Editorial Plan: Shades The DMV

Summer 2018

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

1 2 3 4 5 6 7
Taste Moco’s
of Got
Africa Talent

8 9 10 11 12 13 14

15 16 17 18 19 20 21
Nafi’s speaking
engagement

22 23 24 25 26 27 28
Senegal Made in
Day Cameroon

29 30
Mondays: Motivational Monday and Making a difference Monday
Description: This feature will go in depth on the cast and will showcase how being born
and raised in the DMV has made them into who they are today

Purpose: the purpose of these features is to give the audience more information about the
cast and to give the audience some relatable aspects of the cast. (also takeaway)

Editorial Purpose: the purpose of these features is to gain more tractions to the website
and social media pages. This is also so that we can increase the excitement for the show
so that people are eager for the series to come out

Things needed: Contact information of all the cast members.

Tuesdays: Trivia Tuesday and Cast Feature

Description: these days we will be showcasing others that are from the DMV that have
made a name for themselves in the community or are just doing their thing and or being
successful.

Purpose: the purpose of this is too gain more promotion inside and outside of our social
media platforms. This will be done through emails and direct messages. The email will
contain information regarding how they will be featured as well as how we would like
them to promote their feature if they accept. An interview will also be conducted if they
accept to

Things needed/Budget: Hopefully we can get a feature for a feature/post for a post (free)
but if not, a budget might need to be in place for those that we believe in to help get the
word out there about the docuseries

Wednesdays: Women Crush Wednesday

Description: this day I will be using pictures and writing a blog post about certain events
happening in the DMV.

Purpose: the purpose of this is too showcase what makes up the DMV and how there are
many different cultures that are showcased in the DMV through events.

Things needed budget: N/A the calendar is above

Thursday: Throwback Thursday

Friday: Featuring other Brands Friday

Made in the DMV: For social media, blogs etc.
Description: #madeintheDMV will serve as the inspiration for all the interviews and the
all of the blog post to showcase how being born and raised in the DMV is something
special and is something to take notice of. Through this the hashtag will establish a social
media platform that can stand alone but also provide some foundation that shades can
used for more promotion etc.