COURSE PEMBANGUNAN KONSEP DAN IDEA

COURSE CODE RART 1053

SESSION JANUARY 2018/2019
LECTURER PN. NURUL HAIYU SHAHIDAH BINTI NORDIN

ASSIGNMENT 1: MARKS: 15%

SELF METAPHORE

DESCRIPTION: ASSESSMENT: SUBMISSION DATE:

Examine yourself and select an object that serves Presents a structured Week 6 – Monday, 19
as a personal metaphor for you. Then, you will writing with a clear February 2018
explain in what three ways this object represents introduction, middle
you. (the development of
ideas) and conclusion
This is an essay that should take the form of three
different parts. You should have: Report Format &
Technical
I. Introduction
II. The development of ideas
III. Conclusion

Font : Times New Roman

Font Size : 12 pt
Line Spacing : 1.5

Your texts should not exceed THREE (3) pages.

STRICTLY NO PLAGIARISM ALLOWED!

ASSIGNMENT 2: MARKS: 15%

CONCEPTUAL PHOTOGRAPHY

DESCRIPTION: ASSESSMENT: SUBMISSION DATE:

Students are required to shoot a set of conceptual Concept and Idea Week 9 – Monday, 12
images based on the given concepts below: Originality March 2018
Technical
I. Silhouette
II. Folk Art
III. Celebration

Define and explain each concept based on your

understanding in 120 words.

Image Size: A4 (210mm x 297mm)

ASSIGNMENT 3: MARKS: 20%
STORYBOARD

DESCRIPTION: ASSESSMENT: SUBMISSION DATE:

Student is required to produce a 1 page synopsis Concept and Idea Week 14 – Monday, 16
(must be approved by the lecturer) and 30 Originality April 2018
seconds storyboard (10 frames) based on the Technical
following category: Overall

Public Service
Announcements (PSAs)

QUIZ MARKS: 10%

Topics:
I. Layout & Design
II. Typography

FINAL EXAM MARKS: 40%

KURSUS ASAS PERIKLANAN
KOD KURSUS RMED 1023
SESI JANUARI 2018/2019
PENSYARAH PN. NURUL HAIYU SHAHIDAH BINTI NORDIN

KEHADIRAN/ATTENDANCE MARKAH: 10%

PENGLIBATAN KELAS/CLASS PARTICIPATION
KETERANGAN:

Pelajar perlu membuat persediaan dengan membaca buku, nota, artikel jurnal dan bahan-bahan lain
yang diberikan sebelum kelas dan terlibat dalam perbincangan kelas.
Students should prepare by reading books, notes, journal articles and other materials provided before
class and participate class discussions.

TUGASAN 1: MARKAH: 15%

KERTAS REAKSI (REACTION PAPER)

KETERANGAN TUGASAN: PENILAIAN: TARIKH HANTAR:

Tulis pandangan anda bagaimana periklanan Olahan Teks Tugasan perlu dihantar
mempengaruhi gaya hidup pengguna. Berikan Bahasa & Format pada minggu ke- 6
contoh periklanan. perkuliahan
Write a paper about how advertisements influence
consumer lifestyle. Give an example of some
advertisements.
19 Januari 2018
(Isnin)
Kriteria Tugasan
Jenis tulisan (Font): Times New Roman
Taip Langkau (Spacing): 1.5
Muka surat (Page Number): 5 termasuk rujukan
Rujukan (Reference): Minimum 5

AMARAN:
Plagiat tidak dibenarkan.
Plagiarism is not allowed.
TUGASAN 2: MARKAH: 15%
PRINT AD/IKLAN BERCETAK

KETERANGAN TUGASAN: PENILAIAN: TARIKH HANTAR:

Pelajar dikehendaki untuk menghasilkan iklan Konsep dan Idea Tugasan perlu dihantar
majalah berdasarkan tema/kategori berikut: Daya Usaha pada minggu ke- 12
Students are required to produce a magazine ad by Teknikal perkuliahan
the following theme/categories:
2 April 2018
Tourist Attractions in Melaka/ (Isnin)
Tarikan Pelancong di Melaka
Saiz iklan: A4 (210mm x 297mm)
Warna: Warna Penuh (CMYK)
Perisian (software): Adobe Photoshop/Adobe
Illustrator

PANDUAN MENAMPAL HASIL KERJA DI MOUNTING BOARD

1 inci

Artwork
1 inci 1 inci

1 inci (Mounting board)

UJIAN PERTENGAHAN SEMESTER/ PENILAIAN:
MID TERM SEMESTER 20%

PEPERIKSAAN AKHIR/ FINAL EXAM PENILAIAN:

40%