Supervisor Certificate

This is to certify that the Internship Report on “Pursuit Nepal Travels and Tours.”
submitted for the partial requirement for award of the degree of Master of Travel and
Tourism Management from Tribhuvan University. This Report is a record of practical
internship and research on a specific topic carried out by Niranjan Pokhrel (7-2-357-71-
2008) under my supervision is accepted in terms of quality & forms. No part of the
Internship Report has been submitted for any degree, diploma, title or recognition before.

He is permitted to submit the Internship Report

………………………………….
Dr. Gangaram B. K

i
Acknowledgement
I would like to deliberate my special thanks of gratefulness to my Dr. Gangaram B.K. and
our principal of NCTTM Mr. Pranesh Sharma who provides me the golden opportunity to
do this wonderful project on the Pursuit Nepal Travels and Tours, which also helped me in
doing a lot of research and I am able to collect a lots of new things in the field of tourism.
I am really blissful to them who fully support for the inquiry to complete this report.
Secondly I would also like to thankful for my parents and friends who helped me a lot in
finalizing this project within the bounded time frame.

I am highly obligated to Pursuit Nepal Travels and Tours for their adjuration and constant
supervision as well as for providing necessary information regarding to complete this
project likewise
I would like to precise my special gratitude and thanks to industry persons for afford me
such engrossment and the valuable time.
My word of thanks and appreciations also goes to my coworker in shaping the project and
people who have willingly helped me out with their valuable skill.
My sincere thanks also goes to Mr., Yuvraj Chaulagain for providing me with all the
information required for successful completion of this project report and the internship.

Niranjan Pokhrel
MTTM 3rd semester

ii
Table of Contents
Supervisor Certificate i
Acknowledgement ii
List of Tables v
List of Figures vi
Abbreviation vii
Executive Summary i
CHAPTER I 1
INTRODUCTION 2
1.1 General Background 2
1.2 Objectives of studying the organization 6
1.3 Scope of work 6
1.4 Methodology 7
1.4.1 Primary Data 7
1.4.2 Secondary Data 7
CHAPTER II 8
OVERVIEW OF THE ORGANIZATION 8
2.1 Introduction to Pursuit Nepal Travels and Tours 8
2.1.1 Brief history of Pursuit Nepal Travels and Tours 9
2.1.2 Nature of the organization 9
2.1.3 Business volume of Pursuit Nepal Travels and Tours 11
2.1.4 Number of employees in Pursuit Nepal Travels and Tours 12
2.1.5 Product/Service Line of Pursuit Nepal Travels and Tours 12
2.2 Organizational Structure of Pursuit Nepal Travels and Tours 17
2.2.1 Main offices/branches 18
2.2.2 Structure of the Interned Department 18
2.2.3 Number of employees working in the Department 19
2.2.4 Functions of the Marketing Department of Pursuit Nepal Travels and Tours 19
2.2.5 Department operations (Pursuit Nepal Travels and Tours) 20
CHAPTER III 21
CRITICAL ANALYSIS 21
3.1 Marketing activity conducted in the Pursuit Nepal Travels and Tours 21
3.2 Organization analysis with reference to the tourism industry 23
3.2.1 Strengths 23

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 3.2.2 Weaknesses 23
3.2.3 Opportunities 23
3.2.4 Threats 23
3.3 Strength of the Marketing of Pursuit Nepal Travels and Tours 23
3.4 Weaknesses of the Marketing Department of Pursuit Nepal Travels and Tours 24
3.5 Future prospects of the Pursuit Nepal Travels and Tours 24
CHAPTER FOUR 25
CONCLUSIONS AND RECOMMENDATIONS 25
4.1 Conclusions 25
4.2 Recommendation 26

iv
List of Tables
Table 1 Business volume of Pursuit Nepal Travels and Tours ......................................... 11
Table 2 Number of employees in Pursuit Nepal Travels and Tours ................................. 12
Table 3 Number of employees working in Marketing Department .................................. 19

v
List of Figures
Figure 1 Business Volume of Pursuit Nepal Travels and Tours ....................................... 11
Figure 2 Organizational structure of Pursuit Nepal Travels and Tours ............................ 17
Figure 3 Structure of the Interned Department ................................................................. 18

