Professional Documents
Culture Documents
Keaton has one of the greatest that we must take full ad-
assemblies of stars ever created. vantage of the names.
Here is the billing that you
are to follow
Edward Sedgwick.
If you use the M-G-fyJ^ -
‘-ljailgt 2 •
ShkT'i" iu
. .print a spot and get this cast
on it. Give all of the names a
published by
HAROLD B. FRANKLIN
president • general manager
Howard Sheehan
vice president
Frank Whitbcck
director advertising • publicity
special representatives
BERT ADLER, new york city
DAVE DAVIDSON, Chicago
JAMEYSON, bansas city
H. E.
BOB HARVEY, san francisco
EDDIE FITZGERALD, Seattle
price
APR 16 < 25c >
ten dollars
the year
ithbp a
c
i. n
— ! — — — —
NOW
personal talks
9 concluded from one SPRING RELEASES TO
with emotional people
... is that they become
entangled ... in their
SET NEW RECORDS
own emotions. There- studio offerings are laden with golden
fore a showman ... is a
natural victim of con-
possibilities with outstanding features
fusion especially so
when inescapable prob-
— . . including classics, comedies booked
• WITH THE ad- lems are . . hurtling . • Commencing with Easter studioswhich will have a
vent of talking
pictures came the toward him. Week a dozen pictures are mighty strong appeal to the
real
ier.
Marie Dress-
Her delight-
But to realize — his scheduled for release that show women will be Sarah & Son,
ful artistry has own limitations . . . and every indication of possessing starring Ruth Chatterton. It
won the acclaim record-breaking box-office qual- has the sort of punches that
of and
weaknesses ... is half
all critics ities. Seldom this number of will reach the heart of every
elevated her to the battle. To antici-
pictures available at one time.
is
take advantage of
Use your brain your . .
.
Grauman's Chinese in Holly- tions, one of the most successful
her popularity. wit your ingenuity.
. . .
wood. periods ever enjoyed by the F.
Order by Mat From Fox Studios a suc-
the W. C. theatres should be es-
Number 108 Study your problems
.
that
Inquiries
when
paid.
came
way.
But
Remember . . . that no
on the
It is a
successful novel
gorgeous production and
a story every one will under-
stand and appreciate.
Ex-Wife.
FEATURE
of the times Morrison was alone and ac- one man . . . was ever so During this period a western ® Indications are that Song
cepted it, paying the driver in profound . . . that an- that will create history at the O’ My Heart, John McCor-
queries about ‘‘an express pack- foresight enough ... to ture that have never before been McCarthy, who also picked the title,
age.” On second reading of the let- see that consistent effort accomplished. had no other aim than the heart. There
was never any thought of trying to,
From
— —
Sponsler was down town. On ter we find the ten simoleons will put the comedy standpoint make
was for a subscription as indi-
. .
your
.
R-K-O’s The
a romantic screen figure of Mc-
Cormack, nor would the
theater Coocoos with singer’s dig-
catedby the caption on his verse permanently Bert Wheeler and Robt. nity permit that he be made to look
... in the public mind. Wool- ridiculous in his own eyes by any twist
which reads “The World’s First sey should find a heavy response in the scenario. Between trying to turn
Free (?) Verse Subscription, or from every box-office. out a sentimental, yet not too senti-
mental. story and preserving the Mc-
APRIL 16TH 10 Bucks for the Privilege, A release from the Paramount Cormack wishes amounted to some-
19 3 0 Thank You.” thing more than
it
on
7
end
2
titles
for music
9
son and the new FOX THEA- Blonde woman enters
Sound quality is such an im-
TRE Thursday, April 10th. Ex- William Powell’s office
los angeles managers set aside month Fox West Coast
ecutives of . When She Talks to
.
portant factor in pictures that
anything that will assist in
THEATRES who accompanied Powell After He Reads
during which they will pay tribute to H. B. Franklin were Harry Ar- Summons 7
eliminating guess work in the
mechanical operation of sound
f. w. c. chief’s inspiring leadership thur, J. J. Franklin, and Bruce Reel 2, Up 1— On Scene of men
control should find a welcome
Fowler. in crap game in room. .
• In THE Los Angeles Divi- together in building up that gi- Charles Farrell, now starring Reel 3, Open —
Scene of man
among
have proved
all theatres.
a big help.
Fader cues
sion, the month of Mayhas gantic entity of Service and in High Society Blues, led a standing by windows
been set aside as Harold B. Success which Fox WEST merry company of Hollywood counting money 8
Franklin Month. This was de- Coast Theatres. You and
is
’’At a meeting of the Los you have so regularly come Theatre. boy calling papers . .
the
‘‘I
month
know your
May
activities
are going to
for of
City fathers and business men
Tuscon arranged a mammoth
celebration welcoming the offi- Reel 5
After Fadeout of wo-
man in apartment 8
8
HOLLYW’D
of
—
.
c • Widening
activities, H.
the scope of his
E. Jameyson
necessary. The public
has already been sold
on McCormack. Order
,
holdings of F. W. C. by this
addition, giving the Los An-
will henceforth supervise the by Mat Number 109. geles Division four major
publicity and advertising of houses in that city: Carthay
the Kansas City Division. The Circle, Grauman’s Chinese,
splendid record he has estab- Grauman’s Egyptian and now
lished in the Midwest Divi- the New Pantages.
sion was sufficient recommenda-
tion that he add Kansas City to
his present field.
Jameyson’s experience covers
every angle of theatre manage- APRIL 16TH
ment and development. 19 3 0
—
NOW
SHOWMANSHIP. PLUS .
# An
ed
Idea that is the perfect-
consummation of the
utation as a
Not
community
alone are the children im-
asset.
Borst’s action:
“We are all most happy over the
satisfactory results of the picture show
thing he was sorry for was because he
didn’t think of it first.”
FESTIVAL
Fox West Coast Theatres pressed with the theatre’s pol- given for the children last Friday and
There’s more than the mere # ANOTHER brilliant birthday
feel that it is greatly due to your reporting of a good stunt, ably party was staged at the Fox
institutional policy of reaching icy, but it cannot help but have friendly efforts and cooperation that
right to the very fountain-head a stimulating on success was attained. Your spontane-
managed, in Miller’s story. He Uptown Theatre, Los An-
effect adult
of the most desired supporters ous and helpful suggestions for pro- sets amark for managers oper- geles,by manager Art Wenzel
patronage.
cedure and cheerful interest is a source ating under similar conditions with the able co-operation of
has been evolved by Speed Nomanager any where on of much inspiration to us. Our to shoot at in emulating his
Borst, manager of the Fox BEL- the circuit can afford to pass up president, Mrs. Gillispie, and our
his assistant manager, Ray
MONT Theatre, Los Angeles. copying this plan.
executive board wish you to know idea. Perkins. The occasion was the
Whether that we are indeed most grateful to
The
Co-operating with the neigh- you for what you are doing and an-
fiddlers’ contest in itself birthday anniversary of Mme.
there is a Parent-Teachers As-
ticipate with interest our further
is nothing new. Its been done Jean Gerne, noted civic welfare
boring Parent-Teachers Asso- sociation or not, there surely is
ciations, he presents four special
association.” many times before in just as worker.
many different ways. Right at Seven hundred and fifty
children’s matinees each month.
