Cognitive Decline Prevention - Foregt-me-Not (Cognitive Decline: Dementia &Alzheimers)

PROBLEM SOLUTION UNIQUE VALUE UNFAIR ADVANTAGE CUSTOMER

1. Dementia is costing 1. Find ways to help prevent
PROPOSITION Game design and adoption
SEGMENTS
society , governments and dementia and slow the A COLORFUL and rate Middle aged male and
insurance industry a lot of growth rate.(10m people in CREATIVE brain training females (Prevention)
money. china growing at 30% p.a.) platform that CONNECTS
Aging Population (slows
loved ones and reduces the
2. There are no known cures 2. Exercise, nutrition and progression)
risk of early onset dementia.
for this progressive disease. brain training games. Early stage and acute
3. Dementia makes dementia sufferers
communication between old (treatment)
parent and adult children KEY METRICS CHANNELS
difficult.
IOT applications
4. Dementia requires special
care 24/7 to ensure patients
mental health and personal HIGH-LEVEL EARLY ADOPTERS
hygiene is maintained.
CONCEPT
Vitality Programmes
Life Insurers
EXISTING
ALTERNATIVES

COST STRUCTURE REVENUE STREAMS

Game Design Life Insurance Companies (Industry)
Application Set Up Healthcare Industry
Vitality Programs

Lean Canvas is adapted from The Business Model Canvas (BusinessModelGeneration.com) and is licensed under the Creative Commons Attribution-Share Alike 3.0 Un-ported License.