You are on page 1of 14

LOK POKHREL

1936 Emily Ct, Cape Girardeau, MO, USA


lokpokhrel11@yahoo.com/1-701-630-8223

EDUCATION
Doctoral Candidate (ABD) Health Communication & Public Relations,
Washington St. University
Health Comm., Public Relations, Advertising, Qualitative &
Quantitative, Research, Science Comm., Strategic Comm.

M. A Journalism/Communication, Georgia State University, USA Aug 2009


Advertising, Public Relations, Persuasion, Research Methods

M.A. Journalism and Mass Comm., Public Relations, Kantipur City College,
Purbanchal University. Dec 2004

RECENT DIPLOMA/CERTIFICATION Expect. May ‘17

Advanced Social Media Strategy (ASMS) –Hootsuite Inc.- June ‘17


SI-Newhouse, Syracuse University, NY
 Social media Situational & Environmental Analysis
 Strategic Planning Process – monitoring/measurement/ROI
 Content Strategy
 Crisis management

PROFESSIONAL/ACADEMIC EXPERIENCE
PUBLIC INFORMATION & STRATEGIC COMMUNICATIONS, INTERN May’16-July’16
The United Nations (UNHQ), New York

Division for Ocean Affairs & Law of the Sea, Office of Legal Affairs UNHQ/New York
Achievements
 Media workshop: designed lesson plans for public information & media literacy, delivered a lecture
followed by workshop/Q&A at UN-DOALOS.
o Lecture attendees/audiences: Nippon fellows representing various countries at DOALOS, & few
DOALOS staff (June 3, ’16)
 Conducted research to identify key audiences of DOALOS using survey and interviews.
 Conducted situation analysis and SWOT analysis for strategic communication plan
 Conducted stakeholder analysis –to incorporate into the strategic comm. plan.
 Conducted media relations and outreach survey for DOALOS
 Wrote detailed media relations/outreach plan: for both traditional & social media platforms.
 Submitted a detailed social media strategic communication plan & media outreach plan along with
recommendations for UN-DOALOS.
 Prepared & submitted reports of ocean conferences
 Monitored, filtered, and distributed the ocean affairs related news to the division members
Duties and Responsibilities
Lok Pokhrel
Page 2

 Prepare strategic communication plan incorporating UN-Division of Ocean Affairs & Law of the Sea
(DOALOS) key stakeholders and state parties concerning ocean affairs
 Work with supervisor to formulate community relations based communication plan for UN-DOALOS -
Nippon Fellowship program.
 Set up effective media relations plan with goal/strategies/tactics for maximum visibility of DOALOS
 Help track and monitor media coverage of ocean affairs and help build database and circulation.
 Support the social media focal point person, design social media content based communication campaigns
for regular process
 Assist in editing of documents, newsletter, preparing press release, pitch memos, or any other
reports/letters for the media, if necessary.
 Draft public information materials, including press releases, media advisories, web stories, information
notes and fact sheets, social media campaigns;
 Research, compile, draft and edit basic information for use in the preparation and production of public
information materials, including social media content, website content, and public information campaign
proposals.
 Monitor current events and other news related to ocean issues;
 Analyze the effectiveness of the division’s media relations activities
 Manage meeting agendas and draft meeting notes;
 Participate in organizing and setting up for special events
 Take on other special projects and collaborate with other colleagues as assigned.

ADVISER, Public Relations Students Society of America (PRSSA)


Minnesota State University-Chapter Aug. ‘14-May’16

Achievements
 Directed and advised all the public relations major/minor students (2014-16)
 Achieved advising outcomes by:
o Coaching effective presentation & communication skills
o Training them team building, collaboration skills
o Providing opportunities to meet & learn from local media industry professionals
o Guiding public relations campaign projects –which got accepted into conferences
o Having students present their public relations campaigns into various conferences
o Turning students competitive to win awards for their PR campaign projects
 Collaborated with college marketing dept. to develop a brand, social media and public relations tool box for
the students.
 Pitched the idea of public relations, communication, media related major or minor to first-year students
 Pitched and delivered media relations training to non-communication major students
 Trained & prepared students for PRSSA national conferences for
-Effective public speaking skills
-Organization skills including managing with deadlines
-Use of discretion for judgment at critical times
 Monitored & advised on PRSSA’s social media activities; instructed with metrics of evaluation
 Co-directed Bateman communication & public relations conference
 Planned and organized for summer multimedia high school camp

