Welcome to Yellow

The bright side of things

About us
We create, revitalise and manage brands to
drive growth and business change.
Yellow is a brand management consultancy that specializes in creating,
revitalising and launching brands and defining their compelling point of
difference.

By pairing strategic thinking with exceptional design and communication

solutions, we aim to help businesses stand out, transform and grow.
Our expertise
Our expertise

Business planning
You have a great idea, you like to bring it to life, or a large successful business that you
need to take to the next level? Yellow will help you in refining your business plan,
create your marketing strategy, act as your consultant and help you realise your
business potential.
Our expertise

Brand strategy
By understanding your challenges, goals and opportunities we are able to identify
those things that make you, you.
We uncover your purpose and develop your brand’s personality. We’ll give you a name,
develop a narrative for you, and define your brand architecture system.
Our expertise

Expression
Your personality defines the way you look, act and sound. Your ambitions determine
where you appear and who you speak to.
Be it an identity system, visual standards guideline or an integrated marketing
campaign, it’s the smallest of details that ensure your personality remains consistent
and credible.
Our expertise

Communication
We are constantly striving to develop meaningful, engaging communication
that connects brands to their audiences and helps shape the story our clients
are aiming to tell, be it an online video, or an activation idea or even a social
media post, they are all vehicles to say something to you audience.
Currently partnering with

Golf
Ventures

Family
Organic
Food
Previous partners*

*Prior to founding Yellow.

Identities created*

*Prior to founding Yellow.

Some of our recent
work
OLI OLI
Identity and touchpoints creation,
communication strategy and execution
IDEA FARM Ventures
Identity and touchpoints creation
Illustration style for all communication
DAR AL ARKAN
touchpoints, collaterals, digital and social media
 ‫‪daarofficial‬‬ ‫‪Sponsored‬‬ ‫‪daarofficial‬‬ ‫‪Sponsored‬‬ ‫‪daarofficial‬‬ ‫‪Sponsored‬‬ ‫‪daarofficial‬‬ ‫‪Sponsored‬‬ ‫‪daarofficial‬‬ ‫‪Sponsored‬‬

‫‪LEARN MORE‬‬ ‫‪LEARN MORE‬‬ ‫‪LEARN MORE‬‬ ‫‪LEARN MORE‬‬ ‫‪LEARN MORE‬‬

‫‪6,750 likes‬‬ ‫‪6,750 likes‬‬ ‫‪6,750 likes‬‬ ‫‪6,750 likes‬‬ ‫‪6,750 likes‬‬
‫‪daarofficial‬‬ ‫ﻓﺮﺻﺔ ﻻﺗﻌﻮض‪ ،‬اﺳﺘﺜﻤﺮ ﻓﻲ ﻣﺴﺘﻘﺒﻠﻚ ﻓﻲ ﻓﻠﻞ‬ ‫‪daarofficial‬‬ ‫ﻓﺮﺻﺔ ﻻﺗﻌﻮض‪ ،‬اﺳﺘﺜﻤﺮ ﻓﻲ ﻣﺴﺘﻘﺒﻠﻚ ﻓﻲ ﻓﻠﻞ‬ ‫‪daarofficial‬‬ ‫ﻓﺮﺻﺔ ﻻﺗﻌﻮض‪ ،‬اﺳﺘﺜﻤﺮ ﻓﻲ ﻣﺴﺘﻘﺒﻠﻚ ﻓﻲ ﻓﻠﻞ‬ ‫‪daarofficial‬‬ ‫ﻓﺮﺻﺔ ﻻﺗﻌﻮض‪ ،‬اﺳﺘﺜﻤﺮ ﻓﻲ ﻣﺴﺘﻘﺒﻠﻚ ﻓﻲ ﻓﻠﻞ‬ ‫‪daarofficial‬‬ ‫ﻓﺮﺻﺔ ﻻﺗﻌﻮض‪ ،‬اﺳﺘﺜﻤﺮ ﻓﻲ ﻣﺴﺘﻘﺒﻠﻚ ﻓﻲ ﻓﻠﻞ‬
‫اﻟﻤﺼﻴﻒ ﻓﻲ ﻗﻠﺐ اﻟﺮﻳﺎض ‪ .‬ﻓﻠﻞ ﻧﺎدرة وﺣﺼﺮﻳﺔ ﺑﻤﻤﻴﺰات ﻻ ﺗﻘﺎرن‬ ‫اﻟﻤﺼﻴﻒ ﻓﻲ ﻗﻠﺐ اﻟﺮﻳﺎض ‪ .‬ﻓﻠﻞ ﻧﺎدرة وﺣﺼﺮﻳﺔ ﺑﻤﻤﻴﺰات ﻻ ﺗﻘﺎرن‬ ‫اﻟﻤﺼﻴﻒ ﻓﻲ ﻗﻠﺐ اﻟﺮﻳﺎض ‪ .‬ﻓﻠﻞ ﻧﺎدرة وﺣﺼﺮﻳﺔ ﺑﻤﻤﻴﺰات ﻻ ﺗﻘﺎرن‬ ‫اﻟﻤﺼﻴﻒ ﻓﻲ ﻗﻠﺐ اﻟﺮﻳﺎض ‪ .‬ﻓﻠﻞ ﻧﺎدرة وﺣﺼﺮﻳﺔ ﺑﻤﻤﻴﺰات ﻻ ﺗﻘﺎرن‬ ‫اﻟﻤﺼﻴﻒ ﻓﻲ ﻗﻠﺐ اﻟﺮﻳﺎض ‪ .‬ﻓﻠﻞ ﻧﺎدرة وﺣﺼﺮﻳﺔ ﺑﻤﻤﻴﺰات ﻻ ﺗﻘﺎرن‬
‫‪#‬إﺳﺘﺜﻤﺎر ﻟﻤﺪى اﻟﺤﻴﺎة إﺗﺼﻞ ﻋﻠﻰ ‪ ٨٠٠١٢٣٣٣٣٣‬ﻟﻠﺘﻔﺎﺻﻴﻞ‬ ‫‪#‬إﺳﺘﺜﻤﺎر ﻟﻤﺪى اﻟﺤﻴﺎة إﺗﺼﻞ ﻋﻠﻰ ‪ ٨٠٠١٢٣٣٣٣٣‬ﻟﻠﺘﻔﺎﺻﻴﻞ‬ ‫‪#‬إﺳﺘﺜﻤﺎر ﻟﻤﺪى اﻟﺤﻴﺎة إﺗﺼﻞ ﻋﻠﻰ ‪ ٨٠٠١٢٣٣٣٣٣‬ﻟﻠﺘﻔﺎﺻﻴﻞ‬ ‫‪#‬إﺳﺘﺜﻤﺎر ﻟﻤﺪى اﻟﺤﻴﺎة إﺗﺼﻞ ﻋﻠﻰ ‪ ٨٠٠١٢٣٣٣٣٣‬ﻟﻠﺘﻔﺎﺻﻴﻞ‬ ‫‪#‬إﺳﺘﺜﻤﺎر ﻟﻤﺪى اﻟﺤﻴﺎة إﺗﺼﻞ ﻋﻠﻰ ‪ ٨٠٠١٢٣٣٣٣٣‬ﻟﻠﺘﻔﺎﺻﻴﻞ‬
Marina Arcade
All communications including social media
management
REO
Lulu retail fashion brand, from branding to
communication
Jumeirah new restaurants
Brand identities and roll out
S K Y B A R
Health plus
Our past work*

