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3 C REPORT (COMAPANY, COMPETITORS & CUSTOMER)

MBA (CLASS OF 2016-18)

BPUT Regd. No. 1606258016

Name of the Student Smruti Ranjan mohanty

Program MBA/PGDM MBA

SIP Topic/Title
Retail Sector on Central
(If Finalized)

Name of the Faculty Guide Prof. MRS. JAYALAXMI SAMAL

Name of the Company CENTRAL MALL

SAHEED NAGAR
Postal Address of the
Company State Pin 751004
ODISHA
: :

Dr. /
Name of the Corporate
Mr./ Mr-Jagadish ch.poricha
Guide
Ms.

Designation of the
STORE MANAGER
Corporate Guide

Mobile

Reporting Date 01/06/2017

 COMPANY PROFILE

Central is retail Departmental retail chain operated by Future Retail Limited, the operating
company of Future Group which also runs another popular hypermarket chain, Big Bazaar. It
is a retail industry which is a public company. Is was founded in 2001. The headquarter of
this company is in Mumbai, Maharashtra, India. In 2010 the revenue was ₹1400 crores. The
number of employees is approximately 27000. There are approximately 217 divisions. The
slogan of this company is Specified for youth only.

Future Group is an Indian private conglomerate, headquartered in Mumbai. The company is

known for having a significant prominence in Indian retail and fashion sectors, with popular
supermarket chains like Big Bazaar and Food Bazaar, lifestyle stores like Brand Factory,
Central etc. and also for having notable presence in integrated foods and FMCG
manufacturing sectors. Future Retail (initially Pantaloons Retail India Ltd (PRIL)) and Future
Lifestyle Fashions, two operating companies of Future Group, are among the top retail
companies listed in BSE with respect to assets, and in NSE with respect to market
capitalization..

Businesses

Future Group is a corporate group and nearly all of its businesses are managed through its
various operating companies based on the target sectors. For e.g., retail
supermarket/hypermarket chains Big Bazaar, FBB, Food Bazaar, Food Hall, Hometown etc.
are operated through its retail hand, Future Retail Ltd, while its fashion outlets Brand
Factory, Central, Planet Sports etc. With these many fashion outlets and supermarket, the
group also promotes respectively, its fashion brands like Indigo Nation, Spalding, Lombard,
Bare etc., and FMCGs like Tasty Treat, Fresh & Pure, Clean Mate, Ektaa, Premium Harvest,
Sach etc. It also has operating companies to cater specifically to internal financial matters
and consulting within its group of companies.

JP Builders and Developers is one of the experienced enterprise in the field of Construction.
It was established in the year 2010, with the sole mission of creating value and business
opportunity for everyone. With highly experienced personnel at the helm of its affairs, it is
one of the sought after business enterprise in the field of Construction Engineering. Central
Mall is one of the ambitious projects of JP Builders and Developers.

 JP Builders is tie of with the four company they are :

 Utkal height, Utkal vatika, Utkal kanika Galleria, Utkal villa
Vision

* To provide business oriented hubs which create real value for your investments.
* To build residential properties at appropriate locations having cool, calm and peaceful
environment.

Outlets

Central has outlets in Ahmedabad, Bangalore, Bhubaneswar, Cochin, Hyderabad, Pune,

Nashik, Mangalore, Mumbai, Navi Mumbai, New Delhi, Vadodara, Gurgaon, Indore, Nagpur,
Patna, Jaipur, Surat, Visakhapatnam,Bhubaneswar . It has a clothes and food chain with 3
Amigos, Slambay, Baskin Robbins among many others and has three main restaurants like
Bombay Blues and Copper Chimney. Bangalore Central is a shopping mall, situated in
Bangalore, India. Spread over 120,000 sq ft (11,000 m2). It is situated on Residency road, off
M G Road. Another Bangalore Central mall was started in 9th Block, Jayanagar. Another
Bangalore Central mall(Soul Space Spirit) was started at Bellandur Junction which was
opened on 24 March 2011, Bellandur. Mangalore Central, situated in Forum Fiza Mall is
spread over 75,000 sq ft (7,000 m2).

THE CUSTOMERS

Customers of Central are normally categorised as middle class, upper middle class and lower
middle class. Again, we can also segment those on the basis of

Age Age group under 6,6-12,12-20,20-30,30-45,45-55,above 55 yrs

Gender Male, Female

Marital status Married, Unmarried

Income Annual income below 1lakh, 1 lakh-2lakh, 2 lakh-3lakh, Above 3lakh

Social class Top-Uppers, Bottom-Uppers, Top-Middles, Bottom- Middles, Top-

Lowers, Bottom- Lowers
Family life cycle Young, Young unmarried, Young married with children, older married
having children outside
Family size 1-2,3-4,5+
Occupation Manager, Engineer, Doctor, Farmer, Retired, Students

COMPETITORS

1.PANTALOONS, RELIANCE TRENDS, SHOPPER STOPS, MAX, PALHEIGHTS,THE WORLD,

2.ONLINE SITES-FLIPKART,SNAPDEAL,JABONG,AMAZON.
 BUSINESS ENVIRONMENT

Business environment is quite competItive in India and need continuous innovation to

survive in Industry. SWOT analysis is mentioned in below representation.

1.Strength: 2.Weakness:

 Wide presence in India covering almost  Depend heavily on India, and is

all major cities and towns.
 Quality services.
 High Brand equity in evolving market.
 Variety of products under single
window increasing the chances of
customer time and choices.
 Has an employee base of over 35,000.
susceptible to foreign players.
 Stiff competition from global players
means market share growth is
limited.
 Extremly popular means heavily
crowded during festive/discount
seasons.

3.Opportunities: 4.Threats:

 Evolving customer preference in recent  Global players trying to enter into

year. Indian market.
 Organized retail is minutes in India.  Government policies are not well
 Global expansion and tie-up with defined in country like India.
international brands.

Dt-7/06/17 Smruti ranjan mohanty