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Abbreviation
Mt. = Mountain
Ft. = Feet
M. = Meter
MD. = Managing Director
SE. = South East
SWOT. = Strength, Weakness, Opportunity & Threat
IATA. = International Air Transport Association.
Dept. = Department

vii
Executive Summary
The main objective of the internship report is to fulfill the requirement of the Master’s
program as per Tribhuvan University. A trainee has to compulsorily prepare project report
at end of training term. The objective of this internship is to acquire pricing of tour package
in the field of tourism business environment. The internship was finished with the view of
gaining knowledge in the Tour Department of Pursuit Nepal travels and Tours Pvt. Ltd.
I was assigned as intern for eight weeks in tour department of Pursuit Nepal travels and
Tours to learn about the pricing of tour department and its work ethics. Being a trainee in
Pursuit Nepal travels and Tours I was able to successfully acquire lot of valuable skills,
knowledge and experience that would be highly beneficial for upcoming time. The tour
department of Pursuit Nepal travels and Tours gave me this circumstances and platform
not only to learn new things as internee but also to showcase my skills as trainee. I was
free to convert my theoretical knowledge learned in university at real work place.
They did involve me in their department meetings where I expressed my knowledge and
views about the pricing cost of Tour Department of Pursuit Nepal travels and Tours.
In the course of my internship I also got chance to gather more information about other
department’s basic job function. It was commendable to see how wholeheartedly they
welcomed, acknowledged and appreciated new ideas and knowledge. In this report, I have
also made some recommendation based on my internship term.
As a trainee, I completed all assigned works and duties and reported back to my immediate
supervisor/manager. I also became aware about the challenges that come along with the
real-life work place on day-to-day basis. The lessons learned as internee would be highly
valuable in my future endeavors.

viii
CHAPTER I

INTRODUCTION

1.1 General Background

Tourism is a human activity, which has proved important for all nations since it fosters
international brotherhood and understanding. In Nepal, the modern concept
of tourism is a recent phenomenon. Although the inflow of Visitors for differentpurpose
was there for very early periods, the study of the inflow of foreign visitors to Nepal can be
classified in the following three stages.

Early Historical Review of Tourism in Nepal

Before the unification of Nepal by late king Prithivi Narayan Shah, tourism was closely
related to religion, politics and business. Many visitors, namely from the neighboring
countries of China, India and Tibet visited Nepal for religious purpose. "Manjushree" is
the first visitors in Nepal to make the valley fit for human habitation either India or China.
During the time of Lichhavi rulers the famous Chinese traveler Huich-Tsang and also
Chinese envoy, Li-Y-Pio and Wang Hiuentse visited Nepal with his companions.

Tourism after Unification of Nepal

After the unification of Nepal, visitors from Britain came to Nepal for political purpose.
Among the Knox, Hamilton and captain Kirkpatrick were notable persons. During this
region was vertically closed for outsiders, especially Europeans in other to preserve unity
and independence.

Tourism After 1950

1846: One of the important dates in Nepal's history: it marked the advent of the "RANA"
regime that lasted until 1950; 104 years during which the successive Kings of Nepal,
although formally remaining on their throne with all the external decorum were in fact
relegated to purely nominal and honorific role, deprived of all power and authority.

2
During that period, Nepal was a forbidden land for foreigners except for the
small traders and Indian pilgrims. Outsiders were locked upon with an eye of suspicion, a
n account of close relationship with the British in India, only a few foreigners changed to
visit Nepal. From time to time several distinguished botanists and naturalists including Sir
Brian Hodgson, F.R.S. (who was resident from 1822-1843) and Sir Joseph Hooker F.R.S.
who had made botanical surveys and collection of Nepal's flora and fauna, traveled the
country. Among the European visitors, British King George v Prince of Wales came to
Nepal for the purpose of hunting tigers in Terai forest in 1911 and 1921
respectively. Due to the deliberately conservative policy of Rana rulers, Nepal remained
virtually isolated and unknown to the outside world. From the point of view of tourism, the
great revolution of 1951 was a boon for Nepal. In the realization of this fact, Nepal obtained
the membership of international union of official travel organization in 1959 and pacific
area travel association in 1964.

Development of tourism was established to make organized efforts at the government level
for the development of tourism and acceleration for rural people. A tourism center was
established to provide training facilities for tourism market. Tourism act was
promulgated in 1964 after slightly increasing number of tourists and the very importance.
Ministry provides incentives to the tourism industry and business, industrial enterprises act
and foreign investment and technology transfer act 1992 was promulgated in Nepal gazette
by HMG. In present contest, the government and private sector are jointly trying
to accelerate the Nepalese tourism.

Scope of Tourism in Nepal

In Nepal, tourism is not only important economic sources of foreign currency but also a
major employment generator. By the medium of tourism people, can
exchange Knowledge. And create understanding among the people of the world. Tourism
provides the opportunities to understand society, habits, food and the way of lifestyle
of different nations.

3
Directly and indirectly Nepalese people are getting benefits from the tourism, many people
are getting employment from this sector. Flock-lore, traditional ceremonies, art and
industry are reviewed because tourists are interested in them.