The P.-T. A. advertises them
in all its bulletins as well as in
every school room, in addition
FIDDLER CONTEST the
admits
start of his
it didn’t pull in many
Its
arranging.
a
patronage
tough nut to
is
That
drawn
them. I overheard one farmer make
the remark: ‘I don’t know whether I
want to go in there or not, as I am
USES SKY HERALDS
tying up with the BELMONT
Theatre.
The first matinee was held
practically
farmers,
100 per cent from
but the manner in
which Miller is increasing busi-
afraid
wouldn’t
got
away on
it’s
in.’
too swell for me, and I
know what
We made him
that point.
“We were not getting the farmers’
to
feel
do after
easy right
I
IN APT MANNER
Friday afternoon, April 4th, ness as well as prestige is noth- trade as we should, for the simple as airplane scatters advertising from
and more than 1,600 hundred ing but good showmanship. reason that they thought we were too
I n
mms,
nr.c
newt
PiX
• AT RIGHT is a photo of
the front of FOX CALI-
FORNIA THEATRE, San
Bernardino, showing mod-
ernistic design of lobby
cards. Both frames and cards
carry only black and white
in their coloring scheme.
Their simplicity in design
and lay-out brings the let-
tering out very effectively.
1 1 1 1 I1 ' , I
NOW
JHERmiei
EXPLOIT GOLDEN
S' Mast*
King
WEEK
,f
Fox Oakland
Cpremonies /
CALF THIS WAY
“t
7HERMIE contest that may become country wide
Hs« GofijffuJ
Career /KING
IN PERSON
—
i/JISS AT STORES suggested by manager seeing great
SasI
newspaper and merchant contacts
% Fox THEATRE managers are structive showmanship. “The
not going to fall down in Perfect Leg” is the type of con-
;
1 1 1 1 1 it 1 ' 1 1 <T iii exploiting and advertising Her test Glass advances. In
that
f!
IlilllilP'iliililhi i I ! I ! ! IIS' mTrr* 1 ' i i ! I l\
I s 'i nil! ! ‘nr
1
tv
't
\i m l!l minillli'lillllil,, Golden Calf. Last week Now conjunction with the showing
ii n i ! I
I
I iliiii
" II1 1 '• 111
III: H:i
111
someone in
carried a story that of the picture in outlying
hi i ! ' ‘i '
! ii'ii
Mill 1 "I "llll Ml the studio publicity department towns, such a contest would be
iiiiiUiil iiiiiM if////// slipped a cog in not arranging undertaken with the four win-
////;;f
I
I
I -
>r„
CI “^*»
-Shraasrasl
r .h.
co2,"**
xC :^r" -
c
"Ml
»« w™
'*•'«»/
hJ
*1 I
j
-
FOKOAKtAND
atthc I ' I I 1
1
ill®
jiiii Hi
Mini il I
I llll 1
a
Moon
national
Now
Hosiery.
tie-up with
23
FRIDAY .
Stw*i
lieve we have the greatest pic- newspapers all over the divi-
ture for tie-ups and exploita- sional circuits on such a con-
"‘“«H AICm ARE
SATURDAY
" tion that we have had in years.” test. Suggesting among many
DANGER , VEER,,''”"
™ ™'»
Ollf" „
J
I
satubm,
“ Glass’ suggestion en-
first others, tie-ups not only with
,
I Xt“*?K°ACUrli°“™ I
SUNDAV
divisions and finally the entire manfacturers and dealers, shoes,
MfNffltt"”
circuit. It’s the essence of con- dancing schools, fashion shops,
sporting goods stores, physical
culture establishments and last
r
- “ PE^UKSOAvi:^~^ establishing anxious for publicity.
A *-CR
Furthering the divisional
^ **
New s,lverton
contacts which contests, the winners of
.could be sent to Hollywood
which
«^r, e radw to
waiicsMY k S ears, Roebuck
^ compete for picture careers with
_*^****L£s%£
EDWARDS
Tuxedo* Ren»«j r
r
Men
F00D "
INCREASE FOX and other studios and in
addition would furnish splen-
candy 7 did material for FANCHON AND
- «sc
Y b
Buy,h
- ‘Be„
OR '
VENUS
14.1, si,« t
altht
BUSINESS Marco Sunkist Beauties.
Glass is chuck full of confidence
• Increasing Monday busi- as to possibilities of the idea,
ness40 per cent at the small stating that it would prove to
cost of but $2.70, in addition be one of the greatest ballyhoo
to putting the name of his the- gags that we have had in years.
• A CITY wide celebration
atre and its feature, Sarah and This is the kind of show-
TALKING TRAILER IS
marked
reaching his 75th consecutive
week as master of ceremonies
Hermie King’s
Son, in every school room and
every home in Muscatine, Iowa,
manship which every executive
in the Fox West Coast or-
at the FOX OAKLAND
ABLY ANALYZED THEATRE.
layout
This full page
appearing in “The
Tribune” and put over by
Phil Phillips is a testimonial
is the accomplishment of J. W.
ly analyzes the trailer situation, bers of the cast in a way that would
without showing them."
committee composed of
paper editor, a
news-
a
business man and
hundreds but
and offers very constructive sug-
sell
tied-up twice
gestions for its improvement.
Study of patrons’ remarks has Creamer.
Not only is Creamer click-
only one lone
It’sshowmanship. The kind of been the basis for Raleigh’s con- § Two Portland, Oregon,
clusions. But treating the make- theatres tied up simultaneous- ing with special contests, but
showmanship that studies every
item of possible advantage and
then developes the cardinal es-
up of
his argument.
the trailer does not finish
The proper plac-
ly with the Portland Gas and
Coke Company for good pub-
by means of personal contact
and good business management
KEY WILL
he developing the PALACE
sentials to the highest degree.
Raleigh writes:
"The question of trailers is one
ing of trailer advertising receives
much
trailer
attention.
on the following
He places the
attrac-
licity
ager
Allan Cushman, man-
of the Fox Hollywood
Theatre has arranged for the
. .
atres
is
NOW
keys anytime during One of the merchants partici- ences*\vill be asked to select the
try
business
their
hours. Worthwhile
prizes in the locked boxes stim-
pating in the stunt printed the
back of the key tags with his ad
four or five best talking pictures
they would like to see again.
SIX REASONS FOR
ulated the searchers to visit each
shop. Of the six boxes dis-
played only one remained un-
reducing the cost to the theatre
to that of only providing the
keys.