Duties and Responsibilities


 Advising students -PR and Adv. Campus chapter
 Engaging with univ. community to understand and promote best practices
 Sanctioning budgets for the PR campaigns
Lok Pokhrel
Page 3

 Monitoring PRSSA campus chapter’s media relations; & social media monitoring & evaluation for
effectiveness (mainly providing training to students)
 Selecting and training the student groups to prepare them for national and regional competitions (PRSSA
Bateman case study competition)
 Participating in professional development and training.

ADVISER, Riverfront Public Relations Agency


South East Missouri State University (SEMO), Cape Girardeau, MO 2016-contd.
Duties and Responsibilities

 Create and implement PR strategy for the agency


 Participate in weekly meetings of the firm,
 Advise the firm/agency –with best practices
 Supervise, evaluate, and monitor the agency work.
 Liaise with research teams to deliver insight and knowledge to enhance the firm’s reputation with key
messaging and positioning through the media and other external channels
 Contribute to the agency’s media monitoring and evaluation exercise and support the firm’s social media
channels

Assistant Professor*1/Instructor, Public Relations & Strategic Communication


South East Missouri State University, (SEMO), Cape Girardeau, MO Aug2016-May 2018
[ACEJMC and CEPR Accredited Public Relations and Mass Media Program]

Achievements
 Began teaching at SEMO from fall 2016 (will update soon)
Duties & Responsibilities
 Guide and contribute to the development of teaching approaches that highlight the strategic role that PR
and Advertising play in the media industry as a whole.
 Conduct supervision of the program of study
 Conduct supervision of public relations major and research projects. 

 Conduct tutorials, practical classes, demonstrations, workshops, student field excursions, clinical sessions
and studio sessions. 


 Prepare and deliver lectures and seminars. 



 Engage in marking and assessment. 

 Identify and act upon opportunities for advancing research that engages with industry and communities,
including the media industry, non-profit sector, etc.
 Currently, teaching the following undergraduate courses
o MC 301: Mass Communication Theory & Research Methods
o MC 434: Public Relations Campaigns (Senior Capstone Course)
o MC 333: Multi Media Designs and Production (on ADOBE CS Suite)
o MC 231: Strategic Public Relations
 Advising Students (30 students per semester)
 Supervising/leading and directing the student run public relations firm “Riverfront PR”

1 Upon incompletion of PhD in time, tenure position was rescinded and I became instructor.
Lok Pokhrel
Page 4

 Conducting research
 Serving in various committees in the University and department

Assistant Professor*2 of Public Relations & Advertising


Minnesota State University, Moorhead. 2014-2016

Achievements
 Introduced new courses of studies for Public relations and strategic communication courses.
 Developed online course, fully implemented instructional technology for class deliveries
 Incorporated social media & online tools for mass communication course
 Revamped the PR and Adv. Courses with the focus of integrated marketing comm.
 Students learned hand on media relations skills (all forms of media), networking/partnering, celebrities and
special events, campaigns (both non-profit and for-profit), communication strategies, advertising
campaigns, integrated brand communication,
 Conducted monitoring & evaluation of course syllabus, teaching methods, materials, delivery of the
contents –to ensure effective online and classroom teaching outcome
 Executed experiential learning of communication:
o Brought local companies and startups into my media classes
o Students learned team building, manage multi-dimensional teams,
 Achieved student learning outcomes:
o Legal, ethical, and moral considerations inherent in public information/PR and Adv.
o Workings of new media landscape – as the conduit to reach target audience.
o Techniques and their appropriate and strategic use in changing media landscape
o Techniques with principles so as to transfer them into workable solutions
o 4 steps process in PR –Research, Planning, Implementation and Evaluation
o Measurement process: output to outcome focused.
o Students wrote strategic communication plan: for-profit/non-profit.
o Public information/public relations campaign planning and execution.
o Risk/crisis communication, plan/execution
o Conduct research: survey, experiment, focus group, content analysis, stakeholder analysis
o Writing, editing on traditional & social media platforms
o Public communication and social media
o Media/outreach relations
o Corporate, and non-profit public communications processes
 Monitoring & evaluation skills (including social media monitoring of the campaigns)
 Analyzed the effectiveness of media relations activities of school of journalism and communication
 Presented & published 2 research papers
 Got media coverage of my research
Duties and Responsibilities
 Design course for principles of public relations
 Teach the fundamental understanding of public relations, public information principles, theories, and
practices
 Teach communication research methods including stakeholders analysis
 Develop an understanding of the four step process of public relations
 Teach how business, government, and not-for-profit organizations use public information and public
relations to alter, adapt to or maintain their environments to achieve organizational goals.
 Teach approaches, strategies, techniques of conducting media relations & media outreach
 Teaching the following courses:
o Introduction to Public Relations,

