a portfolio of world class

businesses that best matches organisational capability with opportunities in
domestic and export markets.
 Continue to focus on the chosen portfolio of FMCG, Hotels, Paper,
Paperboards & Packaging, Agri Business and Information Technology.
 Benchmark the health of each business comprehensively across the criteria
of Market Standing, Profitability and Internal Vitality.
 Ensure that each of its businesses is world class and internationally
competitive.
  Enhance the competitive power of the portfolio through synergies derived by
blending the diverse skills and capabilities residing in ITC’s various
businesses.
 Create distributed leadership within the organisation by nurturing talented
and focused top management teams for each of the businesses.
 Continuously strengthen and refine Corporate Governance processes and
systems to catalyse the entrepreneurial energies of management by striking
the golden balance between executive freedom and the need for effective
control and accountability.

CORPORATE STRUCTURE

Flowing from the philosophy and core principles of governance, Corporate

Governance in ITC shall take place at three interlinked levels, namely -

 Strategic supervision by the Board of Directors.

 Strategic management by the Corporate Management Committee headed by
the Chief Executive Officer of the Company (CEO).
 Executive management by the Divisional / SBU / Vertical / Shared Services
Chief Executive / Chief Operating Officer - Business Vertical assisted by the
Divisional / SBU / Vertical / Shared Services Management Committee.

It is ITC's belief that the right balance between freedom of management and
accountability to shareholders can be achieved by segregating strategic supervision
from strategic and executive management. The Board of Directors (Board) as
trustees of the shareholders will exercise strategic supervision through strategic
direction and control, and seek accountability for effective strategic management
from the Corporate Management Committee (CMC). The CMC will have the
freedom, within Board approved direction and framework, to focus its attention
and energies on the strategic management of the Company. The Divisional / SBU /
Vertical / Shared Services Chief Executive / COO - Business Vertical assisted by
the Divisional / SBU / Vertical/ Shared Services Management / Executive
Committee, will have the freedom to focus on the executive management of the
business/ shared services.

The 3-tier governance structure thus ensures that :

 Strategic supervision (on behalf of the shareholders), being free from

involvement in the task of strategic management of the Company, can be
 conducted by the Board with objectivity, thereby sharpening accountability
of management.
 Strategic management of the Company, uncluttered by the day-to-day tasks
of executive management, remains focused and energised; and
 Executive management of the divisional business and shared services free
from collective strategic responsibilities for ITC as a whole, gets focused on
enhancing the quality, efficiency and effectiveness of its business / shared
services.

CORPORATE GOVERNANCE

Board of Directors (Board):

The primary role of the Board of Directors is that of trusteeship to protect and
enhance shareholder value through strategic supervision of ITC, its wholly owned
subsidiaries and their wholly owned subsidiaries. As trustees they will ensure that
the Company has clear goals relating to shareholder value and its growth. They
should set strategic goals and seek accountability for their fulfillment. They will
provide direction, and exercise appropriate control to ensure that the Company is
managed in a manner that fulfills stakeholder aspirations and societal expectations.
The Board must periodically review its own functioning to ensure that it is
fulfilling its role. The Board will also evaluate the performance of the CEO, the
other Directors and Board Committees. The ITC Board will be a balanced Board,
consisting of Executive and Non-Executive Directors including Independent
Directors. The Board will have a balance of skills, experience and diversity of
perspectives appropriate to the Company. The Non-Executive Directors shall be
drawn from amongst eminent professionals, with experience in business / finance /
law / public administration & enterprises. Directors shall be appointed / re-
appointed for a period of three to five years or a shorter duration, in accordance
with the retirement guidelines as may be determined by the Board from time to
time or by any applicable statutes, rules, regulations or guidelines, and in the case
of Executive Directors up to the date of their retirement, whichever is earlier. The
Board shall determine from time to time the retirement age for both Executive and
Non-Executive Directors. The Board shall specify the maximum number of
company Directorships which can be held by members of the ITC Board. Non-
Executive Directors, including Independent Directors, are expected to play a
critical role in imparting balance to the Board processes by bringing an
independent judgement to bear on issues of strategy, performance, resources,
standards of Company conduct etc. The Board shall meet at least five times a year.
The tentative annual calendar of meetings shall be agreed upon at the beginning of
each year. As laid down in the Articles of Association of the Company, the quorum
for meetings shall be one third of members and decisions shall be taken by simple
majority, unless statutorily required otherwise. Meetings shall be governed by a
structured agenda. All major issues included in the agenda shall be backed by
comprehensive background information to enable the Board to take informed
decisions. Agenda papers, as far as practicable, shall be circulated at least seven
days prior to the meeting. Normally items for the Board Agenda, except those
emanating from Board Committees, shall have been examined by the CMC. Draft
Minutes of Board Meeting shall be circulated within 15 days of the meeting and
noted / confirmed at the next meeting. Board decisions shall record the related
logic as far as practicable.

The Board shall have the following Committees whose terms of reference shall be
determined by the Board from time to time:

1. Audit Committee: To provide reassurance to the Board on the adequacy of

internal control systems and financial disclosures. The Company Secretary
shall be the Secretary to the Audit Committee. The Head of Internal Audit
 shall be Co-coordinator of the Committee and shall be Permanent Invitee to
the meetings of the Committee.
2. Nomination & Compensation Committee: To identify persons qualified to
become Directors and to formulate criteria for evaluation of performance of
the CEO, other Directors and the Board. The Committee's role also includes
recommending to the Board the appointment, remuneration and removal of
Directors, CMC Members and managers one level below Director. The
Committee also has the responsibility for administering the Employee Stock
Option Schemes of the Company.
3. Security holders Relationship Committee: To oversee redressal of
shareholder and investor grievances and, inter alia, approve transmission of
shares, sub-division / consolidation / renewal / issue of duplicate share
certificates etc. and allotment of shares upon exercise of Options under the
Company's Employee Stock Option Schemes.
4. CSR and Sustainability Committee: To review, monitor and provide
strategic direction to the Company's CSR and sustainability practices
towards fulfilling its triple bottom line objectives. The Committee shall
guide the Company in integrating its social and environmental objectives
with its business strategies and assist in crafting unique models to support
creation of sustainable livelihoods. The Committee shall also formulate &
monitor the CSR Policy and recommend to the Board the annual CSR Plan
of the Company.
5. Independent Directors Committee: The role of the Committee would be
such as may be prescribed under law.

Terms of Reference of the Board Committees shall include :

 Objectives, Roles & Responsibilities

 Authority / Powers
 Membership & Quorum
 Chairmanship
 Tenure
 Frequency of Meetings

The composition of the Board Committees will be as follows or as may be

prescribed by law from time to time:-
Committee Members Chairman
Audit Three or more Directors of the Company, as may be One of the
Committee decided by the Board with at least two-third of the Independent
members being Independent Directors. The Executive Directors, to be
 Director representing the Finance function, the Chief appointed by the
Financial Officer, the Head of Internal Audit and the Board.
representative of the Auditors shall be Invitees to the
meetings of the Committee. The Company Secretary shall
act as the Secretary.
Nomination & Three or more Non-Executive Directors of the Company, One of the
Compensation as may be decided by the Board with at least one-half of Independent
Committee the members being Independent Directors. The Chairman Directors, to be
of the Company shall be a Member. The Company appointed by the
Secretary shall act as the Secretary. Board.
Security holders Three or more Directors of the Company, as may be One of the Non-
Relationship decided by the Board with at least one member being a Executive
Committee Non-Executive Director. The Company Secretary shall act Directors, to be
as the Secretary. appointed by the
Board.
CSR and Three or more Directors of the Company, as may be Chairman of the
Sustainability decided by the Board with at least one member being an Board.
Committee Independent Director. The Company Secretary shall act as
the Secretary.
Independent All the Independent Directors of the Company. One of the
Directors Independent
Committee Directors.