Six sheet boards will be placed
in the lobbies of all theatres
suggesting the titles of all big
CHILDREN SHOWS
opened. The merchants re- The gag was good advance pictures available, with as many sends letters to parents and teachers
ported that practically every exploitation for Seven Keys to features being listed as possible.
one who had a dummy key visi- Baldpate as it gave Hunsacker Ballot boxes placed in the lobby stating good arguments for special
ted their shops. six big window displays for a and cards handed to patrons
An additional box was week preceding the opening will allow them to vote for matinees which feature right pixes
placed in the lobby of the thea- date. The word of mouth ad- their favorites. Those pictures
tre for which the key was held vertising passed around by the getting the largestnumber of
• Addressing A letter to all toons and talking comedies
peal
that ap-
to children, also group singing
the members of the Rich- of popular songs are part of the mati-
until very last.
the Conse- searchers was invaluable in votes will be the ones shown. mond, California, Parent- nee program.
quently everyone who did have stimulating attendance during Ricketson states that he is Teachers Associations. A. V. Your
3. child gets his entertain-
a key came back to try that lock the Nothing new to
feature. only picking up an old idea Brady, manager of the Fox ment during the day time, thus lessen-
after visiting all the stores. The the hunt idea, but as
key that has been used in that ter- California Theatre gives 6
ing his desire to see an evening per-
formance and later wander about the
prize in the lobby box was a worked here it was effective. ritory previously with good re- big reasons why parents should streets unchaperoned.
$5.00 scrip book. sults being obtained. Experience Every child attending the mati-
send their children to the 4.
showing that in towns where Saturday matinee.
nee receives a regular size ’’Hot Air”
candy bar, manufactured by the Car-
Week”
COSTS NOTHING TO
"Request has been put dinet Candy Company, to add to his
1 . Feature pictures,
carefully se-
on before, even though the pic- lected for their suitability to the child’s enjoyment of the show.
tures have been run twice and mind, are the only ones allowed on 5. The organization of Birthday
our screen.
Clubs, etc., help to keep an interest
accomplishment of L. B. Spon-
the three-fold summer drop
sler. manager of the theatre. @ Looking ahead to summer,
Sponsler started his weekly with view to forestalling
a
wear and fashions. The entire the thing. If ever a picture was
front page depicts but two ob- worth thousand words, this
a
fjimmiox
rZ) World .
^Z/^remier^j
SATURDAY
APRIL 19
DOORS OPEN II AM • Let’s get this straight . . We’ve tried to keep away
I’ve seen a lot of pictures from bromides adjectives
—
. . . .
ious spectacle than Uni- the we’ve tried to give them selling
It COST A MlLLIOn,-/ versal
Whiteman
production of Paul
The King of
copy. We’ve tried to get it
away from The usual run of
AND WORTH EVERY DIME/ Jazz.
in
sales argument we’ve intro- —
Here is splendor. ..here is the That’s just it spectacle; . . duced, we think, a new angle in
magnificence that is Holly-
we’ve got to add, in our adver- the way we’ve handled “cost a
tising, the entertainment the million and worth every dime”
wood. ..here is lavish spectacle
picture has which the title,
. . . “The most talked about pic-
.
Fat... Funny... Melodious man, for with Whiteman, the may infer that Whiteman, in
pLi k f. V*
Whiteman l_|. Ilf n
His world famous Band...
I
. no other orchestra leader ever
.
.
John Boles should
portant figure in your campaign
Boles made good in Rio Rita
.
be an im-
and Stars... Stars... Stars ternational . . he is small town and he should repeat in this
and big city and yet to me one. His two big numbers are
^ JOHN BOLES
.
—
.
the picture, the glory of the Dawn of the Day and Monte-
thing, the entertainment, the rey. Boles is a Victor recording
JEANNETTE LOFF
cast, the production big- artist.
Wps/M LAURA LA PLANTE . . is
TWIN SISTERS G that the person that comes to your merchant who handles this
NELL O'DAY
the screen from outside of the line . . in the cities . . . contact
and
movies is a dud on their first
. .
!1 I° p * THEM ALL .
WITH SOLLICKING
JOHN BOLES
World Premiere
«.^TAp?'l 19
DOORS open Mat No. 102
frank whifcbeck
ture will play, has made a deal angle into everything that you "The King of Jazz"
houjd be for Paul Whiteman balloons. feature.
They come from the Western Dance hall orchestras and . . with rotund PAUL
J
premiere Novelty Co., 718 South Los cafes .
.
get them to feature the
Whiteman . . is the
Angeles Street. Leon Harris, music hits of The King of Jazz.
ItlOX manager. The price, fully im-
printed with date and theatre,
most glorious spec-
RDAY
am is $92.50 for 5,000.
a ballyhoo
tacle ever conceived
in the mind of
• c> ..
man . .
—by
.
llY WOOD...
nect a will job he has done,
a
bring to the street the music of What the Follies, the Scandals
feminine beauty . .
.
entertainment Q MERCHANT tie-up on White- mean to the talkies.
man records .
.
get windows When you get a peep at The there is more genuine
. . get the merchants to dis- King of Jazz, you’ll find it a
tribute heralds. Get the girl PICTURE . . every inch of it.
entertainment than we
ever thought possible .
DARES TO BE DIFFERENT
IT would expect to find
1
11
S U
c? WITH OR'GI
N am?v STARTLES in five pictures. . .
!AT\ONAL
ORCHESTRA WITH
R RMS WITH MEL- Believe what we are
onv° FASCINATES
ODY.. r a c£
WITH
BEAUTY. .YOU CHORT1 F telling you . . Los
WITH JOY AT THE COMEDY
OTHERS • . hen Angeles will rave over
how is 1930 entertainment "The King of Jazz"
,d
MURRAY ANDW*
|
as they never did
uni^RsmTTicture
before over any
picture!
Wo
JOHN BOLES 11
op page, with the paper lining with ice plants, a deal can be the foots,and pit, can be turned and laugh in the face of the weather
compo board, painted white on
arranged with a local plant to man.
up Frigidaire dealers and Ice into an everglade at little or
both sides, and covered with provide 100 pound cakes of ice
plants, ice cream emporiums, no expense. Cans of water, con-
metalic Snow Flitters, gives a gratis. Here at the McDonald CO act and our current show.
etc., can be arranged giving the cealed in the trough, and in the
cool and inviting appearance to we use ice in that manner, put- Our own art department will
theatre banner head for its
a pit, will serve to keep ferns and
Keep Cool campaign. Another ting the ice right ahead of our sprays of naturals in good con-
have charge of the layouts, in-
idea, with papers that play that air washer, which cools both dition, and there are always the
suring us of the space we are
way, is to make it a half-page the air before it strikes the artificial flowers for those who looking for along the “Keep
water, and keeps the water Cool’’ Theatre idea.
