Ford Fiesta Global Success

Ford expects new Fiesta sales to eclipse 1 million in October 2010

and targets 1.6 million annual sales of Fiesta platform vehicles

Fiesta Assembly Plants Fiesta Markets

There are more than 100 current/announced markets
where new Fiesta is sold. They include:
Cologne, Europe
Germany • Austria • Greece • Russia
July 2008 • Belgium • Hungary • Slovenia
Nanjing, •C zech • Ireland • Spain
Valencia, Republic • Italy • Sweden
Spain China
Cuautitlan, January 2009 • Denmark • Netherlands • Switzerland
January 2009
Mexico Rayong, • Finland • Norway • Turkey
May 2010 • France • Poland • Ukraine
Thailand
June 2010 • Germany • Portugal
•G reat Britain • Romania
Asia Pacific, Africa and Middle East
• Algeria • Malaysia • Thailand
• Australia • Morocco • Tunisia
• China • New Zealand • United Arab
• India (2011) • Philippines Emirates
• Indonesia • Saudi Arabia • Vietnam
• Israel • South Africa (2011)
• Kuwait • Taiwan
Americas
• Argentina • Caribbean • Mexico
• Brazil • Central America • United States
• Canada • Chile

09/2010 for more information, go to WWW.media.ford.com

 Ford Fiesta
Global Success
Consumer Profile
New Fiesta attracting younger, more affluent and
better-educated buyers
Europe
New Fiesta Prior Fiesta
Age
Up to 29 22% 17%
30 to 59 53% 53%
60+ 25% 30%
Average 46 years 49 years
Income
High 14% 9%
Medium 27% 27%
Low 59% 64%
Education
High 57% 45%
Medium 28% 34%
Low 15% 21%
Conquest Rate 45% 39%

Asia Pacific and Africa

New Fiesta Current Focus
Average Age
China 30 33
South Africa 33 36
Prior Fiesta
Average Age
Australia 40 45
United States
New Fiesta Current Focus
Age Key Fiesta Awards
16 to 35 29% 24%
36 to 55 41% 39% •E
 squire Magazine – Compact Car of the Year
56+ 30% 37%
Average Age 46 years 50 years • KBB names Fiesta one of the coolest new cars under $18,000
Conquest Rate 57% 51% • Best Compact Notch Top – Auto Esporte Magazine
• Car of the Year 2010 – Automotive journalists of Bosnia
and Herzegovina
Fiesta Specification Levels
• New Zealand’s Car of the Year – New Zealand Motoring
Fiesta attracts consumers desiring high levels
Writer’s Guild
of technology and features
• Best Small Car of 2010 – Sina.com
Trim and Feature
Most Popular • Trendy Car Award – Star (Xinghui)
Level
High Mid Low • Family Car of the Year – Vlaamse Automobilisten Bond
Bodystyle Color
Series Series Series • 2010 Romanian Car of the Year
Europe Five-Door Panther
42% 54% 4% • 2009 Car of the Year – The Sun Motors
Hatch (75%) Black
• 2009 Croatian Car of the Year – Croatian Car Association
China Five-Door Passion
28% 67% 5% • 2009 Hellenic Car of the Year – Journalists from Autobild, Drive,
Hatch (70%) Orange
Thailand Autocar
65% 17% 18%
Australia • Woman’s Car 2009 – Hachette Filipacchi Editorial Group
Five-Door
49% 30% 21% • 2008 Scottish Car of the Year – Association of Scottish
Hatch (92%)
South Five-Door
Motoring Writers
Africa 38% 60% 2%
Hatch (95%) • Best of the 2008 Geneva Show – Most Significant
United Five-Door Lime •T
 op Gear, Car, Car and Driver and 4 Wheels awards
States 39% 54% 7%
Hatch (62%) Squeeze

09/2010 for more information, go to WWW.media.ford.com