Professional Documents
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Market Feasibility
Noodles are very popular in the Philippines. It is the second staple food of Filipinos. Boiled noodles
are basically served in different flavored soup with many toppings. They are different in broth,
soup flavors, toppings, and more. The taste of noodles mainly depends on the soup, and it
requires skills to make delicious soup. There are so many different ways for noodles soup.
Chicken bone, pork bone, beef bone, seafood broth are used to make soup stock. Vegetables
such as ginger, onion, garlic, or/and mushroom are also added. It is categorized by soup flavors.
No matter what time of day and night, a bowl of noodle soup is never hard to find. Chicken noodle
is a chicken bone based broth. Pork noodle is a pork bone based broth. Beef noodle is a beef
bone based broth accompanied by ginger, garlic, onion, and other extra seasoning. The balanced
tastes of sweet, salty, and spicy are highly contagious. The noodle soup was eaten by Filipino for
breakfast, lunch, snack, and dinner. The noodle soup relies on a well-made soup stock. Stir-fried
onion, garlic, and ginger is an herbal top note to the soup. The noodles play off the small amount
of meat-thin slices of chicken, thin slices of pork, thin slices of beef, and a small amount of
seafood. Finally, the fresh vegetables garnishes complete the ensemble, usually composed of
restaurant that provides unique flavors. Hut of noodles is a unique concept where you can see
the food being freshly cooked. The business offers a taste of originality that will lead customers
returning. The customers have the option to get just the plain noodles with a mixture of their soup
and sauces or choose to add from a variety of healthy toppings such as pork, beef, chicken,
TARGET MARKET:
The business is looking for a fascinating atmosphere with permanent residents like
TABLE 1
TARGET MARKET
The proposed business will be at Homelots Ave. Doña Maria Subdivision Daraga, 4501 Albay.
The target market will be the walk-ins, employees and students near the area. The hut noodles
mission is to provide the customers the steaming bowl of noodles. We exist to attract and
maintain customers.
Walk-In 200
Students 200
550
Total
TABLE 2
PROJECTED DEMAND
The projected demand shows that each year there is an increase in the demand of the
customer.
TABLE 3
COMPETITORS
The table below shows the competitors of the proposed businesses. We come up to this
computation.
customer supply
house1
house2
house3
PROJECTED SUPPLY
The Hut of Noodles will have no direct competitors because the location of the proposed
business where there’s no entity that offers the same product. Also there is no canteen that is
2017 396
2018 475
2019 570
TABLE 5
Since the business has no direct competitors the chance of demand will be high.
SALES FORECAST
Price
Noodles
Noodles
Noodles
Noodles
Noodles
Total 1,285,200.00
MARKETING PROGRAM
A. PRODUCT
The business offers different kinds of flavored noodles. Beef noodles, Pork noodles, Chicken
noodles, Vegetable noodles, and Seafood noodles. The customers may also make their own
noodles. The business also has this Eat Some Nudedles which offers plain noodles and the
customers may add the toppings or add some flavors that they want for their noodles.
Seafood Noodles
TABLE 7
The proposed business will be at Homelots Ave. Doña Maria Subdivision Daraga, 4501 Albay.
The business will start to operate at exactly 8am and will be closing at 9pm.
D. PROMOTION
TABLE 8
Promotion
This table shows the materials that are needed to promote the business.
The Section 2 or the Production and Technical Feasibility deals with the service description,
service process, raw materials, machineries and equipment, fixtures and furniture, office supplies,
A. SERVICE DESCRIPTION
The proposed business HUT OF NOODLES is established to meet the needs of the students,
households, walk-ins, and employees. It will offer different kinds of noodle toppings such as pork,
beef, chicken, vegetables, and seafood. The noodle house will operate from Monday to Saturday
from 8am to 9pm without noontime break. The business assures different kinds of delicious
B. SERVICE PROCESS
The figure below shows the service flow chart of the said business from taking orders of the
customers, preparing the ordered foods, serving the foods, and payment of the customers.
FIGURE 1
SERVICE PROCESS
TAKE ORDER
PREPARE ORDER
SERVING FOOD
PAYMENT
C. RAW MATERIALS
The table below shows the raw materials that can be used in operating the said business and
their corresponding prices. The daily and monthly profits are shown in the table below.
TABLE 7
RAW MATERIALS
The table below shows the machineries and equipment, their corresponding prices, their useful
life that tells on how long the machines will last and the depreciation of the machineries that will
be used in the operation of the business. The machineries and equipment are very much
important during the operation because it helps the service to have the service product.
TABLE 8
machine
condition
Total 136,000.00
E. FURNITURE AND FIXTURE
The table shows the different furniture and fixture that will be used in the operation of the
business for the convenience. It only needs chairs, tables, and cabinet for the storage of the
supplies.
TABLE 9
Total 8,450.00
F. OFFICE SUPPLIES
The table below shows the different office supplies that will be used during the business
TABLE 10
Total 4,260.00
G. IMPROVEMENT COST
The table below shows all the materials needed for making the business area nice and cozy and
TABLE 11
Total 6,760.00
SECTION 4
FINANCIAL FEASIBILITY
HUT of NOODLES
PROJECT COST
₱ 138,000.00
Working Capital
₱ 6,210.00
Pre-Operating Expenses
₱ 9,000.00
Total
Contingency of 5% ₱ 153,210.00
and steady.
Convenience – the state of being able to proceed with something with little effort or difficulty.
Depreciation – a reduction in the value of an asset with the passage of time, due in particular to
Established – having been in existence for a long time and therefore recognized and generally
accepted.
Dear Sir/Madam
Greetings!
We are third year college students of Divine Word College of Legazpi taking up Bachelor of
our subject Entrepreneurship and Business Planning thus we have a noodle house specifically
HUT OF NOODLES. May we request from your good office the information about the population
(students, employees, households, walk-ins) in your barangay which will be used for our
Feasibility study.
We are hoping that you will have a good response regarding this matter. Thank you very much
Yours truly,
09566702331
Personal Information
Sex : Female
Height : 5’4
Citizenship : Filipino
Educational Attainment
Tertiary
Secondary
Elementary
09216766292
Personal Information
Sex : Female
Height : 5’4
Citizenship : Filipino
Educational Attainment
Tertiary
Secondary
Elementary
Yes
No
Once a week
Everyday
Egg noodles
Rice noodles
Ramen
Others
Seafood
Meat
Vegetable
Stir fried
With soup
Taste
Price
Smell
Quality
Design
Cooking time
Nothing in particular
Low calorie
Cheaper
More nutrition
Lighter flavor
Thicker flavor
Spicy
Nothing in particular
Yes
No