INTERNATIONAL BUSINESS

Export-Import Documentation

International Trade Environment

Commercial Relations & Trade Agreements: SAARC, North-East Asia, South-East
Asia, Europe, Russia, U.S., Sub-Saharan African Region, Institutional Framework for
Multilateral Trading Region, Foreign Trade Policy (2004-09)-Major Provisions
India’s Foreign Trade-Trends in India’s Export & Analysis
Managing Export Business
Organizing Export Firm, Product Identification for Exports, Export Pricing Decisions
Marketing Channel Decisions, Locating buyers
Execution of Export Order
Processing of an Export Order, Arranging Export Finance, Labeling, Packaging, &
Marking, Pre-Shipment Export Documents, Shipment of Export Goods:
Documentation Requirement for Excise Clearance & Custom Clearance
Post-Export Follow-up
Collection of Documents under D/P & D/A, Settlement of payment under L/C
Post-Shipment Finance, Export Incentives & Facilities
Import Procedures
Import of Unrestricted/Restricted/Capital Goods, Import under Duty Exemption
Schemes, Procedure For Custom Clearance, Warehousing of Imported goods
Import by EOQ/EPZ/SEZ

Suggested Readings
1. Khurana, P.K., Export Management, Galgotia Publication
2. Export Manual & Documentation, Nabhi Publication
3. Cherunilam, Francis, International Trade & Export Management, Himalaya
Publication
4. Balagopal, T.A.S., Export Marketing, Himalaya Publication
 Cross Cultural & Comparative Management

Culture & IB – Concept, Characteristics, Front stage & Backstage Culture, Cultural
Universals, Cultural Change, Ethnocentrism
Comparing Cultures – Hofstede’s Framework, Trompenaar’s Cultural Orientations,
Kluckhorn & Stodtbeck’s Cultural Orientations, Project Globe Study
Organizational Culture – Concept, Characteristics, Functions, Impact of National
Culture, Organizational Culture in MNCs
Cross Cultural Communication–Language Linguistic Diversity, Language & Culture,
Linguistic Styles, Policy Implication for Countries & MNCs
Cross Cultural Communication–Non-Verbal Dimension: Body Postures, Hand
Gestures, Facial Expression, Gaze, Proxemics, Body Contact
Culture & Shaping Human Motivation: Education, Religion &Values
Negotiating Across Cultures: Effective Strategies, Use of Interpreters, Global
Negotiators
International Negotiator Profiles: Relationship Focused Vs Deal Focused Cultures
Global Business Protocol & Etiquette
Culture, Corruption & Bribery
Cross Cultural Business – Doing Business with Europeans, North Americans, Latin
Americans, Asian and Arab Countries.

Essential Reading
1. Ferraro, Gary P., The Cultural Dimension of International Business, Pearson
Prentice Hall
2. Terpestra, V., & David, K., The Cultural Environment Of International Business,
South Western Publishing Company
3. Gesteland, Richard R., Cross-Cultural Business Behavior, Viva Books
4. Hodgetts, Richard M; Luthans, Fred & Doh, Jonathan P (2006). International
Management: Culture, Strategy and Behaviour, 6e. New Delhi, Tata McGraw-
Hill.
5. Mead, Richard (2005). International Management: Cross Cultural Dimensions,
3e. Oxford: Blackwell Publishers.
 International Marketing Research
Introduction: Nature & Scope, Challenges, Types & Classification of IMR, Issues in
IMR
Designing IMR: IMR Plan, IMR Process, Structuring Unit of Analysis, Selecting
Information Source
Secondary Data Research: Need, Advantages & Problems in Collecting Secondary
Data, Uses & Evaluating Value of Research
Primary Data Research: Types of Primary Research, Issues in Primary Data
Collection, Establishing Equivalence in IMR
Survey Research: Types, Cultural Influences, Problems Specific to Developing
Countries, Sources of Bias
Multi-Country Scale Development: Measurement & Scaling, Types of Scales,
Scales in Cross-National Research, Measurement of Equivalence
Questionnaire Design: Questionnaire Development, Cultural Issues, Construct
Equivalence
Sampling & Data Collection: Types of Sampling, Determining Sample Size,
Sampling Equivalence, Cultural Issues
Analysis of Multi-Country Data: Multi-Country Data Analysis, Statistical
Techniques-Hypothesis Testing, Chi-Square Testing Assessing Differences in the
Level of Variables between Countries
Assessing Differences in the Structure of Variables: Analysis of Variance,
Correlation Analysis, Factor Analysis, Cluster Analysis, Multidimensional Scaling
Marketing Research in Different Regions: Marketing Research in Europe, Asia-
Pacific, U.S.

