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How to use rethoric to get what you want

Unknown words: warn: to tell someone


that something bad or dangerous may
happen, so that they can avoid it or prevent
it, appeal: to make a serious public request
for help, money, information etc, tide:
marea a current of water caused by the
tide, thus: as a result of something that you
have just mentioned, disinclined: to be
unwilling to do something, husk: the dry outer part of corn, some grains, seeds, nuts etc,
vaccine: a substance which contains a weak form of the bacteria or virus that causes a
disease and is used to protect people from that disease, rally: to come together, or to
bring people together, to support an idea, a political party etc, relieve: to reduce
someone’s pain or unpleasant feelings.

How do you get what you want using just your own words? Aristotle answered that
question over 2 thousand years ago with the treatise on rhetoric. For Aristotle rhetoric I
the art of seeing the available means of persuasion, he focused on oration but we apply
that to every form of communication, for him there are three types of persuasive speech,
the forensic which establishes their judgments based to the past facts, the epideictic
which refers to factual things that are ongoing and the deliberative which is the way to
accomplish change and which focusses on the future is the rhetoric used by politicians and
activists. In this case the speaker´s present their audience with a possible future and they
try to enlist their help on trying to avoid it or to promote it.
According to Aristotle there are three persuasive appeals, the ethos, the pathos and the
logos.
The ethos is the way you convince your audience of your credibility, showing your virtue
or skills, making the people more favorable to believe in your words, you could also may
talk about your intention and your beliefs. Logos I the use of logic and reason, this method
can employ analogues, examples and citation of researches, the point is to use factual
knowledge to convince the audience. Unfortunately speakers could also manipulate us
with false information that the audience thinks is true, like the debunked but also widely
believed claim that vaccines case autism.
And finally pathos appeal to emotion and on our age of massive media is often the most
effective mode, it´s neither good nor bad, but it is irrational and unpredictable, it could
both help to make the peace or the war. Most advertisements of cars that make you feel
powerful or products that promise to relieve our physical insecurities relies in pathos.
Aristotle´s rhetorical appeals still remain powerful tools today, but when to use any of
them depends on the audience and the moment, but most important is to notice when
the same methods of persuasion are being used on you.

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