SEGMENTATION

“DESCRIBING POTENTIAL CLIENTS”

Sergio Orduz Flórez

Karina Paola Ramírez Ramírez

Lenys Verónica Medina Acuña

Nancy Yadith Cufiño

Servicio Nacional de Aprendizaje

SENA

Abril 2018
 1- Questions

The questions that are formulated below are questions in a singular way but since the work is in a

group, these questions will be answered in a plural way

Where do you usually buy your cleaning products?

We usually buys as cleaning products in chain stores or neighborhood stores depending on the

product that we needs

Do you consider yourself as a neat person? Why?

We have considered ourselves good people, because we have unique qualities that identify each

one of us. That is, we are educated, studied and respectful people that other people can trust

Do you feel satisfied with the cleaning products you buy? Why?

We feel good with the cleaning products we buy but we are not satisfied as many of the products

damage some things or are very strong for others

What kind of cleaning products would you like it to be improved? Why?

We would like to improve the products for cleaning clothes, cleaning the face and home. That is

to say, we would like that the products that are used to wash the clothes are softer and with less

chlorine because it damages the clothes.

The cleaning products for the face also we would like that they had more natural ingredients, that

is to say, that they have different natural plants and that they do not contain acids since the skin

is very sensitive, finally the cleaning product for the home we would like them to have also

natural products such as sodium bicarbonate, lemon juice, salt, vinegar, thyme, mint, since they

are products that will not damage the skin of the hands and vision that are the main source.

Mention 5 cleaning product brands you consider as the best ones

One of the brands for the cleaning of the son P & G and Uniliver. Within them we can find ariel,

olay, ponds, fab and brinsa as it is blancox

Imagine you are promoting a new product. Describe it and write in ten lines the

reason to convince your potential clients to buy your products

The product that we are going to promote are the uchuva snack. The uchuva snack are

dehydrated fruit and totally out of all toxic treatment, the process that has been done to the fruit

consists of using an oven for the drying of the fruit at a temperature not higher than 60 ° C. This

product is made from a fruit that is an important source of vitamin A, B and C, fiber, potassium,
phosphorus, iron and zinc. It can also be used for different products such as juices, wines, jams,

etc, but in this case we will use it as an appetizer.

The Uchuva has many benefits such as:

 To provide a lot of energy, being optimal for children, athletes or any type of

person who feels tired.

 This fruit is rich in proteins and phosphorus that are determinants for the growth

and good functioning of all the organs of the body

 Purify the blood

 Relieves throat infections

 Helps control diabetes

 Relieves the symptoms of bonchitis

 Lowers cholesterol levels

 Accelerates healing

 Minimizes the symptoms of menopause

 Combat constipation

For these different benefits we advise people to consume the uchuva snack naturally and with

100% of its benefits. Consume them every day, anywhere and at the time you want.

2- Type of population to which the product will be projected

This product is aimed at all types of population because it has no contraindication for young
children and adults as it is a natural product, but in this case is aimed at athletes who are those
who need protein and vitamins for their physical condition and in the country of Toronto Canada
we can promote it since it is one of the main exporters of cape gooseberry and where consumers
see it as an exotic and healthy fruit
bibliographic references

http://curasnaturales.net/beneficios-de-la-uchuva-2/