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The Sacralization of Disorder: Symbolism in Rock Music

Author(s): Bernice Martin


Source: Sociological Analysis, Vol. 40, No. 2 (Summer, 1979), pp. 87-124
Published by: Oxford University Press
Stable URL: http://www.jstor.org/stable/3709782
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Sociological Analysis

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Sociological Analysis 1979, 40, 2:87-124

The Sacralization of Disorder:


Symbolism in Rock Music
Bernice Martin
Bedford College, University of London

All culture simultaneously reinforces the existing order and offers alternative visions. A
symbolic communication is ambiguous. Youth culture is a particular locus of "the sacred" in
modern societies. Following Victor Turner it is argued that youth is a "liminoid" stage in th
life cycle, characterised by the use of symbols of "anti-structure" as a vehicle for an age-specific
social solidarity-"communitas." Rock music embodies both halves of the paradox. Dress,
behavior, musical techniques and lyrics display anarchic, taboo-breaking or expressively
ambiguous meanings-"anti-structure." "Communitas" is signalled by ritualized symbols o
group identity particularly in the beat of the music, in common fashions and through the sta
performer who acts as sacred "totem." Lower strata youth emphasizes ritual elements while
higher strata develop the symbols of "anti-structure" in an extreme individualist direction. Th
relationship between "anti-structure" and "communitas" is sometimes symbiotic and sometime
contradictory especially when it expresses a cross-class tension.

From "Symmetries and Asymmetries" From "Let Me Die a Young man's Death"

To himself the Brute Fact Let me die a young man's death,


To others (Sometimes) not a clean and in between the
A useful metaphor sheets and holy water death,
........ .... not a famous-last-words
Finding Echo repellent peaceful out of breath death
Narcissus ate his snot
Pee'd in his bath When I'm 73
........ .... and in constant good tumor
Pride has always despised Pleasure may I be mown down at dawn
Left gluttony, lust, by a bright red sports car
To underdogs: on my way home
from an allnight party
Sought joy and found it,
Taking life, destroying things, Or when I'm 91
Moving at high speed. with silver hair
and sitting in a barber's chair
W. H. Auden (1976: 549-554) may rival gangsters
with ham fisted tommy guns burst in
"My Generation" and give me a short back and insides

People try to put us down Or when I'm 104


Just because we get around and barred from the Cavern
Things they do look awful cold may my mistress
Hope I die before I get old. catching me in bed with her daughter
and fearing her son
This is my generation baby cut me up into little pieces
Why don't you all f-f-f-fade away and throw away every piece but one.

Pete Townshend (1965) Roger McGough (1967: 91)

87
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88 SOCIOLOGICAL ANALYSIS

"Elvis Presley"

Two minutes long it pitches We keep ourselves in touch


through some bar with a mere dime:
Unreeling from a corner box, the sigh Distorting hackneyed words
Of this one, in his gangling finery in hackneyed songs
And crawling sideburns, wielding a guitar. He turns revolt into a style, prolongs
The impulse to a habit of the time.
The limitations where he found success
Are ground on which he, Whether he poses or is real, no cat
panting stretches out Bothers to say: the pose held is a stance,
In turn, promiscuously, by every note. Which, generation of the very chance
Our idiosyncrasy and our likeness. It wars on, may be posture for combat.

Thom Gunn (1957:3 1)

The subject of this paper is one of the inescapable ur-themes of sociology, the
relationship of order and disorder in society and in culture. The specific focus
around which this theme is woven is the development of pop or, to give it its
currently favored title, rock music over the three decades or so of its history. The
fundamental premise on which the argument rests is that rock music as the
special cultural medium of the post-war young has been a major vehicle of "the
sacred" for its initiates. Rock music has been a cultural battleground over which
the principles of order and disorder fight, re-group, form fragile alliances,
change their colors and generally behave in confusing, ambiguous but far from
random ways. The battle is about the achievement of identity by the young-
individual, sexual, class, racial, regional and age-group identity. The action takes
place largely in the realm of symbols and symbolic behavior, and it would be
foolish to reduce the issue to that overworked, one-dimensional inquiry as to
how "revolutionary" the young and their music "really" are-as foolish as to ask
whether Christianity is "really" revolutionary or conservative. Symbol systems,
whether overtly religious or avowedly secular are seldom as neatly pigeon-holed
as that, and rock music is no exception. Something protean lies at the base of
symbolic life and it is the object of this paper to try to tease out some of the
dimensions both of the ambiguity and of the power which the symbol system of
rock music displays.
The context of the argument is a thesis which can only be stated baldly here:
that is, that the division of labor and the functional heterogeneity of advanced
industrial society, particularly in the capitalist West, have created complex, rich
but fragmentated social systems increasingly characterised by multiple and
diffuse role playing and by privatization. This pattern carries with it a prevalent
danger of anomie-rootlessness and confusion about norms-but it also bears
the possibility of enhanced and intensified individuation and self-realization.
The sphere of culture reflects both halves of this paradox, and in the mid 20th
century all the major cultural media have undergone what following Parsons
(1975) I shall call an Expressive Revolution. The so-called counter-culture of the
late 1960s had a particularly strategic role in this process. It acted as a kind of
amplification mechanism (the metaphor that seems most appropriate is the
megaphone). Through dramatic, not to say melodramatic, exaggeration it

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THE SACRALIZATION OF DISORDER 89

displayed and drew attention to a set of values which were on the point of
becoming viable for society at large. These values predominantly involve the
promotion of personal expressiveness and experiential richness such as had
perhaps been the privilege only of an elite minority in the past.
Some of the main cultural techniques for expanding expressive possibilities
can be traced to the Romantic movement in the arts: the confining forms, styles
and structures of the past are broken open to make available new and freer kinds
of expression and experience. The symbolism of disorder, of breaking bounds
and cracking molds, acts as a mechanism for exposing hidden potentialities.
Thus Wagner's onslaught on the inherited forms of European music created
increments of expressive ambiguity out of which grew a new music: the outrages
of impressionism, expressionism, dada, surrealism etc. spawned new art forms;
and so on. Rock music is an important though late component in this process. Its
importance lies not least in the fact that it is a mass and not just an elite medium
of communication: from the early sixties onward it spans the whole spectrum of
social classes. Now rock music has had a prominent and much publicized role in
the sacralization of the symbolism of disorder which it uses extensively as a
technique for achieving expressive richness. Yet rock also embodies the contrary
principle of group solidarity, as we noted above not just age-group solidarity but
racial, sexual, class and local solidarities. Rock music thus has the classic function
which Durkheim (1975) attributed to "the sacred," that of celebrating and
reinforcing group integration, and paradoxically by doing so through a common
pursuit of the symbolism of disorder and ambiguity. The three and a half
decades in which this paradox has twisted and turned on its twin axes form the
subject matter of this paper.
Before looking directly at the world of rock music it is necessary to spell out
some of the theoretical premises on which the analysis rests. In particular we
need to examine the nature of symbols and the concept of "the sacred."

Symbols and the Sacred

Following Berger (1969, 1970; Berger and Luckmann 1967) Luckmann


(Luckmann 1967) Geertz (1973) and Burke (1966; 1970) among others I regard
culture as mankind's collective strategy for making sense of a world which wou
otherwise be experienced as arbitrary, chaotic and randomly dangerous.1 The
flux of experience is rendered meaningful by the employment of symbols an
most importantly by language. Clifford Geertz (1973:140-41) summarizes the
position thus:

The drive to make sense out of experience, to give it form and order is evidently as real
and as pressing as the more familiar biological needs. And this being so, it seems
unnecessary to continue to interpret symbolic activities-religion, art ideology-as
nothing but thinly disguised expressions of something other than what they seem to
be: attempts to provide orientation for an organism which cannot live in a world it is
unable to understand.

Symbolic behavior is both a cerebral process of "understanding" the world and

'This is not an anti-rationalist argument denying the existence of scientific laws but only an
assumption that such laws are not immediately self evident.

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90 SOCIOLOGICAL ANALYSIS

a set of strategies which involve models offeeling and action as well as knowing.
Symbols in fact are exhortations and demonstrations at least as much as they are
explanations. Most importantly, symbols are multi-dimensional and therefore
very difficult to pin down. Even verbal symbols are almost impossible to render
into cognitively adequate language without remainder. This is so precisely because
they involve crucial elements which lie outside the purely cognitive realm.
Moreover their cognitive content itself is somewhat obliquely expressed: it is
invoked rather than spelled out, and appears as part of a general package
containing feelings, memories, past, present and potential contexts, and above
all implicit, shared but unanalyzed meanings and resonances. Both the power and
the ambiguity of symbols rest on this combination of properties.
At one level the symbol is always a manifestation and concretization of
experience. As W. H. Auden (1976:630) puts it:

What we have not named or beheld as a symbol escapes our notice.

Only when something is claimed by culture does it leave what Peter Berger
(1969:24) called the "jungle" of "lurking irrealities" and enter the world of
meaning. So the symbol, because it is mankind's major tool for nomos construc-
tion is an instrument of order. Yet at the same time its imprecise, implicit,
context-bound and imperfectly cognitive nature also makes it a natural instru-
ment of disorder, or at the very least of ambiguity. The symbol is a citizen of
what Weber (1965) called "the realm of the vaguely felt." Symbols are thus
inherently treacherous: they have a foot in both camps-order and disorder.
Parallel problems lie at the heart of the concept of the sacred. For Durkheim
the sacred was the essence of the social: it was the "things set apart and
forbidden" around which revolve rites and practices which express and rein-
force the solidarity of the group. These sacred "things" may be objects like the
churinga of the aborigines, or beliefs like the holiness of the name of Yahweh, or
principles like individualism which Durkheim (1975b) called the "religion" of the
intelligensia. In all cases such sacred "things" are symbols and therefore partake
of the double nature of the symbol per se. The sacred symbol simultaneously
embodies and points beyond its own frozen embodiment; it is a concretization,
and incarnation, a form and a structure which by its nature carries a hint of the
transcendence of form and structure per se.
But the ambiguity in Durkheim's concept of the sacred is even more than this.
The nature of the sacred for Durkheim was most clearly manifest in the simplest
social system where group identity and social solidarity were as nearly un-
equivocal as it is possible to find. But once Durkheim recognized a value such as
the "individualism" of Protestantism or its secular variant among the intelligent-
sia as possessing the qualities of the sacred, as being a "totem" in effect, he also
had to face the possibility that while such a sacred value might manifest the
principle of group identity, it might also have natural consequences which could
only subvert group cohesion. His famous distinction between the organic solidar-
ity of interdependence and the mechanical solidarity of homogeneity was one
way of coping with the problem. Yet his writing on modern society is shot
through with pessimism and a suspicion that heterogeneity especially when
coupled with the sanctification of the principle of individualism, might erode

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THE SACRALIZATION OF DISORDER 91

solidarity altogether and leave only anomie. The division of labo


and complexity render anachronistic the mechanical solidarity in which the
sacred is most easily seen as the embodiment of social cohesion. Organic
solidarity may have its own sacred principles -specialization, individualism,
self-determination, etc.-but these cannot easily be seen to produce cohesion
and integration; they seem rather to mirror and maybe even exacerbate the
fragmented nature of the social structure and to intensify privatization.
The sacred character of individualism and self-expression is a persistent
feature of modern society and a major source of the symbolism of expressive
disorder in modern culture-not least in rock music. It, quite literally, amplifies
anomie. Yet at the same time, as we noted above, the fact that these principles
and symbols of expressive disorder are shared by the peer group makes them a
powerful focus of togetherness, an instrument of social cohesion for the young,
especially by contrast with the fragmented and un-solidary adult world. Rock
music thus sacralizes the symbolism of disorder in the interests of the mechanical
solidarity of youth.