2
A fixed term position (that would require ABD/MA)
Lok Pokhrel
Page 5

o Advertising & Integrated Marketing Comm.


o Intro. To Mass Media courses, &
o Public Speaking
 Conducting media/communication research
 Monitor and evaluate the course contents, syllabus, peer evaluation, students evaluations –for quality
control
 Supervise the effectiveness of the department’s media relations & social media pages/activities
 Involve into scholarly activities: by presenting & submitting communications/media related research to
national/international conventions or publications
 Serve into various campus committees and communities

INSTRUCTOR, Multimedia Content Creation/Mass Media


Washington State University 2009-2014

Achievements

 Awarded with the Best Communication/Media Graduate Teaching Award, Murrow College, WSU
 Developed syllabus for multi-media content creation course
 Developed course contents for online and off-line courses including media content creation course
 Awarded with best graduate student on ethical communication (AEJMC)-a national recognition

 Successfully completed graduate level teaching methods course (UNIV 591) aimed for future
communication professors.
 Delivered numerous presentations on health communication & public relations

 Presented health communication research works at national & international conferences
 Conducted monitoring & evaluation of course syllabus, teaching materials, delivery of the contents, to
ensure effective online and classroom teaching outcome
 Co-hosted teaching panels for graduate students and trained new graduate students, orientation fall 2012,
Murrow College WSU.
 Monitored and evaluated student bogs, blog posts; maintained copyright/trademark/plagiarism concerns
for integrity
 Taught Public Speaking course: I taught various mass communication, media and journalism courses,
including:
o Multi-media Content Creation

o Communication and Society

o Public Speaking
o Media /Journalism Ethics courses

Duties and Responsibilities


 Teach multi-media content creation (COM 210)


 Teach web 2.0 based journalism and storytelling course along with ADOBE CS skills
 Teach Communication in an Information Society

 Teach Mass Media and Society

 Work as a teaching assistant for Edward R. Murrow Legacy in Communication
 Support developing course syllabus
 Develop media materials and course content materials using multi-media
Lok Pokhrel
Page 6

GRADUATE ASSISTANT for Undergraduate Advising


Georgia State University 2008-09

Achievements

Advising outcomes:

o Students got internships in metro-Atlanta's premiere telecomm industries, PR firms and non-profit
organizations. Students achieved career goals.
o Increased student retention rate in the dept. of communication (increased due to the advisement on
their progress and potentially due to their internship because it increased likelihood for future job)
o Organized events in the department & participated in other event venues for effective advising.
o Evaluated and monitored the advising outcome: compared with other departments and recommended
strategies and operational level tactics for the increased output

Duties and Responsibilities


 Assisted in developing academic advising plan



 Informed communication/journalism/PR students of their responsibilities
 Advised on academic progress of dept.'s undergraduate majors

 Advised Jou./Comm. tracks: PR, Adv., Print/Digital/Broadcast Jou., etc.

 Advise students on university's graduation requirements.

 Advised transfer students about potential transfer credits etc.