A Brief History of Trekking in Nepal

In 1965, trekking was introduced in Nepal for the very first time by Colonel Jimmy
Roberts. Lieutenant Colonel James Owen Merion Roberts (1916–1997) was one of the
greatest and most prolific explorer of mountains of the twentieth century; a highly
decorated British Army officer who achieved fame as “The Father of Trekking” in Nepal.
His idea, innovative at that time, was to make the mountaineering experience for climbers
a bit easier and more comprehensible than what was present during the initial
commencement of mountaineering in Nepal. His ideas included providing tents to the
hikers and having them readily available, paired together with the Sherpa, for guidance up
in the alienated terrains of the high Himalayas. This neoteric idea of his became a huge
success and was encompassed by many, which then led to the availability of the
mountaineering field be open and easily accessible to a wide range of factions. To say the
least, his pioneering in this new field of mountaineering in Nepal became a success and
was an absolute crowd-puller.
Nowadays, the whole manifestation of trekking in the mountains has become a well-
established epiphany; there are coterie or solo travelers trudging through hills and isolated
valleys in the remote destination of the country, walking about six to seven hours each day
with their equipment and bag packs generally carried by porters or animals like yaks or
donkeys, until they reach their destination of the base camp of the mountains. This common
perdition has seen much modification throughout time, as there are availabilities of many
more options regarding the destinations now, and the mode of travel has also been updated
to suit modernization- with the inclusion of helicopter rides and provident availability of
health care facilities. The trekking journeys are also complimented heavily for travelers
because of the convenience of delicious regular meals, sleeping bags and other necessary
equipment at one’s disposal and warm accommodative tents throughout the trekking
journey.

4
On top of all of this, the trekker may also carry his own personal pack that has his camera
equipment, clothes or even snacks and trinkets. It’s astounding how much the trekking
industry has evolved since the humble beginnings of mountain hiking in the time of
Colonel Jimmy Roberts.
Of course, the updates on the trekking propriety now has a wide range of trekkers, from
young people to people who are old, a contrast with the trekking expeditions of Roberts,
where his first ascend to the Lookout peak of Masherbrum (formally known as K1, the
22nd highest mountain in the world) in Pakistan was done in a completely contemporary
way for his time, climbing without any other camaraderie for company, accompanied only
by his Gorkhali companions.
Roberts was selected for the 1940 British Mount Everest Expedition, a feat which he did
with Bill Tilman, considered a first trekker of Nepal. The British Mount Everest expedition
was the first mountaineering expedition with the express aim of making the first ascent of
Mount Everest. The first expedition to climb Everest was conducted in 1922 and was also
the first expedition that attempted to climb Everest using oxygen bottles. Roberts and
Tilman were part of the 1940’s expedition team.
During King Tribhuwan’s India visit, the King met Boris Isonomic, a Russian ballet dancer
who was running a club in India at that time. Boris convinced the king that people would
like to visit Nepal and would actually pay for the experience, citing to the King that the
country could make profit from these visits. Lissonivich, who was a Russian émigré to
Nepal, then went on to establish the Royal Hotel in Nepal, with the purpose of
accommodating visitors. The Royal Hotel was the country’s first Hotel. Delighted by
Nepal’s vicinity, the visitors proved to be swayed by the prospect of touring the country.
Thus, Nepali tourism had its first beginnings. The Royal Hotel and the Yak and Yeti bar
became the meeting place for climbers from the fifties until seventy-one, when the Royal
Hotel was closed. Colonel James Roberts was the first person to realize that trekking would
appeal to tourists, and was also the first one to do something with the revelation. Jimmy
Roberts had spent years in Nepal attached to the British residency and accompanied Tilman
on his first trek. In 1965, he founded “Mountain Travel” in the Kali Gandaki area, the first
of Nepal’s trekking companies and the ingénue for the adventure travel industry.

5
1.2 Objectives of studying the organization
The explicit objectives of this study about Pursuit Nepal Travels and Tours are:
1. To inspect the daily marketing tasks conducted in the Pursuit Nepal Travels and
Tours.
2. To analyze the Pursuit Nepal Travels and Tours Market and its competitors.
3. To study different marketing strategy of Pursuit Nepal Travels and Tours.

1.3 Scope of work

The CEO of the organization assigned me to their marketing department for a period of
time which further broadened my knowledge and views regarding this organization. The
basic objective of this internship is learning efficient knowledge and practical experiment
within an organization. I have continuously been involved in their daily operation of sales
and distribution. This really improved and helped go ahead in my career. We worked
together and developed different packages to attract customers. This further helped to
develop different strategies to sustain in business environment. This made Pursuit Nepal
Travels and Tours to compete with competitors. The steps taken for improvements have
been explained later in this report. The project has achieved its objectives and is already
actively working for more improvements and expansion of this knowledge to greater mass
by enrolling other external activities too.
Marketing is for a company to find a best way to present the goods or services to their
costumers so they are more attracted and eager to use the services. So far to achieve the
marketing goals the advertisement must be done to a targeted audience for whom those
services meet a crucial need. Successful marketing is both relevant and appealing to those
who stand the best chance at buying a product. Each and every staffs of this organization
are friendly and calm in nature and everyone supported me to perform my work.