Normally meetings of the Board Committees shall be convened by their respective

Chairmen. However, any member of the Committee may, with the consent of the
concerned Chairman, convene a meeting of the Committee. Signed minutes of
Board Committee meetings shall be tabled for the Board's information as soon as
possible. However, issues requiring Board's attention / approval should be tabled in
the form of note(s) to the Board from the Committee Chairman.
6. Risk Management Committee :
The Risk Management Committee constituted by the Board comprises the
Executive Directors and senior managers. The role of the Committee
includes approval of the strategic risk management framework of the
Company, review of the risk mitigation strategies and results of risk
identification, prioritisation and mitigation plans for all businesses /
functions. The Chief Risk Officer of the Company shall act as the Secretary
to the Committee.
7. Corporate Management Committee (CMC) :
The primary role of the CMC is strategic management of the Company's
businesses within Board approved direction / framework and realization of
Company goals. The CMC will assess the performance of the businesses and
allocate resources, and will operate under the superintendence and control of
the Board. The composition of the CMC will be determined by the Board
(based on the recommendation of the Nomination & Compensation
Committee), and will consist of the Chief Executive Officer , all the other
Executive Directors and some key senior members of management.
 Membership of the CMC shall be reviewed by the Nomination &
Compensation Committee as and when necessary. Meetings of the CMC
shall be convened and chaired by the CEO. The Company Secretary or such
other person as may be decided by the Nomination & Compensation
Committee / Board shall be the Secretary to the CMC.
8. Chairman :
The primary role of the Chairman of ITC is to provide leadership to the
Board, support management of critical external relationships including
shareholder issues and mentor the executive management of the Company
led by the CEO. As the Chairman of the Board, he will preside over its
meetings and will lead and assist the Board in setting and realising the
Company’s strategic Vision and related short and long term goals. He shall
be responsible for the working of the Board, for its balance of membership
(subject to Board and Shareholder approvals) and for ensuring that all
directors are enabled and encouraged to play a full part in the activities of
the Board. Based on information and feedback from the CEO, the Chairman
shall ensure that all relevant issues are on the Board agenda and the Board is
kept informed on all matters of importance. He shall preside over the
General Meetings of the shareholders. In order to ensure a smooth transition
to the new Corporate Governance structure, namely separation of the roles
of the CEO and the Chairman of the Board, the Chairman in his non-
executive capacity, shall assume the role of the Chief Mentor to the CEO
and the CMC. The primary purpose of such mentorship will be to provide
guidance and advice to the CEO and the CMC to enhance their effectiveness
in the discharge of their roles and responsibilities. The Chairman will
determine from time to time, as appropriate, the systems, processes and
review interventions necessary for effective mentoring.
9. Chief Executive Officer :
The Chief Executive Officer will carry total responsibility for the strategic
management of the Company and accordingly will head the Corporate
Management Committee (CMC). His primary role is to provide leadership to
the CMC for realizing Company goals in accordance with the charter
approved by the Board. He will be responsible for the working of the CMC,
ensuring that all relevant issues are on the agenda, that all CMC members
are enabled and encouraged to play a full part in its activities. The CEO will
be responsible to ensure that the CMC functions in accordance with the
Company’s Governance policies, and in compliance with Board directives
with guidance from the Chairman as mentor. In respect of the Businesses
which directly report to the CEO, he will have the responsibility of Line
Director. The CEO will be responsible to keep the Chairman advised on all
 important and critical matters, in particular those that need to be informed to
the Board to enable it to discharge its role and responsibilities.
10.Executive Director :

As a member of the CMC, contribute to the strategic management of the

Company's businesses within Board approved direction / framework. As
Director accountable to the Board for a business or shared services (Line
Director), assume overall responsibility for its strategic management,
including governance processes and top management effectiveness.
In the context of the multi-business character of the Company, an Executive
Director is in the nature of a Managing Director for those businesses and
functions reporting to him. As Director accountable to the Board for a
wholly owned subsidiary or it’s wholly owned subsidiary (Line Director), at
all times exercise independent judgement and application of mind in the
interest of the company and its shareholder. As Director accountable to the
Board for a corporate function (Line Director), assume overall strategic
responsibility for its performance.

11.CMC Member :

As a member of the CMC, contribute to the strategic management of the

Company's businesses within Board approved direction / framework. As
CMC Member accountable for a business or shared services (Line CMC
Member), assume responsibility for its strategic management, including
governance processes and top management effectiveness. As CMC Member
accountable for a wholly owned subsidiary, or its wholly owned subsidiary
(Line CMC Member), at all times exercise independent judgement and
application of mind in the interest of the company and its shareholder. As
CMC Member accountable for a corporate function (Line CMC Member),
assume overall strategic responsibility for its performance.

12.Divisional Management Committee (DMC) :

Executive management of the divisional business/ shared services to realise
tactical and strategic objectives in accordance with CMC / Board approved
plan. Composition of the DMC shall be determined by the Line Director
with the approval of the CMC. The Divisional Chief Executive shall
convene and chair the DMC meetings.
13.Executive Committee for Business Vertical (EC) :
The CMC, in order to drive sharper focus, greater agility and
responsiveness, may form Business Verticals within the Division / Business
 / Shared Services from time to time. Each of these Verticals will have its
own EC led by the COO - Business Vertical with responsibility for
delivering comprehensive business results under the overall direction and
supervision of the DCE supported by the DMC. Each such Vertical will be
represented on the DMC. Composition of EC for Business Vertical shall be
determined by the Line Director with the approval of the CMC.
14.Divisional / SBU Chief Executive :
The Divisional / SBU CEO will have executive responsibility of the business
and shall provide leadership to the Divisional Management Committee in its
task of executive management of the divisional business and of the Verticals
within the Division.
15.Chief Operating Officer - Business Vertical (COO - BV) :
COO-BV shall be responsible for providing leadership to the Vertical and
realizing the tactical and strategic objectives of their business area.

PRODUCTS
 It is ITC's strategic intent to secure long-term growth by synergising and blending
the diverse pool of competencies residing in its various businesses to exploit
emerging opportunities in the FMCG sector. The Company's institutional strengths
- deep understanding of the Indian consumer, strong trademarks, deep and wide
distribution network, agri-sourcing skills, packaging know-how and cuisine
expertise - continue to be effectively leveraged to rapidly grow the new FMCG
businesses. ITC has rapidly scaled up presence in its newer FMCG businesses
comprising Branded Packaged Foods, Lifestyle Retailing, Education and
Stationery products, Personal Care products, Safety Matches and Incense Sticks
(Agarbatti), at an impressive pace over the last several years, crossing Rs. 10500
crore mark in 2016-17 The Company's unwavering focus on quality, innovation
and differentiation backed by deep consumer insights, world-class R&D and an
efficient and responsive supply chain will further strengthen its leadership position
in the Indian FMCG industry.

CIGARETTES AND CIGARS- ITC's cigarette business stands testimony to the

company's unwavering and unrivalled commitment to quality, innovation and
consumer focus. With more than one hundred years of expertise in developing
products to match the evolving taste of the consumers, ITC's cigarette business
continues to be relentless in its pursuit of strengthening its leadership position in
every segment of the market in India. ITC's wide range of brands,
includes Insignia, India Kings, Classic, Gold Flake, American Club, Navy Cut,
Players, Scissors, Capstan, Berkeley, Bristol, Flake, Silk Cut, Duke & Royal. The
Company has been able to consolidate its leadership position with single minded
focus on continuous value creation for consumers through significant investments
in creating & bringing to market innovative product designs, maintaining
consistent & superior quality, state-of-the-art manufacturing technology, &
superior marketing and distribution. With consumers & consumer insights driving
strategy, ITC has been able to fortify market standing in the long-term, by
developing & delivering contemporary offers relevant to the changing attitudes &
aspirations of the constantly evolving consumer. ITC's cigarettes are manufactured
in state-of-the-art factories at Bengaluru, Munger, Saharanpur, Kolkata and Pune,
with cutting-edge technology & excellent work practices benchmarked to the best
globally. An efficient supply chain & distribution network reaches India's popular
brands across the length & breadth of the country. In overseas markets, ITC's
cigarette business continues to maintain high standards of international quality and
competitiveness. West Asia is a key export region for ITC and we offer a wide
portfolio of high quality cigarettes in this region. With a Portfolio of brands under
the Classic, Wills and Scissors Umbrella, ITC has cemented its international
standing being the 3rd largest player in the countries of Bahrain & Qatar. ITC was
also the first company to introduce a flavor on demand (capsule) product in the
economy industry segment in West Asia region.