Propositions About Symbols

The theoretical premises on which the argument of this paper rests may be
summarized in the form of a series of propositions as follows.
Myfirst proposition (following Durkheim, 1975; Berger and Luckmann, 1967;
Burke, 1966; Geertz 1973; Martin 1965, 1978) is that man cannot be understood
except as a symbol-using animal. Through symbolic activity he creates sense and
order in his world. Man employs words, objects, images, gestures etc. -the
whole repertoire of the symbolic-both to pin down and to point beyond. The
specific, finite and profane are employed to invoke the general, the infinite and
the sacred. The profane instance can express the sacred generality: one woman
can stand for the nature of Women; one tragedy can both manifest and
transfigure the universal character of loss and pain. This enterprise of culture is
the indispensable condition of humanness.
My second proposition is that human experience is inescapably precarious and
ambiguous: we encounter very little which is unequivocally positive or negative.
Most underdogs have an investment in some aspects of their state of life and few
of the privileged get by without some frustration and envy. The most crucial and
universal ambiguity of all however is that of society itself. The group, the
collective is (as Durkheim has taught us) thefons et origo of all that is truly human,
yet at the same time (as Freud among others has emphasized) it is also a prison, a
control system, a mechanism for the suppression of whatever does not fit with
the local and temporal pattern of things. This contradiction surely explains why
Durkheim has two parts to his definition of the sacred: on the one hand the
sacred is the symbolic manifestation of the principle of group solidarity, positive
and celebratory, and on the other hand it is "things set apart and forbidden,"
negative and controlling.
Thus the contradictions of social life rest on something deeper than the
apparent universality of hierarchy and thus of exclusion and inequality (Ken-
neth Burke) or the specific inequities of capitalism (the Frankfurt and neo-
Marxist schools). The contradiction and ambiguity inhere in the specifically

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92 SOCIOLOGICAL ANALYSIS

temporal and finite nature of human life and experience. Even the most
fortunate and fulfilled individual pays the price of his fulfillment in all the
alternative experiences foregone, for the sake of the one time and role-specific
fulfillment: that is the condition of finitude; for every profit and pleasure a lost
opportunity. Hence everyone can be plausibly considered "relatively deprived"
not least because human systems of communication show us many things which
we are not, as well as those that we are. Auden (1976:663) once more makes the
point both elegantly and economically:

"Talkative, anxious
Man can picture the Absent
and non-Existent"

Proposition three is that this radical ambiguity of experience is both reflected in


and amplified by symbolic communication. Man experiences ambiguity, searches
to create order and certainty and does so with cultural tools which are themselves
shot through with ambiguity. We have already noted the imperfectly conceptual
nature of symbols, their "aura effect", their capacity to evoke "the realm of the
vaguely felt," their often imprecise and implicit injunctions to emotion and
motivation as well as to cognitive recollection and reconstruction. Yet ambiguity
is not meaninglessness and symbols could not act as media of communication
and creators qf order (however precarious) if they were not in some sense
"codes" which culture members could decipher and assume others could also
"read." At one level therefore they must be treated as codes which follow certain
rules and which rely on a knowledge, albeit largely implicit, of the shared praxis
of social and conceptual classification. (I use "praxis" rather than "principles"
here in acknowledgment of the fact stressed by Sperber that systematic uncover-
ing of the implicit principles is seldom culturally institutionalized: the principles
are normally embedded in practice). In a loose rather than a strictly semiological
sense then symbols form codes, the rules and definitions of which are subject to
constant change through use.
Because they are codes, systems of symbolism operate essentially in a language
of dualities-a "dialectic" to one school of thought, "binary oppositions" to
another. Each symbol by its very existence implies its own opposite, or more
accurately since virtually all symbols are multivocal, its opposites. "Harmony"
implies "discord"-though the specific note combinations which fall under the
two definitions change radically over time. The process of implying polarities is
both fundamental and far from simple even with verbal symbolism because of
multivocality.
Symbolic polarities are legion and their elucidation (and use) requires exactly
what Geertz (1973) means by "thick description" to chart the nuances. Following
proposition two above however we should pay special attention to a set of
polarities which will figure extensively in the substantive analysis below. These
are: society/individual; external/internal; structure/formlessness; order/
disorder; control/freedom; boundaries/boundarilessness; hierarchy/equality.
Now it is particularly important to note the parasitic nature of each half of any
pair: it depends on its opposite number for its meaning. "Freedom" as a concept
and symbol can only make sense by contrast with "control" or "unfreedom";

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THE SACRALIZATION OF DISORDER 93

"equality" cannot be grasped except through an apprehension


and so on. Classification by its nature makes binary oppositions
thus one ineradicable ambiguity of symbol systems rests in that
If society or a social group employs symbols to celebrate and
say, the principle of hierarchy or order it cannot help but draw
equality and disorder. Mostly symbolic activity attempts to neut
tially seductive power of the disfavored half of a polarity by inv
heavy negative charge but the technique is not automatically in
the effect in Milton's "Paradise Lost" where Lucifer emerges fo
readers as more real and compelling than God. Symbol systems a
nature inescapably double-edged.
But this is not the last inbuilt ambiguity; let us take it further. One major
function of symbol systems in all societies and groups is to legitimate, reinforce
and celebrate the status quo-both the existence of the social per se and the
particular disposition of roles, values, identities, privileges and so on in that place
and time. But as I argued above society is always and everywhere a prison as well
as a facilitation, and is always inequitable in its distribution of burdens and
advantages. So the symbols of legitimation are always in danger of undermining
themselves, of protesting too much and exposing their own implausibility.
Consider the dual potential of any symbol of legitimation. It must reinforce the
present system in all its imperfection by pointing towards a sacred, transcendent
and purified model of that particular social pattern. The perfect symbol in its
turn cannot fail to imply a judgment on the flawed actuality. Thus every rock
idyll of romantic love both mystifies and implies a critique of the flawed and
messy reality of sex and friendship.
Any symbol of legitimation is therefore in a double danger. First it must draw
attention to the polar opposite in the classification system on which it relies for its
own meaning (i.e. it implies an alternative, inverted vision), and second it points
up the imperfections where the present actuality and an ideal version of that
actuality fail to coincide. In short the same symbol simultaneously and necessar-
ily masks and unmasks the reality.
For these reasons it seems to me fruitless to engage in a debate which conducts
itself in an absolutist vocabulary-to argue the depth and extent of "capitalist
cultural hegemony" or to decide whether cultural expressions are "really"
manifestations of rebellion, status discontent, class consciousness and the rest.
Symbols are endemically ambiguous in at least three different ways and are seldom if
ever "really" only one thing-"conformity" or "rebellion." Nevertheless I do not
wish to imply that the ambiguity is total or that contradictions are always held in
equilibrium: far from it. It is a real sociological question as to the outcome
("resolution" would be too balanced and finished a word) of the tensions
inherent in the employment of symbol systems; this indeed is a central issue in
the study of social change. While I would hold that there must be some kind of
"elective affinity"' or what Paul Willis (1978) calls a "homology" between the
pattern of social relations in a group or a society and its pattern of symbolic
expression I would not want to imply that a perfect correspondence exists
between something that constitutes the "objective interests" of a group or an
individual and the symbol system through which identity and "interest" are

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94 SOCIOLOGICAL ANALYSIS

mediated. The alternatives offered to consciousness by the available stock of


symbolic forms and the nature of the classification systems are as much a part of
the social experience of relative contentment or frustration as are material or
"objective" interests. The symbolic vocabulary through which we comprehend
and experience our social world, including our "interests" is not a frill on the top
but a fundamental part of the inner structure of social life: culture is central not
peripheral to sociological concerns.
Of course the degree of contentment or frustration with present social reality
is not a simple function of the nature of the symbol systems: to hold that would
be as crass as to give automatic primacy to material conditions. Symbol systems
constantly interact with features of the social world such as the distribution of
power and resources. The Reggae of unemployed West Indians expressed a real
and potent anger and frustration hardly matched in British white rock for
reasons which need no elaboration. For the moment however all that I want to
assert is that frustration is never absent and contentment is never total in any
society and that symbol systems express and amplify both the frustration and the
contentment-but ambiguously. As well as celebrating and reinforcing existing
arrangements they coin symbols of despair, resignation and rebellion, images of
hope and expectation, blueprints of forbidden or implausible alternative
realities, utopias of past or future, political ideologies, religious visions, artistic
fantasies, scientific models. They do not exist in a vacuum but have to take
institutional form: even in order to be communicated from a visionary to his
audience of potential converts they must find a medium of expression that is a
pre-existing social resource-a code. Their explicitness will vary with a number
of factors including the institutional distribution of power and resources and the
nature of the existing symbolic alternatives.

Modes of Expression

Several consequences flow from this. First almost anything can act as the
symbolic focus of the multiple sources of frustration and strain which are
endemic in all social systems, provided it can give the experience of hope and
euphoria through the creation of an alternative sacred center in the effervescent
social solidarity of the out-group. The recent analysis of political movements,
both those with clearly symbolic aims and those with explicit practical programs,
has shown that the experience of belonging in the movement becomes a major
goal and reward for participants (cf Edelman, 1971). The ultimate paradox
which we see in the counter-culture of the sixties and in the history of rock music
is that an ideology based on the symbols of freedom, individualism and bound-
arilessness takes its existential strength from the experience of being a solidary
out-group in opposition to square or adult society.
Secondly I would draw attention to two particular features of the symbolism of
alternative visions: the mechanisms of inversion and of escape. Because of the
binary nature of classification systems much the most likely alternative vision is
simple inversion of the legitimated sacred model. Melanesian cargo cults are
good examples of such inversion with their images of utopia in which black and
white will change places, and even colors. (West Indian Reggae contains elements
of this kind.) This of course is why successful revolutions so often look like the

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THE SACRALIZATION OF DISORDER 95

mirror image of the order they overthrow. Yet because symboli


multiple rather than single, the question of which binary oppo
polarities will be the focus of the inverted vision is hard to det
symbol system alone. What for example is the binary opposite o
Woman? A Liberated Woman certainly, but the images that invo
(and in the rock music of the 60s and 70s do range) from ea
self-sufficient or sexually predatory amazon-a range full of con
diverse social blueprints. So inversion is a far from simple soci
process and frequently produces unintended and contradictory
through the subterranean reverberations in these networks of m
polarities.
A sub-variant of the technique of inversion is the attempt to
categories of the sacred and the profane. Items which have bee
sacred-the "things set apart and forbidden," that is, tabooed because
hallowed-are claimed for the profane sphere. Ironically this normally me
not a real exchange of categories but a re-definition of the sacred for the
out-group as the transgression of rather than respect for the taboo: the tabooed
object or experience must become universally available where before it had been
set aside and protected. Directly sexual expression has received this kind of
treatment in rock music-the tabooed and private has been made blatantly
public.
Escape is an equally important and equally ambiguous option. The most
important symbolic escape routes are flights from society and structure into
unmediated "being." Adorno (1967) and the critical theorists (cf Horkheimer
and Adorno 1972, Jay 1973, The Frankfurt Institute for Social Research 1973)
refer to them as "moments of subjectivity" which are turned atavistic because
they cannot be accommodated by capitalism (for which I would read "society").
Daniel Bell (1976) makes a related point in his discussion of the pursuit of ecstasy
through modern cultural forms. In ecstasy or the subjective Moment man seems
to escape society and the mediations of culture in an individual experience of
transcendent intensity. The three sources of ecstasy to which I would draw
particular attention are sexual orgasm, violence (particularly killing and/or
dying) and mystical experience (which can be approximated through the chemi-
cal technology of drugs): the ancient description of mystical experience as
"coincidentia oppositorum" (the fusion of all senses) makes the point perfectly.
All three are ambiguous. In a sense they are escapes from society and structure
into the subjective moment, but they are at the same time part of society's
symbolic vocabulary and thus are in constant danger of being expropriated and
re-appropriated by the societal center. They are harnessed, organized and
bound in institutional forms-marriage, the armed forces, the religious order;
and not for nothing do these particular societal structures so often form
excellent examples of "total institutions." The strongest electrical charge needs
the thickest insulation. Society always seeks to convert these potent experiences
into sacred symbols-again literally "things set apart and forbidden"-so that
their ecstasy potential can reinforce instead of negating the societal and the
structured. Thus they become hotly contested symbolic resources which can be
employed on behalf of the sacred center (family, state, church) or they can stand

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96 SOCIOLOGICAL ANALYSIS

for the principle of disorder against order, the individ


chaos against structure and so on. They are central foci in
because of the intensity and range of their symbolic mess
symbols they attract taboo-breaking symbolic activity
centrally in the symbolism of Rock.
Now none of this seems to me to be peculiar to capit
entirely general phenomenon. Nevertheless each societ
distinctive mode of expropriating the symbols of ecstasy,
mation. As Adorno and his collaborators noted at lengt
Institute for Social Research 1973), the special technique of
convert the threat embodied in such symbols into a m
which then becomes an item of "life style" which ties both
the more firmly into the existing social system while pro
illusion or image of their escape from it. I would agree tha
image rather than substance but the ambiguity remains. T
the very least has to ape the style of the periphery or
periphery. Moreover expropriation is not infallible: rev
political) do occur, and even more often, minor shifts
realignments of forces.
Processes such as the above are a direct consequence of the fact noted earlier
that symbol systems, whether of the center or of the periphery must use the
institutional forms which the social system of the particular time and place makes
available. The message can therefore never be pure and contextless, but always
takes color both from the necessity of being institutionalized and from the
specific features of its particular social milieu. One consequence of this has
already been indicated. The cause of freedom must enclose and imprison itself
in an institutional form; the message of individualism must be carried by a group
structure; the opposition to boundaries must erect a new boundary between its
adherents and the boundary-conscious structures outside in order to protect the
open pattern inside. So the possibility of structurelessness is expressed as a
structure; the aspiration to spontaneity takes the form of a group ritual. In order
to acquire any social power an anti-symbol must take institutional form and
thereby contradict its own inner meaning. This, after all, is a process extensively
illustrated in Weber's sociology of religion-the institutionalization of charisma
is a perfect case in point.
The alternative strategy is if anything more self-defeating. It is what Kenneth
Burke (1966) calls the principle of entelechy-stripping the idea (or symbol) of
all ambiguity and pushing it to the furthest point of its own logic. This must
involve each symbolic item of a classification system in the impossible task of
destroying its own alter ego. Disorder must become an absolute value which
denies order per se; individualism must extirpate the collective principle totally;
spontaneity and equality must be perfect and finally banish role, style distance
and hierarchy. Its logic is the destruction of the code itself since each symbol
depends for its intelligibility on its own negation. If the strategy is successful the
possibility of communication is destroyed: the preferred symbol becomes liter-
ally incomprehensible; language reverts to Babel; music becomes meaningless
noise. What usually happens of course is less drastic-simply an extension and

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THE SACRALIZATION OF DISORDER 97

amplification of the symbols of disorder and anti-structure w


the symbolic focus of belonging, the sacred language of identi
purified community which stands over against unregenerate society; a new
spiritual elite set apart from the children of darkness. Students of millenialism
will be familiar with the syndrome.

