Professional Documents
Culture Documents
ANNAMALAI UNIVERSITY
NMP READYMADES
Bonafide Record done by
(Reg.No. 0911010179)
Submitted in partial fulfillment the requirements for the award of the Degree of
MASTER OF BUSINESS ADMINISTRATION in the Department of Business
Administration.
work and it does not form part of any previous dissertations of SME
DATE:-
PLACE:-
ACKNOWLEDGEMENT
I am highly indebted to Dr. N. Panchanatham, our distinguished professor and
Head of the Department for his encouragement, to take up this SME project.
patronage and meticulous guidance in carrying out this SME project work
successfully.
of our department.
CONTENTS
CHAPTER TITLE
I. INTRODUCTION
COMPANY PROFILE
V. FINDINGS
VI. SUGGESTIONS
VII. CONCLUSION
BIBLIOGRAPHY
APPENDIX
KASTHURIBAI COMPANY
CHAPTER-1
INTRODUCTION:
Kasthuribai NMP company ready mades is one among the
Point in our process in marketing as well as in HRM. We are also benefited out of
The company of many organizing of the textiles or wears items able in this
the first number holding of the Chidambaram .it is big show room in
This company the opening time 9:30 am and closing time 10 pm.
One person can be take holiday two time in a month, festival time only
Dipawali&pongal
M. D. - V.MUTHU KUMAR
MANAGER- K.KANNAN
CHAPTER-2
ABOUT THE ENTERPRISE:
The shop is textile shop which is selling a quality cloths
and ready-mades. This shop is now of 30 years old. There are 250 workers in the
shop. This shop mainly consists of quality cloths and ready-mades, dhotis, saris,
of selling items in standard for that they improving their shop in a better Sway.
Once the standard has been achieved, they want of extend their places in order to
industry Priority in all kinds of customers is the main focus of the concern
Observation and under gradation to the city standard is the vision of the
mades, sudithar, and kids wear offering certain finance to advertise their
We are promoting our shop through local cable channels. And keeping
concern.
For expanding the concern they have to see a large Textile shop
To increase our financial status by getting loan from bank and to buy to
discount for the customers. So they are following certain procedures and policies.
They are
The customer who purchased their cloths in our shop, have been given a
another one from the remitter (i.e.), if the customer couldn’t pay the amount
within time period, the remitter who signed on behalf of him has to pay for
them.
If the new person is going to buy the cloths basis means, they have to come
purchasing the goods normally from concerned brand head office situated in
Gujarat .To improve our shop by attract the people giving discounts and cash
They are selling of cloths and readymade. For the regular customers they offer
discount and if the customer by in bulk there is a system called rate card and give
owner Mr.Muthu Kumar they mainly focused in the selling department and also in
marketing-
Department. They have many customers throughout the Tamil Nadu. They follow
Mutually reinforcing:
The textile shop mainly focuses on the advertisements and displays at the
time when the customer is an outlet where the cloths is on sale.
This is a textile shop, so the cloths are sold according to seasonal one. They are
earning rupees - 10, 00000/month .In which they are constantly giving salaries to
the employees who working in the concern. With that several expenses has been
done to upgrade the concern. Totally the concern is getting rupees -2, 00000/month
mades and kids wear once after 5-8 years. So now only it reaches steady level in
selling of clothes and ready-mades. So they don’t have any other branches outside
or inside of Chidambaram. But they have a plan that to extend the shop at certain
areas. Or they will expand their concern in their own place where it is situated.
Chidambaram.
CHAPTER-3
PROJECT OBJECTIVES
valid.)
• The objective seems fairly specific in its statement about upgrading the
phone system.
• The objective is measurable in terms of the average client wait times the new
team.
Objectives should make reference to the deliverables of the project. In the example
above, the objective refers to the upgrade of the telephone system. If you can't get a
sense for the deliverables that are needed to fulfill the objective, the objective may
be written at too high a level. On the other hand, if an objective describes the
characteristics of the deliverables, it's probably written at too low a level. If the
statements describe the features and functions, for instance, they are requirements,
not object.
DATA COLLECTION
Data collection usually takes place early on in an improvement project, and is often
formalized through a data collection plan which often contains the following
activity.
methods
activities, and key among them is deciding what staffing needs you have and
recruiting and training the best employees, ensuring they are high performers,
dealing with performance issues, and ensuring your personnel e.g., career
The HRM function and HRD profession have undergone tremendous change over
the past 20-30 years. Many years ago, large organizations looked to the "Personnel
Department," mostly to manage the paperwork around hiring and paying people.
format.
DEVLOPMENT;-
training. They were holding the traditional view that managers are born and not
made Organizations used to believe more in executive pinching. But now the
RECRUITMENT CELL:
candidates for employment and stimulating them to apply for jobs in the
organization”. Recruitment is the activity that links the employers and the job
• PLANNED
i.e. the needs arising from changes in organization and retirement policy.