FOODS- ITC's Branded Packaged Foods business is one of the fastest growing
foods businesses in India, driven by the market standing and consumer franchise of
its popular brands - Aashirvaad, Bingo! Sunfeast, Fabelle, Sunbean, Yippee!
Kitchens of India, B Natural, ITC Master Chef, Farmland, mint-o, Candyman and
GumOn. The Foods business is today represented in multiple categories in the
market - Staples, Spices, Biscuits, Confectionery & Gums, Snacks, Noodles &
Pasta, Beverages, Dairy, Ready to Eat Meals, Chocolate, Coffee and Frozen Foods.
ITC's uncompromising commitment to the health and safety of its consumers
ensures adherence to the highest levels of quality, safety and hygiene standards in
manufacturing processes and in the supply chain. All ITC-owned manufacturing
units are Hazard Analysis and Critical Control Point (HACCP) certified. The
quality performance of all manufacturing units is monitored continuously online.
Going beyond process control, ITC ensures that quality standards are scrupulously
adhered to while choosing ingredients that go into the preparation of its food
products. ITC's Foods brands delight millions of households with a wide range of
differentiated, value-added products developed by leveraging ITC's in-house R&D
capabilities, relevant consumer insights, a deep understanding of the Indian palate
gained from its Hotels business, its agri-sourcing & packaging strengths, exciting,
innovative communication and an unmatched distribution network. The business
continues to invest in every aspect of manufacturing, distribution and marketing to
ensure that it can leverage emerging opportunities and fulfill its aspiration of being
the most trusted provider of Branded Packaged Foods in the country. ITC's Foods
business also exports its products to the key geographies of North America, Africa,
Middle East and Australia.
PERSONAL CARE- In line with ITC's aspiration to be India's premier FMCG
company, recognised for its world-class quality and enduring consumer trust, ITC
forayed into the Personal Care business in July 2005. In the short period since its
entry, ITC has already launched an array of brands, each of which offers a unique
and superior value proposition to discerning consumers. Anchored on extensive
consumer research and product development, ITC's personal care portfolio brings
world-class products with clearly differentiated benefits to quality-seeking
consumers. ITC's Personal Care portfolio under the 'Essenza Di Wills', 'Fiama',
'Vivel', 'Engage', 'Savlon', 'Charmis', 'Shower to Shower' and 'Superia' brands has
received encouraging consumer response and is being progressively extended
nationally. ITC's state-of-the-art manufacturing facility meets stringent
requirements of hygiene and benchmarked manufacturing practices. Contemporary
technology and the latest manufacturing processes have combined to produce
distinctly superior products which rank high on quality and consumer appeal.
Extensive insights gained by ITC through its numerous consumer engagements
have provided the platform for its R&D and Product Development teams to
develop superior, differentiated products that meet the consumer's stated and innate
needs. The product formulations use internationally recognised safe ingredients,
subjected to the highest standards of safety and performance.
AGARBATTIS- As part of ITC's business strategy of creating multiple drivers of
growth in the FMCG sector, the Company commenced marketing Agarbattis
(Incense Sticks) sourced from small-scale and cottage units in 2003. This Business
leverages the core strengths of ITC in nation-wide distribution and marketing,
brand building, supply chain management, manufacture of high quality
paperboards and the creation of innovative packaging solutions to offer Indian
consumers high quality Agarbattis. With its participation in the business, ITC aims
to enhance the competitiveness of the small-scale and cottage units through its
complementary R&D based product development and strengths in trade marketing
and distribution. The Business continues to work on various exciting new offerings
to the consumers and is planning to launch them in the near future. In line with
ITC's Triple Bottom Line philosophy of every business contributing to the nation's
economic, environmental and social capital, Mangaldeep agarbattis are
manufactured by small scale and cottage units, providing livelihood opportunities
for more than 7,000 people. Mangaldeep Agarbatti is manufactured at various
centres across the country and standaridized processes are followed to ensure the
same quality across locations. ITC has signed a MoU with ORMAS (Orissa Rural
Development & Marketing Society), an autonomous body under the Pachayat Raj
in Odisha. This initiative provides technical training to rural women & provides
employment opportunities to over 4000 rural women.
SAFETY MATCHES- As part of its strategic initiative to create multiple drivers of
growth in the FMCG sector, ITC commenced marketing safety matches sourced
from the small-scale sector. The Safety Matches business leverages the core
strengths of ITC in marketing and distribution, brand building, supply chain
management and paperboard & packaging to offer Indian consumers high quality
safety matches. ITC's range of Safety Matches includes popular brands like Aim &
i Kno. With differentiated product features and innovative value additions, these
brands effectively address the needs of different consumer segments. The
acquisition of Wimco Ltd., a subsidiary of ITC has consolidated the market
standing of the Company's Matches business through synergy benefits derived
through combined portfolio of offerings, improved servicing of proximal markets
and freight optimization. Through its participation, ITC aims to enhance the
competitiveness of the industry through its complementary R&D based product
development and marketing strengths, especially the width and depth of the
Company's trade marketing and distribution.
LIFESTYLING AND RETAILING- ITC's Lifestyle Retailing Business Division
has established a nationwide retailing presence through Wills Lifestyle & John
Players. Synonymous with elegance and style that is effortless and chic, Wills
Lifestyle presents a premium fashion wardrobe for men and women. Offering a
tempting choice of Crisp Contemporary formals, Stylist suave Casuals, Wills
Glamorous evening wear and Wills Signature designer wear, Wills Lifestyle offers
a truly delightful shopping experience for the discerning customer. John
Players embodies the spirit of the modern youth that is playful, fashionable and
cool. John Players presents a complete wardrobe of meticulously crafted smart
formals, trendy casuals, edgy denims & accessories incorporating the most
contemporary trends in an exciting mix of colours, styling and fits.

EDUCATION AND STATIONARY- ITC made its entry to the education and
stationery business with its Paperkraft brand in the premium segment in 2002; and
later expanded into the popular segment with its Classmate brand in 2003. By
2007, Classmate became the largest Notebook brand in the country. Together,
Classmate and Paperkraft offer a range of products in the Education & Stationery
space to the discerning consumer, providing unrivalled value in terms of product &
price. Classmate and Paperkraft have become a natural extension of the consumer.
Meticulous understanding of consumer needs helped creating a relevant and
comprehensive portfolio satisfying the needs of different sets of consumers. ITC is
the manufacturer of India's first Ozone treated environment friendly Elemental
Chlorine Free (ECF) pulp, paper and paperboard. It blends its knowledge of image
processing, printing and conversion garnered from Packaging & Printing Business
with its brand building and trade marketing & distribution strengths resident in its
FMCG business to offer superior value products to consumers. Classmate over
years has transformed itself from being a notebook brand to a provider of the
complete stationery portfolio with the product range including high quality writing
instruments (ball, gel & roller pens and wood-cased & mechanical pencils),
mathematical instruments (geometry boxes), scholastic products (erasers,
sharpeners and rulers) and art stationery products (wax crayons, plastic crayons,
sketch pens and oil pastels)
HOTELS ITC Hotels has an exclusive tie-up with the 'Luxury Collection' for
eleven of its hotels. ITC Hotels - Luxury Collection are super deluxe and premium
hotels located at strategic business and leisure locations. The hotels which are part
of this collection are: ITC Grand Bharat in Gurgaon. ITC Grand Chola in Chennai,
ITC Maurya in Delhi, ITC Maratha in Mumbai, ITC Sonar in Kolkata, ITC Grand
Central in Mumbai, ITC Windsor & ITC Gardenia in Bengaluru, ITC Kakatiya in
Hyderabad and ITC Mughal in Agra, ITC Rajputana in Jaipur and recently
launched ITC Kohenur in Hyderabad. WelcomHotels offer five-star hospitality for
the discerning business and leisure traveller. Currently there are 14 hotels under
this brand namely, WelcomHotel Dwarka - New Delhi, WelcomHotel Bella Vista -
Panchkula-Chandigarh, WelcomHotel Jodhpur - Jodhpur, WelcomHotel Rama
International - Aurangabad, WelcomHotel Vadodara - Vadodara, WelcomHotel
Grand Bay - Vishakhapatnam, WelcomHotel Khimsar Fort & Dunes - Rajasthan,
WelcomHotel The Savoy - Mussoorie, WelcomHotel Kences Palm Beach -
Mamallapuram-Chennai, WelcomHotel Coimbatore, WelcomHotel Bengaluru,
WelcomHotel Chennai, WelcomHotel Pine N Peak and one Sheraton New Delhi
Hotel - offer warm, comforting services to the global traveller and a chance to
connect. Fortune Hotels operates mid-market to upscale properties in the first-
class, full-service business hotel segment all over India, in major metros, mini
metros, state capitals and business towns, promising business and leisure travellers
a wide choice of destinations and accommodation. WelcomHeritage brings
together a chain of palaces, forts, havelis and resorts that offer a unique experience.
WelcomHeritage endeavours to preserve ancient royal homes and the historical
Indian grandeur and opulence for the future Indian generations. WelcomHeritage
provides a fine range of hotel services inside these architectural legacies present
across India.
1. Branded Accommodation

ITC Hotels has set standards for excellence in the hotel industry by
pioneering the concept of branded accommodation. The chain has developed
four brands of accommodation 'ITC One', 'Towers', ‘Eva’ and the 'Executive
 Club' to differentiate between the needs of various travellers and provide the
highest levels of service.

2. Branded Cuisine

ITC Hotels is one of the first to introduce branded cuisine WelcomCuisine -

in India. The Bukhara and Peshawri restaurants give epicures the rugged,
outdoor cuisine of the Northwest Frontier Province. Dakshin has brought
together the highly evolved cuisines of the four southern states- Andhra
Pradesh, Karnataka, Tamil Nadu and Kerala. Dum Pukht is a unique
restaurant dedicated to a 200-year old culinary tradition of slow cooking
food, in sealed deghs. The fragrance of the meal becomes an invitation
befitting royalty. Today the connoisseur can savour these delicacies across
the country. The sumptuous fare at K&K comprises a mouth-watering array
of kebabs and a wide range of dishes from all over India. These dishes can
be categorised as Quarmas, Qaliyas or Salans. Rated high by food
connoisseurs all over the world, ITC Hotels takes exceptional pride in
showcasing its internationally renowned cuisine. West View brings a careful
selection of western cuisine s from the remote France chateaux, grill houses
on the East and West coasts of America, rosy kitchens of English manors,
leisurely Mediterranean villas and bustling German marketplaces. The Pan
Asian serves specialties from China, Thailand, Mongolia, Japan, Indonesia,
Vietnam and Malaysia.

 Royal Vega - Royal Vega presents a delightful offering of delectable

vegetarian food from the magnificent Royal kitchens of India.
 Edo - ITC's Japanese Flagship award winning restaurant EDO, brings to you
a marvellous legacy of revelry, inspired by the ancient name of the city of
Tokyo. Enjoy an exquisite spread of authentic Sushi, Sashimi, Tempura,
Japanese grills and much more
 Shanghai Club - the 'Shanghai Club' at ITC Grand Central presents erstwhile
Shanghai's pot pourri of authentic Chinese regional cuisines in a
contemporary ambience.
 Tian-Asian Cuisine Studio - the new gourmet experience, unfolds a confluence of
creative Asian flavours and textures. Discover avant - garde cooking
techniques at Tian with culinary masterpieces from Japan, Korea, Thailand,
China and beyond.
 Avartana - Avartana exemplifies an exclusive blend of traditional and
progressive renditions of Southern Indian cuisine, which is rooted to the
gravitas of the unique tastes, aromas and flavours of southern Indian spices.
 3. Kaya Kalp Spa

Kaya Kalp (meaning rejuvenation of mind, body and soul in Sanskrit) spas
are class apart for those who seek to combine luxury with an exclusive and
enriching experience that uplifts the mind, body and soul. Kaya Kalp Spas
offer indigenous and well-known therapies from across the world, to deliver
a memorable spa experience. The Kaya Kalp Spa experience is available at
all the ITC Luxury Collection Hotels.