6
1.4 Methodology
To study the Pursuit Nepal Travels and Tours, we have divided the research methodology
broadly into following hands to collect data.

1.4.1 Primary Data

Primary data can be defined as those data and information which are collected from various
methods such as
1.4.1.1 Interview
An interview was taken with the CEO of Pursuit Nepal Travels and Tours with an interview
schedule to obtain information regarding the trekking agency such as history and business
volume of the agency and operation of ticketing department. Regarding the marketing
activities of the agency interview was taken with the marketing manager of Pursuit Nepal
Travels and Tours.
1.4.1.2 Direct observation
Different functions of marketing department were observed directly on daily basis during
the internship. Notes were taken of various functions of marketing department with its
detail process of operation.
It was done for collecting primary data. These data were more reliable as they were
collected for specific purpose and requirement of the study. Some primary data were also
used while preparing this report. This report is partially based on primary data collected.
Primary data of Pursuits Nepal Travels Tours were collected through observation and
survey and on the basis of guest reviews.

1.4.2 Secondary Data

Secondary data were collected from the previous report and research. Organization
brochures helped to provide more information about marketing department. From financial
department business volume was analyzed.
1. Brochures
2. Pursuit Nepal Travels and Tours website.
3. Financial Records.
4. Databases

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CHAPTER II

OVERVIEW OF THE ORGANIZATION

2.1 Introduction to Pursuit Nepal Travels and Tours

Pursuit Nepal Travels and Tours comes up with the zeal to smooth your trekking upheavals.
We are a team of shrewd, prompt and research oriented group who keenly work for
complete client satisfaction. We are aware of the fact that relationship building is the key
to success that can only be achieved through transparent and professional conduct. Since
2015, Pursuit Nepal Travels and Tours has been providing with complete trekking services
in Nepal.
We have extended our amenities beyond the borders of Nepal, working in three other
different countries: Tibet, Bhutan and India. We take our vanity in complete trek services
with the motto of modesty, clarity, sustainability, balance, research, precision and the
consciousness of trekking within and beyond the reality. Pursuit Nepal Travels and Tours
welcomes you all in Nepal to experience the passion of trekking, bliss of the nature and
diversity of the culture.
Our trek is aimed at enthusiastic travelers around the world who have that keen yearning
to explore. If you have that desire and that craving to boggle your mind and get the traveling
experience utmost than eagle eye is the spot. We as a trekking agency are also very much
concerned about environmental sustainability and ecological balance. If the environment
goes well then, the traveling experience also rises in a geometric ratio. Hence, we invite
and entice you to choose us at your service.

8
2.1.1 Brief history of Pursuit Nepal Travels and tours

Being a part of an attributes of the tourism industry of Nepal, Pursuit Nepal Travels and
Tours established on 10 Nov 2010 in Dhumbarahi 4, Kathmandu with one office having 3
staffs. Pursuit Nepal Travels and Tours is led by young, motivated & energetic
professionals from the tourism sector located in Dhumbarahi , Kathmandu. The one and
only priority of our travel agency is to provide top quality service in order to satisfy our
customers in every way possible. It is committed to making your trip hassle and stress free
throughout your stay in Nepal.
It accommodates customers from all around the world, offering them what they love and
need. Pursuit Nepal provides the best you can get and they believe in customer business
relationship making yours and our relationship stronger.
This agency is more conscious about guest satisfaction providing different package treks,
Hotel booking, Transport reservation and many more.

2.1.2 Nature of the organization

Pursuit Nepal Travels and Tours is majorly focused on the adventurous activities and treks
in Nepal. Their major focus on youth tourist who love the different adventurous activity
such as:

Paragliding
Paragliding in Nepal is the dream of every adventure seeker. Relatively a new adventure
sport in Nepal, it is highly liked among the lovers of adventure. Soaring high in the air
above the snow-carpeted mountains is an exhilarating experience. You view some of the
best scenes on the earth, from the sky. You share space with the creatures of the air, soaking
in the wonderful view of the marvelous Himalayan ranges. The feeling you would
experience, would be incomparable.
Bungee Jumping
Experience the hair-rising thrill of Bungee Jumping in Nepal. The site of bungee jump in
Nepal is considered among the best in the world. Located close to Nepal-Tibet border, it is
160m over the wild Bhote Koshi River. The first bungee jumping site in Nepal is a three-

9
hour bus ride from Capital Kathmandu. It is managed by some of the most seasoned bungee
jump masters.
Mountaineering
Mountaineering adds to your life immensely. Few experiences on earth can beat the
exhilaration on scaling them. And where can one get taller mountains in Nepal. 8 the 10
highest peaks in the world, including the Mount Everest, the queen of the peaks lie in
Nepal. No wonder then that Nepal has always been a preferred destination of mountaineers.
The country offers adequate mountaineering experiences to both the seasoned and
inexperienced mountaineers.