 Assisted supervisor in facilitating the placements of interns in metro-Atlanta's premiere
telecommunications industries, public relations firms, magazines and other publications, film/video
production and post-production houses, non-profit organizations, & state government.
 Provided academic/career advising to the senior students for potential industry placements and internship
opportunities.

GRADUATE RESEARCH ASSISTANT


Georgia State University 2007-08

Achievements
 Conducted research: survey, content analysis, media message experiment and focus group
 Analyzed data, interpreted results and communicated.
 Drafted narrative reports and correspondences.
 Communicated research reports clearly and effectively in writing.
 Conducted proper screening & evaluation of research participants
 Assisted primary researcher/professor with monitoring and evaluation of research projects
 Assisted the primary researcher in writing grants proposals
 Learnt skills: research, writing, & communicating/presentation (key achievement as a grad student)

Duties and Responsibilities


 Analyze media coverage of presidential elections


Lok Pokhrel
Page 7

 Conduct media content analysis



 Manage and ensure quality control of data entered into databases and
 Enter and manage data.
 Monitor quality of data.
 Assist in interpreting data and research findings.
 Assist program and research teams with designing and formatting, editing, and development of reports,
handouts or PowerPoint.
 Provide program development, administrative and research support in other areas upon request, such as
generating meeting minutes.
 Assist professors gather and write literature review (presidential research and health comm. research)

 Assist researchers & professors designing survey measures and experimental designs


EDITOR/TRANSLATOR (Consultant Position)


International Committee of the Red Cross (ICRC) 2005-06

Achievements
 Translated Nepal Communist Party’s (Maoist) manifesto from Nepali into English language for ICRC in
Nepal.
o This was conducted in the strict security atmosphere during the insurgency period in Nepal (closed
door within the premise of ICRC’s Nepal office in Kathmandu)
 Translated Geneva Convention document from English into Nepali language.
 Edited the translated document and other documents including pamphlets
 Conducted technical editing & copy-editing of documents

Duties and Responsibilities


 Oversee technical editing and copy-editing of the draft for readability and consistency
 Editing the documents with a view to ensure:
o The spirit of the original text in Nepali/English;
o Adequate translation of the terminology;
o Consistency in text, data and bibliography;
o The publications are structured and organized in a format consistent with ICRC standards;
o Revisit the edited text for the authenticity
 Oversee technical editing and copy-editing of the English draft for readability and consistency
 Conduct the technical editing and copy-editing
 The technical editing and copy-editing will concentrate on flow and clarity of argument, sequencing,
consistency, especially between text and tables and figures and integration of text and boxes, content
errors, style and punctuation, spelling and grammar.
 Check the quality of the final publications and ensure their correctness, verification that the final
translation/editing matches the final original drafts;

PUBLIC INFORMATION OFFICER


United Nations (UN)/National Human Rights Commission of Nepal (NHRC) 2004-05

Achievements
 Identified key audiences/stakeholders, and translated them into communication.
 Increased networking and pitched stories to national/international media
 Significantly increased UN/NHRC’s visibility into media and made its works discernible by networking and
pitching stories to national/international media.
Lok Pokhrel
Page 8

 Pitched media materials with the use of multimedia storytelling and data visualization.
 Increased UN/NHRC’s distinctiveness into media
 Introduced research based PR practice; formative survey and focus group as the primary source of
knowledge, including the secondary sources.
 Analyzed PR requirements and translated them into communication
 Took sole responsibility of formulating plans and key objectives for PR program that brought visible
changes.
 Wrote and issued press releases and organized press briefings on behalf of the UN/NHRC or in coordination
with non-government organization (NGO) partners.
 Produced factsheets and other informational and promotional materials about the NHRC’s program in
Nepal.
 Assisted in research and writing of briefing materials.
 Monitored and evaluated UN-NHRC’s communication programs and media materials for effectiveness –
with the use of standard practices

Duties and Responsibilities


 Developing strategic communication plan for the UN/National Human Rights Commission
 Counseling with services including IT, legal, audio-video, translation and documentation units
 Identifying audience/key stakeholders and publics.
 Aligning messages with key publics and channels and tactics to achieve UN/national human rights
commission’s communication objectives.
 Developing and maintaining a well-functioning suite of integrated communication to achieve strategies and
goals
 Identifying and capitalizing on communication opportunities to advance the strategic priorities of UN.
 Developing a well-functioning strategic communication suite –equipped with research tools, various media
formats for the effectiveness of communication strategies, programs, tactics and messages.
 Developing metrics for evaluation and monitoring of communication projects; align the programs with
standard international practice.