4. ITC Green Centre

ITC Green Centre in Gurgaon, the headquarters of ITC's Hotels Business is

the physical expression of this commitment to sustainability - Ecological,
Social and Economic. This building is one of the world's largest green
buildings with space of over 170,000 square feet. The ITC Green Centre
which was earlier declared the largest LEED Platinum rated office space in
the world in 2004, was re-certified in 2012 as the world’s highest rated green
building with Platinum certification by the US Green Building Council.

PAPERBOATS AND SPECIALITY PAPERS- ITC's Paperboards and Specialty

Papers Business is India's largest, technologically advanced and most eco-friendly,
paper and paperboards business. Having pioneered many specialty applications,
The Business enjoys market leadership in the value-added paperboards segment,
and also has a significant share of the Indian fine papers market. It is the largest
exporter of coated boards from India. ITC takes great pride in servicing a large
cross-section of industry requirements - from cigarette tissues to FMCG cartons,
from electrical insulation papers to Bio-based Barrier Coated Board, from
decorative laminate base to writing and printing papers and much more. ITC
straddles the entire spectrum of paperboards - from 100% virgin, food-grade
boards which are from renewable and sustainable sources to 100% recycled
boards.
 PRODUCT
RANGE

PACKAGING SPECIALITY GRAPHIC SPECIALITY

BOARDS BOARDS BOARDS PAPERS

Each of the units specialises in a range of products. Together, these units have
capacity close to 7,00,000 TPA of paper and paperboards that meet stringent
quality requirements across the world. All four manufacturing units are ISO 9001,
ISO 14001 and OHSAS 18001 certified and meet strict Environment, Health and
Safety norms. The unit in Bhadrachalam is India's largest integrated pulping and
paperboard manufacturing unit. It boasts of equipment supplied by internationally
renowned suppliers for pulping processes, paper machines, web detection &
inspection systems, and finishing & packing lines. Currently the unit produces
high-end virgin and recycled boards for packaging and graphic applications, and
fine printing papers. The Bhadrachalam unit manufactures and uses pulp made
from ozone bleaching process known as light ECF process. The use of ozone
technology significantly reduces the load of toxins in the effluent discharged, and
helps customers get a brighter, stronger product that is also environmentally
responsible with the BOD (Biochemical oxygen on demand) and COD (Chemical
oxygen on demand) level way below the National Standards Limits. PM 4 & PM 5
of Unit Bhadrachalam is BRC Global Standard certified for food grade boards. The
Kovai unit currently focuses entirely on recycled boards, servicing requirements
for both greyback and whiteback recycled boards, The Kovai unit is a benchmark
in environmental performance - helping ITC turn solid waste recycling positive by
consuming more paper waste generated than is generated internally. This is done
by collecting waste from households and institutions and recycling it at this
facility. The Tribeni unit specializes in fine papers and tissues and the product
range from this unit comprises opaque papers for fine printing like the Bible,
dictionaries, cigarette tissues, medical grade papers, anti-rust papers, electrical
insulation papers, decor surface, printing and barrier papers. The Bollaram unit
manufactures poly extrusion coated barrier boards. This unit is BRC certified for
food grade boards.Customers are at the core of the business. This is reflected in the
diverse range of products, grades and value added services. There is a strong focus
on partnering customers to co-create and deliver superior solutions, enhancing their
competitive advantage. All the 4 units of ITC Paperboards Business are FSC-CoC
(Forest Stewardship Council- Chain of Custody) certified enabling it to provide a
diverse range of paperboards/paper with FSC certificate which is a gold standard in
wood certification for ethical and legal sourcing. Units Kovai and Bhadrachalam
have been certified as "GreenCo Platinum". ITC has also achieved the distinction
of becoming the first pulp and paper company to be certified under the GreenCo
rating. The Business' quality philosophy is reflected at every stage - from the
selection of high-yielding, vegetatively propagated seedlings used for growing
pulpwood to world-class manufacturing facilities to the finishing and packing
lines. It embraces the relevant skills and competencies of employees, managers and
specialists as well. A dedicated network of regional sales offices, an extensive
dealer and agent network in India and across the globe along with close to market
finishing and stock holding facilities enable ITC's Paperboards and Specialty
Papers business to reach out to customers faster, to service them better. With the
division-wide implementation of Enterprise Resource Planning (ERP) in 2009, the
business also offers customers an enriched experience through enhanced
connectivity and web-access to many of the services that were handled offline.
ITC's commitment beyond the market finds a strong expression in the Social and
Farm forestry programmes spearheaded by the business. These programmes help
create man hours of employment for the rural poor, besides being a sustainable
source of high-quality raw material for the business. ITC's Research and
Development efforts in creating disease resistant, high yielding seedlings help
farmers realize greater yields in a shorter time - from land that may be otherwise
unproductive. More than 6,86,000 acres (as on 31st March 2018) of planted area
stands testimony to ITC's commitment to sustainable forestry. Working towards
credible certification of its environmentally responsible processes and products,
ITC is the first Indian company to be invited to become a member of the WWF
GFTN programme. With this membership, ITC has committed to bring larger
volumes of its products and its operations under credibly certified schemes like
FSC. Supporting the cause of clean technology, ITC is a front-runner in
introducing environment-friendly Elemental Chlorine Free (ECF) technology, and
more recently, Ozone bleaching in India. ITC's focus on being a carbon-positive,
water-positive, zero-solid waste disposal organization leads it to constantly
develop ways of reducing, reusing and recycling. ITC has been 'Carbon Positive'
for thirteen years in a row, 'Water Positive' for sixteen consecutive years and 'Solid
Waste Recycling Positive' for the last eleven years. ITC's Paperboards and
Specialty Papers business has also been a first-mover in the field of collecting and
recycling post-consumer waste from residential localities, corporate and
educational institutes through its WOW programme. ITC reaches out directly to
consumers with its Wellbeing Out of Waste (WOW) campaign, that has been
successfully implemented in select locations across southern India, and has plans
to expand into other locations across the Country.

AGRI-BUSINESS- ITC's pre-eminent position as one of India's leading corporates

in the agricultural sector is based on strong and enduring farmer partnerships that
has revolutionized and transformed the rural agricultural sector. A unique rural
digital infrastructure network, coupled with deep understanding of agricultural
practices and intensive research, has built a competitive and efficient supply chain
that creates and delivers immense value across the agricultural value chain. One of
the largest exporters of agri products from the country, ITC sources the finest of
Indian Feed Ingredients, Food Grains, Marine Products, Processed Fruits &
Coffee.

ITC's Agri Business is the country's second largest exporter of agri-products. It

currently focuses on exports and domestic trading of:

 Feed Ingredients - Soyameal

 Food Grains - Wheat & Wheat Flour, Rice, Pulses, Barley & Maize
 Marine Products - Shrimps and Prawns
 Processed Fruits - Fruit Purees/Concentrates, IQF/Frozen Fruits, Organic Fruit
Products
 Coffee

1. Farmer empowerment through e-Choupals

ITC's unique strength in this business is the extensive backward linkages it

has established with the farmers. This networking with the farming
community has enabled ITC to build a highly cost effective procurement
system. ITC has made significant investments in web-enabling the Indian
farmer. Christened 'e-Choupal', ITC's empowerment plan for the farmer
centres around providing Internet kiosks in villages. Farmers use this
technology infrastructure to access on-line information from ITC's farmer-
friendly website www.echoupal.com. Data accessed by the farmers relate to
the weather, crop conditions, best practices in farming, ruling international
prices and a host of other relevant information. e-Choupal today is the world's
 largest rural digital infrastructure. The unique e-Choupal model creates a
significant two-way multi-dimensional channel which can efficiently carry
products and services into and out of rural India, while recovering the
associated costs through agri-sourcing led efficiencies. This initiative now
comprises about 6100 installations covering over 35000 villages and serving over 4
million farmers. Currently, the 'e-Choupal' website provides information to
farmers across the 10 States of Madhya Pradesh, Haryana, Uttarakhand,
Uttar Pradesh, Rajasthan, Karnataka, Kerala, Maharashtra, Andhra Pradesh
and Tamil Nadu. Supporting the e-Choupal network are ITC's procurement
teams, handling agents and contemporary warehousing facilities across
India, enabling its Agri Business to source identity-preserved merchandise
even at short notice. ITC's processors are handpicked, reliable high quality
outfits who ensure hygienic processing and modern packaging. Strict quality
control is exercised at each stage to preserve the natural flavour, taste and
aroma of the various agri products.

