Dondi E.

Tan 07/13/18
9D-41 Ms. Lina
PERFORMANCE TASK 1.2 IN MATHEMATICS 9
Truth in Advertising
Product: Cherifer PGM 10-22
Disclaimer: Cherifer PGM is not a medicinal drug and should not be used to treat the symptoms of any
disease. There are no approved therapeutic claims and the product must be used as a food
supplement only.
Conditional Statement: If you take Cherifer PGM, then you will maximize your growth potential, achieve
a stronger immune system, and develop brain functions.
Truth Value: The conditional statement can be supported by the components of the Cherifer PGM found in
the nutritional information. One of the components is the Chlorella Growth Factor (CGF), a
growth promoting and nourishing substance rich in nucleic acids that serves as building blocks
for growth. Another component is Zinc which is proven to strengthen the immune system,
enhance mental development, and promotes linear growth.
Converse: If you maximize your growth potential, achieve a stronger immune system, and develop brain
functions, then you take Cherifer PGM.
Truth Value: Not always true, because just because you have maximized your growth potential, achieved a
stronger immune system, and developed brain functions, doesn’t necessarily mean you take
Cherifer PGM. These can also be achieved by having a proper diet and promoting a healthy
lifestyle, even without taking the product.
Inverse: If you don’t take Cherifer PGM, then you not will maximize your growth potential, achieve a
stronger immune system, and develop brain functions.
Truth Value: Not always true, because even if you don’t take Cherifer PGM, you could still maximize your
growth potential, achieve a stronger immune system, and develop brain functions. And, as said
earlier, these could be achieved through maintaining a proper diet and promoting a healthy
lifestyle.
Contrapositive: If you do not maximize your growth potential, achieve a stronger immune system, and
develop brain functions, then you do not take Cherifer PGM.
Truth Value: Not always true. This is because not achieving the said statement could be a result of an
unhealthy lifestyle like lack of sleep, lack of nutrition intake, or over and under consumption
of food. Even if you take Cherifer PGM, if you practice an unhealthy lifestyle, this may result
to you not maximizing your growth potential, not achieving a stronger immune system, and
not developing brain functions.
Evaluation of the Ad: I believe that the ad proves its effectiveness because it responds to the desire of a lot
of Filipinos, especially teenagers, who want to achieve growth and development considering
their short stature. The advertisement is valid because it clearly states the limitations of the
said product and takes into consideration the nutritional components which promote growth.
 1. What is the target market of the product?
- The target market which is clearly stated is teenagers.
2. What is the message of the advertisement?
- The advertisement’s message states that if teenagers will take Cherifer PGM they will
maximize your growth potential, achieve a stronger immune system, and develop brain
functions.
3. Who is the target of the message?
- The target of the message are teenagers and parents, because they want to inform them that by
taking these supplements they will maximize your growth potential, achieve a stronger immune
system, and develop brain functions.
4. Does the ad tell everything that should be known about the product or service?
- Yes, the advertisement does everything that should be known about the product.
5. Is the advertisement effective in promoting the product?
- Yes, it is effective because it includes all the important information that most of us would want
to know.

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