Symbols and Social Relationships

The main problem for sociologists is the interaction between the general
properties of symbol systems and the social structures in and through which they
find expression. Thus far we have concentrated on the symbol and looked only
tangentially at social structure. Before embarking on the substantive analysis of a
specific symbol system in a particular social context it will be useful to introduce
terms from the work of two anthropologists, Mary Douglas (1966; 1970) and
Victor Turner (1969; 1974). These two authors have developed particularly
illuminating ideas about the interconnection between symbols and different
patterns of social relationship.

Group/Grid and RituallZero Structure

First from Mary Douglas (Douglas, 1970) group/grid and ritual/zero structure.
Her basic premise is that symbolism and the pattern of social relationships tend
to echo each other. Where a social milieu is characterized by a set pattern of
social roles and the rhythmic repetition of tasks and activities, by roots and
continuity, then the structure and rhythm will tend to be repeated in the cultural
and symbolic vocabulary of the group. It will be ritualist and traditional, its
cultural forms rich in allusive and economical symbols of the group's corporate
identity, and highly likely to use the metaphors of bodily control and the
language of purity and pollution to emphasize its boundaries as against the
potential encroachments and alien otherness of the rest of the social world. By
contrast where the life-style is individualistic, ego-centered and competitive, the
cultural vocabulary will be utilitarian and abstract rather than expressive, emo-
tional and personalized. It will devalue ritual, metaphor and purely reinforcing
repetition in favor of celebrations of individual distinctiveness and the articula-
tion of definitions and distinctions. Thus, rather briefly, Mary Douglas' impor-
tant concepts of "group" and "grid" respectively.
Most social systems combine elements of the two patterns. Thus one can have
strong "group" combined with weak or strong internal differentiation of the
"grid" variety, or one can have a strong "grid" pattern varied, say at the level of
the family or a few predominantly "expressive" institutional areas by weak or
restricted "group" elements. The latter seems to be increasingly characteristic of
urban industrial societies. Mary Douglas further argues that a position of "zero
structure" can sometimes be found, that is the absence of both "group" and
"grid"' as the organizing principle of social patterning. In such a case social
contacts become fleeting and tangential, bonds are weak or non-existent and a
free-floating ill-defined pattern, or lack of pattern, is the norm. Such a case will
produce a highly privatized and idiosyncratic symbolic language, personalized
but vague and acutely anti-ritualistic except perhaps in emphasizing the sense of
being part of "San undifferentiated and insignificant mass." Douglas believes that

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98 SOCIOLOGICAL ANALYSIS

zero structures can occur either among the deliberate dropouts in an otherwise
structured society, or among the failures at the bottom of a harshly competitive
"grid" system. This characterization of zero structure is a persuasive and
attractive idea, but problematic if one looks a little closer. First there is the attack
on structure and ritual combined with a contradictory tendency to re-create
rituals expressing membership of this "undifferentiated and insignificant mass."
The significance and root of this contradiction is not, I think, elucidated in full
by Professor Douglas. In fact it cannot be clarified unless one distinguishes
between zero structure as an actual life pattern and zero structure as an
ideological goal and rhetorical device. The latter, I believe, is far more frequent
than the former. Zero structure as a life pattern is vary rarely found, par-
ticularly for whole aggregates of people, since its essence is pure anomie.
Where "zero structure" seems to characterize a whole social milieu it is always
paradoxical. Its techniques may be used to attack the boundaries and rituals of
other men's structures but new rituals simultaneously evolve to mark the
boundaries between the new freedoms and the old structures. In short it is the
contradiction we noted above where symbols of anti-structure become a lan-
guage by which one identifies one's own kind.

Liminality

Victor Turner's conceptual schema throws more light on this particular


paradox, particularly through the concept of "liminality." In all his work Turner
(1969; 1974) has been deeply concerned with the ritual process. Following Van
Gennep he distinguishes ceremonial (the pure, effervescent reinforcement of a
static role system or social pattern) from ritual by reserving the latter term for a
dynamic process; the movement from one role to another-single to married,
child to adult, sick to healthy, outside to insider, profane to sacred. Unlike the
purely static ceremonial, a ritual process always involves a stage of "liminality,"
literally of being on the threshold, in no-man's-land, between clear social
identities. At the stage of liminality a ritual characteristically involves either
taboo-breaking, (consonant with the smashing of the discarded category and
identity and the mandatory entry into the realm of anomia) and/or extremely
rich, multi-vocal symbols which embody a wide range of social possibilities, most
of which will again be tabooed once the stage of liminality is over. But for a brief
time liminality encompasses every possibility and potentiality. It is society's
natural crucible for social experimentation.
The experience and the symbolism of liminality are very sharply distinguished
from those of non-liminality. Outside the liminal point society is profane,
organized, differentiated, hierarchical, role-structured: this, Turner calls
"societas." The liminal experience by contrast embodies the opposite of all this
societal structuring: the ritual participant inside liminality experiences pure,
sacred, unmediated "communitas." In both small scale and more complex
societies "communitas" is particularly a feature of interstitial roles and life
experiences (childbirth, pilgrimage, the secret society) and of effervescent
movements born of rapid social and political change (revolutionary uprisings,
millenial movements). If a group has once experienced the ecstasy of pure,

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THE SACRALIZATION OF DISORDER 99

spontaneous integration, there is a great temptation to try to transform "existen-


tial communitas" into "normative communitas." This, however, always involves
routinization by rules and control and a clear loss of spontaneity: "normative
communitas" is always partial and contradictory, always a compromise with the
exigencies and structures of "societas."
Turner further argues that in complex modern societies where social experi-
ence is less uniformly structured and more specialized than in the face-to-face
social systems which he had studied as an anthropologist, the functional equiva-
lent of liminality is above all the arts. Once literacy and a rich vocabulary of
visual, aural and dramatic expressions exist, then society has a "liminoid"
resource permanently available in which all the tabooed, fantastic, possible and
impossible dreams of humanity can be explored in blueprint. Science, the arts
and philosophy thus become the major "liminoid" media of modern society,
exploring creatively (and often abortively) the principles of existent and possible
orders. Among these one must count the world of pop music and of youth
culture.
I have argued elsewhere (Martin, 1975) that what particularly characterized all
the "progressive" movements of recent decades and especially underground and
student politics and the avant-garde arts of the 1960's was an onslaught on
boundaries and taboos of all kinds: in short the pursuit of liminality. Now
liminality is an inherently unstable and precarious condition. It means embrac-
ing anomia for the sake of the expanded creative possibilities it can offer. It
involves the employment of multiple instead of single systems of symbolic
classification so that items can express richer amalgams of meaning. But this
seeking out of creative ambiguity can, as we noted above, result in the destruc-
tion of code and classification, and with it all possibility of communication. Then
Narcissus is indeed abandoned entirely to himself and his own waste products as
in a verse of the Auden poem which prefaces this paper.
But liminality, because it can be creative, may also be charismatic. The
liminal/charismatic figure (poet, pop star, Messiah) then faces a double danger.
His followers may demand further and further increments of liminal expres-
siveness from him as they become inured to level after level of the symbols of
anti-structure-each level quickly becoming a new, bounded "normal" which
must be violated and transcended. In the pop world in particular the pace can be
very punishing for the charismatic star who finds his own experience becoming
anomic and meaningless. The alternative danger is for the charismatic figure to
become frozen in certain postures which convey the possibilities of liminality to
his followers while imprisoning him in a stylized idiom which then stands in for
experiential liminality. He becomes as Auden puts it "a useful metaphor" or as
Thom Gunn (1957) wrote of Elvis Presley "our idiosyncrasy and our likeness":
"He turns revolt into a style." The whole of Roger McGough's (1967) poem "Let
me Die a Youngman's Death" is a playful stylization of liminality using cinematic
cliches, but its humor lies in its second ingredient-the absurdity of liminality in
hoary old age. Liminality is seen as the prerogative of the young. So Pete
Townshend and the Who wail "Hope I die before I get old." And it looks as if
Keith Moon at least may have taken the point all too seriously.

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100 SOCIOLOGICAL ANALYSIS

Youth and Liminality

Thus at last we come to pop and find that by common consen


early 1950s as the special cultural province of youth.
The period of adolescence in western society2 is an interlude of socially
sanctioned immediacy and of relative freedom from the all-defining roles and
structures of childhood behind and maturity ahead. The adolescent from all
social classes is expected to rebel a bit, especially the boy, and even to be
irresponsible and wild before settling down. So spontaneity, hedonism and a
kind of self-centered emotional intensity which on the surface often looks like
individualism form part of the normal social expectations of and for Youth.
These are bound to produce some motifs of structurelessness in the adolescent
life-style. In short it is a liminoid stage in the life cycle.
Nevertheless there are strong elements of the "group" pattern in youth
culture too. The most obvious is the importance of belonging to the peer group
itself. In recent decades youth has had money to spend and has received much
attention from the commercial world, the mass media and from experts in the
social sciences, with the consequence that the folk wisdom and Youth itself both
accept with question that here is an inexorable fact, a status and a stage through
which we all go, which has a certain fixed content of experience. The perfect
self-fulfilling prophecy! Yet Youth in fact is a very precarious status. It is
certainly an ascriptive category but an interstitial one -interstitial both in the life
cycle and in the social system. Much of the waking time of young people is spent
relatively role-bound inside the family which looks back to childhood or in the
institutional setting which prepares them for adult roles-school, college or
work. Only identity in the interstitial status-Youth-guarantees instituionalized
release from the duties, responsibilities and certainties of past and future role
structures. Pop music and adolescent fashions in clothes and personal decoration
most of all symbolize this moment of irresponsible, hedonistic release for the
whole category. The precious and precarious nature of the liberation is one of the
sources of the intensity in the symbols of immediacy and structurelessness in
youth culture, but equally it is the basis of the immense importance of asserting
one's membership of the category, Youth, which alone legitimates the release. So
the paradoxical interdependence of liberation and ascriptive group membership
is at the very heart of youth culture and thus of rock. Liberation depends on
membership of the category; subjective acceptance by the other members of the
category depends on choosing the same form of liberation as the rest of the peer
group. Thus one might well expect a contradictory combination of group ritual,
"communitas," with the symbolism of anti-structure in Pop music.
There is a further complexity. David Matza (1969) among others has sug-
gested that young people mirror while partly transforming the social system of
their parents' milieu. There is no space here to explore the subtleties of social
class variation within youth culture, but in general I would argue that just such a
translation as Matza suggests does in fact occur. At the working class end the
youth culture which evolved after World War II was entirely of a piece with

2Most of the empirical references in what follows are drawn from Britain but the main points also
apply with some slight modification to America and Western Europe.