2. Choupal Pradarshan Khet

In line with its mission of improving the quality of life in rural India, ITC's
Agri Business has launched a flagship extension programme called 'Choupal
Pradarshan Khet' (CPK) or demonstration plots to help farmers enhance
farm productivity by adopting agricultural best practices. Started in 2005-06,
the crop portfolio includes soya, paddy, cotton, maize, bajra, wheat, gram,
mustard, sunflower and potato. This initiative, has covered over 64,000
hectares and has a multiplier impact and reaches out to more than 70,000
farmers.
3. Choupal Saagar

Following the success of the e-Choupal, the Company launched Choupal

Saagar, a physical infrastructure hub that comprises collection and storage
facilities and a unique rural hypermarket that offers multiple services under
one roof. This landmark infrastructure, which has set new benchmarks for
rural consumers also incorporates farmer facilitation centres with services
such as sourcing, training, cafeteria, banking, investment services, fuel
station etc. 23 'Choupal Saagars' have commenced operations in the states of
Madhya Pradesh, Maharashtra and Uttar Pradesh.

4. Processed Fruits

"In line with its strategy of achieving a higher order of value capture, the
business also focuses on the value added segment, steadily enhancing its
basket of offerings with several new products. These include frozen foods,
IQF (individually quick frozen) fruits, niche products like baby-food quality
purees and high brix pulp, traceable and organic purees. ITC seeks to focus
on this segment and exploit the market opportunity for tropical fruits and
 fruit products, where India has a natural advantage of growing the complete
range, including exotic varieties. In Processed Fruits category, ITC exports
from ISO certified plants to Western Europe, North Africa, West Asia, Japan
and North America, a wide range of Processed Fruit products made from
Mango (Alphonso, Kesar & Totapuri), Guava, Papaya and Pomegranate.
ITC is the leading Indian exporter of Organic and Fairtrade Certified Fruit
Products certified to European (EC 2092/91) and US (NOP) Standards."

5. Marine Products

ITC has been a significant exporter of seafood from India since 1971. It
exports frozen as well as cooked shrimps and other seafood products to
Europe, Japan, Middle East, Russia, USA, Vietnam etc.

A Customer Centric Approach

ITC's Agri Business Division continues to use innovation as its core strategy to
retain its position as the one-stop shop for sourcing agri-commodities from India.
Besides setting benchmarks in quality, reliability and value-added services, ITC is
a trendsetter in customer care particularly in commodity trading. Major customers
include Cargill, among others, who source agriculture commodities and food
products from India.

INFORMATION TECHNOLOGY

ITC Infotech is a specialized global full service technology solutions provider, led
by Business and Technology Consulting. ITC Infotech's Digitaligence@work infuses
technology with domain, data, design, and differentiated delivery to significantly
enhance experience and efficiency, enabling our clients differentiate and disrupt
the business. The company caters to enterprises in Supply Chain based industries
(CPG, Retail, Manufacturing, Hi-Tech) and Services (Banking, Financial Services
and Insurance, Healthcare, Airline, Hospitality) through a combination of
traditional and newer business models, as a long-term sustainable partner.

In today's age of digital disruption, ITC Infotech has adopted a '5D' framework of
excellence to serve its clients better:
  DOMAIN Led: ITC Infotech's solutions & services are powered by deep
Domain understanding and practitioner's expertise in focus industries
 DATA : DATA Infra to Insights to Interventions, ITC Infotech enables
clients to leverage the power of Data with actionable insights and
prescriptive analytics
 DIGITAL ready: ITC Infotech provides Digital solutions to help clients
transform their business and enhance customer engagements
 DESIGN expert: ITC Infotech provides UI/UX, high-end engineering design
solutions and services to market-leading engineering organizations
worldwide
 DIFFERENTIATED Delivery: With excellence forming the corner stone of
each engagement, ITC Infotech is committed to customized Delivery:
Outcome-based, BOT, JVs, As-a-service and Subscription models

ITC Infotech is committed to consistently deliver enduring value on the 5D

Framework through Digitaligence@Work. These have been designed to not only
be the critical pillars in creating a compelling value proposition for clients, but also
provide the company with a clear competitive advantage.
1. Offerings - Domain Led, Consulting Enabled

ITC Infotech focuses on developing deep and differentiated capabilities that

are aligned to its 5D Framework. Its steadfast focus on delivering enduring
value to customers has formed the bedrock of the company's growth
strategy. The company has been successful in attaining differentiation in
niche areas and continues to gain competitive advantage to strengthen its
market standing.

2. People first

ITC Infotech helps its employees actualize their true potential through
numerous training and development programmes. The company is
committed to build an innovation-friendly people culture, and empowering
each employee to be its brand ambassador. The company aims to provide
each employee a wholesome and challenging job profile that effectively
aligns individual aspirations to organizational needs. ITC Infotech offers
global careers, global exposure and a diversity of opportunities to create
business and technology leaders of tomorrow.
 3. Partnership/Alliances

ITC Infotech has partnered with industry leaders in diverse areas. The
company leverage its partners' domain expertise to enhance and strengthen
offerings. Click here to learn more.

4. Industry Recognitions

Premier analysts and market research agencies and the global media has
recognized ITC Infotech's position as the preferred IT partner.

 ITC Infotech is recognized in the 2018 Global Outsourcing 100 list in the
'Leader Size' group as a 'Super Star of the Global Outsourcing 100' for
Sustained Excellence (for featuring on GO100 list in the last consecutive
5 years or more).
 ITC Infotech mentioned in Gartner's for Data Science and Machine
Learning, 2017
 ITC Infotech is featured as a Leader in 'Enabling Digital' in ISG Insights
Index (i3) report on ADM. ISG defines companies who are 'Enabling
Digital' as - "These are very customer-centric companies that are trying to
create a competitive advantage enabled through emerging technologies".
ITC Infotech has received high scores across all sub-categories under
'Enabling Digital', including: Automation, Agile/DevOps, Fixed
price/outcome model, custom development, and frameworks on emerging
technologies.
 ITC Infotech and British American Tobacco (BAT) were finalists in the
category 'Collaboration' for the 2016 Paragon Awards Europe by ISG -
for demonstrating ground-breaking and inspirational approaches to
sourcing.
 ITC Infotech won the Aecus Innovation Awards 2016 for providing an
innovative customer experience solution to Holland & Barrett, UK's
leading health retailer. This award recognize innovative excellence in the
outsourcing and services landscape & identifies and celebrates service
providers, technology providers and their clients working together, in
new and value-creating ways.
 Awarded EOA Award in 2015 & 2014 in the category of Outsourcing
Works for Delivering Business Value in European Outsourcing (EOA:
European Outsourcing Association)
  ITC Infotech won the Disruptive Tech & Innovation Awards 2016 in the
Category "Creme de la crème (Organizational) - Best HR Tech Solution
of the year"
 ITC Infotech was adjudged a winner in the category of 'Best Employee
Reward and Recognition Strategy' at the Employee Engagement
Leadership Converge 2018, organized by Kamikaze.
 ITC Infotech won the Asia Pacific HRM Congress Awards 2016 in the
categories of "Managing health at work" and "Talent management and its
impact on employee engagement". The aim of this award is to recognize
the best of the best and benchmark Talent & HR Practices across
industries.

PACKAGING - ITC's Packaging & Printing Business is the largest value added
converter of paperboard packaging in South Asia. It converts over 70,000 tonnes of
paper, paperboard and laminates per annum into a variety of value-added
packaging solutions for the food & beverage, personal products, cigarette, liquor
and consumer goods industries. The Division, which was set up in 1925 as a
strategic backward integration for ITC's Cigarettes business, is today India's most
sophisticated packaging house. State-of-the-art technology, world-class quality and
a highly skilled and dedicated team have combined to position ITC as the first-
choice supplier of high value added packaging. The Division supplies value-added
packaging to ITC's various FMCG businesses. Its client list includes several well-
known national and international companies like Nokia, Colgate Palmolive, Pernod
Ricard, Diageo, British American Tobacco, Philip Morris International, Agio
Cigars, UB Group, Tata Tetley, Tata Tea, Reckitt Benckiser, Radico Khaitan,
Akbar Brothers, Surya Nepal, VST Industries, etc. With three packaging factories
at Tiruvottiyur near Chennai (in the South), Munger in Bihar (in the East),
and Haridwar (in the North of India), the Company offers a comprehensive product
range in packaging backed by its packaging expertise over the decades and cutting
edge technology making it truly a "One stop shop for Packaging".

1. Product Lines

ITC's Packaging Business has 3 major product lines

 Carton Board Packaging

 Printed Cartons
 Fluted cartons
 Flexible Packaging
 Tobacco Packaging

2. Carton Board Packaging

ITC occupies a leadership position in catering to the needs of the liquor,

mobile phones & food. ITC offers a range of value additions for carton
board packaging such as UV offset printing, Foil Stamping, Embossing,
Window patching & lined cartons, etc.

3. Flexible Packaging

Flexible Packaging is an area of high growth, supported with investments in

technology and equipment from world class suppliers. ITC offers a
completely integrated solution for laminates from Pre-press, In-house Blown
Film, Cast film, Extrusion Lamination, Hot Melt Coating, specialty
pouching and bag making. This is backed by in house cylinder making and
pre press support.

