VIDEO 1: WHAT DO YOUR

WORDS
SAY ABOUT YOU
Exercise 1. Analyze Your
Speech
Our first exercise is to analyze your speech to tune into the words and ideas
that come up over and over again. You only need a 2-3 minute speaking
sample to do this exercise, though you can choose a longer sample if you
prefer.
If you’ve already recorded a short audio or video where you talk about your
work or ideas related to your work, go ahead and have that transcribed. If
you don’t have an assistant who can do this for you, simply go to Fiverr.com
and search for “transcription.” You’ll instantly find dozens of people willing to
transcribe your audio file for just $5.
If you don’t have an existing speaking sample that will work, simply record
yourself speaking for 2-3 minutes. You can easily record yourself using the
Voice Memos program on your iPhone or by calling into a service such as
FreeConferenceCall.com.
Please don’t get hung up over finding the perfect speech sample, the whole
idea of this exercise is to capture how you naturally talk. So it’s better to
choose something quick and easy.
Get that sample transcribed. Once you have the transcripts, go through them
and circle the words or ideas that seem to come up over and over again.
Then look back over the words and ideas that you circled.
The idea is to “word map” yourself so you can discover what really matters to
you and consciously start to use words that convey what you stand for and
what you want for the people who choose to work with you.
Here are some things to look for:
• Was there anything that surprised you or revealed something about
yourself that you didn’t know?
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WORD MAPPING :
- A impartasi intr-o comunitate trantica
- Un mod fascinant de a tria viata :
libertate, efervescenta, iubire,
transfigurare
- O calatoare, o cautatoare pasionta
 - Un vis calauzitor (ideal), care continua
- aspiratie
- Cuplu, iubire, sexua;itate sacralizata,
exprimarea iubirii, relaTII POLARE, eros,
- Viata, femeie, barbat, cuplu, polarizare,
eros, iubire, sacralizare, implinire,
efervescenta,
- Trecerea de la cartile de educatie
sexuala la Secretele Amorului
Transfigurator ecstatic si povestea cum i-
am spus-o Ancutei pe Skype,
cautatoarea pasionata pe calea trantica,
ce vreau sa fiu cand voi fi mare, cuplu,
sacralitae, iubire ideala, tantra,
comunitate.

Mai multa solaritate, sa ilocuiesc cuvantul

vis ca sa nu par o visatoare.
VIS CALAUZITOR
VIS CARE CONTINUA
(Continuitate, perseverenta, tenacitate,
menire, vocative, ce am de daruit lumii
• Did any of your words reveal core values or beliefs that drive you to do
what you do?
• Was there anything that you noticed in your speech patterns that you want
to change or stop saying that may undermine your message or reveal a lack
of confidence or belief in what you do?