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THE SACRALIZATION OF DISORDER 101

traditional working class forms and assumptions even though its cultural content
looked superficially new-the specifically teen-age fashions in dress, music and
manners. Now, working class life is highly structured and group oriented but it is
regularly punctuated by social programmed moments when excess and immediacy
and the breaking of normal taboos is not merely tolerated but expected: the
night out, the "wakes weeks,"3 Christmas, New Year and the rites de passage all
have this liminoid quality. Outsiders often mistake these ritualized releases from
the disciplines of the mundane world for total existential freedom, global lack of
inhibition and exuberant hedonism. (This I suspect is the source of that at best
only half-true sociological chestnut about the working classes being unable to
accept deferred gratification).4 In a nutshell working class youth culture is the
expensive and mandatory self-indulgence of the wakes week plus the expected
bit of symbolic revolt against the older generation and its world. The cultural
artefacts of working class youth are unmistakably tribal, that is heavily group-
oriented. The point is easily illustrated if one considers on the one hand the
symmetrical studding on a Rocker's leather jacket or the Puritan austerity of the
Skinhead's stylization of proletarian working clothes and on the other the
eclectic jumble of Hippy garb or the contrived color clashes and multiple layers
of a late 1960s Carnaby Street model outfit. The contrasted fashions witness to
the essential tribalism of the working class and the easy adoption of the symbols
of structurelessness by the progressive middle classes.5
Recent studies of youth sub-cultures especially among the lower working class
in Britain have clearly documented this tribalism. The Teds of the earliest
rock'n'roll period in the fifties (Melly 1970; Rock & Cohen 1970; Jefferson 1976)
the motor-bike boys (Willis, 1978) the Mods of the early sixties (Cohen, 1972;
Hebdidge 1976a), the Skinheads and their derivatives in the early seventies
(Daniel and McGurie, 1972; Taylor and Wall, 1976; Clarke 1976) the black
British and the West Indian migrants (Hebdidge, 1976b; Chambers 1976;
Critcher 1976) the "lads" who leave school at the earliest opportunity to go into
unskilled laboring (Willis 1977; Corrigan, 1976; Parker 1976; Murdock and
McCron 1973), the football hooligans (Marsh et al, 1978) are all clearly charac-
terized by the machismo mechanical solidarity of the male horde. By contrast,

3In the older industrial towns it is still normal for the vast majority of the townsfolk to take the
annual summer holiday during the same week or fortnight, and often to spend it in the same handful
of resorts which are loyally revisited year after year. Extravagant spending is part of the ritual.
4Political radicals until very recently tended to idealize the proletariat as the only genuinely alive
segment of society-raw, basic and in touch with the life force-but it is significant that the
Underground since the 1960s has come to regard the respectable working class as useless and
despicable because it is too structured, repressed and inhibited by The System (cf Neville, 1971).
5This oversimplifies of course. Working class youth is on the whole not minutely organized (the
gang for example is largely mythical) but is more like what Troeltsch (1931) called a parallelism of
spontaneity.The cues about the symbols of belonging (fashion manners, vocabulary) are oblique-
hence some of the frenetic quality of changes in fashions. One needs to keep up in case failure to do
so is seen as counting oneself out.
"There is some debate as to whether this reflects the group cohesion of adult working class culture
or constitutes an attempt to re-create a cohesion which the parent culture is losing. It does not matter
which is correct for the purposes of the present argument; it is anyway likely to vary with time and
place. For present purposes the fact of the tribalism of working class youth culture is the crucial
point.

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102 SOCIOLOGICAL ANALYSIS

hippy, freak and drug sub-cultures are predominantly


middle class youth and display a markedly looser pattern of social roles and
relationships. (Rigby, 1974 (a) & (b): Willis, 1976, 1978; Abrams and McCullock
1976). They convert the achievement oriented individualism of the parent
culture into self-expressive liminality-and given the nature of the humanistic
ethos this is not a sharp conversion but only a mild mutation of the parent values
(B. Martin, 1975; D. A. Martin, 1975). Their new version of middle class
individualism merely devotes itself to the achievement of new levels of con-
sciousness instead of worldly and material success. The mainstream (i.e., non-
Bohemian) middle class adolescent will normally carry some elements of "grid"
patterning-and hence individualism and competitiveness-into his variant of
youth culture. He will be more likely than his working class counterpart to make
the shift from motifs of adolescent immediacy to a more thorough-going
articulation of the symbols of zero structuring, at least as a rhetorical device. The
cultural home of zero structure of course is the progressive upper middle classes.
The offspring of this social milieu are found in disproportionate numbers
concentrated in the arts and social science faculties of the universities and in
those meccas of liminality, the Art schools (Musgrove 1974; Nuttall 1968).

Rock Music

Rock music, as the major cultural vehicle of Youth is [therefore] stretched over
the frame of a double contradiction which at times works as a symbiosis and at
times threatens to tear the fabric apart. First there is the continuing tension for
adolescents of all social classes between the need for symbols of anti-structure
expressing liberation from role and convention and the counter requirement of
rituals of peer-group affirmation. But further there is a cross-class tension inside
Rock. What began as a symbiotic exchange between the tribal and the liberating
elements in working class youth culture was stretched to an ultimately unresolv-
able tension when the middle classes, especially the anarchic radicals, moved in
to elaborate the symbols of freedom, immediacy and hostility to structures, and
even to add an element of conscious political protest. Nevertheless for a brief
period in the 1960s the contradictions did work as a symbiosis and united
working and middle class wings of youth culture, the Underground and Rock
into a powerful cultural force. Yet ultimately-the Beatles' "Sergeant Pepper"
album was probably the symbolic turning point-both Pop and youth culture
began to disintegrate back into their constituent elements, into largely class
homogeneous "markets" or groupings, though not before they had produced a
significant shift in accepted attitudes on a range of issues, especially those
concerning sex and authority. The progressive middle classes took Rock through
the logic of anti-structure until for many it ceased to be recognizable as Rock and
became indistinguishable from "serious" avant-garde music. Without entirely
killing the function of rock as group ritual they shrank the relevant group of
adepts for whom such rituals of belonging had meaning until the working class
and the conventional bulk of middle class youth were left behind to evolve or
resurrect their own rock styles. The result has been a fragmentation of the rock
scene with, on the one hand, a revival of the basic rock 'n' roll of the 1950s and

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THE SACRALIZATION OF DISORDER 103

on the other an almost infinite variety of progressive rock developments from


hard sadistic stuff to dreamy pastiches of Romantic and even Baroque music.

Zero Structure and Group Ritualism

But this is to anticipate. Before examining the chronology it is useful to locate


the recurring dualism of motifs within Pop, zero structure versus group
ritualism. Adorno had already noted, and deplored, this primary dualism in
inter-war American jazz (by which he seems to mean everything from Delta
Blues to Tin Pan Alley). It was a product of modern technology and the capitalist
market masquerading as uninhibited primitivism, 'jungle music"-in fact the
old atavistic confidence trick. It consisted of simple monotonous beat apparently
negated but actually reinforced by the simple trick of syncopation. "The synco-
pation principle, which at first had to call attention to itself by exaggeration, has
become so self evident that it no longer needs to accentuate the weak beats as was
formerly required" (Adorno, 1967:121). Moreover it was all phoney, exprop-
riated from the start by the structural society it seemed to be escaping. "Any
precocious American teenager knows that the routine today scarcely leaves any
room for improvization, and that what appears as spontaneity is in fact carefully
planned out in advance with machine-like precision. But even where there is real
improvisation, in oppositional groups which perhaps even today still indulge in
such things out of sheer pleasure, the sole material remains popular songs. Thus
the so-called improvisations are actually reduced to the more or less feeble
rehashing of basic formulas in which the schema shines through at every
moment (Adorno, 1967:123).
All of this applies equally to post World War II pop music. And Adorno's
contempt for what one might call ersatz liminality is echoed many times by the
more "serious" and "committed" pop journalists. They see pop as a mission field
and want its star performers to be prophets of existential liminality and not
priests of a routinized variant. Yet the symbolic nature of the medium and the
deep ambiguity of its consumers' pursuit of the liminal makes stylization and
routinization inevitable. Moreover it is necessary to remember that any musical
form is a code: without some structure it is unintelligible; syncopation literally
cannot exist without beat.
Mick Jagger among others was well aware of this general point. In a radio
interview in 1973 he expressed deep contempt for those groups who used to
appear on the early television program "Ready, Steady, Go!" unrehearsed and
relying on instant inspiration and "spontaneity"-they only rose to "hackneyed
rubbish." The Stones would rehearse for three days for a ten minute spot,
getting lighting, sound, camera, placing and the group's movements exactly
planned. That was "real spontaneity," Jagger claimed, when you were so well
rehearsed that you knew exactly what was going to happen, and then you could
dare to improvise and move slightly out of line without ruining the basic pattern.
In short no spontaneity without craftsmanship; no expressiveness except
through a clear code.
The same dualism which roused Adorno's despair also impressed itself on
John Cage, doyen avant-garde musician, who has a uniquely well developed

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104 SOCIOLOGICAL ANALYSIS

instinct for real liminality-and like Jagger for the most effective craft tech-
niques for achieving it, in art. In a famous interview for "The Village Voice" in
1966 (Zerwin, 1971:161) Cage was asked his opinion about Jazz-the old
symbolic protest music of negroes and white radicals. He replied that he didn't
much like jazz principally because he found the beat oppressive: it reminded him
of all the boring and only marginally useful things in life like the ticking of a
clock. "We mustn't do anything without this lethal measurement going along
with it. I myself revolt against the notion of measurement." He did not even
think much of the freedom to improvise in jazz since the so-called freedom of
the soloist was dependent on the constriction of the rhythm section which had to
keep the beat. (The Development of Free Jazz by the avant-garde of that
movement was precisely a response to this contradiction in a "free" medium).
Cage found rock 'n' role more interesting: at least everyone was in agreement
there, he noted.

This business of one thing being free while something else is not being free bothers
me. Everyone seems to be together in rock and roll music. With it! Another thing
which is quite fascinating is its use of electronics. This makes it extremely pertinent to
our daily experience. . . It's a curious thing but the reason the beat doesn't oppress me
as much in rock and roll as it does in jazz, I think, is because the volume is so high. In
other words, one's attention is taken away from the beat by the amplitude. The volume
of sound is so great that it blurs, as it were, the fact of the beat.

So Cage could experience huge noise as the equivalent of silence just as his
friend Rauschenberg had all-black as well as all-white pictures to dissolve all
boundaries and say everything. He believed that the results would be even better
if, say, 3 or more rock groups played at once in different tempi and with
different starting and stopping times. This would complete the logic of elec-
tronics because "nowadays everything happens at once and our souls are
conveniently electronic (omniattentive)." Something of this kind ultimately did
happen at the avant garde end of Pop, and short of the electronic limit that So
Machine, Procul Harum or Pink Floyd approached, groups like the Who and the
Rolling Stones used phenomenal noise levels to blur not only beat but lyric,
melody and rhythm alike and achieve anarchic, contourless but all-engulfing
noise: Freedom and instant belonging at the same time. Nik Cohn (1970:157)
one of the shrewdest in-group rock journalists7 writes for example of the Stones:

All that counted was sound and the murderous mood it made. All din and mad
atmosphere. Really it was nothing but beat, smashed and crunched and hammered
home like some amazing stampede. The words were lost and the song was lost. You
were only left with chaos, beautiful anarchy. You drowned in noise.

This is what Paul Goodman (1960) calls "the sacramental use of noise" in
youth culture. It constitutes the perfect symbiosis. On the one hand there is what
Cohn (1970:242) elsewhere calls "the noise, the endless and perfect and change-
less beat" that is, the ritual signal of recognition and togetherness, and on the
other hand an overlay of musical or lyrical anarchy often accented by antics,

7And author of the screenplay for the phenomenally successful rock film "Saturday Night Fever".