4. Tobacco packaging

ITC offers a range of products line including flip top boxes (Square, Round,
Beveled and Pillow Pack Hinge lids etc), Outers, Soft Cup labels, Pack
inserts, Printed cork tipping, printed overwraps, inner frames. ITC makes
value added shoulder boxes for cigars and cigarettes. ITC supplies
packaging for over 80 billion cigarettesa year domestically, and supplies
packaging for 15 billion cigarette sticks a year for the export market to
leading tobacco majors.

5. Innovation & New Product Development

ITC has enhanced the value of some of the most favoured brands with
superior look-and-feel packaging, using the best raw materials and process
combinations, and an in-house pre-press Design Centre. A Product
Introduction Process team pioneers packaging innovations. The team uses a
unique process to pilot the client's packaging through its manufacturing
system. Specifications are evolved based on clients' needs based on which a
variety of packaging solutions is generated. The efficacy of the packaging is
tested simulating the client's factory conditions. ITC has contemporary
laboratories for its 3 product lines for testing packaging requirements.
6. Green Packaging

ITC Packaging has pioneered offering of Green Packaging which includes

usage of raw material from sustainable sources and conversion of the same
in a facility which is 100% powered by renewable energy (Wind Energy).
This clean energy initiative along with the other sustainability initiatives
helps the Packaging Business to significantly contribute to ITC being a
carbon Positive, Water Positive and Solid Waste Recycling Positive
Company.

Competitors
COMPETITORS:
The company had entered this segment very late; the market is still dominated by
GARNIER and LOREAL with HINDUSTAN UNILEVER, PROCTOR AND
GAMBLE and COLGATEPALMOLIVE just behind them. It would be a matter of
time for ITC to show its presence, since it had become a name of trust among the
people of India.

ITC RESEARCH AND DEVELOPMENT

Innovation has always been integral to ITC's DNA, the foundation for the unique
and differentiated value propositions that it has crafted over the years. Since I983,
ITC R&D Centre in Bengaluru has played a crucial role in building this capability,
creating products and solutions that sustain the Company's competitive advantage.
Now rebranded as ITC Life Sciences and Technology Centre, this new beginning
highlights its integral part in keeping the Company future-ready and driving its
game-changing businesses of the future. It also reflects the Centre's new mandate-
to go beyond supporting and improving ITC's existing products and services and
create innovations that not only meet but anticipate consumer needs. ITC's
ambitious agenda of sharpening its competitive edge in an enormously challenging
marketplace demands better products that can positively impact consumers' lives,
demands solutions that effectively deliver care and wellness to consumers,
demands products and services that are world-class and a byword for excellence. It
is here that the Centre will step in - endeavouring to develop path-breaking
solutions that blend science, research and technology to enhance not just product
experience but overall quality of life. The challenging task of driving science-led
product innovation has been carefully addressed by appropriately identifying the
required set of core competency areas of science such as Plant Breeding and
Genetics, Agronomy, Microbiology, Cell Biology, Genomics, Proteomics,
Silviculture and several disciplines of Chemistry. Presently, the ITC Life Sciences and
Technology team has evolved with over 250 world-class scientists and is creating
Centres of Excellence in these areas. The Centre is carrying out research and
securing proprietary technologies for the Company's businesses.

Agrisciences R&D

The Agrisciences R&D team continues evaluating and introducing several

germplasm lines of identified crops including Casuarina and Eucalyptus to increase
the genetic and trait diversities in these species, towards developing new varieties
with higher yields, better quality and other relevant traits for ITC's businesses. This
high-end lab research is supported by field research at ITC's R&D Centre at
Bhadrachalam which is at the core of the Company's fibre strategy for its
Paperboards and Specialty Papers business. This state-of-the-art research centre is
consistently striving to improve the productivity of several tree species, in order to
give attractive land-use alternatives to traditional farmers and wasteland owners.
So far, more than 100 high-yielding, fast-growing and disease resistant
'Bhadrachalam' clones have been produced on a commercial scale, including 23
site-specific clones adapted to problematic soils. The productivity of these saplings
is 6-9 times that of normal seedlings. ITC's comprehensive R&D facilities at
Rajahmundry in Andhra Pradesh cover all aspects of tobacco crop cultivation. In
collaboration with the Central Tobacco Research Institute and the Tobacco Board,
ITC pioneered FCV tobacco cultivation in India and introduced the Burley and
HDBRG varieties. ITC's continued focus on crop development has resulted in new
varieties of seeds and hybrids in Andhra Pradesh and Karnataka, which have
significantly improved farm yields and helped fulfill the demands of a dynamic
global market.

Biosciences R&D

ITC Life Sciences and Technology Centre has created a Biosciences R&D team to
design and develop several long-term research platforms evolving multi-generation
product concepts and associated claims that are fully backed by scientific evidence
for the Foods and Personal Care businesses. Recognising the unique construct of
ITC in terms of its strong presence in agriculture, food and personal care
businesses, a convergence of R&D capabilities is being leveraged to deliver future
products aimed at nutrition, health and well-being. In addition, ITC Life Sciences and
Technology Centre has evolved a strategy in building a new value chain called,
'Nutrition' with a special focus on 'Indianness' and 'health and well-being' founded
on the basis of Value Added Agriculture (VAA). The initial activities related to
VAA have already commenced with a focus on Soya.

Global Collaboration
ITC Life Sciences and Technology Centre has also initiated several research
collaborations with globally recognized Centres of Excellence to remain
contemporary and fast track its journey towards demonstrating multiple 'proofs of
concept'. These collaborations, covering identified species, are designed in a
manner that enables ITC to gain fundamental insights into several technical aspects
of plant breeding and genetics and the influence of agro-climatic conditions on the
growth of these species. Such interventions will accelerate ITC's efforts in creating
future generations of these crops with greater genetic and trait diversities and
leading to significant benefits for the Company's businesses. Further, these
outcomes have a strong potential to contribute towards augmenting the nation's
ecological capital as well.

Master Design Facility

Catering to the need of ITC's Lifestyle Business is a contemporary master Design Facility at
Manesar, Gurgaon. It offers R&D facilities that have enabled the Company to offer
internationally benchmarked fashion collection every season.

Relentless Commitment to Quality

Pursuing the Company's relentless commitment to quality, each business is

mandated to continuously innovate on processes and systems to deliver superior
competitive capabilities. All manufacturing units of the Company have ISO quality
certification. All manufacturing units of the Branded Packaged Foods businesses
(including contract manufacturing units) and hotels have stringent food safety and
quality systems. All Company owned units / hotels and almost all contract
manufacturing units of the Branded Packaged Foods businesses are certified by an
accredited 'third party' in accordance with 'Hazard Analysis Critical Control Points'
(HACCP) methodology. Additionally, the quality of all FMCG products of your
Company is regularly monitored through 'Product Quality Ratings Systems'
(PQRS).
CSR

ITC E-CHOUPAL ECOSYSTEM AFFORESTATION PROGRAMME

WATERSHED DEVELOPMENT FOR SOIL ANIMAL HUSBANDRY

WOMEN EMPOWERNMENT SKILLING AND VOCATIONAL TRAINING

HEALTH AND SANITATION SOLID WASTE CYCLING

In consonance with ITC's belief and the need to promote greater awareness and
acceptance of sustainability amongst corporates, ITC together with the
Confederation of Indian Industry, launched the CII-ITC Centre of Excellence for
Sustainable Development in 2006. The Centre seeks to address the institutional
void in developing the requisite capability among Indian industry to pursue
sustainability goals. The Centre is steered by its Advisory Council, led by Shri Y C
Deveshwar, Chairman, ITC Limited, and comprises members from industry,
government, civil society and institutions, which provides strategic direction to the
organisation. The Centre has already taken various initiatives to help transform
Indian businesses by providing thought leadership, promoting awareness and
building capacity.
ITC APPS

ITC Corporate App

The ITC Corporate app provides comprehensive information about ITC's

Businesses, Brands and Sustainable Business Practices. The App is designed to
provide easy access to Company Releases, Media reports, Corporate Presentations,
Financial Information and other Company Reports.

