Professional Documents
Culture Documents
0 Marketing Plan
process is a business activity that involves a business entity with its customer.
The one that can be known as customer are individual, business such as
There are a few concepts in the marketing plan, which are market size,
market share and sales forecast. Further more, marketing plan helps company to
determine that the company’s activity are carried in an organize way to support
and raise sale of product or service provided. The activities carried out must be
satisfaction and maintain the marketing plans to fulfill our customer’s needs and
wants. We will make sure our product, which is non-alcoholic perfume, will be the
best perfume in Malaysia. Our company believes that satisfied customers will
choose our perfume and will make it as their first choice rather than choosing
another brand of non-alcoholic perfume. This can helps to increase our business
sales and profit. We will make sure our product will be the best in quality and
offering affordable price for all class of customers, races and ages, and its suite
customers.
RAW MATERIAL Berries, red apples, passion fruits,
Regular bottle – RM 15
Use of Product
Our product, which is perfume, consist scents from fruits and flowers. We
important during the day we went to class, work or everywhere else. We provide
two different type of bottle, which is small and regular size for the perfume and it
is easy to bring it everywhere they go. So everything that customer needs and
The product that we handling will be the best product that made from fresh
ingredients. So that customer will love to use it wherever they go and also for
Muslim customer they will love to use it when they perform their prayer. They will
Target market is the group of customer that have needs and wants that
can be fulfilled by the business through the supply of good or services. The key
factors that affect target market are geographic, demographic and psychographic
factor.
SEGMENTATION VARIABLE/BASES
1. GEOGRAPHIC No. 63, Jalan Plumbum P7,
activities.
3% of other customers
regular bottle – RM 15
7.3 Determine the Market Size
A company provides product that could satisfy their customer’s needs and
wants through good supply and services. However, company should identify the
groups of customers that called as target market. Selected target market should
be provided with fulfillment of their needs and wants through products, and it
should bring profit to the company. The customers should be identified
specifically because company couldn’t satisfy and fulfilled the requirement of the
entire population. Besides, the target market ensures that a business could focus
to attend the core group of customers that are potentially high in purchasing the
products offered.
So we managed to conduct a survey focus on the market size after gather
up some information from all the resources.
Calculation of the population:
646,890
Estimated for:
Students
Nearby residences
Other Customers
alternative product or services to the same target market. It is important for our
their experiences, stability in the business, financial ability, target market and
differentiation. This is to prepare our shop to be ready to compete with all the
Product
perfume. It is the nearest shop from UITM Shah Alam, UniSel Shah Alam and
Price
Place
Our place is strategic because nearby to UITM, UniSel and nearby residences
area and thus making the way to our retail store much easer
Promotion
- Social media > we are promoting our product using social media. We will
because the usage of technology will make the words about our product
spread faster.
- Flyers > we are promoting our product using flyers since we are nearby
with UITM, UniSel and nearby residences. It will be a lot of people and
cars that passed by at our shop so we distribute the flyers to the people
Product/ Service
competitors. We will ask the customer whether they satisfy with our product or
not. Besides, if they have any complain about our product or any suggestion to
make our product better, they can write a note and put it in the suggestion box
expenses
Promotion
Grand Opening
Flyers
TOTAL