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THE SACRALIZATION OF DISORDER 105

appearance and body movements to emphasize the convention-smashing ele-


ments.
As these quotations indicate it is very difficult to speak and write about rock
music (especially if you are an insider to rock culture) in precise cognitive terms;
rock journalism is based on metaphor, evocation and special in-group language.
Indeed all the points made in the theoretical prelude to this paper might be
extensively illustrated from the world of rock music and in particular the impli
and unarticulated meanings that its ambiguous symbols carry. While one can of
course find the technical fanatics who will discuss chord progressions, lyrics or
rock technology in minute detail (these incidentally are typically males and
amateur performers rather than females or passive listeners), the more typical
response of rock adepts of all class and educational backgrounds is an insistence
that rock should be directly experienced as sound, sight, feelings, atmosphere,
people (definitely multi-media) rather than analyzed (cf Williams, 1978; Frith,
1978b). The vocabulary invokes rather than dissects and can be curiously
unenlightening to the outsider. Richard Meltzer (1970) in a valuable and
extraordinary book on rock does attempt the impossible, that is the verbal
equivalent of an articulate rock adept's experience of and response to the
medium. The book is written in a style which is a cross between dada and
phenomenology and is very much a product of the progressive sensibility of the
late 1960s. Meltzer insists that rock reaches its supreme aesthetic achievement
when it "speaks in the unknown tongue," that is, when it obliquely and fugitively
expresses the inexpressible.

Some place between the incapturably transitory and the imperceptibly infinite is the
stage upon which something is acted out between the ungraspably holy and the
forgettably profane: ... this is the realm of the unknown tongue (Meltzer, 1970: 112-
13).

Or consider this passage in the light of my earlier discussion of the power of


the symbolic escape mechanisms of sex violence and the mystical.

The greatest and most familiar analogue to the unknown tongue (anyway) in mere
human experience is the (mere) orgasm. An orgasm, as we all know, arises slowly as it
builds up and suddenly strikes, leaving one back on earth but perceptibly richer
(Meltzer, 1970:120).

Mysticism and death are his other most persistent metaphors. He argues quit
explicitly that rock as a symbol system is ultimately resistant to cognitive anal
"Rock is the best-worst suited for being verbally dissected because it doesn't
matter, and at the same time rock analysis can be validly insipid and harmless-
harmful enough to be irrelevant to rock as music" (Meltzer, 1970:120). Perhaps
it takes an ex-philosopher, ex-rock lyricist to devise such vocabulary and syntax
but it expresses the points in a vividly appropriate style. It is interesting that
Meltzer often locates "the unknown tongue" in the transitions and lesions in
some of the simplest rock ditties: too much complexity; "a song saturated in
tongues"-may defeat the object. As 1970s rock re-captures the simplicities of
the earliest rock 'n' roll those echoes and simplicities mean something richer and
more ambiguous than did their often merely crude prototypes because of all that

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106 SOCIOLOGICAL ANALYSIS

lies between-the "unknown tongue" depends on implicit and historically rooted


sensibilities for its effectiveness. And an insider like Meltzer is better able to hear
them than an outsider. Adorno may have been just culturally "deaf" to the
meanings clinging to the "crudities" of jazz.
The "cognitively" ambiguous meanings of rock symbolism are legion but many
of them rely on specific musical techniques. The musicology of rock is a huge
subject which can only be glanced at here. The fashionable sneer that early rock
'n' roll (or Reggae, or punk) is crude three-chord (or even one chord) stuff is not
entirely true, and where true not the whole story. Early rock is a fascinating
combination of conventional musical forms and items of musical ambiguity. It
took its basic musical structure straight from the twelve bar blues which in its
classic form has firmly predictable shape even down to the exact chord se-
quence.8 Rock 'n' roll also took over certain hints of blues modalities and
intonation (including blue notes) while nevertheless rooting itself firmly in
European tonal and melodic conventions. Indeed the white "hillbilly" music
which along with the black blues provided the model for early rock, was itself
part of this European tradition. Onto this base was grafted an eclectic jumble of
items ranging from the big band crooning styles of the '30s and '40s through the
jazz techniques of improvisation and all combined with a raw adolescent energy
which the poor white working class boys brought along as their new contribu-
tion. As John Cage was quick to note, the hallmark of rock has always been that
regular, emphatic, hypnotic beat. But it has always employed a battery of
techniques to introduce an overlay of ambiguity-not only syncopation and
decibel overkill, but, for example the bar structure may be made unclear by
giving near-equal weight to each beat. Repetition (a dadaesque trick to suggest
that the needle is stuck perhaps) or the "fade" ending instead of the final-
sounding cadence are both examples of ambiguity-leaving the listener up in the
air-which stem from the fact that rock is predominantly recorded music. All
these techniques introduce liminal effects into the conventional musical struc-
ture of blues, ballad or folk melody.
As rock developed during the sixties, especially at the avant garde end,
principles of indeterminacy (of rhythm, melody, harmony, instrumentation,
lyrics, etc.) and the practice of (quasi-) improvisation gained ground. Everything
got longer and more complicated. All the numbers recorded in the early '50s
went on to 78 r.p.m. discs: they were identical in musical form and in length.
Paul Willis's motor bike boys knew exactly how long a fifties' single lasted-
Thom Gunn (Gunn, 1957) got it right too: "two minutes long it pitches through
some bar." So the bike boys timed their races round the block by Elvis or Jerry
Lee Lewis on the juke box (Willis, 1978: c.4). By the 1970s though singles (now
45's) form the staple diet of the top 30, their musical structure is more varied and
they are longer-more like four minutes is the standard now, while in the L.P.
market a "song" may last anything up to a 25 minutes-E.L.P.'s "Pirates" for
example is a mini-cantata taking up one side of an L.P. disc.

8The sequence is normally tonic, dominant, tonic, subdominant, dominant, tonic,-hence the
"three-chord" sneer. The structure may look simple but the blues tradition has woven all kinds of
subtleties on top of it, and of course, improvisation is possible because the sequence can be predicted.

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THE SACRALIZATION OF DISORDER 107

The sophistication of rock's fast developing technology itself stimulated much


of the musical complexity of the sixties. Very little rock music begins life as
marks on manuscript paper. Much of it evolves as groups mess about together
with their instruments and equipment. And when a successful group is offered a
whole recording studio as a playground/laboratory the urge to experiment must
be practically irresistible even for someone who cannot read a note of music in
the formal sense. Thus it is ironic but appropriate that groups like the Who and
the Beatles who grew rich and famous on simple "formula" songs should find
themselves in a position to play musical games with space-age electronic toys. Not
unnaturally it helped to transform their product (cf Palmer, 1976).
The visual self-presentation of rock performers illustrates the contradictory
pull of structure and ambiguity even more clearly than the music itself. The
earliest super group, Bill Haley and the Comets, was only one step away from the
big-bands of wartime popular culture. The big bands were middle aged and
wore a uniform (evening suits) that emphasized togetherness, respectability and
"sophistication." Haley's band wore uniforms too, but loud brash tartans in shiny
materials. Moreover, they fooled around with their instruments as some of the
black jazzmen had done. There is a beautiful photograph of the Comets
(Johnson, 1969) with the bassist lying on his back with his feet in the air
balancing his instrument, and he is wearing ostentatiously odd socks. This is the
first installment of the body symbolism of anti-structure. The early rock 'n' roll
singers took body symbolism very seriously, and the blue jeans, suede sneakers
and cowboy shirts became a kind of convention, smashing outsider's uniform.
The early sixties saw the rise of the 4-man group (togetherness) whose unity
was expressed by their identical haircuts and suits. The symbols of anti-structure
resided in the antics and body movements which culminated in such extravagan-
zas as physical fights on stage or aggressive competition between members to
"play each other off the stage" (Cream) or in smashing expensive instruments
(the Who). Some recent groups have even invited the audience to boo instead of
applauding just to break the convention; or have drenched the fans with foam.
In the middle sixties group uniform gave way to a more complete body
imagery of anti-structure, not only with each member of a group dressed
differently but often in crazy fancy dress costume. A 1976 concert given by Bob
Dylan and Joan Baez ("Hard Rain" -televized by BBC TV in December, 1976)
displayed a riotous amalgam of religious, ethnic and political body imagery-
crosses, stars of David, Arab (or Vietnamese) guerilla headbands, gypsy ban-
danas, ethnic shirts and belts (South American, Balkan, American Indian?). In
the course of time, then, the body symbolism of anti-structure has become ever
more extravagant, leaving the occasion itself to carry the gestures of together-
ness.
The same dualism runs through the other most characteristic features of rock.
For example it is both a solitary pursuit and a public ceremony-a private
fantasy alone in the bedroom with the record player, the photographs and th
fan magazines, or equally it is group euphoria at the disco, the Pop Concert o
the Rock Festival. The latter invention is a very clear indication of the desire
create temporary social systems exclusive to members of the rock/Youth culture.
The Rock Festival offers a brief and therefore relatively unproblematic taste of

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108 SOCIOLOGICAL ANALYSIS

structureless utopia-weekend commune life for secretaries, students and


stockbrokers' clerks. Again one has the ritualism of instant, painless and costless
belonging signalled by common pursuit of the same symbols of structurelessness.
The fan clubs and fan magazines are some of the most obviously ritual
elements in rock. They look very like the temples and sacred scriptures of an
esoteric cult. The obsessiveness with which the most trivial items of fact are
chronicled in the 'fanzines' is redolent of a certain kind of text-swapping
normally found only on the most fundamentalist fringes of Islam and Christiani-
ty. The role of the Pop stars too has strong ritual and religious overtones:
"Clapton is God" is one of the (only half-jocular) slogans Cream fans used to use.
Even the commentators most anxious to play up a prosaic view that Pop stars
plainly show the world that any young boy can find fame and glory, are seldom
able to avoid tex ms such as "idol" or "shaman" for long and "charisma" has
become an indispensable part of the pop journalists' vocabulary (it is also the
name of a pop record company). Ray Gosling, an early member of the English
Underground, was inside the Pop phenomenon from its beginnings in the
1950s. He writes brilliantly of the way in which public Pop produces an intense
identification between singer and audience giving the latter an experience of
common belonging and at the same time a heightened version of their own most
personal experiences, disappointments, dreams and desires. The star he sees as a
Boy-god, the Ishmael figure, the lonely, uncommunicable but desired outsider,
selling his youth and beauty, paid to be crucified twice nightly-"Your public
image made up from your private parts be it soul or skin or mind" (Gosling
1962)-a public ritual created from all the most private and tabooed items of
experience. Wilfred Mellers (1971) the musicologist, makes a related point. He
likens the vocal technique of certain Pop stars, Mick Jagger and Jimi Hendrix in
particular, to the chanting of different kinds of medicine men and notes the
increasing concentration in Pop on symbols and images alien to Western Christ-
endom as more convenient carriers of a rebellious gesture. So again one has the
ritualization of an anti-conventional, anti-structural symbolism.
The importance of the defiant gesture and outsider status cannot be over-
emphasized. It is the violation of boundaries and taboos. It operates both as a
slap in the eye of the square adult world and as a banner around which Youth
can rally. The selection of an illegal (pot, acid) rather than a legal (alcohol)
stimulant had as much to do with peer group identity for the majority as with a
search for neo-mystical or truly liminal experience. To have rock idols like
Jagger in a martyr role vis-a-vis police and convention is splendid for in-group
cohesion. The preference for the pirate radio stations and their anarcho/
vaudeville disc jockeys rather than the BBC serves the same kind of function.
"Listen to Radio Caroline or die" runs one common graffito of the 1960s.
The extravagent flouting of adult conventions, the aggressive emphasis on
raw sexuality and especially on narcissistic male sexuality and potential violence,
have been a continuing thread in Pop. From the earliest years of the '50s Rock 'n'
Roll the quality of the threat and menace has been a basic ingredient of Pop.
There is a commonly repeated theory that this threat is in some sense "genuine"
but is cunningly deflected by commercial capitalism which in George Melly's
view tempts the wild roaring bull with a "golden mash" and then slips round the

