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Quick ± in 25 words or less, define knowledge

Knowledge management. Can't do it? You're not alone.

management(s) This was the clarion call sounded by a


business editor in 1995 who (like most
business editors) continued by saying that
Charles Despres and despite its unruly nature, knowledge man-
Daniele Chauvel agement was certain to become a dominant
issue[1]. And so it has. A quick tour of the
ABI/INFORM database reveals that the
number of new KM articles has, on average,
more than doubled each year over the past
decade[2]. If the exponential growth dating
from 1995 continues, we will soon have little
else on the business bookshelf (Figure 1).
In some ways this is already the case. The
fast-breed ``knowledge management'' now
The authors crowding our required reading lists is the
Charles Despres is Professor of Organization at the popular outgrowth of a cognitive science that
Graduate School of Business, Marseille, France and underwrites much of this century's intellec-
Afflilated Professor at the THESEUS Institute, Sophia tual agenda. To make the case that brains are
Antipolis, France (despres@escmp.u-3mrs.fr). useful metaphors for organizations, for ex-
Daniele Chauvel is Director of the Information Center at ample, Morgan (1986) roots his discussion in
the THESEUS Institute, Sophia Antipolis, France cybernetics and self-correcting systems (Wi-
(chauval@theseus.fr). ener, 1961) information processing
(Galbraith, 1977; Simon, 1945) and organi-
Keywords zational learning (Argyris and SchoÈn, 1978).
Each of these is firmly installed in contem-
Best practices, Knowledge mapping,
porary mindsets and anything but a quick-
Knowledge management
burn business fad.
But there is little comfort in noble descent.
Abstract
Knowledge management is clearly on the
This article reviews developments in the field of applied slippery slope of being intuitively important
knowledge management dating from 1990 and argues but intellectually elusive:
that a fragmented mosaic of programs and problematics . Important because, ``With rare excep-
currently exists, at various levels of incompatibility. Using tions, the productivity of a modern
a software product, we map the information space around corporation or nation lies more in its
applied knowledge management as an illustration of this intellectual and systems capabilities than
basic fact. We then describe a research program that in its hard assets ...'' (Quinn et al., 1996).
extends this logic and develop a model on four . Elusive because, ``To define knowledge in
dimensions that appears to order the various programs, a non-abstract and non-sweeping way
practices and processes in this divergent field. Implica- seems to be very difficult. Knowledge
tions for managers of knowledge management initiatives easily becomes everything and nothing''
are discussed, and avenues for future research suggested. (Alvesson, 1993).
The field is rife with this ``everything and
nothing'' dilemma. Knowledge management
is variously at the center of global economic
transformation (Bell, 1973, 1978) organiza-
tional success (De Gues, 1988) the eventual
demise of private enterprise capitalism (Heil-
brunner, 1976), new forms of work and the
forthcoming paradigm shift from InfoWar to
Knowledge Warfare (K-Warfare) (Baumard,
1996). Competitive advantage is located in
Journal of Knowledge Management
Volume 3 . Number 2 . 1999 . pp. 110±120 ``learning organizations'' (Mayo and Lank,
# MCB University Press . ISSN 1367-3270 1994; Quinn et al., 1996; Hedlund, 1994;
110
Knowledge management(s) Journal of Knowledge Management
Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120

