Professional Documents
Culture Documents
Mills and Friesen, 1992), ``brain-based orga- One part of the problem is so basic as to stem
nizations'' (Harari, 1994), ``intellectual from the definition of knowledge itself. An-
capital'' (Stewart, 1994) and the ``economics other is that this field offers neither the
of ideas'' (Wiig, 1997). Knowledge has principles nor the models that anchor think-
assumed this centrality in conjunction with ing and practice in any domain. The resulting
sweeping changes in organizational forms[3] fluster is remarkably similar to organizational
and the dawning post-industrial and infor- culture's struggle with conceptual clarity
mation revolutions (Bell, 1973; Postman, during the 1980s which has been likened to
1993). We find it difficult and we believe the allegory involving an elephant and the
most people find it difficult to weave these truth-seeking blind. But if one takes a meta-
trajectories into a coherent message. analytic view, the design requirements for
Emerging phenomena are fuzzy phenom- these principles and models begin to emerge,
ena, particularly when their importance is and the practical implications become clearer.
fundamental, and knowledge management is
among the fuzziest to arise in recent times.
There is neither agreement nor clarity on Mapping an information space
what, exactly, constitutes the concerted effort
to capture, organize, share and transform the It is a truism that humans seek order in
knowledge that is considered important to a nature's confusion (some believe we simply
corporation. Instead, there exists a patchwork create the illusion) and various means have
of subdomains that deal with one aspect of been developed to do so. One, which is the
the problem while ignoring others. Most, for focus of this article, are those maps that trace
example, would agree that terms like intel- a proximate environment and fix our place in
lectual capital, intellectual assets, knowledge it[4]. The online wwWebster dictionary[5]
resources, information management, learning informs us that maps are first and foremost
organizations and organizational learning are representations that clarify matters. It is in
vague at best. This is to denigrate neither this spirit that we set TriVium's Umap[6] to
serious works nor those that delimit their work on the field of knowledge management.
purview (see Hedlund, 1994) but rather to Umap is a software product that develops
suggest that the domain of knowledge man- conceptual maps of an information space by
agement is pre-pre-paradigmatic in the sense grouping data elements according to the logic
that a fragmented mosaic of views exists of a proprietary technology that manipulates
within the general framework of an emerging the frequency and proximity of words. The
cognitive science. Things are far from certain. output is a map in the form of a tree (trunk,
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Knowledge management(s) Journal of Knowledge Management
Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120
stems, branches) which groups or separates . Institutions of higher learning and con-
data elements based on their similarities and sultants tend to group together, and are
differences. If one applies Umap to the closely linked to strategic services for
Internet using the keywords ``knowledge'' and business.
``management'', the representation in Figure
If one manipulates Umap to generate finer
2 appears.
distinctions by exploring the nodes that stem
We have overlain our interpretation of the
from the keyword ``knowledge'', a refined
thematic elements in this map and circled
cartography produces the information in
their corresponding regions. Some interesting
Figure 3:
issues result for those involved with the . cancer, art and IBM reportedly have a
chaotic field of knowledge management:
relationship with knowledge;
. The user is situated at point X by Umap: . geography and knowledge are somehow
segments of the map closest to the
related (Illinois, Hong Kong);
concerns of the individual (knowledge . a set of service providers are closely
and management) are said to be most
associated with the keyword knowledge
relevant.
Fulcrum, Delphi, ServiceWare and
. The program generates six major clusters
so on.
of information.
. There are many more sites related to Observations like these are divergent in
``management'' than to ``knowledge''. nature: they generate questions, suggest op-
. Sites dealing with productivity and tions and expand the feasible horizon. This
knowledge assets are related to, but mapping of the knowledge management
significantly separated from, sites relating information space also begins to illustrate
to behavioral science and human resource some of the convergences and divergences in
management. this field. It is anything but homogeneous.
Figure 2 A Umap representation of keywords ``knowledge'' and ``management'' in a limited number of Web sites
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Knowledge management(s) Journal of Knowledge Management
Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120
shared, if it is being shared, and control knowledge in such works and, in general,
structures around the process. there are significant differences between
. Document management is used synon- academics and managers in this regard.
ymous with knowledge management by . The bulk of academic/practitioner litera-
certain companies. This is typically a ture on knowledge is case-based and
response to organizing and systematizing anecdotal, e.g. pre-paradigmatic. There
access to exisiting knowledge in a com- are few viable attempts to develop a
pany. knowledge-based theory of the firm.
Conceptual development is haphazard in
The consulting domain that it springs from a variety of sources:
. Most consulting firms are moving ag- economics, sociology, organization,
gressively into the field of knowledge management, psychology, etc.
management. Many of the larger firms . The term intellectual capital denotes an
have implemented substantial systems for emerging trend to introduce the mea-
managing their own stock of knowledge, surement and evaluation of intellectual
and are often cited as leading examples. assets. The newest concepts, ``informa-
. Different consulting firms approach tion ecology'' and ``knowledge ecology''
knowledge management differently and take into account the environment or
several distinct categories are in evidence: context of knowledge.
. Human structures and systems: per- . The literature tends to present an assort-
taining to teams, interpersonal ment of research on various aspects of
dynamics, creativity, innovation. knowledge management: knowledge
. Organizational systems and struc- sharing, knowledge creation, knowledge
tures: generally aimed at networked transfer etc.
organizing forms.