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THE SACRALIZATION OF DISORDER 109

back to castrate him while he is distracted: thus "the mascu


formed into a masturbation fantasy-object for adolescent g
Adorno employs the castration imagery in a similar way. W
tion misses is as important as what it gets right. The first point
Presley onwards the most rawly aggressive performers have
commercial successes: the progressive cognoscenti nowadays
Chuck Berry or Howlin' Wolf far more than Elvis who was white and, by
comparison, tame: they prefer the Stones and the Animals to the Beatles and so
on. But the fact remains that it was Elvis and the Beatles who became interna-
tional idols: their records sold not merely through the machinations of company
entrepreneurs but because the market wanted that product and not the 'rawer"
and "more authentic" variant. A close perusal of the top 20 charts and the record
sales figures underline this point over and over again. Just one example may be
sufficient here. In a compilation of top 20 records in Britain between 1956 and
1969, that smooth and ageless P.R. man for fundamentalist Christianity and
clean-limbed youth, Cliff Richard, comes second to Elvis in total hit records and
third after the Beatles and Elvis in number 1 hits. (Fowler & Fowler, 1972). All
these charts demonstrate that the real "hard stuff' is a minority taste and has
largely an LP not a singles market. Cliff Richard versus, say, Mick Jagger or the
Osmonds versus Alice Cooper is another undertow in Pop. The polarization
between delinquent rebel and boy-next-door operates not merely as between
stars but within the dual image many individuals project. Elvis was not only the
embodiment of animal sexuality and male arrogance but a Gospel hymn singer
and mother-worshipper. Tommy Steele, his best known English copy, was more
energy than aggression and made a career out of legitimate show-biz by
exploiting proverbial cockney cheek and charm-an old formula in a new mold.
One could multiply examples.
The point after all is that the medium-Pop, show-biz-is a symbolic medium
and so is all gesture and style. Real, hard rebellion must take on tougher
channels-politics, crime or whatever. So the result is that the rebelliousness of
rock is stylized. Few of its stars want it otherwise, however much they may get
carried away by their own rhetoric of liminality. Even the Rolling Stones
ultimately failed to move rebellion off the stage and merely accepted it as a
ticket-of-entry to the free-floating life-style of the international jet set, and many
of the angriest rock personalities merely succeed in destroying themselves with
overdoses of anomia. Moreover most of the teenage consumers are only playing
at liminality. The point is not that capitalism wants order and youth wants revolt
but that most young people want the semblance and symbol of revolt without its
reality, they want to threaten without cracking known social molds, while the
world around remains familiar and therefore safe. Thus rock is the ritual
gesture of liminality, not a first instalment of revolt: the image and not the
substance.
And what Youth wants at least as much as these things is the symbol of
generational belonging and the sense of exclusiveness that this gives vzs-a-vts
other generations. Thus the kiss of death to a rock style is either adult approba-
tion or the intrustion of teeny and weeny boppers, lillipop, kiddypop, i.e. the
generation of little brothers and sisters. Hence the increasingly frenetic changes

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110 SOCIOLOGICAL ANALYSIS

of style and the accelerating shortness of a Pop generation as each style is passed
by the mass media up into adult popular culture and down to the child market.
Generational exclusiveness is far more elusive and fleeting that the institutional-
ized symbols of revolt which form the common element of threat which links
style to succeeding style. So again one finds the paradox of the need for
identity-bearing ritual elements combined with an equal investment in constant
change.

Ritual Elements and Constant Change

The other dialectic in rock is best seen through a brief resume of its chronol-
ogy. The problem is that though all social classes in the youth/pop culture are
juggling with symbols of destructuring against peer-group rituals, at the margin
the progressive middle classes plump for the former and the working classes the
latter. What happened in a nutshell was that after an initial stage when pop was
exclusively proletarian-simple, repetitive and very ritualistic-the progressive
middle classes and the Underground moved in to use the new popular medium
as a vehicle for their message. After a brief success in the 1960s the extremes of
progressive pop provoked a reaction particularly among the working classes who
reverted to the basic rock of the 1950s and took up Reggae, the West Indian
variant, in considerable numbers, then Soul, and now (perhaps) Punk rock. I
suggest that this history falls into 4 clear periods. The first is Rock 'n' Roll, the
second the era of the Beatles and Stones when English provincialism became
briefly cosmopolitan, the third begins as the Greenwich Village and Los Angeles
folk and protest invasion and develops into a full-blooded millenial movement
which is at its height in Student Revolution Year 1968, and the fourth is a
multi-dimensional seventies with a multiplicity of styles co-existing each with
separate and largely class-homogeneous publics.

Rock 'n' Roll

In its first stage Pop was exclusively prole"rank if vigorous" as George Melly
describes it with the superiority of a middle class jazzman (Melly 1970). Jazz in
fact insulated middle class British radicals from Pop for over a decade. Rock 'n'
Roll was a graft of American negro rhythm and noise on to white crooning styles
and it was the first specifically teenage music. The beat was simple and heavy, the
images were all teenage possessions, activities and feelings. There was much
more open sexual innuendo than popular music had recently carried, and a
good deal of aggression and energy.
The lyrics were simple, either conjuring the concrete items in the teen life
style, blue jeans, suede shoes, American cars and Saturday nights, or it was
nonsense rhymes such as Little Richard excelled in. Nik Cohn almost alone
among rock journalists captures the essence of the phenomenon. "Rock 'N' Roll
was very simple music. All that mattered was the noise it made, its drive, its
aggression, its newness. All that was taboo was boredom. The lyrics were mostly
non-existent, simple slogans one step away from gibberish. This wasn't just
stupidity, simple inability to write anything better, it was a kind of teen code,
almost a sign language, that would make rock entirely incomprehensible to
adults." In so far as this teen ritual carried de-structuring motifs they were not in

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THE SACRALIZATION OF DISORDER 1I1 1

the form of social protest or global hostility to structure but were the working
class adolescent's irritation with the waste of time in school, delight in baiting
authority but most of all the imagery of an endless Saturday night rave-up. It was
music to dance to and it was the music of first Teds and then Rockers. Its stars in
England were given appropriately aggressive male names-Steele, Fury, Wilde.

Beatles and Stones

The next phase, the era of the Beatles and Stones, is the age of the Mods. If
The Who stayed the archetypical Mod group for longer, and wrote the most
concise anthem of Youth ever in "My Generation" one should not forget that
before their Progressive Enlightenment the Beatles too were just "sharp little
Mods" (Nuttall, 1968). The shift of style in this phase was from solo singer to
group and the names of the groups were often acid little jokes, Beatles, Animals,
Kinks. The emphasis moved from London to the provinces, partly because the
rawer provincial cities - Liverpool, Glasgow - had become the center of flourish-
ing teen clubs where jazz-influenced youngsters, often with 0 and A levels,9
were experimenting with new grafts of the negro blues idiom on the '50s rock
styles and attracting personal local following. I do not propose to explain the
phenomenal success of the Beatles but merely to point to some of its social
ingredients. First they represented a social step on from early English rock
despite their deliberate playing-up of their working class identity. They were the
essential Mods-upper-working to lower-middle class and on the education
conveyor belt. They kept some of the anger and channelled a good deal of it into
the backlash of the periphery against the center, delighting in making London
look phoney. They displayed cool, adolescent cheek and smooth, fashionable
dress. They were in fact the perfect mixture for everyone: a bit of jack-boot
harshness (Lennon), the pretty boy-next-door (McCartney), the soulful loner
(Harrison) and the genuine working class comic drummer (Starr). This in fact
constitutes the tension and symbiosis of Pop itself and their subsequent careers
since the group broke up illustrate the point clearly. Lennon, the Art School
drop-out, for a while found his promised land in the anarchic wing of the
avant-garde arts-cum-social-protest and has run the whole gamut of progressive
gestures from Warhol-like films of his own genitals to anti-war Happenings.
McCartney stayed pretty and melodious and apparently integrated fairly pain-
lessly into fashionable and wealthy East Coast America. He still looks pretty and
plays tuneful pop with his new group Wings. Harrison predictably got stuck at
the Eastern Mysticism stage they all toyed with, but in a gentle variant. Only
Ringo Starr stayed anywhere near his origins and carved a successful career in
show biz strikingly similar to Tommy Steele's. They encapsulated the whole
strength and problem of pop: avant-garde to basic working class; ideas versus
beat; aggression versus romantic sweetness. Their greatest successes were the
simple, ritual teen formulas, or affectionate nostalgia for the life of the terraced
house.

9"O and A Levels". Ordinary and Advanced Level in the General Certificate of Education:
examinations taken normally at 16 and 18 years of age respectively, together acting as qualifications
for entry into higher and further education.

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112 SOCIOLOGICAL ANALYSIS

Of course the symbiosis cracked in the Beatles themselves. The avant-garde end
began to swallow up the rest. Their conversion to drugs and Eastern mysticism as
the latest pre-requisite of selfhood (liminality again of course) was the turning
point for the group and for the medium.
Sergeant Pepper, acid rock, psychedelic lyrics and oriental instruments all
endeared the Beatles to the Color Supplement progressives who loved and
hailed as "significant" the ambiguous meanings in the lyrics, the eclecticism of
the music and the avant-garde sadism of the humor like knowing references to
the Moors Murders. They began to say and do what the Underground had
preached for a decade or more. Not only the week-end progressives but even
some full-time radicals hailed them as the authentic voice of Youth and Truth.
Jeff Nuttall (1968), one of the most intelligent and complex Underground
writers in Britain wrote:

The Beatles were, and are, the biggest single catalyst in this whole acceleration in the
development of the sub-culture. They robbed the Pop world of its violence, its
ignorant self-consciousness, its inferiority complex. They robbed the protest world of
its violence, its ignorant self-consciousness, its inferiority complex. They robbed the
protest world of its terrible self-righteous drabness, they robbed the art world of its
cod-seriousness.

An equally shrewd but later commentator, Pete Fowler, who has the merit of
being in touch with working class youth, has a very different verdict:

For all those who thought the Beatles were the Saviours of Rock there were at least
twice as many who thoughtJohn Lennon was going round the twist (Fowler, 1972:18).

Fowler has a graphic quotation from one of his skinhead informants, a


Birmingham apprentice who was 15 in 1967: "I hated fucking Sergeant Pepper
and that thing the Stones did with 'She's a Rainbow' on it. Me and my mates
spent most of the time in the pub after that" (Fowler, 1972:18-19).

Millenial Movement

This was the writing on the wall but no-one read it in 1967-8. The Beatles'
conversion and similar flirtations with drugs and mysticism by all the leading
groups - Stones, Who, etc. - inaugurated the third historical period, the age of
the Hippy. This, the Greenwich Village/Los Angeles millenial stage is a muddle
of avant-garde motifs which exactly reflect and repeat the anarchic themes of t
arts and the Underground (Martin, 1975). It was Rousseauesque anti-urban
utopianism shot through with the blacker, more violent Romantic heritage of de
Sade and Nietzsche. This was the exact musical equivalent of Hippie millenialism
even down to the normal sectarian bifurcation into a passive and a violent wing
which perfectly mirrors the double thread in Romanticism: peaceful English
Hippies at Glastonbury or Charles Manson in California. What is particularly
interesting about the rock music which this movement inspired is the explicitness
with which the passive wing translated itself into music by contrast with the very
transmuted nature of the more violent millenial aspects. The violent adventist
strand took predominantly religio-magical rather than overtly political forms
while the passive wing, though lacking a coherent political program and also

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THE SACRALIZATION OF DISORDER 113

containing a strong religious component, did produce lyrics with an element of


political protest.
The gentle variant was all acoustic guitars, "folk" intonation, oriental instru-
ments and hymns by urban youth to a pastoral idyll. The message was Love not
War, an end to greed and pollution, politics and bureaucracy. Drugs were
benevolent aids to consciousness. The attempt in the music, the dress (pre-
Raphaelite, or jeans and beads) and the life-style was to combine anarchic
eclecticism with commune-style togetherness, zero structure and group ritual.
This was the point at which the Pop Festival appeared as the major ceremonial
focus. Drugs were doubly useful: they could act as the identity symbol of
enlightenment and also blur contours, produce fantastic, nonsensical, surrealist
juxtapositions of images, and transform 20th century technology from science
(bad, square) to magic (good, liberating). Acid rock kept the ritual beat under-
pinning dislocated melody and surrealist lyrics.
The paradoxical combination of violence and gentleness is well illustrated by
the leading minstrel of the period, Bob Dylan. It is the classic combination of
violent condemnation of the adult world and urban society inside a form which
idealizes gentleness. His tone is harsh and his love songs are just as bitter as his
social comment songs.
It is entirely appropriate that he should find himself in 1973 in his first film
role hymning Billy the Kid as Sam Peckinpah's ideal of a Free Man: violence as
the prerequisite of freedom always lay inside even the passive variant of Hippie
idology. Dylan's career illustrates an interesting competition between two variant
motifs of anti-structure. The problem is whether the imagery and techniques of
20th century machine technology stand for the devil of the square, adult,
bourgeois world or whether they can act as symbols and agents of youthful
liminality. The folk/student protest tradition has tended to fear and despise all
this urban technology and to cling to what Adorno would dismiss as a phoney
and atavistic primitivism. Dylan's adoption of electric amplification and rock
backing groups caused an enormous furore-it was a kind of heresy at the time,
though ultimately many members of the folk protest school followed and
rejoiced in the further installments of ambiguity which it made available to them.
The counter-tradition from Chuck Berry in the 50s to Bruce Springsteen in the
70s has used modern technology, and especially the car and the motor bike as a
metaphor for sexual and personal power and freedom. Machines can also evoke
space age imagery which conjures fantasy visions of the utopia or the nightmare
of the future but which either way contradict and negate the present.
In the 60s, however, the pastoral traditional mostly took the form of a naive,
anti-technological and anti-urban utopianism assuming that release from sexual
inhibitions and a penchant for watching flowers grow ("Feeling Groovy") would
produce natural social harmony. This side of the movement released a stream of
gentle melody, and a rediscovery by middle class adolescents of serious Romantic
music from Mussorgsky to Vaughan-Williams (King Crimson; Focus; Emerson,
Lake and Palmer).
The Adventist side of Pop is harder to pin down in Britain than in America.
The Beatles flirted with it in songs like "A Day in the Life"; the Stones found new
springs of anger and aggression, and the university campuses produced zanies