Mountain Flight
The one hour flight from Kathmandu to Kathmandu flies parallel to eastern Himalaya of
Nepal. The flight shows some of the highest peaks in the world.

Mountain Biking
Nepal's diverse terrain from Himalaya to low river valleys, terraced fields and doted
thatched house have made Nepal a biker dream there are plenty of dirty roads and trails to
meet every wildest fantasy of the mountain bikers.

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2.1.3 Business volume of Pursuit Nepal Travels and Tours (after earthquake)

2016 (May-July) 2016(Jul-Sep) 2017(Sep-Dec)

Foreign Tourist 20 30 40
Domestic tourist 50 80 100
Table 1 Business volume of Pursuit Nepal Travels and Tours

Business Volume of Pursuit Nepal

120

100

80

60

40

20

0
Foreign Tourist Domestic tourist

2016 (May-July) 2016(Jul-Sep) 2017(Sep-Dec)

Figure 1 Business Volume of PNTT.

Above figure 1; shows the business volume of Pursuit Nepal in year 2016 AD, 2017 AD.
In 2016 July-December, the figure shows the increasing number of Domestic and Foreign
tourist in comparison to 2016 Jan-Jul. Due to the earthquake in 2015 AD organization
cannot achieve its goal. But in 2016 the organization business volume increases due to the
effective promotion of the tourism product and services. In 2016/2017 Nepal celebrates
“Ghumphir Barsha 2073” to promote the domestic tourism of Nepal. Therefore, the tourist
flow of domestic tourism increases comparison to 2016 AD. As per the data of 2016 AD
in 2017 AD also business volume will increase rapidly. Due to the promotion of domestic
and international tourism in Nepal business volume is increasing day by day. So, the
forecast data of Nepali Groups and other countries group will expand the business volume
of the organization in upcoming year.

11
2.1.4 Number of employees in Pursuit Nepal Travels and Tours
S.N. Department No of employee
Executive Director(Owner) 1
1 Marketing/Trek 1+1
2 Finance/Reservation 1
Table 2 Number of employees in Pursuit Nepal Travels and Tours

There are 3 employees’ works in this organization which is as per the requirement of the
department. There are four departments they are:

2.1.5 Product/Service Line of Pursuit Nepal Travels and Tours

Trekking in Everest Region

Located in the eastern half of Nepal, the Everest region offers a wide range of trekking
experiences. From the well- developed trail to Everest Base Camp to treks in remote semi-
wilderness areas, there is a choice to suit all comers. The main ethnic group that visitors
will encounter in the Everest region is the Sherpas in upper part and Rai and Tamang,
Brahmin and Chettri farmers in the lower hills. Add to the mountain peaks, glacial lakes,
rhododendron forests, native flora and fauna, traditional villages and ancient Buddhist
monasteries, all go to make this region a spectacular destination.

Trekking in Annapurna Region

The middle hills of Nepal are dominated by Annapurna region. The Annapurna
Conservation Area is the most geographically and culturally diverse protected area. This
region provides you with unparalleled access to spectacular horizons of Snowy peaks with
a fascinating insight into the life of middle hill Nepalese and their wide culture. There are
many ethnic groups living and working the region, from Hindu farmers to Tibetan Lamas.
You can find Nepal's most popular trekking routes in Annapurna. Any trek in this region
is an experience to remember.

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Trekking in Lang tang Region
The Langtang Valley is a beautiful alpine region to the North of Kathmandu bordering
Tibet. The Langtang trek offers the greatest diversity with the least effort of Any trek in
Nepal. There is a series of north- south running valleys that provide a variety of possible
trekking routes. The Gosainkunda and Helambu regions lie to its south; these can be
combined with Langtang to make treks from 7 days to 21 days. The area was designated
Nepal's first Himalayan National Park in 1971; it is inhabited by Tamang people whose
religious practices, language and dress are much more similar to those of Tibet than to the
traditions of their cousins in the middle hills.