.Recruitment Process
1.Contingency:
a] Temporary Lease
Contract
2] Core:
6] Other
Selection
Selection means choosing a few from those who apply, It is picking up of
applicants or candidates with requisite qualifications and qualities to fill jobs
in the organization.
4) Comprehensive interview
5) Medical examination
1. a contented state of being happy and healthy and prosperous; "the town was
Welfare state:
Concept of government in which the state plays a key role in protecting and
promoting the economic and social well-being of its citizens. It is based on the
responsibility for those who lack the minimal provisions for a good life. The term
may be applied to a variety of forms of economic and social organization. were
based on welfare-state principles. Scandinavian countries provide state aid for the
as political issues in the United States and what the effects of reform have been in
Opportunity Reconciliation Act (PRWORA) of 1996, the last and most radical
that well-informed experts would not agree on, whatever their politics.
WELFARES
Controversy about “welfare” in American politics has revolved almost entirely
around the family aid program formerly called Aid to Families with Dependent
Children. AFDC, first established by the Social Security Act of 1935, was
substantially recast, as explained below. TANF, like AFDC, uses both federal and
business finance, personal finance, and public finance. Finance includes saving
money and often includes lending money. The field of finance deals with the
concepts of time, money and risk and how they are interrelated. It also deals with
depositing money. The bank then lends the money out to other individuals or
Loans have become increasingly packaged for resale, meaning that an investor
buys the loan (debt) from a bank or directly from a corporation. Bonds are debt
income. On the other hand, an entity whose income is less than its expenditure can
money (a liquid asset) is essential to ensure a secure future, both for the individual
and an organization.
Personal finance
Questions in personal finance revolve around
when?
• How can family assets best be transferred across generations (bequests and
inheritance)
Finance Corporate
Managerial or corporate finance is the task of providing the funds for a
profitability, while attempting to maximize an entity's wealth and the value of its
stock.
Capital
Capital, in the financial sense, is the money that gives the business the power to buy goods to be
of business, targets set, and results in financial terms, e.g., the target set for sale, resulting cost,
growth, and required investment to achieve the planned sales, and financing source for the
investment. Also budget may be long term or short term. Long term budgets have a time horizon
of 5–10 years giving a vision to the company; short term is an annual budget which is drawn to
financed. Capital budgets are often adjusted annually and should be part of a
Cash budget
Working capital requirements of a business should be monitored at all times to
ensure that there are sufficient funds available to meet short-term expenses.
The cash budget is basically a detailed plan that shows all expected sources and
uses of cash. The cash budget has the following six main sections:
1. Beginning Cash Balance - contains the last period's closing cash balance.
2. Cash collections - includes all expected cash receipts (all sources of cash for
3. Cash disbursements - lists all planned cash outflows for the period,
financing section. All expenses that do not affect cash flow are excluded
4. Cash excess or deficiency - a function of the cash needs and cash available.
Cash needs are determined by the total cash disbursements plus the
minimum cash balance required by company policy. If total cash available is
interest.
6. Finding Cash balance - simply reveals the planned ending cash balance.
Management of current assets
CREDIT POLICY
Credit gives the consumer the opportunity to buy, purchase or acquire goods and
services, and pay for them at a later date. The has its advantages and follos:
• Can charge more for goods to cover the risk of bad debt.
• People can buy goods and pay for them at a later date.
• Farmers can buy seeds and implements, and pay for them only after the
harvest.
Forms of credit
• Suppliers credit:
• Installment sales
• Bills of exchange
• Credit cards
• Contractor's credit
• Factoring of debtors
• Cash credit
• Cpf credits
• Exchange of product
• Financial position
• Product durability
Credit collection
Overdue accounts
• Increases sales
• Increases profits
• Business references
• Bank references
• Credit agencies
• Chambers of commerce
• Employers
• Legal action
This refers to the purchase of stock at the right time, at the right price and in the
right quantities.
There are several advantages to the stockpiling; the following are some of the
examples:
There are several disadvantages to the stockpiling; the following are some of the
examples:
• Obsolescence
This refers to the number of times per year that the average level of stock is sold. It
may be worked out by dividing the cost price of goods sold by the cost price of the
• Maximum stock level refers to the maximum stock level that may be
• Minimum stock level refers to the point below which the stock level may
not go.
• Order level refers to the stock level which calls for an order to be made.
STOCKS
Cash
Reasons for keeping cash
asset.
The transaction motive refers to the money kept available to pay expenses.
The precautionary motive refers to the money kept aside for unforeseen expenses.
The speculative motive refers to the money kept aside to take advantage of
• Current liabilities may be catered for meeting the current obligations of the
company
• The business is able to pay its accounts in a timely manner, allowing for
easily-obtained credit.
CLIENT:
DISTRIBUTION NETWORK:
strong and efficient distribution network is one of the most important assets a
manufacturer can have, and is the biggest deterrent that faces the new competitors.