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114 SOCIOLOGICAL ANALYSIS

like Arthur Brown whose act was a mixture of voodoo, science fiction, Aztec
ritual and the comic horror film. In Britain Jimi Hendrix was probably the major
figure with Afro hairdo, drugs, violent guitar sound and vocal overkill and heavy
hints of Voodoo, black magic and the like. In America it was all more explicit.
Groups like Tuli Kupferberg's Fugs and Frank Zappa's Mothers of Invention
used every trick in the violent avant-garde book; they were the darlings of the
student revolutionaries. They preached Hippie and Yippie doctrines and used
all the usual taboo-breaking techniques. Zappa for instance produced a record
sleeve showing himself sitting naked and scrawny on a lavatory. Tuli Kupferberg
proclaimed that "Everyone who will not dance in the streets will have to be shot."
Jim Morrison and the Doors probably get as near to the Charles Manson style of
millenialism as commercial Pop ever could with their message "Divine is Free,"
"Break Loose," do anything so long as it is unrestrained, the road to salvation is
down the dark path of daemonic excess.
In the big cities in Britain the progressive segment of Youth took up multi-
media experiences, organized "legalize Pot" rallies, ate macrobiotic foods, dab-
bled in oriental mysticism, black and white magic, rediscovered the attractions of
myth, allegory and simple fairy stories. Tolkien was the inspiration of the gentle
varient (even "the Who" use Tolkien references: the main London venue of the
avant-garde was Gandalf's Garden) and Herman Hesse of the darker wing (one
popular American group was called "Steppenwolf" for instance). Magicians,
moon godesses, untouchable distant ladies, demon lovers and devil children
cropped up as part of the new vocabulary of rock. The groups took surrealist or
science fiction names-Pink Floyd, the Soft Machine (echoes of Oldenberg's
canvas medicine chest?), Led Zeppelin, Moby Grape, Jefferson Airplane, the
Grateful Dead. Record sleeves and concert posters became major works of Pop
Art, Surrealist Pastiche, Art Deco. No one was really laying the foundations for
revolution but everyone was employing some variant of the motifs of zero
structuring against conventional society, and everyone was busily coining new
rituals of Enlightened togetherness with a rock beat. Some groups like Pink
Floyd and Soft Machine moved into the realm of avant-garde electronic music
and gave concerts at the Albert Hall and the Round House. But as Pete Fowler's
Birmingham skinhead bitterly noted, you couldn't dance to the music any more.
All this was splendid for radical students, young dons, the Art schools and the
real Underground, but how many Birmingham skinheads really appreciated
free-verse or abstruse mysticism or references to T. S. Eliot and Ezra Pound such
as Dylan indulged in? The consequence in the early 70s was a revival of 1950s
rock 'n' Roll and the Skinheads' acceptance of Reggae, the West Indian heavy
beat style, as the only way back to simplicity and music you could dance to. The
old men of the '50s got a new lease of life, particularly Elvis and Chuck Berry,
while new groups tried out a 1950s sound. Films and musicals of '50s Rock 'n'
Roll began to appear and even some of the avant-garde began to dig back to the
"classics," partly as "camp" and partly because the de-structuring tactics had
gone so far as to become self-defeating. It is interesting to note that just as
Hippiedom produced a counter-trend in the Jesus people, so the appearance of
Jesus rock is a minor but parallel reaction in Pop. In part it is the backlash of the
lower-middle classes, in part the pursuit of "camp" by the progressives and in

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THE SACRALIZATION OF DISORDER 115

part the reinstatement of the familiar religious tradition in


items in the eclectic jumble of motifs: if Jesus can figure as the
1st century even he may be admitted to the pantheon of outsider heroes. As
Lindisfarne (1971) put it:

Spare a thought for Jesus


Who only had a stall
Who got busted just for talking
And befriending the wrong sort.

Multi-Dimensional Seventies

The nineteen seventies have seen all the same ingredients in the mixture as
before. In the quarter century of rock's history the medium had already
discovered all the available techniques for expressing symbolic liminality
through motifs of anti-structure which could then be deployed in rituals of
age-specific "communitas." The seventies added nothing new to the vocabulary
but it has been re-used in some interesting ways. Here we need to consider three
particularly characteristic processes. The first is the break-up of the market into
different publics organized on all the usual principles of social differentiation-
age, sex, class, education and region. Of these social class and age are the most
important. The second process is that of institutionalization and expropriation
by the wider structures of society. The third process derives from the self-
defeating nature of anti-structural symbols. All three processes are interdepen-
dent but for the sake of descriptive clarity it will be best to discuss them
separately.
First let us consider the splitting up of the pop world after the brief period of
near-classless communitas which characterized the Beatles' middle period. A
number of recent studies have shown distinctive patterns of class and regional
variations in musical preferences (cf Mungham & Pearson, 1976; Frith, 1978).
Indeed pop journalism in the seventies has worked on the unquestioned as-
sumption that, crudely, proles and students like different kinds of rock.
I will quote only one study here to give a general indication of the broad class
differences in taste. Graham Murdock and Robin McCron studied a cross section
of teenagers in Midlands schools in the early 1970s (Murdoch & McCron, 1973).
They found a very clear distinction between the preferences of sixth formers
destined for (and normally from) the middle classes, and those of early leavers,
the working class segment. Each group despised the other and its music. The
sixth formers described the early leavers as "CSE cretins" or "stupid skins," and
identified themselves and those who liked the same progressive rock as "people
who listened deeply to records and think about them" or "people who are really
in to music and not just liking it because their friends do"-a personalistic and
individualistic ideal. The early leavers described the progressive fans as "weir-
does," "freaks," "scoobies," and saw themselves as "people with a bit of taste,"
"people who like to dance," "people who are in with the crowd."
The terminology of Us and Them varies with place and time but the general
pattern repeats itself (cf Williams, 1978; Frith, 1978). This is the reason for the
sectarian-style quarrels among pop afficionados as to which groups deserve
precisely which label-Rock, Soul, Heavy Metal, Rhythm and Blues, Progressive

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116 SOCIOLOGICAL ANALYSIS

and so on. The particular performers who find favor with different class publics
also change over time. The working class of the late sixties took up re-issued
versions of early 1950s rock 'n' roll, updated fifties' rock with more powerful
amplification (Status Quo, Sweet) or a harsh amateurism which reasserted the
old dream that any working class kid could do it if he had the chance (Deep
Purple; Eddie and the Hotrods; Black Sabbath (Weiner, 1974). They flirted later
with the aggressiveness of David Bowie perhaps as much for his chauvinistic
"fascist" pronouncements as for his music (Taylor & Wall, 1976). Some of them
seem to be currently moving on to the latest stylization of the lumpen-
proleterian style, Punk Rock or New Wave (journalistically labelled "Dole Queue
Rock") with its Nazi insignia, the paper clips and safety pins through the ears,
hennaed hair and brothel make-up for the girls, and carefully tattered clothing
for the boys. It looks extravagant, its names seem menacing (Stranglers, Sex
Pistols, The Damned) and musically it sounds exactly like 1953 with a bit of extra
obscenity and a synthesizer to add to the guitars. Above all, however, the British
working class adolescents adopted "black" beat music, first Reggae and then
Soul-perhaps because it was "outsider" music, but above all because they could
dance to it. One "soul chord" and a heavy repetitive beat is virtually all you need.
The northern working class disco club circuit in particular has become the
heartland of soul music (Cummings, 1975).
The middle class and student populations have their own favored styles and
continue to patronize the progressive political and avant garde music of the late
1960s. They prefer to listen to serious rock, not to dance to it. Bob Dylan for
example has an apparently permanent market here and was a runaway success
in his 1978 London concerts. But the middle class end of the rock world is a very
slippery customer. Middle class rock fans tend to maraud across the ethnic and
class boundaries to seek out the "authentic" Reggae, Soul Punk and Gay perfor-
mers while despising the plastic imitations which seem to satisfy the mass market.
The "committed" rock adept will accept only genuine, not managed charisma,
though it is often hard to tell the difference. At the moment in Britain it looks as
if the student market has largely expropriated Punk and refashioned 1960s
anarchy in 1970s Punk-style package (Frith, 1978c; Davis, 1978; DerekJarman's
1978 film "Jubilee").
The difficulty in generalizing about which groups and styles are favored by
different publics is partly a consequence of the speed of change. Styles are born,
matured and passed on up and down the age and class hierarchy all the time.
Moreover, the wheel turns ever faster as pop entrenches itself in the media of
instant communication. After all, in the 1950s few young people had their own
private record players or radios or even a family television set. Today most
adolescents have access not only to family radio, TV and hi-fi, but will own
private transistors, car radios, tape recorders and stereo-or quadraphonic
record players. So styles can travel very fast. A performer initially adopted by
one public may be dropped by his original fans when they find some despised
out-group sharing their taste. (Slade; T Rex; Rod Stewart, 10CC; the process is
virtually universal.) And too much commercial success is almost certain to
alienate the intellectual fans.
Moreover the problem is not only one of class and educational differences; it is

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THE SACRALIZATION OF DISORDER 117

just as much a generational one. Indeed Simon Frith shows that age differences
are much easier to document because more generalized than the class differ-
ences (Frith, 1978b). Styles filter very fast down into the child pop market. B
1970 "Top of the Pops," the BBC TV program was virtually children's television.
And cartoon serials for six year old's were featuring antiseptic versions of
surrealist, sadistic and black magic pop: "I wanno be your voodoo lover" sang an
all-American freckles-and-pony-tail child on a 5 p.m. children's program ("Josey
and the Pussycats," Hanna/Barbera cartoon).
Now all this makes boundary maintenance increasingly difficult for each rock
generation. Nothing remains exclusive for long-not even the cultural coinage
of teenage liminality. And it is not only the generational boundaries within youth
culture which are hard to defend but the broader boundary between youth and
adult worlds. Rock styles move up the age ladder too and into the world of adult
popular entertainment. Smoothed and sweetened variants of rock crop up in TV
and theater variety shows, the Eurovision Song Contest and the like. They stand
alongside Sinatra, Andy Williams, Tom Jones and Petula Clarke as Saturday
night fodder for parents and grandparents. Like denim, pop has become
ubiquitous; muzak for housewives and air-travellers.
The adult intelligensia takes its toll too. While Show Biz incorporates Pop at
one end, the avant garde opens its arms at the other to expropriate the vitality of
youth's special medium. Jagger appears in films.'0 Ken Russell takes Pete
Townshend's rock opera Tommy and makes it into a film, thus putting the Who at
the end of a line which includes Elgar, Richard Strauss, Mahler and
Tchaikowsky. He then caps it with an even wilder Pop Art extravaganza in
Lisztomania -the life of Liszt, Wagner, and the Hitler regime couched in a roc
idiom and again featuring the Who this time with Ringo Starr. The G6thenburg
Ballet dances to music by Emerson Lake and Palmer. Rick Wakeman boasts that
his music will figure in 0 Level exams within a decade. Leonard Bernstein plays
the Beatles with a full symphony orchestra.
Nor is this expropriation a one way process. Rock sends out its tentacles and
draws in material from wherever it can: its devotion to the cause of boundary
violation results in an indiscriminate eclecticism. So all the resources of both
popular and elite culture can be ransacked. Allusions to media idols from
Chaplin to Monroe; internal quotations from earlier rock styles, from despise
ragtime Pan Alley and the music hall as well as the normatively preferred jazz
and blues. The music quotes too from Bach, grand opera and even the odd
hymn tune. Van Gogh joins Christ and every jilted adolescent among the hero
figures of the pop lyric. Record sleeves recall cubism, Dada, Picasso, French
Impressionism-just about everything. At least three current record sleeves use
Magritte's surrealist "Portrait of Mr. James" as their model. Emerson Lake and
Palmer present themselves as three Renaissance angels on one of their record
sleeves (Trilogy). Queen among others use falsetto and counter-tenor effects to
invoke early ecclesiastical music and the operatic castrato sound. Poets ancient
and modern are cited, plagiarized and copied.