PUBLIC RELATIONS OFFICER


The World Bank Financial Sector Reform Project at Nepal Bank Limited 2002-04

Achievements

 Established a formative research based PR campaign


 Significantly altered Nepal Bank Ltd.’s negative image of poor performing bank into a customer-centered
bank by focusing on targeted PR interventions.
 Overhauled the traditional press release focused PR, and diversified it.
 Instituonalized PR by establishing a new documentation unit within the office,
 Increased visibility of Nepal Bank implementing an effective strategic comm. plan.
 Developed metrics to evaluate effectiveness of communications plans, materials, and messages in Nepal
Bank by incorporating standards of evaluation.
 Produced media materials –newsletter, multi-media stories, reports, briefs and pitches.

Duties and Responsibilities


 Develop communication plans incorporating all stakeholders’ priorities and objectives
 Implement and measure results of strategic communications plans
 Translate corporate strategies into communications strategies that are grounded in research, including
measurable objectives,
 Conduct evaluation of strategic comm. plan for effective return.
Lok Pokhrel
Page 9

 Coordinate with internal communications to ensure corporate understanding of reform progress and
milestones.
 Partner with external communications teams (Media outlets, PR firms, and Adv. agencies) on all
communications programs
 Identify key audiences and partners, contact stakeholders
 Issue press releases and defend against the negative rumors of the bank reform program.
 Plan, write & edit print/digital content supporting key priorities and initiatives.
 Pitch briefings, news stories; edit publications & reports
 Manage content for accuracy, clarity, grammar, style & consistency.

SKILLS
Research Skills Communication PR/Journalism Skills
 Quantitative and qualitative Presenting data in narrative,  Public & Media relations
research methods storytelling way  Data Journalism
 Develop experimental design in  Confident spokesperson  Issues/crisis Management
research  Solid written and verbal  Marketing Strategies, & Campaign
 Survey measures communication  Corporate Communication
 SPSS and STATA software  Exposure in Intl. & Multilateral  Reporting, writing/copy-editing
 Focus Group & Market Research Agencies (UN & WB) across platforms
 Regression, Correlation, SEM Media Intelligence/Analytics  Multimedia Content based
 Doodle, Survey Monkey, WebX  Web Trends, web behavior Journalism
 Media Content Analysis  Social media listening,  Web writing, online news
Instructional Design (LMS) monitoring, SMO  ADOBE CS Suite
 Consult, train, & serve as designer  Blogging, social networking,
 Design, develop, evaluate,  Meltwater (for Univ) media sharing, sound slides, RSS,
 Develop learning outcomes  HootSuite (for Univ) & podcasting
 7 yrs. Experience: Moodle,  CisionPoint (for Univ)
Blackboard, D2L, Angel.  Tableau (for Univ)
Visit my complete portfolio at http://lokpokhrel.weebly.com/

MEDIA REPORTS ON MY RESEARCH


o News on Lok Pokhrel's Research on “The Socially Constructed Body: Constructing the Meanings of Obesity
through Media and Social Interactions”
o Lok's Research on Health Communication presented at Intl. Convention of AEJMC, SFO
o Lok's Research for Social Cause -Feature Story on "Advocate"

CLASSES: TEACHING/TAUGHT
Assistant Professor/Instructor, Southeast Missouri State University, Cape Girardeau, MO, USA
ACEJMC Accredited Comm. Program
o MC 301: Mass Communication Theory & Res. Methods: 3 credit hrs. 2016-Current
o MC 434: Public Relations Campaigns & Cases (Senior Capstone): 3 credit hrs. 2016-Current
o MC 333: Multi Media Designs and Production (on ADOBE CS Suite): 3 credit hrs. 2016-Current
o MC 231: Strategic Relations: 3 credit hrs. 2016-Current

