Indian Readership Survey

World’s largest Survey

IRS 2010 Q2

AIR Numbers - Toplines

Dailies
Top 10 Dailies

Publication Language 2010 Q1 2010 Q2

Dainik Jagran Hindi 16313 15925
Dainik Bhaskar Hindi 13329 13303
Hindustan Hindi 9914 10143
Malayala Manorama Malayalam 9583 9841
Amar Ujala Hindi 8491 8417
Lokmat Marathi 7361 7402
Daily Thanthi Tamil 7353 7402
The Times of India English 7035 7088
Rajasthan Patrika Hindi 6685 6900
Mathrubhumi Malyalam 6698 6566

(AIR numbers; All figures in ‘000)

Top 10 Hindi Dailies

Publication 2010 Q1 2010 Q2

Dainik Jagran 16313 15925
Dainik Bhaskar 13329 13303
Hindustan 9914 10143
Amar Ujala 8491 8417
Rajasthan Patrika 6685 6900
Punjab Kesari 3526 3561
Navbharat Times 2472 2475
Nai Dunia 1270 1408
Nava Bharat (Mah/Chh) 1437 1404
Prabhat Khabar 1270 1346

(AIR numbers; All figures in ‘000)

Top 10 English Dailies

Publication 2010 Q1 2010 Q2

The Times of India 7035 7088
Hindustan Times 3467 3453
The Hindu 2159 2185
The Telegraph 1204 1211
Deccan Chronicle 1124 1152
DNA 717 836
Mumbai Mirror 831 786
The Economic Times (Eng) 760 753
The Tribune 600 588
The New Indian Express 537 518

(AIR numbers; All figures in ‘000)

Magazines
Top 10 Hindi Magazines

Publication Periodicity 2010 Q1 2010 Q2

Saras Salil Fortnightly 2209 2045
Pratiyogita Darpan Monthly 1742 1803
India Today Weekly 1311 1301
Meri Saheli Monthly 1267 1265
Grih Shobha Fortnightly 1235 1181
Grehlakshmi Monthly 1133 1160
Cricket Samrat Monthly 1194 1087
Champak Fortnightly 827 848
Nirogdham Quartely 869 843
Vanitha Monthly 707 702

(AIR numbers; All figures in ‘000)

Top 10 English Magazines

Publication Periodicity 2010 Q1 2010 Q2

India Today Weekly 1788 1771
Readers Digest Monthly 1270 1151
General Knowledge
Monthly 999 963
Today
Competition Success
Monthly 688 687
Review
Outlook Weekly 496 453
Wisdom Monthly 420 422
Filmfare Fortnightly 389 375
Stardust Monthly 370 364
Business Today Fortnightly 325 338
Femina Fortnightly 317 324

(AIR numbers; All figures in ‘000)

Top 10 Language Magazines

Publication Language*Periodicity 2010 Q1 2010 Q2

Vanitha Malayalam Fortnightly 3035 2751
Kumudam Malayalam Fortnightly 1298 1273
Balarama Malayalam Weekly 1388 1221
Malayala Manorama Malayalam Weekly 1433 1217
Mathrubhumi Arogya
Malayalam Monthly 1165 1058
Masika
Ananda Vikatan Tamil Weekly 1061 1043
Kungumam Tamil Weekly 951 906
Mathrubhumi Thozhil
Malayalam Weekly 960 845
Vartha
Karmakshetra Bengali Weekly 741 833
Mangalam Malayalam Weekly 804 691

(AIR numbers; All figures in ‘000)

Overall Publication
Top 10 Publications

Publication Language 2010 Q1 2010 Q2

Dainik Jagran (D) Hindi 16313 15925
Dainik Bhaskar (D) Hindi 13329 13303
Hindustan (D) Hindi 9914 10143
Malayala Manorama (D) Malayalam 9583 9841
Amar Ujala (D) Hindi 8491 8417
Lokmat (D) Marathi 7361 7402
Daily Thanthi (D) Tamil 7353 7402
The Times of India (D) English 7035 7088
Rajasthan Patrika (D) Hindi 6685 6900

(AIR numbers; All figures in ‘000)

Top 10 language dailies

Publication Language 2010 Q1 2010 Q2

Lokmat Marathi 7361 7402
Daily Thanthi Tamil 7353 7402
Mathrubhumi Malayalam 6698 6566
Ananda Bazar Patrika Bengali 6532 6539
Eenadu Telugu 5943 6154
Gujarat Samachar Gujarati 5217 5218
Dinakaran Tamil 5193 5041
Sakshi Telugu 4564 4638
Daily Sakal Marathi 4092 4202
Divya Bhaskar Gujarati 3250 3388

(AIR numbers; All figures in ‘000)

Top 10 Magazines

Publication Language*Periodicity 2010 Q1 2010 Q2

Vanitha Malayalam Fortnightly 3035 2751
Kumudam Malayalam Fortnightly 1298 1273
Balarama Malayalam Weekly 1388 1221
Malayala Manorama Malayalam Weekly 1433 1217
Mathrubhumi Arogya
Malayalam Monthly 1165 1058
Masika
Ananda Vikatan Tamil Weekly 1061 1043
Kungumam Tamil Weekly 951 906
Mathrubhumi Thozhil
Malayalam Weekly 960 845
Vartha
Karmakshetra Bengali Weekly 741 833
Mangalam Malayalam Weekly 804 691

(AIR numbers; All figures in ‘000)