*The following slides showcase work created by the founders of Yellow

at companies they owned previously.
F&B and retail
The health Co.
Strategy, naming, brand, touchpoint and
digital application creation.
S’wich
Brand identity and touchpoints creation

*multiple award wining brand

View more: http://www.myswich.com/
The Espresso Lab
Brand and touchpoints creation
Real estate and
hospitality
Isme by Jumeirah
Brand identity and touchpoints creation
ISME By Jumeirah
 TAP INTO FABULOUS SAY HELLO TO
YOUR LIFE & STYLE ISME BY JUMEIRAH
DREAMIEST AT YOUR
REWARDS FINGERTIPS
isme by Jumeirah™ is a delightful rewards app
that serves up instant savings and delightful
surprises that can be used across all participating
JUMEIRAH™ restaurants and spas in the UAE,
as well as the Wild Wadi Waterpark™

TAP INTO A WORLD OF REWARDS

The moment you download the app, our world is

your oyster, with welcome rewards and discounts you
can use immediately when you dine, relax or go wild!

AND THE GOOD KEEPS GETTING BETTER

As you use isme by Jumeirah™, you’ll receive even

more rewards via the app. Your phone becomes
the key to an array of member-only privileges,
leisure passes, foodie experiences and much more,
all tailored to what you love most.

IT’S JUMEIRAH AT YOUR FINGERTIPS

Simply download the app and tap straight into

your world of rewards. This really is Jumeirah at
your fingertips.

Why wait?
Be there.
Download isme by Jumeirah™ today.

Download the isme by Jumeirah™ mobile app now!

d

Swwoah square
Launch campaign
Sowwah Square
Jumeirah Zabeel Sarai
Re-launch campaign
Jumeirah
Festive campaigns
The Galleria
Strategy, complete brand management
branding, communication and media
The Galleria - Campaign Development
Adventure HQ
Strategy, naming, brand creation and
management
Management team
Each of the directors at Yellow comes with their own unique skills
and approach to creating, delivering and managing brands.

From business management to creative solutions and the development of complex strategic
platforms, our team has worked throughout the GCC, in Africa, Central Asia and parts of Europe.

We work with large multinational clients to manage the local implementation, management and
rollout of their brands - as well as with smaller start-ups and with various government
departments.

Sarah Azmi - Client Director Stuart Harris- Strategy Director Scott Clephane- Creative Director Wael Bittar- Communication Director
Thank you