Our mammoth cooling plant
co-op ad, with the rest of the can afford to buy them.
is hit-
ting on all six bringing cool
. .
page devoted to news stories and cooler. The ice man gets screen In addition to the newspaper
comfort to fevered brows the pix about the cooling plant, mention, but not about furn- advertising, arrangements have
FOX GRANADA is oozing over
. .
NOW
which would create
size inside, with particularly attrac-
stores,
eddie fitzgerald world and every verse ties in not use them in publicising the man of the town be the official prettiest girls and give a demon-
with their selling line of keep "Keep Cool” campaign? The judge, etc. stration of the living display.
rocky newton Katzen jammer Kids in Alaska, Naturally there would be tieups
your gasoline cool with Blu-
h. e. jameyson Green Gas. Their line offers a for instance. • I Am sure every theatre and mention of the current
tieup with the word “cool” could tie in with one of the show, and the fact that it is
russell brown
which could be hooked up with electric refrigerating companies,
haTTy hartman our campaign. If the Fox THE- says newton like Frigidaire, Kelvinator, or SPEAKING ofSUAV^BR,^-
jim hughes ATRES on the coast could tie up • HANG two large themome- General Electric, and use their RE-SORT
with Gilmore, we could get a one in town near heavy
ters; windows thru out the summer have you at-
bob harvey large amount of publicity with effective tieups of one sort
. . .
FOX
sidewalk traffic and the other in tended the
through these radio broadcasts. the theatre lobby. On the or another. Attention could be ORPH E UM
lately. Summer
the idea of the cool Fox THE- The above is just a little food thermometer in town call atten- called to the fact that the Fox resort weather . . and no sand in
.
ATRE. Every possible medium for thought. Some representa- tion to the prevailing temper- THEATRE thinks enough of the your hair. Mountain coolness . . .
of the Gilmore Company comfort of patrons to spend and no stone bruises. picnic . A . .
of exploitation will be utilized. tive ature and urge people to come its
without the ants. cool, comfort- A
Saving the best for the last could be interviewed and some to the FOX THEATRE where the $ Why not come in ing vacation . . that doesn’t leave
.
— this campaign is
the
entirely
Fox
cooperative measures lined up
between their Gas gag and our
thermometer inside the Theatre and select a Frigidaire and pro-
tect your food as well as your
you broke. Our mammoth cooling
plant makes the ORPHEUM, Kan-
without cost to is, say 20 degrees cooler. This sas City’s favorite summer resort.
Theatre. cool theatres stunt that would of course can be varied accord- pocketbook, or something along
carry the message over for both. ing to the maximum and mini- these lines. just as cool at the Fox THEA-
• Since all of the new mar- It’s impossible to state definitely mum temperatures. TRE as these FANCHON
quees are of neon display, we justwhat could be done this — 9 I Believe we could also tie Marco girls appear.
would unfold during a confer- up with the regular ice com-
believe that everyone of these # DISPLAY a large block of ice,
marquees carry red letters to an- ence with the Gilmore people. say 200 pounds, in the panies on some sort of a gag • In The ad copy here is a
nounce the current attractions. It should be made coast-wide
lobby with a placard alongside maybe to put placards on the good line: “At the Fox
It seems that some arrangement with Gilmore Gas, and in other worded to the effect that "out- sides of their wagons, pointing every day this summer you will
could be made with the Neon parts of the country this same side this cake of icewould melt out the advantages of ice to the be as cool as a cucumber: as
Company whereby blue or green proposition could be worked completely away in five hours. patrons of the Fox THEATRE comfortable as an old shoe; and
letterscould be used instead of out with other gas companies Here it will last three days. It as compared to the advantages as happy as a lark. Enjoy our
red, enhancing the "Keep Cool” exploiting the same idea. is always cool and comfortable
of their ice in protecting their hot weather programs”.
Idea. at the Fox Theatre”. This health and food at home.
better in July than January . . . ployed in our theatre. With FcOME OH fcflOWH £YBf !
* GET THO.TE well as I do as to comfort dur-
with Jack on the job the FOX
CRITERION turns “heat waves”
proper hook-up with Frigidaire KINKT OUT OF YOUR JOINTS WE'VE GOT ing the summer so have fol-
into cool waves. Meet him today.
one of these Frigidaires could TO TAKE IN ALLTHO/E FOX WETT COATT ,
lowed different lines to keep
be given away
He’s a comforting chap. at the theatre in
-THOWr^x JHBY'Rt OUR HITCHING POfTf TODAY/, them coming.
the same manner that we gave
novel thirst quenchers to meet
A
away the Chevrolet car.
on
A f In The past I have —
Given
the demands of summer. large Frigidaire could be dis- more attention tomy book-
suitable spot could be set aside play in the lobby with the coils ings during July and August,
in an inner theatre foyer, where exposed to the air and the Frigid- bringing in the largest features
some enterprising firm could in- aire hooked up and in oper- possible, features that I knew
stall a nice display and serve ation. The coils would become the public wanted to see and
cold drinks to patrons of the covered with frost and finally would stand for a little discom-
theatre. The glasses or prefer- resemble a large snowball. This fort to see
ably paper cups used need not display could be kept in the
be over two or three ounces in lobby during the hot season and
• Always inaugurated a
capacity. would be very effective with Greater Movie Season start-
If a firm were introducing a blue and green lighting. ing the first of August, carrying
new drink to the public, no bet- Their methods of cooling my advertising campaign dur-
ter means of exploitation could could be tied up with the meth- ing July along with advertising
be found. The firm would prob- ods used in our theatres to cool on current attractions, this has
ably be willing to furnish a the air. A lot of possibilities that so-called psychological
couple of girl attendants, prop- center about this line and many on patrons, when they see
effect
erly attired, who could serve other angles could be worked the “biggerand better” pictures
these drinks to the audience dur- out in conjunction with this coming they will continue to
ing a special “Keep Cool” inter- idea. come.
mission. As a rule, a new con-
cern of this kind finds it profit- • In Houses where the Fan-
% Also just carry “It’s Cooler
able to do a lot of advertising, chon & Marco Ideas play, In The Imperial” in my
both newspapers and on bill-
in the line girls dressed in bathing newspaper space.” "It’s Cooler
boards. The Theatre could tie suits and busily polishing up Inside” signs out front, that’s
up with this display in a prom- the spray apparatus in the air
all the mention I make of the
inent manner. work system, while same being weather, for I feel the least I
This is just a suggestion that turned on, would make a very say the better.
may easily be elaborated upon. effective picture for newspaper
To demonstrate its possibilities, publicity.
• Summing up the hot
we might state that we are en- Where the Frigidaire system weather situation
upon a tie up of that kind
tering of cooling the air is used the — city the outcome will depend
in this
ANOTHER POPULAR
PIX MADE BASIS OF
To see a bird of paradise walk-
ing around in hen feathers is dis-
this third installment
couraging.
