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CHRISTOPHER J.

POLEWAY
New City NY 10956
845-639-1373 ~ cjpoleway@aol.com

EXECUTIVE PROFILE
Highly accomplished and seasoned digital and print Executive with proven success managing sales and operations
responsibilities within multimillion-dollar corporations. Repeatedly promoted into senior leadership roles based on
demonstrated success in taking risks, executing strategy, and breaking into competitive markets. Skilled in retaining
customers, optimizing P&L, and leading organizations through critical transitions. Adept in managing sales
initiatives within companies that set record growth in saturated markets. Decisive leader with expertise in
penetrating previously untapped markets, maximizing sales, and identifying growth opportunities.

AREAS OF EXPERTISE
• Sales Management • Business Development • Marketing & Creative Development
• Competitive Analysis • Contract Negotiation • Revenue Growth
• Talent Management • Strategic Planning • Consumer Marketing
• Digital Publishing • Operations Management • Financial Management

CAREER HIGHLIGHTS
• Pioneered the successful re-launch of CNNMoney.com, which encompassed building the sales, marketing,
and operations team that generated over $60 million in advertising revenues, $30 million in EBITDA, and
attracted over 9 million unique visitors to the site.
• Served as the President/Publisher of FORTUNE and Money Magazines, which delivered record revenue
and profit growth over a 6-year time frame.
• Launched 4 new businesses that leveraged brands on non-traditional platforms, which generated over $30
million in incremental revenue.

PROFESSIONAL BACKGROUND
Adify – New York, NY (2010 – Present)
Vice President Sales & Business Development
Actively involved in providing consultation and strategic guidance to leading media and technology companies in
the creation and development of new digital growth opportunities. The building and monetization of affinity
networks allows media companies to grow revenues and profits, extended brands and build new audiences.

Time Warner – New York, NY (1982 – 2009)


SVP Sales and Marketing – CNNMoney.com (2006 – 2009)
Provided leadership and direction to a team of 30 sales and marketing professionals in the sale of display, video,
and special unit marketing solutions to global advertising clients. Gained specialized expertise in all major
categories including financial services, B2B, automobile, and consumer and luxury goods. Developed strategic
solutions for FORTUNE 500 advertisers, which included video, display, mobile, and off-line components. Played a
key role in creating multi-media marketing programs for clients. Formulated a suite of marketing materials that
showcased positioning, competitive differentiation, and client benefits.
Key Achievements:
• Spearheaded the re-introduction of CNNMoney.com to the marketplace with a comprehensive tour of
agencies and clients nationally.
• Drove revenue growth in online advertising from $10 million to over $60 million in 18 months.

President / Publisher – FORTUNE / Money Group (2001 – 2009)


CHRISTOPHER J. POLEWAY
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Maintained sole accountability for global P&L responsibility for Time, Inc.'s business and finance magazines as
well as associated online businesses. Directed the re-launch of CNNMoney.com in January 2006. Combined web
properties of FORTUNE, Money, Business 2.0, and FORTUNE Small Business magazines to create the world's
most visited business and finance destination site, which encompassed 9 million visitors per month and 350 million
page views. Led the re-positioning and re-design of Money Magazine based on extensive consumer research, which
contributed to broader consumer acceptance and a doubling of profits over a 2-year period. Created new
subscription marketing techniques that drove an increase in the number of subscriptions sold.

Key Achievements:
• Led a team of 225 in the sales and marketing of advertising and subscriptions across a $300 million multi-
media division.
• Drove consistent revenue/profit growth over 6 years with record profit results achieved in 2006.
• Directed the strategic re-engineering of the sales and marketing teams to create a network approach to
advertising sales to better respond to customer demand for multi-platform marketing programs, which
boosted customer satisfaction, grew market share, and produced over $5 million in annual savings.
• Garnered recognition from Online Media & Marketing Association for CNNMoney.com being the number
one business website in 2006, which eclipsed competitors including Yahoo! Finance and MSN Money.

General Manager / Financial Director – FORTUNE Magazine Group (1996 – 2001)


Managed financial, new business development, and production activities for FORTUNE and FORTUNE Small
Business Magazines.
Key Achievements:
• Developed new businesses by leveraging brand equity on non-traditional platforms, which led to profit
growth of over 400% over a 3-year period. Businesses included conferences, reprints, FORTUNE
Americas, licensing, custom publishing, research products, and stock indexes.
• Championed efforts to re-engineer FORTUNE Small Business publishing model through re-branding,
development of a more targeted distribution strategy, and consolidation of the sales and marketing team,
which resulted in a profitable enterprise for the first time in its history.
• Supervised the launch team of ECompany Magazine in the development of the initial strategic concept and
launch strategy to capitalize on the growing technology advertising category. Established rationale for the
market opportunity, conducted audience sizing and consumer research studies, and developed business
model in support of the launch. Launch issue carried the highest number of advertising pages in Time, Inc.
history. Directed the subsequent negotiation and acquisition of Business 2.0 brand from Imagine Media.

Advertising Account Representative – FORTUNE Magazine (1995 – 1996)


Generated revenue from the sale of advertising programs to clients and agencies. Conducted market research and
identified emerging market trends.
Key Achievements:
• Cultivated positive and enduring relationships with high profile clients including American Express,
Citigroup, IBM, and Intel.

Advertising Business Manager – FORTUNE Magazine (1992 – 1995)


Executed all advertising pricing, analysis, and reporting functions. Utilized business acumen to manage various
business activities.
Key Achievements:
• Formulated a strategy to increase margin per page with an emphasis on negotiation, competitive position,
and added value, which reversed a spiraling average discount, improved margins per page, and produced $3
million in incremental profits.

Additional tenure within Time Warner includes Circulation Manager – FORTUNE Magazine (1989 – 1992),
Manager Financial Reporting – Time, Inc. Corporate Finance (1987 – 1989), and Senior Financial Analyst –
Home Box Office (1982 – 1987)
AWARDS
B2B Media 40 to Watch (2006); Hoover's Board of Directors (1999 – 2001); Time, Inc. President’s Award (1996)

EDUCATION
Master of Business Administration – Fordham University
Bachelor of Business Administration – St. Bonaventure University