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Primary challenges for Uber is the severe traffic of the Dhaka City. If they somehow can overcome
this challenges, Uber will become unbeatable. Another challenges for Uber is teh legal framework of
Bangladesh. At present, Bangladesh Road Transport Authority (BRTA) has imposed a restriction on
Uber stating that Uber doesn’t have necessary permission to operate a taxi services. Similar
restriction was imposed on Uber when it was founded in U.S. It was able to overcome that
restriction and hopefully it will be able to overcome the restriction imposed by BRTA. Hopefully,
our government will also understand the technological application in real live and allow Uber to
operate in Bangladesh as a way out for current traffic problem in Dhaka City.