Nepal Camping Trekking Routes

Since we started this profession, as a professional guide and tour operator we have been
putting our best efforts to seek and introduce my clients to least visited areas of Nepal
Himalayas. These treks are away from the more frequented trails and provide a wilderness
experience in both natural and cultural aspect. You can observe the remote mountain
villages of Nepal where people are surviving by growing their own food, untouched by
modern civilization, no politics and they have a quite happy life with their own distinctive
culture and traditional that might be very interesting & unique to observe for foreigners.
Actually, these treks give you a very special experience of the real Nepal and also this help
to develop these poor areas.

Trekking in Non-Touristic Areas

Since we started this profession, as a professional guide and tour operator we have been
putting our best efforts to seek and introduce my clients to least visited areas of Nepal
Himalayas. These non-touristy areas are of course away from crowed and beaten trails but
very superb one.

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Peak Climbing in Nepal
The trekking peaks of Nepal offer a great potential adventure and exploration and are less
expensive than large-scale expeditions. For travelers, there are 18 minor peaks open for
Alpine climbing. Unique Adventure International provides all kinds of detailed
information and logistical support required for climbing arrangements to attempt summits.
In spite of the fact that the altitude of the peaks is below 6500m, they offer a serious
challenge often passing over rocky, icy and snowy terrain. The use of ropes and other
mountaineering equipment is also necessary on these treks. It is strongly recommended
that the climbers having technical know-how on snow and ice climbing can attempt these
peaks, except for a few easy peaks such as Meera Peak (6476m). The climbing of these
peaks is monitored by Nepal Mountaineering Association and is subject to the rules &
regulations formulated by this Association.

1. Mera Peak
2. Island Peak
3. Lobuche East
4. Pisang Peak
5. Chulu West
6. Singu Chuli (Fluted Peak)
7. Hiunchuli Peak
8. Yala Peak

Village Tour in Nepal

In the past touring in Nepal has meant either trekking along the trails or staying in specially
built resorts. Getting to know the local and their culture has been difficult. Now you can
experience a stay in an unspoiled village living as a family member. Village tours allow
visitors to experience a stay in a typical Nepali village. This gives visitors an opportunity
to observe the real Nepalese cultural tradition from the closest quarter and intermingle with
the locals.
Besides, any expenses made at that level directly contribute to the welfare of the local
community, hence giving the visitors a sense of satisfaction.

14
Village Tour differs from trekking in a couple of important ways. First, although some
walking is involved, and a trekking permit may even be required, exercise is secondary to
the cultural experience: the whole point is to stay in one village and get to know its people,
not to cover distances between villages. Second, accommodation is in an actual home, not
a trekking inn filled with other backpackers, so the cross-cultural exchange is more
authentic. Village Tours are conducted in Sirubari, Bandipur, Kakani, Gorkha, and other
places. But I highly recommend my clients to observe Sirubari village, as it is one of the
best typical village in Nepal. So here I have described about a village of Sirubari and its
itineraries in detail.

Sirubari Village

The village is a totally unspoiled Gurung settlement set in the hiss at 1700 meters above
sea level. The climate is ideal at any season of the year. During the September to June
season with warm days and nights. Sirubari village is a short drive and walk from Pokhara,
the major tourist center for the Annapurna.

Bandipur Village
Located on a 1000m ridge in Tanahu district some 140km west from Kathmandu and 60km
east from Pokhara, Bandipur's hallmark is its beautiful scenery. At the eastern part of the
town is the pagoda-roofed Bindyabasini temple which houses goddess Durga, Bandipurs
guardian deity.

Kakani Village
Located 29km northwest of Kathmandu city, the fabulous holiday area of Kakani features
attractions ranging from beautiful alpine scenery to the magnificent Himalayan panorama
particularly of Ganesh Himal. Other peaks that can be closely seen from Kakani.

15
Daman Village Tour
For those seeking the ultimate pan Himalayan view, Daman is the place to go. Locate 80
km south west of Kathmandu valley, Daman (2400m) offers the only unimpeded view of
the entire Himalayan range. Daman is located on the Tribhuvan highway between
Kathmandu and Birgunj. There is a view tower fitted with long range telescope. Daman
can be reached in four hours from Kathmandu.

Ghalegaun - Ghanapokhara (Village Tourism)

Situated in north central Nepal, GhaleGaun and Ghanapokhar are mainly Gurung
settlements promoting unique village tourism and practicing community based hospitality.
Ghalegaun trekking has substantially contributed to the promotion of village tourism in
Nepal.