Why the producers of High So-
ciety Blues decided to waste a won-
derful little picture
out Janet Gaynor and Charles
to send ... I STUDIOS of syndicate features
Farrell the ——
immortals of 7 th
] PLAYERS
Heaven in an effort to fascinate
the world under a parasol like
. . .
comes to you in mats of either the heads
High Society Blues ... is beyond
For two generations, Willie Col-
comprehension.
The “blues” idea
lier as a legitimate
actor has de-
and illustrations only or mats of matter
is stale.
lighted the American theatre world.
“High 'Society” invariably calls
to mind inflexible spines and stilted
Any production which featured him as well... and they are built around
in the cast has been accepted by the
chatter.
public without reservation as good.
The names Gaynor and Farrell,
High Society Blues, his first real
will have to intrigue for this
talkie.
why
Are
Not that they can’t. But
the handicap?
titles so hard to get? It . .
talking picture is a splendid opus
for continuation of the Collier class.
It’s
Enough
Willie Collier at
said!
his best.
JANET GAYNOR AGAIN
HIGH
doesn’t seem so. Some marvelous TEAMED WITH FARRELL
titles have been wasted on some
terrible shows.
It will probably be hard to con-
vince with High Society Blues
until someone sees it and begins
—
The soft pedal has been gently
but firmly applied to studio pub-
licity
days
departments.
of flambouyant
Passe are the
•
advertising
ACTUALLY LIVES ROLES
IN “HIGH SOCIETY BLUES’’
title
.
—
.
over
High Society Blues; Song O' My
• • hat” personality he plays in the
High Society
The picture has a good My Heart, John McCormack's pre-
LUCIEN LITTLEFIELD Blues. Having
moves.
It
plot.
mier screen gesture; Fox Movietone
PROMINENTLY CAST IN seen him in
Follies of 1931; The Sea Wolf;
“HIGH SOCIETY BLUES” dozens of de-
has light and shade.
It
DESIRES TO BECOME
Janet plays a city debutante Jack London’s most popular story: lightful stage
ultra smart, and all that. Connecticut Yankee in King
DIRECTOR plays and
Did you •
know that she was born a cosmo- Arthur’s Court; The Man Who known him as
AS SEEN ON HOLLYWOOD B L*£
politan ... in Philadelphia? . . .
Came Back. There’s a line-up of “HIGH SOCIETY BLUES” probably the
And Charles Farrell plays a wealthy talking screen fare to suit the most GIVES AMERICA’S POPULAR foremost light
country boy. Did you know fastidious for the coming summer STARS OF “7TH HEAVEN” comedian that The adorable sweethearts of the
he was born well, ‘back-state’? . . .
and early fall. THEIR MOST BRILLIANT the American screen are back again in High So-
It was in Walpole, Massachusetts. • VEHICLE stage has pro-
ciety Blues. Of course, you know
• duced. I won- immediately that we mean Janet
Hope he doesn’t mind. No more delightful love story
One bright young man about
Hollywood gay blade, high-
ever filmed — no better pair of play-
ever paired than Janet Gaynor
HAL ROACH WILL DIRECT
M-G-M FOREIGN FEATURES
dered just how
he enjoyed
Gaynor and Charles Farrell.
You know that we couldn’t
— High ers
. . .
playing
mean any other couple if you saw
hat. and intellectual says and Charles Farrell, rarely such a • n, c that
Society Blues is hokum. splendid supporting cast as in High
Wm. r- ii-
Collier, Sr.
p art
7th Heaven, and if you were fortu-
The wealthy country “FAN” LETTERS DEMAND nate enough to see Sunny Side Up.
First,
was not long
if there is
in finding out.
anything he likes,
It’s refreshing these days that two
people can go on being make-believe
lele. and youth. The ideal entertainment for PREDICTED it is appearing in a feature with sweethearts and still be such whole-
charm. all ages. such a zippy, interesting theme as somely good friends in real life
The b-y-m about Hollywood • High Society Blues. Secondly in
. . .
it
And in High Society Blues
isdone so that it is funny
. . .
cottage -a —
truly
rooms, away out
one only five — TERMED ONE OF FEW among the silent screen’s im-
mortals. one of the finest pieces of
period instead of a comma.
It can be done, though
amuses ... it entertains.
at Malibu. There ACTRESSES HAVING REAL even . . .
it
she can rest and read, swim and UNDERSTANDING realism ever to come within his in Hollywood. A new note in so-
Not necessarily hokum ... It play, or if she cares to. iust lie in vision. Working with Charles ciety blues is being found by a
is treated lightly. Thev go out •
Farrell in High Society Blues, she group of actually contented couples
to win you and thev do. High
Society Blues is something of a gem.
— the sand and dream. Oh. for the
hectic life of a movie star in these
L. A. “CALIFORNIA"
THEATRE TO BE TRY-OUT does some of the greatest work the who have been married permanently
lazy springtime days. cinema has developed. Collier, a for some time.
High Society Blues! HOUSE FOR SPANISH MADE veteran, enjoys his association with Just count them on the fingers of
Just a poor bird of paradise,
• PICTURES them. It is but natural for him to your left hand. There are Mary
sent out into the world under a
To you whose piano rack is • feel that nothing will ever approach Pickford and Doug; Milton Sills
laden with Joe McCarthy song hits, BUSTER KEATON STARS IN
flannel nightcap. the regular American stage when it and Doris Kenyon; Conrad Nagel
prepare to make room for more. FIRST FEATURE M-G-M was in its heyday, but in this, his and his wife (who, by the way. is
From out the dim nast, in the days SPANISH TALKIE first big talking picture endeavor, a non-professional and who met
of “When I Get You Alone To-
• he sees a worthy successor to the Mr. Nagel while she was writing
nurtir” down to the fascinating airs
of Rio Rita, Mac has been a steady
“HIGH SOCIETY BLUES” stage’s former high estate. publicity for a movie magazine) :
COLOR
•>
Blues,
conjunction with James F. Hsrde .-.
i
STAGE” tion. A
show in which he was John McCormack, the producer,
• featured never lacked for crowded and last, but not in any way the
he offers several numbers destined
for a happy career.
“HIGH SOCIETY BLUES” bouses and long runs. His de- least . . . Buster Keaton and Natalie
MARKS FIFTH TIME LOUISE lightful repartee, his witty ad-lib- Talmadge.