Assistant Professor: Minnesota State University, Moorhead, MN, USA


o Principles of Public Relations (COM 304): 3 Credit hrs. 2014-May 2016
Lok Pokhrel
Page 10

o Principles of Advertising (COM 303): 3 Credit hrs. 2014- May 2016


o Introduction to Mass Media (COM 100): 3 Credit hrs. 2014-May 2016
o Introduction to Mass Media (COM 101) ONLINE: 3 Credit hrs. 2015-May 2016
o Public Speaking & Technical Communication (COM 100): 3 Credit hrs. 2015-May 2016
Instructor: Washington State University, WA, USA
o Comm. in an Information Society (COM 102):3 Credit hrs. 2013-2014
o Digital Media Content Creation (COM 210):3 Credit hrs. 2012-2013
o Mass Comm. and Society (COM 101): 3 Credit hrs. 2011-2012
o Edward R. Murrow Legacy in Comm. (COM 265): 3 Credit hrs. 2010-2011
o Public Speaking (COMST 102): 3 Credit hrs. 2009-2010

Instructor (Part Time): Kantipur City College (Pokhara University), Kathmandu Nepal
o Technical English/Communication (Engineering: B.Tech./B.E): 6 Credit hrs. 2002-2004
Lecturer (Part Time): Everest College, Kathmandu, Nepal
o English for Business Studies (Technical English/Communication): 6 Credit hrs. 1999-2002
Lecturer (Part Time): Brihaspati College, Kathmandu, Nepal
o English Language and Composition: 6 credit hrs. 1999-2002
Lecturer (Part Time): Kathmandu Engineering College (KEC) –TU Affiliated
o English for Engineers and Technical Communication: 6 Credit hrs. 1999-2000
Lecturer (Part Time): Tribhuwan University, Nepal
o British and American Short Fiction (20th Century) for M.A. Classes: 6 credit hrs. 1999-2000
o Western Literary Theories (M.A. classes): 6 Credit hrs. 1999-2000
Guest Lecturer
United Nations/Office of Legal Affairs (OLA)-DOALOS June 3, 2016
o Delivered lecture and conducted study session on Strategic Communications
o Key audiences: UN office of legal affairs (UN-DOALOS) staff and Nippon fellow attendees for UN/DOALOS-
Nippon Foundation fellowship program (Program Convener: Ms. Valentina Germani, Legal Officer, UN
Office of Legal Affairs)
Guest Lecturer
University of Winnipeg, Canada March 15, 2016
o Delivered a lecturer on Crisis Communication followed by a training and workshop
o Key audiences: Professors, Public Relations Society of Manitoba (Canada) Members, Journalists/students
(Program Convener: Professor Chris Alibi)

PUBLICATIONS AND PRESENTATIONS


Please find my research publications and presentations in this link:
http://lokpokhrel.weebly.com/research.html

BOOK

Pokhrel, L. (2010). Appropriation of Yoga and other indigenous knowledge and cultural heritage: A critical analysis of
the legal regime of intellectual property rights. Saarbrucken, Germany: VDM Verlag Dr. Muller.

PEER REVIEWED JOURNAL ARTICLES (in-press/under review)

Pokhrel, L. (2016 in-press). How does Doctor-Patient Communication Differ Based on the Gender of Doctor and the
Patient? An Analysis of Entertainment-Education Based Network Medical Drama Grey's Anatomy. Journal of
Mass Communication
Lok Pokhrel
Page 11

Pokhrel, L. (2014). Manifestation of stakeholder model of communitarian ethics in the U.S. newspapers: An
examination of ethical concerns in the promotion of public health. Under first review by Journal of Mass
Media Ethics.

Pokhrel, L. (2016). Social movement organization and communication ethics: An ethical analysis of consumer-
directed health care communication campaign of Tea Party Patriots (TPP). Under first review by Western
Journal of Communication.

Pokhrel, L. (2016). Copyrighting Yoga: A Critical Analysis of the Legal Regime of Intellectual Property Rights. Under
first review by Fordham Intellectual Property, Media & Entertainment Law Journal.