Exercise 2. Analyze Your Writing

Now the second part of this exercise is to analyze the words you write.
1. First you’re going to choose a writing sample that’s 2-3 pages long or
between 800 and 1200 words.
2. Next you’re going to throw that sample into a word processing program
that allows you to format it double-spaced. This will give you room to mark-it-
up and make your notes.
3. Now, you’re going to print out 3 copies of this document. One copy for
each exercise.
Great. Now that you’ve got that. Let’s dive in.
PART 1:
On the first print-out, you’re going to word map yourself. This means you’re
going to look for all the words, phrases or ideas you tend to repeat over and
over again. These are words that have “juice” and “charge” for you... And
these are words that reveal what you value and what you believe -- whether
you realize it or not.
The reason why I think it’s important to analyze both the words you say and
the words you write is that most people write differently than the way they
speak. I can’t tell you how many times I’ve watched a really witty, vibrant
person turn into Encyclopedia Britannica as soon as they try to write
something. It’s like all their personality drains away from them the moment
they put pen to paper, because they think they have to sound professional.
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Whether or not you respond to your own emails and write your own content
and copy, I recommend bringing your written voice as close as possible to
your speaking voice.
Analyze the first print-out to discover:
• What are the words, phrases or ideas that you use over and over again?
What are the words, phrases and ideas that most reveal your values and
beliefs?
• Was there anything that surprised you or revealed something about
yourself that you didn’t know?
• Was there anything that you noticed in your writing that you want to
change or stop doing? Perhaps something that may undermine your message
or reveal a lack of confidence or belief in what you do?
PART 2:
It’s time to get out that second print-out. And this time around, instead of
focusing on the words, phrases and ideas that you tend to repeat over and
over again, I want you to focus on the kinds of words that you use. I’m talking
about nouns, verbs, adjectives and adverbs.
Nouns are the subject of your speech. They are the person, place, thing,
state or quality that you’re actually talking about. They’re an essential part of
communication, but if you want to lead and inspire people then you need
more verbs, because verbs imply movement, action and change.
Now let’s talk for a moment about adjectives and adverbs.
Adjectives modify nouns and pronouns by describing a particular quality of
the word they are modifying such as having a perfect score or a handsome
husband. Because adjectives modify nouns and pronouns, they can feel like
they’re imposed on the subject. Telling you what to think, rather than letting
you form your own opinion. While they definitely have a use to add color and
specificity and to make something more vivid or poetic such as a beautiful
symphony or the red hills of Georgia, they’re often overused because they’re
so easy to use.
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Now adverbs, on the other hand, modify verbs or clauses. And because they
modify action words, they often go unnoticed & unchallenged by the brain
and have the effect of enhancing what you’re saying and adding excitement
and movement, rather than weighing it down.
I love the idea of being able to effortlessly do something, or quickly solve a
problem, or instantly go to the front of the line.
So your second exercise is to count the number of nouns, verbs, adverbs and
adjectives in your writing sample. If you notice that you’re relying too heavily
on nouns and adjectives, then you may want to try to incorporate more verbs
and adverbs.
• # OF NOUNS
• # OF VERBS
• # OF ADVERBS
• # OF ADJECTIVES
• Are there any changes you want to make to your writing in terms of kinds of
words that you use?
PART 3:
While the first two exercises looked at your writing at the level of the
individual words you use, our last exercise looks at how you write at the level
of your sentences. In other words, we’re going to look at how you string
words together to create meaning.
There are 3 kinds of proper sentences: simple, compound and complex. And
in the marketing world, where meaning and emotion are often more
important than having good grammar, sentence fragments are also
important. While proper sentences contain three things: a subject, a verb,
and a complete thought, fragments may have only 1 or 2 of these things.
Simple sentences contain a subject, a verb and express a complete thought,
but usually don’t contain any kind of punctuation other than the period at the
end of the sentence. In other words, simple sentences contain a single
independent clause such as:
• Here’s To The Crazy Ones.
• They push the human race forward.
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Now compound sentences join 2 independent clauses together by a
conjunction word such as “for”, “and”, “nor”, “but”, “or”, “yet”, or “so”. As in
this sentence: • You can quote them, disagree with them, glorify, or vilify
them.
Finally a complex sentence has an “independent clause” and a “dependent
clause.” They always include a “subordinator” word such as “because”,
“since”, “after”, “although,” “when” or “while” and they often include a
relative pronoun such as “that”, “who” or “which”.
Here is 2 examples of complex sentences:
• While some may see them as the crazy ones, we see genius.
• Because the people who are crazy enough to think they can change the
world - are the ones who DO!
So the exercise is to count the type and number of sentences in your writing
sample:
• # OF SENTENCE FRAGMENTS:
• # OF SIMPLE SENTENCES:
• # OF COMPOUND SENTENCES:
• # OF COMPLEX SENTENCES:
The most powerful writing has a good mix of sentence styles to keep your
language interesting, dynamic and rhythmic.
If you have a lot of compound and complex sentences, you may want to
break it up and keep it interesting with some fragments and simple
sentences. Like this. And this. Or create rhythm through repetition like Martin
Luther King does in his “I Have a Dream” speech.
• Are there any changes you want to make to the balance of sentence types
you use?
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The other thing I recommend is to count the number of words in each
sentence then calculate your average number of words per sentence.
• AVERAGE # OF WORDS PER SENTENCE:
If your average word score is high -- let’s say over 20 words per sentence),
then try to reduce it.
• Are there any changes you want to make to your sentence length?