GRANDEUk 6 : (
FAZENDA AND LUCIEN
LITTLEFIELD HAVE BEEN
bing have enshrined him in the
hearts of millions. If he is in the
Anexclusive clique of these folks
travel about quite a bit in Holly-
HUSBAND AND WIFE cast, the show just simply has to be wood. They can be seen quite
good. There’s no question about often at a theater party or at the
When was decided to make
it in establishing the resistances they that. Ambassador or Roosevelt Hotels on
High Society Blues into pictures must put in to force so that one Rack your formal dinner-dance
brain and consider nights, and
with Janet Gaynor and Charles sound does not overshadow the who could have been a better busi- frequently they hold their famous
Farrell it was realized a wider scope other and the dialogue can be clearly ness rival for the witty Collier than “soiree” at the homes of the
of action would be required for the understood. It does not stop at members.
whimsical Lucien Littlefield? What
players in this story than is usually this. Record is made of the scene could have been a better vehicle I don’t believe it can be called a
permitted with a sound picture. four and five times on film and in .
for displaying their wealth of tal- club because no one ever beard of a
Perhaps you have noticed that sound and then the most perfect of ent than the plot of High Society business meeting and no member
sound has compelled the players to these is the one that is used in the Blues And who, but another old has been appointed to keep books
stop rambling about the set. They finished production. favorite. Hedda Hopper, could have or act as treasurer. The require-
are forced to stay within range of Before sound entered the pictures ments. if you are a star and you
been a better blue blooded, high
the microphone, and still they can- usually two negatives were made of These refinements have been grad- sociefv wife? wish to be “admitted,” are:
not be stilted and stiff, the action ual and many do not realize the
a subject, today in addition to “I’ve never tried to be an actor.” 1. To be married two years or
must be natural. sound compelling the producers to great progress made in this direc- more.
he says. Quite a startling remark. . .
High Society Blues would natur- use more film in the making of a tion. Should you have the oppor- 2. To the same person during this
That’s the great quality he has
ally call for elaborate sets. Elabor- picture, they also are compelled to tunity of listening to one of the period of time, and
very first vocal pictures and then
brought to High Society Blues.
ate sets mean a wide range of ac- make more
negatives. At least To
3. enjoy a home life that is
tion. This demanded a battery of three complete negatives are made listen to Janet Gaynor and Charles
an inspiration to all your
microphones with much expert of every picture. Farrell in High Society Blues, you
friends.
labor on the part of the sound en- You will notice in High Society would realize the advance made in How many couples east of Holly-
gineers to filter the various back- Blues that the old rumbling of the sound in the past year. wood Boulevard can meet these
ground noises, but still bring out male voice is missing, there is not That greater improvement will a wider sound track, a noticeable specific qualifications?
the main action sound and dialogue. that pronounced change in tone be made in the reproduction of not refinement is brought to sound
All of this must be rehearsed when the transition is made from a only the human voice, but all reproduction. With all the resources
time after time not only until the girl’s voice to a man’s voice. This sounds in the musical scale is the of radio experiments and the re-
players are letter perfect in their is due to a further perfection in foregone conclusion of the tech- search being done by the motion
lines, but up to the point where handling of sound that was not nicians of the industry. With the picture companies themselves rapid
the sound engineers have succeeded possible with earlier productions. perfection of Grandeur, which has
stepping with
• CANDYLAND IDEA
.
nc h
revising it to present
standing numbers, plus adding
the
n
out-
& marc
require any urging to have the
midgets enter into the routine
ager, R. B. Orvison
his best friends.
is
Anything that
one of
two or three novel and original with a vim. Temperament was Christoffers needs in any of the
features became a task for noticeable by its absence. All city departments, Orvison usu-
L
A6
NOW
by r. h. projector mechanism bearings. is caused by overloading the fore testing, so that there
me cullough, The most recent Western condenser with excessive volt- will be no shunt path around
Electric Power Amplifiers are age, which punctures the insu- them, which would give a
f*w*c* sound A. C. operated. have an- lation and provides a path for
I faulty test. Before testing the
engineer swered a number of calls in re- current across the plates. Turn condenser for open circuits and
gard to the short life of power off power to amplifier before short circuits, discharge by
amplifier and rectifier tubes. In testing for a defective condenser. holding a wire or a piece of
order to obtain full life from You will notice that all connec- metal across its two terminals.
tubes operating on A. C., the tions are soldered to the con- This will prevent an erratic test
filament terminal voltage should denser terminals on the 43-A caused by a residual charge.
not exceed that specified by the amplifier. A headphone tester and a C-
manufacturer. In appreciation Keep in mind that two battery connected in series,
• The Western Electric 46- The retardation coil and con- of the fact that the filaments are groups of condensers are in use, should be used for testing con-
A amplifier is used with the densers form a complete filter often overloaded when the in- first unsolder connection con- densers. Touch the condenser
3-S sound installations and is System, which serves to by-pass coming voltage from the A. C. nected to the lower terminal of terminals with the headphone
the smallest composite unit the or filter out the alternating com- lighting mains rise above the C-2. This lead comes from be- tips of the tester and C-battery
Western Electric manufacture ponent of the pulsating rectified point of safety, a means must hind the panel. After unsold- connected in series. There will
for theatre sound installations current, which comes from the be provided for controlling the ering connection on condenser be a click resulting from the
at the present time. This am- rectifying tubes V-5 and V-6, input voltage to the rectifying C-2, turn amplifier starting sudden formation of a charge
plifier has given very little so that true direct current is ob- transformer. It is necessary to switch to plate; if the meter on the condenser plates and the
trouble in comparison with tainedby smoothing out or re- check the incoming voltage with reading is normal, the defective accompanying rush of current
other types of Western Electric moving the A. C. ripple from an A. C. Recording Volt-Meter. condenser is in this group. through the headphones. Tap
amplifiers in use. This ampli- the current going to the ampli- If the voltage is far above nor- Again turn off power to ampli- one of the testing tips to the
fier uses 110 volts A. C. supply fier tubes V-3 and V-4. From
and also 12 volts of battery retardation coil L-2 and con-
power. The input is 250 densers, the current flows into
ohms. The first and second retardation coil L-l. Retarda-
stages employ two 239-A vac- tion coil L-l is used to prevent
uum with a resistance
tubes the amplifier current fluctuations
coupling between them. The from being shunted through the
gain control is connected be- rectifying circuit.
tween the secondary of the in- On many occasions amplifier
put transformer and the grid of tubes become unbalanced and it
the second tube and can be ad- is found that retardation coil
ments receive their supply from tardation coil L-l the current
a 12 volt battery. A rheostat flows to the secondary of trans-
is connected in the filament cir- former T-3 and to the plates of
cuit so that the proper value amplifier tubes V-3 and V-4
can be obtained. The 239-A and out through the filaments
tubes have their filaments con- into the secondary of trans-
nected in series; if the filament former T-4 and out through
of one tube burns out, the other the center tap, across resistance
tube will not function. R-18 and back to the center tap
Th e third stage employs two of transformer T-5. Across
205 -D tubes connected in push R-18 there is a voltage drop
pull. A transformer couples the that impresses a negative bias
second and third stage. The on the grids of tubes V-3 and
two 205 -D tubes in the third V-4. Resistance R-20 and con-
stage have their filaments con- denser C-5 is used to remove
the remaining ripple and unrec- mal, it will be up to the Local • THIS is a schematic drawing of the Western Electric
nected in parallel. The primar- 46-A Amplifier as described on this page. This ampli-
ies of transformers T-4 and T- tified alternating current from Power Company to correct this
fier is used with 3-S Sound Installations usually in the-
the negative grid voltage of condition, by installing a vol- atres with less than one thousand seats.