16
2.2 Organizational Structure of Pursuit Nepal Travels and Tours

Executive director

Tourist guide
Marketing incharge Finance controller Reservation incharge
incharge

Ticketing
Marketing Officer Accountant(vacant) officer(vacant)

Figure 2 Organizational structures of Pursuit Nepal Travels and Tours

The figure 2; illustrate the organization structure of Pursuit Nepal Travels and Tours. CEO
is the head of the company. The principal role of the Executive director is to manage and
to provide leadership to the Company. The executive director is also responsible for the
day-to-day operation of the organization, which includes managing committees and staff
as well as developing business plans in collaboration with the board. The managing director
is responsible for the performance of the company, as dictated by the board's overall
strategy. Likewise, Treks department focus on organizing the trek packages, Reservation
department focus on the reservation of the arriving and departing guests. Finance
department deals with the financial activities carried out within the organization. Marketing
department basically focus on the promotion of the product and services.

17
2.2.1 Main offices/branches
Pursuit Nepal Travels and Tours is newly established travel agency in Kathmandu. So, all
the operations of the business are performed within the same organization. In further days,
the organization is planning to expand their business in Pokhara, Chitwan.
Address: Dhumbarahi, Kathmandu
Tel: +97714422248
Email: info@eagleeyetreks.com
www.eagleeyetreks.com

2.2.2 Structure of the Interned Department

Marketing Incharge

Marketing Officer

Trainee
Figure 3 Structure of the Interned Department

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2.2.3 Number of employees working in the Department
S.N. Post Number
1 Marketing In charge 1
2 Officer -
3 Internee 1
Table 3 Number of employees working in Marketing Department
There are three employees working in marketing department including marketing manager,
marketing officer and internee.

2.2.4 Functions of the Marketing Department of Pursuit Nepal Travels and Tours

Create different itinerary and cost calculation

Major Job of this department is to develop the different tour package or Itinerary to attract
customer. What they should include as per the demand of the guest and cost calculation of
that itinerary as per market situation.

Develop marketing tools.

Another function of marketing department is to develop the promotional material by giving
information through different media printed form as like brochure, leaf let and
advertisement in social media.

Develop pricing strategy.

The function of the marketing department is to develop pricing strategy. They should
maintain the complementary to the group as 15:1. If there is 15 people in group they charge
only for 14 persons only.

Dealing with suppliers.

Marketing department also deal with the supplier like transport, hotel, Rafting agency,
tourist guide as per need. They have to manage time schedule and price of service.

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2.2.5 Department operations (Pursuit Nepal Travels and Tours)
Pursuit Nepal marketing mix is comprised of the following pricing, distribution,
advertising and promotion, and customer service.

Product development
The product of any trekking agency is the different program schedule as itinerary. They
introduce Everest Helicopter Sightseeing Tour, Muktinath Heli Sightseeing.

Pricing
Pursuit Nepal does not compete on price, they compete on service. Additionally, the target
market is not price sensitive. To a large degree price is irrelevant as long as it is reasonably
proportional to the services offered.

Distribution
Pursuit Nepal Travels and Tours services will be distributed throughout the country,
depending on the location of the trip.

Advertising and Promotion

The most successful advertising will be the magazine online marketing through social
media like face book, direct meeting to the corporate house, organization visit.

Agreement and Negotiation of price

To provide the facility to the customer and to facilitate the service agency it does the
agreement and fixed the price by negotiating to the suppliers such as hotel, transport
company, wholesale trekking agency.

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CHAPTER III

CRITICAL ANALYSIS

After the completion of this internship of four weeks, the real meaning of the work life and
the actual pressure of the job has been felt. This feeling has changed the previous perception
of the job-life. It has been a fruitful experience for the present as well as for the future also.

The charm of the corporate life in the view of the public has been changed now and the
reality of the charm backed by the intense pressure has been felt. The ‘To be known world’
has been known now and also a thought that, besides books and knowledge of the books
there are a lot of things to be known and learnt, has emerged. What are the different
marketing strategy of the travel business and how they survive in the market?
In the meantime, design, different itinerary and how the cost include and how should
promote those packages to the audience. The same itinerary has different cost as per the
demand and class of service also varies the cost of the package. As per the requirement it
was really a great opportunity to know new kinds of people, new kinds of experiences, new
kind of environment and a completely new atmosphere around.
It was learning by doing marketing in the real environment that kind of opportunity and
has been successful to make a change within me.

3.1 Marketing activity conducted in the Pursuit Nepal Travels and Tours
To examine the daily marketing activity conducted in the Pursuit Nepal Travels and Tours.
How they conduct the daily work schedule in different department such as sales and
marketing, finance, reservation, tour and treks. The different work starts from the call of
inquiry of the different customer as per the need of the travel. They call for information the
staff deal with their need and arrange the tour and make a tentative cost for the tour.

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Pursuit Nepal Travels and Tours' Market and its competitor
To evaluate the Pursuit Nepal Travels and Tours’ Market and its competitor, Opportunity
to learn in the internship period is we should know the competitor of the market who
provides same service to the customer. And their costing which also plays a major role in
the competitive market. The newly established organizations have different challenge
because of the image in the market. The major industry player's like Ace travel which offer
the same service in minimum cost but new organization can't offer in this cost because
hotelier can't believe in the new organization. They charge high for the new customer
because they can't guarantee of service.