A second phase of work, begun in January
. Technological systems and structures:
1998, sought to find or develop a meta model
most often relating to electronic
of applied knowledge management. As in-
networks, forms of groupware/group
dicated above, the programs, practices and
work, and distance working
models of action that are typically promoted
. Strategic services: aimed at redefining
in this literature are numerous. Our review
the corporate mission, realigning ac-
indicates that several distinct approaches to
tivities, redesigning core processes.
applied knowledge management now exist at
. External services: consulting firms
various degrees of incompatibility. Since none
that provide business intelligence/in-
presented the overview we sought, the task
formation services for purposes of
became one of identifying the dimensions that
marketing and strategy.
underlie the thinking in this field (the
. There is a growing tendency among
epistemological primitives) and assembling
consulting firms to customizie and/or
these into a classification system or taxonomy.
specialize their KM services, often by
Our work in this regard indicates that four
developing best practice methods specific
dimensions underlie much of the current
to a particular industry.
thinking:
(1) time;
The academic domain
(2) type;
. Much of knowledge management dis-
(3) level;
plays the characteristics of a quick-burn
(4) context.
business fad, but the underlying dynamics
are durable. The psycho/social/economic Time
foundations and their future trajectories Various strands of the cognitive sciences have
seem clear. untangled the complexities of their subject by
. The majority of popular and even serious outlining a process of cognition ... that is, the
works on knowledge management ignore critical steps and elements that lead to the
a theory of knowledge ... that is, they fail accomplishment of some act. If we extract a
to define the thing they deal with. There synthetic process appropriate to the concerns
is, however discussion of the nature and of knowledge management, it is possible to
treatment of knowledge. It is nonetheless specify an event chain that from a linear and
possible to identify an implicit theory of structural perspective appears as in Figure 4.
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Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120
While this representation greatly simplifies (3) Package ± At a mundane level this
the interconnected and multiply-causal involves the media that bundle informa-
nature of cognition, it appears to fit many of tion: paper, electronic, voice, multimedia
the issues addressed in this field. We have and so on. There is obviously much to be
defined six key events in the process: said for the effective packaging of infor-
(1) Mapping ± Individuals and organizations mation at this level. More important,
function within information environ- however, is the matter of codification and
ments of their own making. Most of us representation. Before information can be
agree with the truism that we scan for transmitted it must be codified by the
information but fewer acknowledge that, author (who seeks to infuse it with
first these environments are actively con- meaning) and once this is accomplished,
structed and second, they are multiple a representation is launched into a public
not singular. This has important impli- space. Characters on a page, numbers,
cations. If a formalized business maps and balance sheets are all repre-
intelligence system monitors Environ- sentations. The critical issue, of course, is
ment X, for example, the weak signals in the meaning that one extracts from them
and this is anything but a given. This
Environments Y and Z are likely to be
phase is founded in the semantics and
absent from the radar screen. Recent
semiotics of communication.
history suggests that this can be disas-
(4) Store ± Individuals and organizations
trous. There is a balance to be struck
stockpile information in memory systems
between divergence (which can be costly)
of various kinds. These range from the
and convergence, which focuses attention
mysterious chemistry of synaptic response
on a delimited field.
in the brain, to recipe cards, hard disks,
(2) Acquire/capture/create ± From these infor-
filing cabinets, libraries and data ware-
mation environments we appropriate
housers. The identification and retrieval
information or combine the elements that
protocols associated with stored infor-
are judged valuable. This has feedback mation are equally important: little
and feedforward loops with the Mapping benefit is derived from information that
phase since much of what people search exists but cannot be accessed. Some of
for at Time1 is what they expected to find the origins of applied knowledge man-
at Time2. No surprise to fans of DeBono agement are located in this phase (data
and other original thinkers, a large part of warehouses, search engines) and the
the creativity literature is centered on focuses of work appear to remain tech-
developing new inputs during this phase nology-dominated.
by opening horizons in the former. A (5) Apply/share/transfer ± Implicitly, the field
significant body of research that investi- of knowledge management recognizes
gates the filtering and distortion of that information is inherently social.
information, which is pertinent to this There is, in fact, no way of recognizing a
phase, is also finding its way into knowl- stimulus as information or knowledge
edge management. outside a social (not a psychological)
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Knowledge management(s) Journal of Knowledge Management
Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120
stylized their knowledge management efforts, regions of practice that cluster various prac-
but it is also true that notable differences exist tices and processes in the field. We have
in the way each is implementing its programs tentatively identified seven such regions,
(Figure 6). The Map makes these differences corresponding to Figure 8.
apparent: if it fairly represents the scope of These regions appear to be the fuzzy sets
programs and problematics within applied that characterize the real world of applied
KM, companies like Dow, Hughes and knowledge management since few companies
Buckman are clearly making choices. Be they or vendors restrict themselves to the bound-
implicit or the result of open discussion, aries of a single cell. Each cluster illustrated in
decisions are made that lead companies to
Figure 8 is obviously impoverished in relation
navigate in some parts of the KM domain
to the variety of terms and technologies
while neglecting others. This has merit from
implied, but the areas of activity within the
the perspective of adapting programs to a
Map appear to be valid. The conventional
company's specific needs, but it is less
desirable if such decisions are made on the wisdom reported by KM practitioners and
mistaken assumption that some part of the managers is that companies most often follow
Map (such as the ubiquitous intranet) is the a developmental sequence when implement-
domain itself. Likewise, one is able to map the ing a project. They typically gravitate to some
offer from service or product vendors in the region of the Map based on a perceived deficit
field (Figure 7). or strength, and address the problem or
By plotting various KM activities in the opportunity through a KM initiative of some
Map it also becomes possible to define certain kind.
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