101n 1977, Jaggers film "Celebration" was reissued in London. The advertisement in the Londo
underground ran "Ten years ago it was too far ahead of its time. Now you're just ready for it."

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118 SOCIOLOGICAL ANALYSIS

The medium is so voracious for new material that it constantly compromises


its own exclusiveness, and leaves only a very weakened boundary between its
sacred self and the profane outside world. If a boundary is violated often
enough it ceases to be a boundary, and then its violation can no longer act as a
symbol of anti-structure. One interesting symptom of this can be found in recent
rock journalism. Rock has become obsessed with its own history. In the last three
years or so radio, TV and magazines in Britain have built up the genealogical
table of rock: Radio 1 in England spent six months on the history of the Blues as
one of the roots of Rock, and ITV in Spring 1977 ran a six part serial history of
popular music which also appears in book form (Palmer, 1976). The main rock
magazines and some of the Sunday newspaper color supplements have issued
photographic summaries of the development of rock. There are rock encyc-
lopaedias and archives of rock records. All this attests to the institutionalization
of the phenomenon: it has been enshrined and routinized in official documents.
Yet it began as the medium of instant expressiveness. George Melly when he
tried to define pop as late as 1970 looked to its fleeting and impermanent nature
for its essence: the moment is always more liminal than the monument. He wrote

(pop) is sensitive to change, indeed it could be said that it is sensitive to nothing else...
It draws no conclusions. It makes no comments. It proposes no solutions. It admits to
neither past nor future, not even its own (Melly 1970, 7).

Nevertheless the most recent books on the subject are specifically concerned to
trace the roots of rock; to deny the newness of what happened in the early fifties
and to stress the continuous nature of the tradition that produced contemporary
rock. So Ian Whitcomb (1972) arrives at rock 'n' roll in part four of his four part
book, and Tony Palmer (1976) gets to the 1950s on page 204 of a 286 page
volume.
This discovery of the ancestry and inheritance of rock is related to a number
of phenomena. We have already seen it as in part the consequence of the
eclecticism of pop which breaks down its own exclusiveness. But it is also partly
attributable to the limited and self-defeating nature of the symbols of anti-
structure, especially when they have to use institutions as vehicles of expression.
It is important at this point to recall the dependence of anti-structure upon
structure for its own meaning and intelligibility. Yet we have seen that structured
"societas" (adult mass culture, elite culture, child culture) constantly shifts to
adopt the precious symbols of pop liminality. This forces rock into ever more
extreme gestures of taboo and boundary violation in order to insist on its special
identity. But its identity rests on institutional as well as symbolic foundations, and
the institutional base of pop is big business. The entrepreneurs of the pop world
are for the most part a quite distinct group from the performers and the
youthful consumers (Frith, 1978). Many of the early ones in Britain were astute
public school boys who took to managing the inexperienced working class
stars of the first fifties boom. The entrepreneurs are in the business to make
money not as missionaries of existential liminality. They co-operate easily with
the managers and promoters of popular culture in films, television, radio and
the clothing and cosmetics trades, and indeed often use a successful toe-hold in
rock to diversify their own business interests in just these directions. The

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THE SACRALIZATION OF DISORDER 1 19

notorious (now disbanded) British punk rock group, The Sex Pistols, may have
been the latest word in angry oppositional rock in Jubilee year, but their
manager, Malcolm McLaren, an ex-art student, ran a profitable line in selling
the mandatory punk uniform in his special boutique. He was quick to turn the
murder of Nancy Spungeon and the arrest and subsequent suicide of Sid Vicious
to good commercial advantage, breaking all British records in tastelessness with
his tee shirts mourning Nancy and his coffin posters of Sid. The example is
extreme but the case is typical; all publicity is good publicity provided it sells
products. The example is typical, not unusual.
This institutional process accelerates a development which is inherent in the
nature of symbols of anti-structure themselves. I have referred to it above in
Kenneth Burke's term "the principle of entelechy"-the tendency for a symbol
or idea to be worked through to its own purest and most explicit logic. Arthur
Koestler (1970) uses a similar concept which he calls "the principle of infolding"
in a cultural style whereby each style, once all its main features have been
developed naturally moves into more extreme and emphatic versions of itself
until it exhausts its own logic and provokes the introduction of a counter-style.
Some such process has surely happened in pop music. We noted above that the
most powerful symbols in any cultural vocabulary tend to cluster around sex,
violence and mysticism. In the case of youth culture one must add authority and
control as the other obvious boundary markers between the young and the adult
worlds. So gestures flouting authority and celebrating hedonism are also bound
to figure centrally in the symbols of anti-structure.
But there is a limit to what can be done with these symbols without being
self-defeating. Take the theme of male sexuality which symbolically focuses sex,
violence and authority in one economical set of gestures. The early white stars,
with a few notable exceptions like Jerry Lee Lewis, tended to combine these
gestures with their own opposite-the boy-next-door image. Rock history has
pried apart the two halves of this polarity-at least as far as public image goes.
Charlie Watts of the Rolling Stones was reported in the press (March 1977) as
saying a propos Margaret Trudeau's much publicized friendship with the group
"I wouldn't want my wife associating with the likes of us!" The demon-lover
image has been pushed to ever more extreme expressions. The sexual aggres-
siveness of Presley in the 1950s looks strangely "classical" and indirect if one
compares it with say Jim Morrison in the sixties or Alice Cooper or David Bowie
in the seventies. Cooper and Bowie represent different but equally important
evolutions of the principle of breaking the sex/violence/authority taboos. Alice
Cooper features songs celebrating mass riots, child murder and necrophilia
(though his greatest hit was a 1950s formula song beginning "School's out,
forever!") He has burst bladders of blood in a montage of baby slaughter, and
has thrown the warm, twitching bodies of headless chickens at his audience.
Bowie takes a different route to liminality. He is ostentatiously androgynous
(unisex or multi-sex) and at different times has played with imagery of fascist
violence and science fiction mutation.
In a minor way the representation of female sexuality has undergone a similar
development, with aggressiveness and role ambiguity becoming marginally more
noticeable. Yet pop performers remain predominantly male and images of

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120 SOCIOLOGICAL ANALYSIS

sexuality are overwhelmingly masculine and narcissistic (McRobbie & Garber,


1976). Now the process of exaggeration can become self-defeating in two senses.
If it is pushed far enough the sense of menace evaporates in a giggle and
becomes the Grand Guignol of the camp horror film. Alice Cooper and his
British imitators (like Wizard or Kiss) often tip over into the comic, and
therefore are unthreatening in this way. It is also self-defeating because the
moment some new symbol of, say, sexual sadism is coined it is instantly "hyped"
as the rock trade puts it, that is, oversold by promotion and advertising, disc
jockeys and reporters. Then it is copied by a host of imitators-as Bowie is
followed by Roxy Music, Iggy Popp and others-and passed on down the
market. And finally it is laundered for child and adult consumers and the rock
innovators are left to think up some new gimmick to carry the message of
anti-structure. Punk ran through this whole gamut with unprecedented speed.
Hardly had the term "punk" been coined in 1976 before the rock magazines
began to carry regular obituary articles arguing that "punk is dead."
Even the drive to explicitness of expression can be inherently self-defeating.
Obscenity probably has less impact in the mid 1970s than did the innuendo or
the ambiguous body movements of earlier periods. Townshend's "Why don't
you f-f-f-fade away" was far more powerful than any number of completed four
letter words. The stuttered "f-f-" is a perfect case of Richard Meltzers "unknown
tongue." And when the Sex Pistols proclaimed in 1977 that they believed in sex
without love a public inured to groupies-those vestal virgins of pop who tend
the charismatic fires and immortalize the star penises in plaster of paris-can
only sigh wearily and feel they have heard it all before. Or they may well decide,
as many clearly have, that if that is what it is all about, they may as well go back to
the classics: Elvis and Chuck Berry said it all, and more economically.
Paradoxically then, the very speed of change is beginning to have the same
immortalizing effect on pop as it has had on the products of the Walt Disney
studios: "Bambi" can be reissued every few years to a new generation of
children. And those same children a few years on can re-discover the Beatles.
The fact that a film based on their Sergeant Pepper album can be a commercial
proposition in 1978 bears witness to this.1 ' The continuing success of a few super
groups who started in the early 60s (the Stones and the remnants of the Who) is
part of the same phenomenon. So, although the medium may have left iself
nowhere new to go, it can re-tread the same ground innumerable times.

Concluding Comments
This brings me to the final point which in a sense is the very first point of the
argument. Symbols have the primary function of orienting us to our world. It is
true that rock elaborates the liminal moment-the rave-up, the emotional
heights and depths of love and despair, egoism and isolation -but it also rests on
images of the taken-for-granted world. It holds up a mirror to the urban
street-to cars and clothes, to friendship and sexuality, to play (and occasionally
work), to landscape and townscape and to the shared values and assumptions of

" 'That the film wholly misrepresents; indeed inverts the "acid rock" message of Sergeant Pepper is
piquant-the film is clearly aimed at the teenybop market.

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THE SACRALIZATION OF DISORDER 121

classes, genders, races and regions. It is one of the major modern repositories of
myth-of Heroes, Legends, Ballads, Stories and Minstrelsy-which have always
served to heighten and express the nature of social arrangements, to embody
models, to exhort and to warn us. Greil Marcus offers a brilliant analysis of just
this aspect of the way American rock communicates and helps to perpetuate
certain key images of American society (Marcus, 1977). Though it has not been
my primary concern in this paper, it would leave an unbalanced account if I
failed to emphasize now those important aspects of rock which reinforce cultural
continuity and which by giving meaning and significance to the ordinary
contours of life come down on the side of order in the order/disorder
dichotomy.
Of all the features of social order which rock organizes, mediates and reflects,
sexuality is probably the most important single element. I have said a great deal
about sexuality, as a powerful metaphor of liminality, but sexuality is also related
to gender roles and rock plays a major part in this role socialization. Most young
people today discover their own sexuality in and through rock music. The
symbolism of rock parallels the praxis of puberty as the young translate theoreti-
cal knowledge into experiential understanding, as they try on emotions and roles
both vicariously and for real. On the whole rock music has always tended to
reinforce gender differences: to paraphrase Simon Frith and Angela McRobbie
(1978) "cock-rock" is for (and by) males (e.g. Thin Lizzie); romantic love for
females and teenyboppers (e.g. David Cassidy). Even the counter-cultural rock
of the late '60s was more about mother godesses than about sexual equality. The
dichotomy may be getting less sharp at present but the process is very slow. If
there is a change it is coming by two routes. On the one hand a few female rock
performers'2 are taking on the sexual aggression of the cock-rock tradition (e.g.
MillieJackson, Patti Smith, the Slits, Poly Styrene of XRay Specs) and using Punk
or Women's Liberation shock tactics which are often strongly reminiscent of the
toughest early blues queens like Ma Rainey. On the other hand the male rocker
seems very reluctant to renounce raw, male aggressive sexuality since it is such a
central weapon in the taboo-breaking armory of rock symbolism. Only when the
mainstream rock tradition begins to parody or invert male machismo as a taboo
violation internal to the rock medium can any real convergence of sex roles begin
to be expressed. As yet there is little sign of this except in the camp wing of rock
although Gay and Punk rock may well experiment more on these lines (e.g. The
Tom Robinson Band). Meanwhile the central paradox of rock is that it uses its
most precious symbol of liminality, that is overt sexuality, to reproduce and
reinforce the sexual role differentiation of the wider society, and in particular
the rigid pattern of the lower working class.
It might be objected both from inside and outside the rock world that all this
weight of words on rock music is just too much. Rock is play above all else and
never mind the pretentious interpretations: it is fun-discos, dancing, energy
and sheer sensory delight. Yes of course I have said little about all that because it

12As Frith (1978, a,b,c,) notes, the performing world is heavily dominated by males and very few
serious women musicians have "made it" except in the folk music field: "hard" rock is only just
beginning to produce a very few notable female performers.

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122 SOCIOLOGICAL ANALYSIS

is the one aspect that must be immediately apparent to insiders and outsiders
alike-important and self-evident. I would only add that human beings, even
those in our most solemn Protestant cultures, persistently experience the trivial
and the profound, the ephemeral and the elemental in the same activities. Even
so with rock music.

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