PEER REVIEWED CONFERENCE PAPERS (National and Intl. Conferences Only)

Pokhrel, L.(2015 Aug.). Weekly newsmagazines’ framing of obesity, responsibility attribution, and moral discourses.
Proceedings of Media Ethics Division of the Association of Education in Journalism and Mass
Communication, AEJMC, San Francisco.

Pokhrel, L. (2015, Nov.). News weeklies’ framing of obesity: A critical discourse analysis and ethical implications.
Proceedings of Health Communication Division, National Communication Association (NCA) annual
convention, Las Vegas, Nevada.

Pokhrel, L. (2013 August). Manifestation of stakeholder model of communitarian ethics in the U.S. newspapers: An
examination of ethical concerns in the promotion of public health. Proceedings of Media Ethics Division of
the Association of Education in Journalism and Mass Communication, AEJMC annual conference,
Washington DC. : (Recipient of Carol Burnett-AEJMC “runner up” award).

Pokhrel, L. (2012 May). Copyrighting Yoga: A critical analysis of the legal regime of intellectual property rights.
Proceedings of Communication Law and Policy Division of the International Communication Association
(ICA) Annual International Conference. Phoenix, Arizona. (Recipient of Best Paper Award).

Austin, E. & Pokhrel, L. (2012 August). The relationship of critical thinking toward alcohol ads with perceptions of
message trustworthiness and fairness. Proceedings of Mass Communication and Society Division of the
Association of Education in Journalism and Mass Communication, AEJMC annual conference, Chicago.

Pokhrel, L. (2012 February). Provider-patient communication and gender difference in a televised drama: An
entertainment education approach. Presented at the Wiley Annual Research Symposium, Washington State
University, Pullman, WA.

Pokhrel, L. (2011 August). How does doctor-patient communication differ based on the gender of doctor and the
gender of patient?: An analysis of entertainment-education based network medical drama “Grey’s
Anatomy”. Presented to the Communicating Science, Health, Environment, and Risk Division (COMSHER)
Division of AEJMC annual conference, St Louis, MO.

WORK-IN-PROGRESS

Austin, E. & Pokhrel, L. (2016). The relationship of critical thinking toward alcohol ads with perceptions of message
trustworthiness and fairness. Manuscript in the final stage to submit into Journalism and Mass
Communication Quarterly.
Lok Pokhrel
Page 12

Pokhrel, L., Artstein, M., Ran, W., Radaniena-Hita, M., &Yang, C. (since 2016). A Preliminary Study of Social Cognitive
Theory Guided Entertainment Education: Using Xtranormal to Educate College Students about the HPV
Vaccine, Manuscript in progress for AEJMC, 2016.

Pokhrel, L. (since 2016). Societal v. Individual Responsibility Message Attributes on Obesity: A Meta Analysis.
Manuscript in planning stage, for either AEJMC or ICA.

Pokhrel, L. (since 2016). Theorizing Communication of Reality Television: Cultural Myth of American Dream and
Reality in the Ideology of Pimp my Ride. Manuscript in planning stage.

SKILLS HIGHLIGHT
COMMUNICATION SKILLS

 Expert in media relations –with technical and industry trade press, bloggers, senior editors and journalists
at major broadcast, print, wire services and online outlet.
 A confident spokesperson –ability to go deep into technical topics.
 Adept at translating technical topics into easy-to-understand and relevant language.
 Customer and team oriented –builds strong relationships; enjoys and can successfully partner with peers
across and beyond organization.
 Strong communicator, solid written and verbal communication skills, craft and deliver key messages to a
variety of audiences. Skilled in presenting data in narrative way
 Skilled in advertising, digital, public relations, experiential marketing, consumer insights, brand planning
and management,
 Expert in organizational communication, internal communication, consumer messaging, marketing
communication
 Experienced in management of Outlook, Targeted Mailer, Internal Social Media (internal comm. system)
 Adept in marketing strategy and campaigns
 Experienced and interested in data visualization, reporting, and tool building in order to scale operations
and increase visibility to the data/results
 Understanding of enterprise level web analytics tools and underlying data (e.g., Adobe Omniture, Google
Analytics Premium, Web Trends)
 Experienced in social media, web behavior, social media listening, search etc.