Developing Different kinds of itinerary

Practical knowledge about developing different kinds of itinerary was developed as per the
need and demand of the customer. Basically, before preparing itinerary target individuals
or groups must be identified. Focus areas in developing itinerary are age group; climatic
condition, accessibilities, accommodation etc. must be studied.

Marketing strategy of Pursuit Nepal Travels and Tours

Another one is study different marketing strategy of Pursuit Nepal Travels and Tours. They
are planning to develop the promotional cost targeting student group. This is for create a
brand name in the market.

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3.2 Organization analysis with reference to the tourism industry

3.2.1 Strengths
1. Highly Dedicated Staffs.
2. Online Based working strategy
3. Clearly segmented market and sophisticated marketing strategy
4. Perfect Management of Portfolios
5. Aggressive Marketing Strategies with good returns.

3.2.2 Weaknesses
1. Brand Performance is low than marketing strategies.
2. Limited Financial as well as human resources.
3. Lacking on major skills to the employee

3.2.3 Opportunities
1. Emerging trends of travelling and trekking to the domestic travelers.
2. The new generation of individuals and families has a far greater appreciation of
attractive packaging (image conscious).
3. Online marketing through social Medias.

3.2.4 Threats
1. New marketing strategies and tactics by established products and companies.
2. Unhealthy and unfair competition and pricing war between companies.
3. Inadequate Government rules and regulation.
4. Political instability and stable policies and priorities.
5. Other start-up companies operated by healthy economic growth nationwide.

3.3 Strength of the Marketing of Pursuit Nepal Travels and Tours

- Perfect Database to analyze the customers
- Internet Friendly staffs and management
- Unique and most desired package tour to the couples as well as to the youngster

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3.4 Weaknesses of the Marketing Department of Pursuit Nepal Travels and Tours
- Lack of investment to expand their business.

-Lack of focus on employee training on different technology.

3.5 Future prospects of the Pursuit Nepal Travels and Tours

After analyzing the strength and weakness of the marketing department in Pursuit Nepal
Travels and Tours . In near future, the organization is planning to open more branches in
Pokhara and Chitwan.

Skills employees need to add:

For efficient customer satisfaction Pursuit Nepal Travels and Tours, should appoint more
skilled manpower to satisfy their customers, who helps to gaining the positive response
and future retaining customers.

More training is needed to the employees.

Market is so much competitive. Need different types of training program to their staff.
Which also motivate the employee to gaining the knowledge and productivity?

Major focus on online marketing.

Pursuit Nepal Travels and Tours should effort aggressive marketing through internet. This
is the major demand of the 21st century. Which also reduce the cost of marketing and
attract more customers.

Increment of resources.
As per the situation Pursuit Nepal Travels and Tours should increase the resource like
human physical and capital. Which also make a brand image in the market and believe by
customers?

Participating in international trade fair.

The other future prospect is to participate in international and national trade fair to develop
personal relation and information to the customer existence in market.

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CHAPTER FOUR

CONCLUSIONS AND RECOMMENDATIONS

4.1 Conclusions
Internship provides lots of knowledge about the marketing operation of the travel agency.
It helps to gain individual’s skills, communication skills, personality development,
confidence build-up and importance of time and responsibilities.
Being in Pursuit Nepal Travels and Tours as an intern wouldn’t be much interesting without
the support of the Pursuit Nepal Travels and Tours family. From them, I have learnt that
the workplace is also a family for any worker and how important is it for the social
wellbeing of the worker. Being part of marketing department I have learned that the
corporation is established to not only earns profit but also to provide service to the customer
that exist in the world. It was a great privilege and absolute pleasure to work for one of the
travel agency where in the opportunity to not only get firsthand experience to the corporate
world but also gathered the various skill set necessary to lead a professional life in order to
work towards a profitable, socially acceptable and environment friendly corporate
structure.

While concluding this report, I must admit that I am intensely satisfied with the internship
and its outcome. This experience will not only be beneficial today but also in the future.

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4.2 Recommendation

After completing this report, some of the recommendation to the organization to improve
for the perfect management and achieving the goals.
There should be a good co-ordination between every department of the organization which
will help the organization to know about the updated information of the organization.
More Professional techniques should be used to attract the customers/ travelers. Same
strategy may not be applied and useful as promotional strategy. Employee should be
motivated and should offer more plans to insist them.
Company should add more resource to attract more customers in organization, i.e. more
vehicles, internationals systems etc.
International Promotional campaign should be in priority to attract more affluent trekkers.

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