Professional Documents
Culture Documents
Any successful rhetor will captivate an audience with a clear knowledge of the
audience’s beliefs. Doxas are the common belief people share about a certain topic, whether it be
political, social, academic, artful, or anything else that pertains to the human experience. Before
the age of the internet and our vast number of technologies readily available, doxas have
historically been formed through physical meetings or in observing the creative work of others.
Doxas help people find meaning and significance in their life in their pursuit to belong. People
tend to “look for verisimilitude rather than for Truth and build on doxa (common opinion) rather
than on episteme (scientific knowledge)” (Amossy pg. 467). The crucial role of doxa is to
establish a relationship between one’s personal collection of thoughts and opinions and how that
meshes with the thoughts and opinions of others, or with the rhetor in question, to form
collaborative ideas about the world around us; it is an indicator of one’s relationship with society
The internet is an extremely powerful communication tool that brings people from many
different backgrounds together. Through one genre on the internet known as image boards, a
combination of forum-type discussion and picture-related content, people have begun to form
doxas in a similar way people would communicate in real forums in a live setting. However, the
distinct communication channels and the expectations of other internet users account for a large
One particular image board site known as 4chan provides a unique platform in which
controversial and taboo topics, such as racism and sexism, are discussed. There is no explicit
reason given by 4chan to discuss such controversial topics, but the causes for this phenomenon
are also what set it apart from other popular image board sites like Reddit: such causes include
4chan’s exclusivity and its opinion on free speech. Reddit is much more popular via its status as
a commercial website, meaning it must provide advertisements to make money, and it promotes
itself through social plugins and word-of-mouth in order to sustain its place in the public eye.
4chan on the other hand is an organization website, meaning it has no incentive to promote itself
in that way. Reddit is more inviting, allowing any user to create their own subreddit (a thematic
group for people to discuss a topic of their choice), whereas 4chan has a static number of
categories. Furthermore, Reddit has a tighter policy on the topics people discuss: this is reflected
in what mainstream culture deems inappropriate. 4chan has a firm belief on the freedom of
One board found on 4chan named “/pol/” or “Politically Incorrect” is worth noting. The
purpose of this board is to discuss news, world events, and political issues, and the primary
political stances expressed are alt-right and white nationalism, or neo-Nazism. In a way, the
correctness in society today, and these values are rooted in leftist political stances. Controversial
topics find their way to this board, and consequently, 4chan users form an identity amidst the
controversy. This new identity consists of both curious observers and frequent visitors, and
through this identity people form a complex community in which doxas are formed. The
assumption of facts and common beliefs are reflected in the way 4chan users post topics and
respond to threads, and the structure of 4chan threads are what reinforce this behavior.
Anonymity is an important factor to consider in most forms of internet communication.
Removing face-to-face interaction places many boundaries on human connection due to a lack of
regulating feedback. However, 4chan embraces anonymity and takes its impacts to greater
heights. On each topic posted and each reply, “Anonymous” is plastered on top as a title. There
is an option to replace this title with a personal code which can identify the user, but in 4chan
culture this is looked upon poorly. In 4chan circles, being anonymous is personified through an
abbreviated title “anon.” Users are all referred to as “anon,” and thus they have created an
anthropomorphic identity to which all users belong. By being anonymous, a user can be
everybody and nobody at the same time, reflecting the stereotypes associated with all 4chan
The reason anonymity is regarded so highly in 4chan culture is because of its role as an
outlet for people to speak their mind without consequences. In person, one might be reluctant to
share with others their opinion about preserving the white race or how the Holocaust was a
Jewish conspiracy. Even in other places online, it might create unease to post an excessively
vulgar picture that portrays African Americans in a negative way. In the 4chan forums, all of
these sensitive opinions can be unveiled, and thus it is the norm. When 4chan users act as rhetors
in the thread discussions, they have no boundaries on what doxas they can employ to convince
others of their beliefs. They can state with certainty that women are psychologically more
attracted to aggressive and “barbaric” men and how that explains why women welcome refugees
and are more reluctant to reproduce with white men. Albeit very disturbing, these types of
commonly held opinions are no longer considered taboo since 4chan is kept securely outside the
public eye.
The demographic of 4chan consists mainly of those in the counterculture. Since
mainstream culture tends to avoid the extreme, fringe political views that /pol/ users have, they
seek refuge in a place where their opinions are not condemned. To not belong is to belong. This
crucial mantra for most 4chan users is what shapes the doxas they cling to; anything that
represents a publicly held opinion of the mainstream is typically shrugged aside, and these values
are replaced with publicly held opinions of the counterculture. Within the forum posts and thread
replies, people do not have to consider proper discourse and can instead hinge on insults and the
absurd conclusions they have already formed. This crude form of argumentation is further
reinforced by the anonymity mantra; there is no consequence for rude behavior toward someone
argumentation is that the 4chan forums become an echo chamber. Politically Incorrect is
considered a red pill community because the users act under the assumption that their doxas and
ways of thinking represent the cold hard truth, while the rest of people make up the blue pill
society, representing ignorance. This has given 4chan a false sense of superiority, and this is
reflected in the forum posts. For example, they make claims about having “memed Trump into
office.” Their illusions over the power and influence they hold impact the way they argue
amongst themselves and to outsiders. Anyone not in their community is shunned; most /pol/
users express their disdain for Reddit users, most likely since they belong to a heavily
mainstream community. Thus, 4chan users attempt to separate themselves from society, and as a
result the controversial opinions they share bounce back and forth within. Thread replies are
mainly devices for the users to restate and reinforce their deeply-rooted beliefs and not outlets to
Doxas have always been both an indicator of people’s true feelings as well as a tool for
people to navigate how they think and feel in relation to society. The internet and subsequent
evolution of the public forum (and image board) has not replaced this phenomenon, but it has
instead created a less personal platform in which attempts to truly understand each other can be
hindered. The frighteningly inhumane opinions encountered on image boards like 4chan give
more insight into the psychology of belonging and discourse. Rhetors should observe the way
doxas can persist cyclically inside sections of the internet too exclusive to have much connection
anywhere else. Online anonymity, especially in controversial scenarios, is a limitation that can
cause rhetoric to devolve into petty arguments and name calling. One should listen carefully to
the doxas they encounter online, for much is revealed about the individuals who only seek to
https://read.dukeupress.edu/poetics-today/article/23/3/465/20757/How-to-Do-Things-with-Doxa-
Toward-an-Analysis-of