Suggested Readings
1. Craig, Samuel C., & Douglas, Susan P., International Marketing Research, Wiley
Publication
2. Kumar V., International Marketing Research, PHI
 International Financial Management

Introduction: Finance Function in Global Business, Challenges, Recent Changes in

Global Financial Market
Balance of Payment: Meaning, Accounting Principles, Components, “Deficit” &
“Surplus” BOP
International Monetary System: Exchange Rate Regimes, IMF, European Monetary
System & Monetary Union
Foreign Exchange Market: Meaning, Participants, Structure, Types of Transactions,
Arbitrage, Speculation, Foreign Exchange Market in India
Exchange Rate Determination: PPP Theory, Theory of Interest Rate, BOP Theory,
Mint Parity Theory, Exchange Rate Forecasting
Currency Futures & Options: Futures Contracts, Markets & Trading Process, Hedging
& Speculation with Currency Futures, Options on Spot & Futures, Option Terminology,
Elementary Hedging Strategies, Futures Options
Foreign Exchange Risk Management: Types of Forex Exposure, Strategies for
Managing Transaction, Operating & Economic Exposure
Financial Swaps: Types of Swap Structures, Evolution of Swap Market, Applications
International Investment & Foreign Operations: Foreign Investment Theories,
Foreign Capital Budgeting Decisions-Evolution of a Project, Cash Flow Determination,
Cost of Capital-Determination
International Project Appraisal: Adjusted Present Value Framework, Project Appraisal
in International Context
1. Accounting Implications of International Activities: Accounting for Foreign
Currency Transactions, Accounting for Foreign Operations

Suggested Readings

1. Apte, Prakash G., International Financial Management, Tata McGraw Hill

2. Shapiro, Alan C., Multinational Financial Management, Wiley & Sons
3. Jain P.K., Peyrard, J., Yadav, Surendra S., International Financial
Management, McMillan India Ltd.
4. Bhalla V.K., International Financial Management, Anmol Publication
5. Levi, Maurice D. Levi, International Finance, McGraw Hill
6. Madura, Jeff, International Financial Management, Thomson South Western
 International Marketing

Introduction: Concept, Challenges & Opportunities in International Marketing, EPRG

Framework, and Internationalization of Firms, Strategic Orientation
International Business Environment
Economic Environment – The World Economy-Overview, Economic Systems, Stages of
Market Development & stages of Economic Development, WTO –Functions & structure
of WTO, WTO Agreements – Overview
Cultural Environment: Basic aspects of culture, Analytical Approaches to Cultural
Factors, Impact of culture on marketing decisions
Political Environment: Types of political systems, Political Risks, Political Risk Analysis
Procedure
Legal Environment: Types of Legal Systems, Basic Principles of Law for International
Business, Areas of particular Concern to MNCs
Analyzing International Market Opportunities: Overview of Global Marketing
Information System & Research, Sources of Market Information, Marketing Research
Process, Segmentation, Targeting & Positioning
Market Entry Strategies
Developing International Marketing Strategies
Product Planning & Decisions: Concept, Product Positioning, Product Design
Consideration, Geographic Expansion-Strategic Alternatives, New Product Development,
Branding & Packaging
Pricing Decisions: Pricing Objectives, Environmental Influences on Pricing Decisions,
Pricing Methods, Transfer Pricing, Dumping, Counter Trade
Global Marketing Channels and Physical Distribution: Channel Objective and
Constraints, Types of Intermediaries, Channel Strategy for New Market Entry.
Promotion Strategy for International Markets:
Global Advertising: Determining Advertising Strategy, Media Selection, Advertising
appeals an Product Characteristics
Global Promotion: Public Relation, Personal Selling, Sales Promotion, Direct Marketing
Managing International Marketing Operations: Organization Design options,
Controlling International Marketing Efforts

Suggested Reading
1. Keegan, Warren J., Global Marketing Management, 2005, PHI
2. Shaw, John J & Onkvisit, Sak, International Marketing Prentice Hall of India
3. Cateora, Philip R. & Graham, John L., International Marketing, 2005, Tata
McGraw- Hill
4. Jain, Subhash C. International Marketing Management, CBS Publisher
5. Joshi, R.M. International Marketing, 2005,Oxford University Press
 Legal Aspects of International Business

Public International Law: Law of Treaties & its Impact on Business, International
Court of Justice- Problem of Jurisdiction
Private International Law: Comparison of National System, Common & Civil Law,
Socialist Law, Islamic Law, Comparative Law
Methods of Resolution: Litigation, Enforcement of Foreign Judgment, Arbitration,
Mediation, Commercial Disputes with Nations
Sales Contract: Modern Sales Law in US- CISG & UCC, Contract Law in Developing
& Socialist Countries
The Carriage of Goods and the Liability of Air & Sea Carriers: Warsaw Convention,
Montreal Convention, Carriage of Goods Act
Regulating Import Competition & Unfair Trade: Safeguard Against Injury, Dumping
& Anti-Dumping Duty, Subsidies & Countervailing Duty
US & EU Trade Laws: Major Provisions & Business Implications
International Marketing Law-Sales Representatives, Advertising & Ethical Issues
The Protection of Intellectual Property Rights: Patents, Trademarks, Copyrights,
Mechanics of IPR Transfer Regulations, Gray Markets
Labor & Employment Discrimination Law: General Directions, Employment
Discrimination Outside US
Environmental Law: Ethical & Practical Considerations, Emerging Problems
Regulating the Competitive Environment: Basic Regulatory Framework,
Extraterritorial Effect of Competition Laws

Suggested Reading
1. August, Ray, International Business Law, Prentice Hall
2. Schaffer, R., Earle, B., Agusti, F, International Business Law & Its Environment,
International Thompson
3. Cheeseman, Henry R., Business Law-Ethical, International & E-Commerce
Environment, Pearson Custom Publishing
4. Kapoor, S.K., International Law, Central Law Agency