Completed

● Full public launch of HWN

● Wrote, edited, and published press release announcing launch
● Sent letter to HWN friends/collaborators announcing launch
● Wrote, edited, and posted job listing for editorial associate
● Interviewed three candidates
● Emailed 143 websites making them aware of our review
● Updated blog categories and reorganized each blog post appropriately
● Published 17 new reviews
● Wrote and published two blog posts

In progress
● PR campaign from Mark Kelley
● Adding website reviews directly into new WordPress system
● Proposed pivot in content strategy
● Identifying and contacting small clinics to use HWN
● Instituting new reviewer education tutorial

Looking Ahead
● Push for new content reviewers
● Enroll existing content reviewers into WordPress

Site Analytics
June 2018 July 2018 Change

1.7K users 2K users +17.6%

1.9K sessions 2.2K sessions +15.8%

21.1% bounce rate 73.59% bounce rate +247.6%

1m29s site duration 1m05s site duration -27%

Social Media (Twitter)

May June July

18 tweets 11 tweets 18 tweets

3.2K impressions 2.6K impressions 6.3K impressions

0 new followers 3 new followers 1 new follower

460 profile visits 390 profile visits 876 profile visits