PRICING:
People may say about a criminal that he has 'paid the price to society' to imply that
he has paid a penalty or compensation. They may say that somebody has 'paid for
The difference between nominal price and relative or real price (as exchange ratio)
is often made. Nominal price is the price quoted in money while relative or real
price is the exchange ratio between real goods regardless of money. The distinction
The price of an item is also called the price point, especially where it refers to
stores that set a limited number of price points. For example, Dollar General is a
general store or "five and dime" store that sets price points only at even amounts,
such as exactly one, two, three, five, or ten dollars (among others
Product marketing
• Product positioning and outbound messaging
• As our concern is one of the leading home appliances shop. We are dealing
a retailer shop.
UNDER GROUND
Pant bits, shirt bits, dhothies, bed sheets, pillow, hand kerchief, vest and breafs
FIRST FLOOR:
Kids wear, both boys and girls
SECOND FLOOR:
Cosmetics like body spray, speics, ladies cloths
THIRD FLOOR:
Suitidar materials, fancy items like lip sticks, ear rings, bangles etc…
PACKAGING:
products. Most commercial packaging serves two basic functions: protecting the
product from damage during shipping, and promoting the product to the ultimate
consumer.
practice. Since many potential customers first notice a new product after it has
arrived on the shelves of a store, it is vital that the packaging provide consumers
with the information they need and motivate them to make a purchase
Package Design
accomplishes those two basic functions. Robert D. His rich identified eight major
package requirements that dictate the mix. A package must: protect the product, be
adaptable to production-line speeds, promote or sell the item, increase the product's
density, help the consumer use the product, provide reusable value to the user,
satisfy legal requirements, and keep packaging-related expenses low. Two classes
convenient to use and store, remind users when and what to repurchase, reinforce
consumers' expectations of the product, and tell them how to safely and effectively
Production demands, the third group of functional criteria influencing packaging, are
primarily based on cost. A designer may create a fantastic package that would
perform excellently in the marketplace, but if the company cannot find a way to
PRODUCT LABELING. The label is the text printed on a product package or, in the
case of items like clothing, attached to the product itself. Legally, labels include all
written, printed, or graphic material on the containers of products that are involved
in interstate commerce or held for sale. The main body of legislation governing
packaging and labeling is the Fair Packaging and Labeling Act of 1966. For
example, mandatory copy required by the act must be in boldface type. Also, if the
company is not listed in the telephone book, the manufacturers or importer's street
packaging must be designed in a way that will appeal to buyers. The four principal
Readability is the fourth basic sales requirement for successful package design.
This element is of paramount importance for products like breakfast cereal that are
SERVICES:
As I already mentioned that the concern is also selling of clothes and
ready-mades of better quality .so there will be no that much services are needed. If
customers feel something dissatisfy means, once they registered in our concern, we
optimum possible total cost in the correct amount and quality. These good and
services are also purchased at the correct time and location for the express gain or
Thus, procurement is a process that is carried out by almost every company and
individual for its own personal gain or for profits, which involves buying of
show a effect in the business, suppose the customer ask silk sarees, but we are not
offering those now. Then the employees who working in the organization canvas
the customer first, that when compare to poonum and silk sarees will be efficient
and branded too if they are not satisfied by our work then the managing director
asks the concerned people to come after 2 days..Within those days, v will purchase
form local marketer who is currently selling the products. from them we are
PROMOTION:
How does promotion differ from advertising? Promotion is the broader, all
inclusive term. Advertising is just one specific action you could take to promote
your product or service. Promotion, as a general term, includes all the ways
and clients.
.PHYSICAL DISTRIBUTION:
operations, this involves the physical transportation of the goods from the
service, the service is created in the presence of the customer. Here we limit
The problems I found out when am doing my SME project is that, they are
marketing strategy of the concern is not up to the level .when I asked why
they couldn’t promote their shop. The answer they told is that the shop is
Lack of place. Only limited area is available to have a lot of materials are to
be dumped.
The problem I found out is they lack in promoting their concern. If they
really want to perform in higher level, they need to improve their marketing
They told that they needed to expand their area of location. This may
overcome only for certain years. Just to get a larger area anywhere in
place.
view properly about the product or to promote their product when the customers
traditional shop and typically they are offering only quality goods , so customers
feel that if they going to buy a product , they are more satisfied by our products .
More over we are offering products in installment basis so the peoples who buying
here , repeatedly coming here and they giving new customers for us.
employees , including managing director, the feedback has taken from 150 persons
They feel the salary are satisfied according to their needs , as the shop giving
enough incentives.
The 50 peoples who working in the concern are working for more than 15 year .
shop, the products are selling according to the seasons, and the constantly moving
• The figure constantly shows that the improvement of the concern for every
10 years
• As the concern started with having a low investment, with selling only
cycles and after to that it gradually increase their sales every 10 year.
•
FUTURE PLANS OF THE ENTERPRISE:
To extend the industry and to improve our textile into a big shop in
Chidambaram
To give more job opportunities for the youths and poor people in
business ethics. A review of literature in the broad area was helpful to understand
There is a difference between large scale and small scale industries. The
respondent were in different age groups, caste, education and it makes the study
.
PRODUCT SERVICE PHOTO:
REFERENCE-
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