5 are paralleled on a 110 volt
A. C. supply. Transformer tubes V-3 and V-4. The Grid tage regulator. With systems
T-4 feeds current into the fila- bias for the 239-A tubes is ob- using the 41 -A, 42-A and 43-
ment circuit of the rectifying tained by a voltage drop across A amplifiers, the plate current is fier before continuing operation condenser terminal several times.
and amplifying tubes in the resistance R-l. The plate po- indicated by a plate current and find the defective condenser. Sharp clicks should not be
third stage. Transformer T-5 tential for the first 239-A vac- meter on the 42-A and 43-A Restore the connection to con- heard after the first and no click
supplies plate potential to all uum tube is taken between R- amplifiers. The plate current denser terminal C-2, unsolder should be heard when the test-
12 and
R-l 3. The second indicated value should stay connection between C-2 and ing tip is removed from the
amplifying stages in the 46-A
amplifier and also the plate po- 239-A tube (V-2), the plate within the red limits on these C-3 and again turn on starting terminal. A double click ob-
tential for the two 205-D rec- potential is taken between R-l meters. With an increase in switch to plate. If the meter tainedwhen the tip is applied
and R-l 7. The output is line voltage these indicated val- reading is still normal, it indi- and when it is removed indi-
tifier tubes. The 46-A Western
Electric Amplifier equipment through the transformer T-3 ues will pass the red mark on cates that C-2 condenser is good cates a short circuit.
includes a full wave rectifier. A and to the receiver circuits. This the plate current meter and if and that the trouble is between A condenser maybe faulty
full wave rectifier is a rectifier, amplifier has an output of 2.4 this increase in voltage con- C-3 and C-10. even though it does not show a
which rectifies both alternations watts. tinues, it is liable to break down Continue testing in this man- direct short circuit. Moisture
or both halves of the alternating Many interruptions have oc- the insulation on one of the ner until you locate the shorted in the insulation may cause a
curred due to the stripping of condensers. condenser, which will cause the slow leakage and this makes the
current. Both the positive im-
pulse and the negative impulse the fiber gear on the 707- When condenser breaks
a meter reading to fall. If you condenser worthless for use in
drive, on the Western Electric down, due to an overload, it is find at first by unsoldering an amplifier. First discharge
of the alternating current are
passed through a full-wave rec- Universal Base. I am surprised very perceptible as the reading Lower Terminal of C-2, that the condenser completely and
that so many projectionists on the plate current meter will itdoes not bring the meter back lay on a piece of glass, mica,
tifier. The resulting pulsating it
have overlooked the reason for fall below the red limit. Take to normal reading, it shows bakelite, or other insulating ma-
direct current has as many rises
and falls of current as the alter- stripping this gear. The Foot the 43-A amplifier for instance. that defective condenser is in the terial.Charge it by holding the
nating current has alternations, Brake on the Universal Base is Two groups of condensers are second group C-ll to C-19, re- two leads from a C-battery or
only to be used in case of an used with this amplifier. They store the connection on C-2 B-battery to its terminals for
this being double the number
extreme emergency. It is very are connected in parallel. As and test the second group of a moment. After waiting a few
of cycles.
important that the Foot Brake indicated on the Western Elec- condensers for a defective con- minutes touch both terminals
The following is a brief ex-
planation of the 46-A amplifier be set, so that it will stop the tric Schematic Drawing on the denser as outlined for testing with the testing tips of a head-
projector mechanism gradually cover of the 43-A amplifier, you the first group of condensers. set, without any battery in
full wave rectifier. The direc-
instead of a dead quick stop. will notice that the first group After you have found the series. If a strong click is heard,
tion of current flow from the
Stopping the projector quickly contains condensers from C-2 shorted condenser, disconnect it the condenser has retained the
rectifying tubes V-5 and V-6 is
is the direct cause for so many to C-10 and the second group from circuit and continue oper- charge, but if a weak click is
from plates to filament into the
fiber gears stripping. When the contains condensers from C-ll ation and immediately order heard, or none at all, the con-
secondary of transformer T-4
projectionist first enters the pro- to C-19. These condensers are another for replacement. I have denser is leaky. The strength
and out through center tap of
jection room, prior to starting accessible, by removing the advised before that condensers of the click of a condenser de-
the secondary to the retardation
the performance, both projec- front cover of the amplifier. should be disconnected com- pends to a great extent on its
coil L-2 and through system of
tors should be run for short If the plates of the rectifier pletely from the circuit, be- size. When testing a condenser,
condensers C6, 7, 8, 9, 10, 11.
time, prior to being threaded. tubes get excessively hot, this is care must be taken not to touch
They should be run slowly. another indication of a defec- the terminals of the condenser
This will give the bearings a tive condenser. The troubles or the bare tester tips with the
chance to loosen up and run experienced with fixed condens- fingers,as this permits a loss
APRIL 16TH free, before giving them top ers are open circuits and short through the body and conse-
19 3 0 speed. Always use light oil in circuits, usually the This
latter. quently results in a faulty test.
. —— -
NOW
# As THEY are available re- entertainment value for average audi-
ences.”
offered
The
views
assignment of these
first
Dawn” and "Monterey”. In the cast tremeties which are in reality the fea-
five miles from Hollywood, Jeanette Loff William Kent; John tured players. Interpolated songs Los Angeles District, California
Fox. Warner Baxter. :
we preview a great many pic- Boles and Helen Hayes are prominent. confused the type of entertainment. Congress of Parents and Teachers:
e SEQUEL to In Old Arizona. Not The picture is commonplace, and the “Entertaining for adults and adoles-
tures for different studios, and NOTE: Titles and footage are often
cents 14-18. Children. 8-14, Amus-
quite as good and very similar in emphasized suggestion of exceptional
changed before release date.
so I am enabled to give you fel- treatment of a rather slender story, merit in rapid success, puts the accent ing.”
National Board of Review: “Family
lows the low down on some of but being what it is it should do on the wrong place to recommend for
audience (12 years up).”
some business on short engagements. children. Adolescents, 12 to 16, Not
the going to
pictures you are Cast includes Mona Maris_, Carol Lom- her golden calf recommended. Children, 6 to 12,
play in the succeeding months. bard, Wilfred Lucas, Hank Mann and No.”
In reviewing the pictures I want Arthur Stone. Fox.