JOURNALISM SKILLS

 Skilled in reporting, writing/copy-editing across platforms/mediums


 Good at generating story ideas
 Strong familiarity with the production and distribution of news online
 Skilled multimedia journalism
 Skilled in blogging, social networking, media sharing, sound slides, RSS, & podcasting
 Writing across platforms, including Web writing
 Adept in data management including interactive graphics, databases and mash-ups.
 Skilled in traditional media and reporting, writing, editing (Worked as an intern at “The Rising Nepal” –
national English daily)
 Extensive knowledge of English grammar, editorial principles and practices

MARKET RESEARCH SKILLS/EXPERIENCE


Lok Pokhrel
Page 13

 Completed a graduate course on marketing research


 Completed 3 graduate courses on quantitative and qualitative research methods
 Completed a graduate course on experimental design in research; applied in marketing research
 Worked in the World Bank/Nepal Bank Limited as a PR/marketing officer
 Submitted full research paper on market research, WSU Pullman

MULTIMEDIA CONTENT CREATION (STORYTELLING)

 Taught college level –multimedia content creation course -2 years.


 Experienced in ADOBE CS suite (PS/Illustrator/In-Design/Audition/Premiere-Video etc).
 Multi-media storytelling skill in web.2 platform
 Knowledge and expertise on design and multimedia production
 Adept in reporting, interviewing and news writing

CAMPAIGN CONTRIBUTOR

 Wrote and edited content based on social norms and social cognitive theory distributed to WSU freshmen
on sexual assault prevention on “Campus Campaign Against Sexual Assault,” at WSU for my research
project.
 Assisted with formative and evaluative research, including focus groups, intercept interviews, an
experiment and surveys

RESEARCH SKILLS AND SOFTWARE USE

 Adept in examining various methodological issues related to the accumulation and dissemination of
knowledge in the social scientific research in the field of Marketing and Communication.
 Able to investigate the basic concepts related to philosophy of science
 Able to investigate the nature of causality.
 Understanding of reliability, validity (internal, external, etc.) and threats to each.
 Informed of ethical aspects of conducting behavioral research.
 Knowledge to operate SPSS and STATA software.
 PR/ Media Intelligence Software
o Meltwater
o CisionPoint
o Hootsuite
o Tableau
 Good insight of experimental study design, focus group, survey, interviewing
 Experience in developing survey measures.
 Able to analyze both quantitative and qualitative data
 Able to conduct quantitative content analysis (including social media and mobile communication)

AWARDS AND HONORS


Carol Burnett-AEJMC Award (2013) Media Ethics Division –AEJMC. Carol Burnett-AEJMC Award
Best Paper/Poster Award (2012) International Communication Association (ICA), Phoenix, May 24-28,
2012. ICA Best Paper Award, 2012
Research Award (2012) Washington State University, April 27, 2012.
Research/Travel Award (2012) Intl. Communication Association (ICA) travel award. May 2012.
Lok Pokhrel
Page 14

SERVICES
Editor, Media Ethics Division of AEJMC Aug 2015-2016
I served as an Editor of Association of Education in Journalism and Mass Communication
Newsletter, AEJMC
Head, PF & R, Media Ethics Division of AEJMC Aug 2016-17.

Adviser , Public Relations Student Society of America (PRSSA) Aug 2014-2016


Minnesota State University, Department of Communication & Journalism
Serving as an advisor for PRSSA since Aug 2014-

Coordinator, Research Colloquium 2013-14

Edward R. Murrow Colloquium Series Coordinator, served as a moderator and coordinator of weekly Murrow
Colloquium Series

PROFESSIONAL MEMBERSHIP
PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA) AUG 2014-CONT
Association of Education in Journalism and Mass Communication (AEJMC) Aug 2010-2017
National Communication Association (NCA) Nov 2015-17
International Communication Association (ICA) May 2012-

You might also like