ITC Sustainability App

Inspired by a vision to serve a larger national purpose and abide with the strong
value of Trusteeship, ITC has crafted innovative business models to create larger
societal capital while simultaneously delivering long term shareholder value. The
ITC Sustainability App demonstrates the company's endeavours in Sustainable
Business Practices.
Achievements/ recognition:
 In 2014 –ITC has been voted among the top two ?Buzziest Brands? in the
?Corporate? category by ?afaqs?, one of the world?s largest marketing and
advertising portals.
 2013 – ITC Infotech becomes the 1st PTC Authorized Training Partner in
India
ITC Hotels ties up with RP Group Hotels & Resorts to manage 5 hotels in
India and Dubai
Fiama Di Wills Launches Second Edition of Couture Spa Range of Gel
Bathing Bars
 In 2012– Mr Y C Deveshwar, Chairman, ITC Limited has been ranked the
7th Best Performing CEO in the World in the global scorecard on '100 Best
Performing CEOs in the World' published by the Harvard Business Review
(HBR) in its January–February 2013 edition.
 ITC Bags Asian CSR Award–2012
 ITC Infotech collaborates with Oracle to develop the Oracle Airline Data
Model, part of Oracle's Passenger Data Management solution for the Airline
Industry
ITC launches its iconic hotel in Chennai
 2011– ITC Hotels adjudged 'People's Choice – Most Trusted Hotel Brand'
 2011 –ITC Infotech launches first indigenously developed sustainability
management and reporting tool
 'Best Manufacturer of Cigarettes' for the year 2008 & 2007 and Best Exporter
of Cigarettes for 2008 by the Tobacco Board based on previous three years'
performance.
 Occupational Health and Safety Award 2007 for Excellence in Safety
Management to the Bengaluru, Saharanpur and Kolkata factories from the
Royal Society for Prevention of Accidents (ROSPA), U.K.
 5 Star Health and Safety Rating in 2007 from the British Safety Council to the
Bengaluru, Munger, Kolkata and Saharanpur factories and the 'Sword of
Honour' for Bengaluru & Saharanpur factories in 2006.
 Greentech Gold Award for excellence in Safety Management for the year
2007 to the Bengaluru, Kolkata and Saharanpur cigarette factories for the high
level of performance that the units have achieved in Environment Health and
Safety (EHS). Saharanpur along with Kolkata and Munger factories were
honoured with the Gold award and the Bengaluru Factory with the Platinum
Award in 2006.
 Greentech Gold Award for Excellence in Environment Management 2007 to
the Bengaluru, Kolkata and Munger factories.
 Safety Innovation Award for 2007 and 2006 for Innovative Safety
Management System to the Bengaluru Factory from the Institution of
Engineers and also the Unnatha Suraksha Puraskara Award 2006 from NSC
Karnataka Chapter.
 Golden Peacock Award for Occupational Health and Safety from the Institute
of Directors, New Delhi; Award for Outstanding Performance in Environment
Health and Safety from the CII and the Suraksha Puraskar Award from the
National Safety Council, Mumbai to the Kolkata factory in 2007 and the '1st
National Security Today Award ' in the category of Best Maintained Fire
Safety System in 2005.
 Occupational Health and Safety Gold Award from the ROSPA, UK; the
Winners Trophy ? Safety Health and Environment Award from the CII
Eastern region; National Award for Excellence in Water Management and
Innovative Project Award Initiatives for Energy Conservation from the CII to
the Munger factory in 2007 and also the Excellence in Water Management
Award from CII–GBC for 2006.
  All the four factories are certified by Det Norske Veritas (DNV) for ISO
14001, for their Environment Management Systems, OHSAS 18001 for their
Occupational Health and Safety Management Systems (OHSMS) and the ISO
9000–2000 for Quality Management Systems. The Kolkata factory is the first
cigarette factory in India to be awarded the SA 8000 Certificate for Social
Accountability by Det Norske Veritas (DNV) in June 2004.
 ITC's R&D Centre at Peenya, Bengaluru has the distinction of being the first
independent R&D centre in India to get ISO 9001 accreditation and certified
with ISO 14001 for Environment Management Systems by DNV. The R&D
Centre is also certified for the standard ISO/IEC17025:2005, by National
Accreditation Board for Testing and Calibration Laboratories (NABL). This
certification is awarded for 'General requirement for the competence of
Testing & Callibration Laboratories'.
 2010
ITC launched its handrolled cigar, Armenteros, in the Indian market.
Armenteros cigars are available exclusively at tobacco selling outlets in select
hotels, fine dining restaurants and exclusive clubs.
ITC?s Bhadrachalam Facility gets coveted Forest Stewardship Council
Certification
Vivel Launches Deo Spirit to turn the heat on!
USIBC honours Y C Deveshwar with its Global Leadership Award
ITC Infotech Achieves Platinum Partner status in the Oracle(R)
PartnerNetwork
ITC Infotech Launches Services for Life Sciences Industry

Award

 2012 ITC CONFERRED WORLD BUSINESS AND DEVELOPMENT

AWARD 2012
 2007– SAM/SPG Sustainability Leadership Award conferred at the
International Sustainability Leadership Symposium, Zurich.
 2006 Business Person of the Year from UK Trade & Investment, the UK
Government organisation that supports overseas businesses in that country.
 2006 Inducted into the `Hall of Pride' by the 93rd Indian Science Congress.
 2005 – Honoured with the Teacher's Lifetime Achievement Award.
 2001 – Manager Entrepreneur of the Year from Ernst & Young Retail
Visionary of the Year from Images, India's only fashion and retail trade
magazine.
 1998 – Honorary Fellowship from the All India Management Association
 1996 – Distinguished Alumni Award from IIT, Delhi.
  1994 – Marketing Man of the Year from A&M, the leading marketing
magazine.
 1986 – Meridien Hotelier of the Year.

STRENGTH
ITC had proved to be a tuff competitor in this segment too against the established
brands like MONTE CARLO, peter England, Allen Solly and many more. The
launch of Miss Players was a good move by the company as it gives an advantage
to the company for introducing a complete collection especially for women. Only
few companies had introduced such exclusive brands. The company can move on
with the introduction of new products like jackets, winter shawls.
WEAKNESS
As per the company introduction of soap and shampoos, it can move on with the
introduction of cosmetics to the Indian market. It needs to do more efforts in order
to raise the sale of personal products because products other than SUPERIA are not
doing well.

OPPORTUNITIES
In 2000, ITC spun off its information technology business into a wholly owned
subsidiary, to more aggressively pursue emerging opportunities in this area.
Today ITC Information technology is one of India’s fastest growing global IT and
IT enabled services companies and has established itself as a key player in offshore
outsourcing, providing outsourced IT solutions and services to leading global
customers across key focus verticals - Manufacturing, BFSI (Banking, Financial
Services & Insurance), CPG&R (Consumer Packaged Goods & Retail), THT
(Travel, Hospitality and Transportation) and Media & Entertainment.

THREAT
The company had entered this segment very late; the market is still dominated by
GARNIER and LOREAL with HINDUSTAN UNILEVER, PROCTOR AND
GAMBLE and COLGATEPALMOLIVE just behind them. It would be a matter of
time for ITC to show its presence, since it had become a name of trust among the
people of India.
ITC is one of the India`s foremost private sector companies with a market
capitazation of nearlyUS $ 15 billion & a turnover of US$ 6 billion. Rated among
the World`s Leading Companies by Forbes manazine, ITC ranks thirdin pre-tax
profit among India`s privateSector corpoiration.ITC has a diversified presence in
Cigarettes, Hotels, Paperboard & SpecialtyPapers, Packaging, Agri-Business,
Branded Apparel, Packaged Foods & Confectionery, GreetingCards
& other FMCG products. While ITC is an outstanding market leader in its
traditional businesses of Cigarettes, Hotels, Paperboards, Packaging & Agri-
Export, it is rapidly gainingmarket share even in its nascent businesses of Branded
Apparel, Greeting Cards & PackagedFoods & Confectionery.As one of India`s
most valuable & respected corporations, ITC is widely perceived to bededicatedly
nation- oriented. Chairman Y C Deveshwar calls this source of inspiration (
acommitment beyond the market). In his own words ;(ITC believes that its aspiration
tocreate enduring value for the nation provides the motive force to sustain
growingshareholder value. ITC practices this philosophy by not only driving each
of its businessestowards international competitiveness but by also consciously
contributing to enhancingthe competitiveness of the larger value chain of which it
is a part). ITC`s diversified status originates from its corporate strategy aimed at
creating multipledrivers of growth anchored on its time-tested core competencies:
unmatched distribution reach,superior brand-building capabilities, effective supply
chain management & acknowledgedservices skills in hoteliering. Over time, the
strategic forays into new businesses are expected togrammar a significant share of
these emerging high-growth markets in India.

Trading, Sourcing and Logistics

ITC visits premier institutes such as IIMA, IIFT, IRMA andMANAGE to
induct talent for its Agri Business Division.Pre-placement presentations at
campuses normally take place inSeptember/October each year. These presentations
provide anopportunity for young aspirants to know more about the Company, its
history and achievements,its corporate strategy, details of its various businesses
and the kind of careers they can look forward to.During these visits, first-year
students are selected for Summer Internshipswith ITC in April to July of the
following year.A team of ITC managersvisits these campuses once again between
December and March for campusinterviews. The process consists of group
discussions and personal interviews preceded by psychometric tests and
assessment centers.Employment offers are made to selected
candidates immediately. On joining ITC in July,candidates participate in an
induction programme. Thereafter they are assigned to responsibilitiesin Trading,
Sourcing and Logistics in the Agri Business Division.