El
Sue Carol, Jack Mulhall,
Brendel, Marjorie White,
California Council of Catholic girl of the port
Women: “An amusing comedy,
to be brief, show you only the Richard Keene, Paul Page. rather sophisticated and verging into R-K-O. Sally O’Neill, Reginald
Sharland, Mitchell Lewis.
high spots and give you a line czar of broadway • GENERAL Federation of Women’s
slapstick
children.”
at times. Unsuitable for
on the type of picture so you Clubs: “This light comedy with • DAUGHTERS of the American Revo-
Universal. John Wray and National Board of Review: “For lution: "This post-war drama deals
may be able sometimes to figure Betty Compson. its slender plot; its art of production the mature audience.” with the psychopathic condition of an
above the average, and its entertain-
ahead on exploitation, tie-ups, ment value of the best, is rounded out
ex-army man's fear of fire. The girl
O BlG racketeer picture like Street of
Chance. Handsomely staged. Plenty with very spectacular sets, a splendid
he loves aids him to gain mental and
theatre parties, etc.
m • v i e t • n e news 7TH
Lola B. Haizman, Usherette, Mis-
sion, San Jose, Calif.
8TH
# MANY interesting episodes in is Victim. U. S. Army Planes
first
Mobilize in "War” air Service
1
pages. With spring at hand and . . . First and Only Sound Films David Lackie, Doorman, Crystal,
of Antarctic Explorers Return to Los Angeles, Calif.
there is, of course something Civilization . Byrd Dons New
. . Grace J. Coomer, Cashier, United
about style. Many managers Admiral’s Uniform to Visit English Artists, Portland, Ore.
Cruiser in Laburnum in Dunedin Tatsutori Ikemori, Janitor, Glen
find a strong play on their news Harbor. Something New In London City, Santa Paula, Calif.
release pays. We are giving you Night Life ... At Gayest Soho 20th
the contents as we received it Clubs Boxing While you Dine is Peggy Holmes, Stenographer, Gen-
by wire. Read it over for ex-
Latest Fad And After Brawl on
. . .
eral Office, L. A.
with Ball. Fishermen take Trout Marion E. Woody, Doorman, Egyp-
ploitation possibilities. Census Ardent Anglers Open
. . .
tian, Denver, Colo.
Season Whipping Placid Brooks of J. Ovid Crook, Usher, Kennedy,
• NUMBER FIFTY-SEVEN. New Cape Cod, Mass. British Auto Race Kirksville, Mo.
York Celebrates War’s Beginning Season Opens Speed Demons . . .
—
2 1 ST
. . . Fifth Avenue Crowd of One Whiz Around Huge Cement Oval Raleigh A. Petty, Janitor, Criterion,
Hundred Thousand Sees Soldiers and at Brooklands, England. Airplanes
Medford, Ore.
Veterans Parade on Thirteenth An- Swarm Over Golden Gate War . . .
Kenneth L. Peter, Asst. Mgr.,
niversary . . . Fire Department Game on Pacific Coast Demon- World, McCook, Neb.
Couldn’t be left out. West is out strates “Attack” on San Francisco
first with Beach Wear . . . New Harbor. (Note: Following to all 2ND
Summer Styles Shown at San Fran- except Los Angeles, San Francisco, Adelaide Young, Usherette, Dome,
cisco indicate Seaside will be Crowd- Portland and Seattle). Billy Sun- Ocean Park, Calif.
ed. Marconi in Italy Talks by day Now Fights War Demon . . .
J. Leslie Swope, Mgr. Director, W.
Radio to Australia . . Inventor’s . Noted Evangelist Takes Up Cudgels C. Hollywood Theatres, L. A.
voice wirelessed eight thousand in Behalf of World Peace. (Note: Milton H. Sharp, Artist, Oakland,
Mot No. loo
miles from Yacht at Genoa to Following to Los Angeles, San Fran- Oakland, Calif.
Sydney. Desert Nomads Heed Muez- cisco, Portland, and Seattle Only.) • WHEN ordering this cut of John McCormack
zin Call . Arab Wanderers Gather
. . Meet Dean of United States Ship- please refer to mat number which you will find
in Bousaada Alberia for Ramadan ping Captain Robert Dollar
. . .
in the lower part of the cut. The mat number on
Period of Fast and Prayer. Eddie Gives Characteristic Interview on this particular cut, you will note, is 100. This
Cantor Gets New Job . . He’s Book . Eighty-Sixth Birthday at San Ra- mat is available to you from the Los Angeles Office.
Salesman now and Samuel Goldwyn fael, California.
— . — — .
.
.
{Herbert Hoover, Presi- He points out, in his diag- warded with the manager’s your ambition to read
fdent of the United nosis of the trailer situation weekly report to the accounting that goal. Drive your-
(States. Do you think that the spot where trailers are department as authority for the self drive your cre\ . . .
Ithat Harold B. Frank- placed on the program is im- drawing of check and payment but don’t let the*
of moneys as shown on the pull the whole load; get
—
llin isn’t being driven? portant. In his experience he
found that running the manager’s weekly report. your own neck into the
|You are kidding your- has
Iself ... if you do. The
trailer of his next attraction
away from his other trailer
lan who sits in the high that is not making it a part of
All invoices, by instructions
as shown on the purchase or-
collar get your owi —
shoulder to the wheel-
der, are first received by the pur-
ispot ... he is the one the trailer reel, but placing it chasing department who check
then encourage b}
. . .
jwho feels the driver’s in between pictures is much — the prices before forwarding fairness
when needed
but drive
. .
—
. sternness,]
jjwhip and that whip is more effective in keeping it in them to the theatre for pay-
j. . . criticism and public the minds of the people than by ment. Should there be any dif-for that goal.
jopinion. If . . . for one placing it at the end or the be- ference between the invoice and When you are drivei
that ginning of his trailers for the the yellow copy of the purchase take it kindly
I little minute . . . . .. . .
ling — .
warm, we have often wondered billing at the footnote of pur- the fault is with you,|
fclack.
instead of attempting to
A general manager
if,
chase order and copies of in- Think it over ... if the
hammer away with all of one’s voices are being sent through to thought is still there-
drives his executive might on the particular attrac-
the theatre. However, they go to your boss he'll
family . . .
»
They . . . in turn . . .
tion,
attitude
whether a right-about-face
would not be the better
should not be acted upon, but
should be forwarded to the di-
talk —
come to an un-
drive the employees in procedure and the course of derstanding and a deep-
visional purchasing office im-
their department. main effort be put in the selling er appreciation of the
j
mediately for determination as
No
driving ... no re- of the theatre as an institution. to prices being correct and also motive back of the drive.]
jsult! That's a cinch.
Impressing the public with approval for payment. Some of us run bettei
the pictures being offered are
|Driving makes for ne- not haphazard selections, but APRIL 16 1930 Where the items purchased without the driver’s
are covered by an application whip. If you are one of
cessity and
I makes success.
. . . necessity those which have proved
greatest success. In other words,
the VO 4 NO 15 for appropriation, the invoice is
paid by the Los Angeles general
that kind don’t kick. — .
Karl Thiede
Coordinated by the
Media History Digital Library
www.mediahistoryproject.org