FINANCIAL ANALYSIS
INCOME STATEMENT
18-Mar 17-Mar 16-Mar 15-Mar 14-Mar

INCOME
Revenue From 43,956.90 55,001.69 51,582.45 49,964.82 46,712.62
Operations
[Gross]
Less: 3,702.23 15,359.78 15,107.18 13,881.61 13,830.06
Excise/Sevice
Tax/Other Levies
Revenue From 40,254.67 39,641.91 36,475.27 36,083.21 32,882.56
Operations [Net]
Other Operating 372.87 446.77 362.12 424.19 356.04
Revenues
Total Operating 40,627.54 40,088.68 36,837.39 36,507.40 33,238.60
Revenues
Other Income 2,129.84 1,985.91 1,803.74 1,543.13 1,107.14
Total Revenue 42,757.38 42,074.59 38,641.13 38,050.53 34,345.74
EXPENSES
Cost Of Materials 11,756.21 11,765.56 11,054.75 10,987.83 10,263.28
Consumed
Purchase Of 2,991.98 3,566.57 2,590.08 3,898.66 3,021.47
Stock-In Trade
Changes In 1,041.85 644.17 58.17 -214.53 -128.41
Inventories Of
FG,WIP And
Stock-In Trade
Employee Benefit 2,487.46 2,444.31 1,883.51 1,780.04 1,608.37
Expenses
Finance Costs 86.65 22.95 49.13 57.42 2.95
Depreciation And 1,145.37 1,038.04 1,034.45 961.74 899.92
Amortisation
Expenses
Other Expenses 6,809.06 7,090.03 7,012.65 6,581.85 6,019.05
Total Expenses 26,318.58 26,571.63 23,682.74 24,053.01 21,686.63
Profit/Loss Before 16,438.80 15,502.96 14,958.39 13,997.52 12,659.11
Exceptional,
ExtraOrdinary
Items And Tax
Exceptional Items 412.9 0 0 0 0
Profit/Loss Before 16,851.70 15,502.96 14,958.39 13,997.52 12,659.11
Tax
Tax Expenses-Continued
Operations
Current Tax 5,599.83 5,285.65 4,948.76 4,043.28 3,936.64
Deferred Tax 28.62 16.41 166.47 353.15 25.84
Tax For Earlier 0 0 -1.55 -6.64 -88.58
Years
Total Tax 5,628.45 5,302.06 5,113.68 4,389.79 3,873.90
Expenses
Profit/Loss After 11,223.25 10,200.90 9,844.71 9,607.73 8,785.21
Tax And Before
ExtraOrdinary
Items
Profit/Loss From 11,223.25 10,200.90 9,844.71 9,607.73 8,785.21
Continuing
Operations
Profit/Loss For 11,223.25 10,200.90 9,844.71 9,607.73 8,785.21
The Period

BALANCE SHEET
Mar '18 Mar '17 Mar '16 Mar '15 Mar '14

Sources Of Funds
Total Share 1,220.43 1,214.74 804.72 801.55 795.32
Capital
Equity Share 1,220.43 1,214.74 804.72 801.55 795.32
Capital
Reserves 50,179.64 44,126.22 32,071.87 29,881.73 25,414.29
Networth 51,400.07 45,340.96 32,876.59 30,683.28 26,209.61
Secured 0 0.01 3.6 0.02 0.14
Loans
Unsecured 11.13 17.99 25.83 38.69 51
Loans
Total Debt 11.13 18 29.43 38.71 51.14
 51,411.20 45,358.96 32,906.02 30,721.99 26,260.75
Total
Liabilities
Application Of Funds
Gross Block 18,595.00 16,843.67 22,256.11 21,392.12 18,239.65
Less: 0 0 52.41 52.41 52.41
Revaluation
Reserves
Less: 3,029.01 1,963.43 8,051.58 7,213.63 6,226.91
Accum.
Depreciation
Net Block 15,565.99 14,880.24 14,152.12 14,126.08 11,960.33
Capital Work 5,025.58 3,537.02 0 2,114.14 2,295.73
in Progress
Investments 23,397.22 18,585.29 12,854.24 8,405.46 8,823.43
Inventories 7,237.15 7,863.99 8,519.82 7,836.76 7,359.54
Sundry 2,357.01 2,207.50 1,686.35 1,722.40 2,165.36
Debtors
Cash and 2,594.88 2,747.27 6,563.95 7,588.61 3,289.37
Bank
Balance
Total Current 12,189.04 12,818.76 16,770.12 17,147.77 12,814.27
Assets
Loans and 6,203.48 4,394.64 3,188.71 2,349.80 3,283.22
Advances
Total CA, 18,392.52 17,213.40 19,958.83 19,497.57 16,097.49
Loans &
Advances
Current 10,808.96 8,683.79 8,129.22 7,214.45 6,921.52
Liabilities
Provisions 161.15 173.2 8,430.78 6,206.81 5,994.71
Total CL & 10,970.11 8,856.99 16,560.00 13,421.26 12,916.23
Provisions
Net Current 7,422.41 8,356.41 3,398.83 6,076.31 3,181.26
Assets
Total Assets 51,411.20 45,358.96 30,405.19 30,721.99 26,260.75
2,257.52 2,237.36 2,648.78 1,864.99 1,916.00
Contingent
Liabilities
Book Value 42.12 37.33 40.85 38.28 32.95
(Rs)

CASH FLOW
Cash Flow of ITC ---------------
---- in Rs.
Cr. ----------
---------
Mar 18 17-Mar 16-Mar 15-Mar 14-Mar

12 mths 12 mths 12 mths 12 mths 12 mths

Net Profit/Loss 16,851.70 15,502.96 14,958.39 13,997.52 12,659.11

Before
Extraordinary Items
And Tax
Net CashFlow 12,650.85 10,002.02 9,251.35 9,308.87 6,962.30
From Operating
Activities
Net Cash Used In -6,691.24 -2,780.33 -3,750.33 -4,822.57 -2,823.29
Investing
Activities
Net Cash Used -6,019.85 -7,137.62 -5,461.52 -4,573.61 -4,173.85
From Financing
Activities
Adjustments on 0 0 0 2.54 0
Amalgamation /
Merger /
Demerger /
Others
Net Inc/Dec In -60.24 84.07 39.5 -84.77 -34.84
Cash And Cash
Equivalents
Cash And Cash 156.26 72.19 36.29 121.06 155.9
Equivalents Begin
of Year
Cash And Cash 96.02 156.26 75.79 36.29 121
Equivalents End
Of Year

CONTRIBUTION IN THE MARKET

The Classmate brand alone contributes about Rs 150 CRORE. Data estimates the
market for school and education sector at Rs 5,000 CRORE. CLASSMATE lack
behind if compared to NAVNEET publications. With the introduction of
more varieties it can be a market leader. The GREETING CARD section includes
EXPRESSION greeting card which are gaining huge popularity among the people
.The main reasons behind is that they are available I wide range apart from
ARCHIES and HALLMARK which are very expensive. The company can have a
growth in this segment because of its quality in its brand and at are reasonable
price. On the other hand hallmark is charging more because of its brand name. The
card can be of wider acceptance if remain in same price range.
 FINANCE ANALYSIS
ITC recruits entry-level talent for the Finance function from amongst qualified
Chartered Accountants and MBAs specializing in Finance. Candidates are short-
listed for selection from a pool of applicants that apply to ITC on-line through the
Company's portal at www.itcportal.com. Recruitment of entry level talent in the
Finance Function takes place twice a year. Preliminary interviews are held at
selected locations. The short-listed candidates are called to Kolkata for the final
selection process which extends over two days. The selection process comprises
psychometric tests, assessment centres, group tasks and personal interviews. The
interviewing panel looks for a strong conceptual base in finance and accounting.
Effective inter-personal skills, integrity, intellectual rigour, a "will do" attitude,
creativity, leadership and high energy are other essential attributes. Candidates
who receive offers of employment undergo a comprehensive induction
programme before being assigned to the Internal Audit function. The tenure in the
Internal Audit function normally extends over a period of 3 years. Following this,
they are assigned operational responsibilities in one of the Company's businesses.
Manfred Boden (West-Germany) obtains 1980-81 unsolicited computer print-outs
from "spirit" communicators. Before that he received telephone calls. Until 1983
he has also unsolicited contacts with communicators of non-human evolution.
Hans Otto Koenig developed new spirit communication technologies from 1982 to
1988, employing extremely lowfrequency oscillators, as well as lights in the
ultraviolet and in frared range. In 1983 he appeared on a popular radio program on
Europe’s largest radio station, Radio Luxembourg. The host, Rainer Holbe, had
Koenig set up his equipment tender close supervision of the station engineers. One
of the engineers asked if a voice could come through in direct reply to a question,
and a voice quickly replied, ³We hear your voice. Otto Koenig makes wireless
contact with the dead.´ Stunned, Rainer Holbead dressed the millions of listeners
across Europe, ³I tell you, dear Listeners of Radio Lux embourg, and I swear by the
life of my children, that nothing has been manipulated. There are no tricks. It is a
voice, and we do not know from where it comes.´

CONCLUSION
ITC: A Better Tomorrow for All

Inspired by the opportunity to serve larger national priorities, ITC articulated a

super-ordinate vision nearly two decades ago to make societal value creation the
bedrock of its business strategy.The focus was on spurring innovative strategies
that would enable ITC to make a growing contribution to building economic,
environmental and social capital for the nation. It was the Company's aspiration
that this Triple Bottom Line approach would manifest not only in sustained wealth
creation for all its stakeholders, but also in the simultaneous generation of
sustainable livelihoods as well as augmentation of precious natural resources.A
multi-pronged strategy was put into play to enable a new dimension of growth that
would be sustainable and inclusive. ITC's Social Investments Programme has
identified three important stakeholder groups:

 rural communities in the Company's operational areas which face enormous

challenges in ensuring the sustainability of their farming systems;
 communities residing in close proximity to our production units which
require sustainable solutions to help generate additional income streams; and
  Central and State governments, that encourage Public-Private-People
Partnerships to demonstrate scalable and replicable models of development.

Interventions have been appropriately designed to respond to the unique multi-

dimensional development challenges of such communities in order to accomplish
the overall goal of creating sustainable livelihoods.
BIBLIOGRAPHY