Figure 1 Keyword ``knowledge management'' in the ABI/INFORM database, 1988-1998

Mills and Friesen, 1992), ``brain-based orga- One part of the problem is so basic as to stem
nizations'' (Harari, 1994), ``intellectual from the definition of knowledge itself. An-
capital'' (Stewart, 1994) and the ``economics other is that this field offers neither the
of ideas'' (Wiig, 1997). Knowledge has principles nor the models that anchor think-
assumed this centrality in conjunction with ing and practice in any domain. The resulting
sweeping changes in organizational forms[3] fluster is remarkably similar to organizational
and the dawning post-industrial and infor- culture's struggle with conceptual clarity
mation revolutions (Bell, 1973; Postman, during the 1980s which has been likened to
1993). We find it difficult and we believe the allegory involving an elephant and the
most people find it difficult to weave these truth-seeking blind. But if one takes a meta-
trajectories into a coherent message. analytic view, the design requirements for
Emerging phenomena are fuzzy phenom- these principles and models begin to emerge,
ena, particularly when their importance is and the practical implications become clearer.
fundamental, and knowledge management is
among the fuzziest to arise in recent times.
There is neither agreement nor clarity on Mapping an information space
what, exactly, constitutes the concerted effort
to capture, organize, share and transform the It is a truism that humans seek order in
knowledge that is considered important to a nature's confusion (some believe we simply
corporation. Instead, there exists a patchwork create the illusion) and various means have
of subdomains that deal with one aspect of been developed to do so. One, which is the
the problem while ignoring others. Most, for focus of this article, are those maps that trace
example, would agree that terms like intel- a proximate environment and fix our place in
lectual capital, intellectual assets, knowledge it[4]. The online wwWebster dictionary[5]
resources, information management, learning informs us that maps are first and foremost
organizations and organizational learning are representations that clarify matters. It is in
vague at best. This is to denigrate neither this spirit that we set TriVium's Umap[6] to
serious works nor those that delimit their work on the field of knowledge management.
purview (see Hedlund, 1994) but rather to Umap is a software product that develops
suggest that the domain of knowledge man- conceptual maps of an information space by
agement is pre-pre-paradigmatic in the sense grouping data elements according to the logic
that a fragmented mosaic of views exists of a proprietary technology that manipulates
within the general framework of an emerging the frequency and proximity of words. The
cognitive science. Things are far from certain. output is a map in the form of a tree (trunk,
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Knowledge management(s) Journal of Knowledge Management
Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120

stems, branches) which groups or separates . Institutions of higher learning and con-
data elements based on their similarities and sultants tend to group together, and are
differences. If one applies Umap to the closely linked to strategic services for
Internet using the keywords ``knowledge'' and business.
``management'', the representation in Figure
If one manipulates Umap to generate finer
2 appears.
distinctions by exploring the nodes that stem
We have overlain our interpretation of the
from the keyword ``knowledge'', a refined
thematic elements in this map and circled
cartography produces the information in
their corresponding regions. Some interesting
Figure 3:
issues result for those involved with the . cancer, art and IBM reportedly have a
chaotic field of knowledge management:
relationship with knowledge;
. The user is situated at point X by Umap: . geography and knowledge are somehow
segments of the map closest to the
related (Illinois, Hong Kong);
concerns of the individual (knowledge . a set of service providers are closely
and management) are said to be most
associated with the keyword knowledge
relevant.
Fulcrum, Delphi, ServiceWare and
. The program generates six major clusters
so on.
of information.
. There are many more sites related to Observations like these are divergent in
``management'' than to ``knowledge''. nature: they generate questions, suggest op-
. Sites dealing with productivity and tions and expand the feasible horizon. This
knowledge assets are related to, but mapping of the knowledge management
significantly separated from, sites relating information space also begins to illustrate
to behavioral science and human resource some of the convergences and divergences in
management. this field. It is anything but homogeneous.

Figure 2 A Umap representation of keywords ``knowledge'' and ``management'' in a limited number of Web sites

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Knowledge management(s) Journal of Knowledge Management
Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120

Figure 3 Detail of the Umap representation

Mapping knowledge management The corporate domain


. Companies that implement knowledge
These Umap maps are but two examples from management do so in a variety of ways,
the broad-band research that we employed to ranging along certain dimensions:
create another chart of this field. Beginning in . Knowledge as a variable of the firm,
September 1997, we undertook a research versus knowledge as the firm itself.
program that explored the various aspects of . Fundamental and strategic commit-
applied knowledge management in three ment, versus fad followership.
types of literature: academic, consulting and . As a change vehicle, versus strength-
practitioner. Meta analytic by design, the ening existing arrangements.
research aimed to ``make sense'' of the many, . Through and primarily based on
often disparate positions and problematics in technologies (typically electronic),
knowledge management. Approximately 500 versus people.
paper and electronic texts formed the core of
. Knowledge as a source of innovation,
our analysis, accompanied by interviews with value creation.
executives and consultants. This initial phase
. A new approach to human resource
of work reached into many of the fields that management: individual responsibil-
are either foundational to, or closely allied ity for knowledge sharing and
with, knowledge management: learning.
. management;
. There is growing impetus to move from
. economics; ``knowledge management'' to ``intellec-
. organization theory; tual capital''. This is usually an attempt to
. strategy; clarify real and intended contributions to
. human resource management; the bottom line. Much of the field is also
. cognitive psychology; moving towards the delineation of best
. epistemology; practices in various contexts.
. the sociology of science; . Knowledge bases and Intranets are
. creativity; among the most popular ways of imple-
. information science; menting knowledge management.
. information systems. Typically an attempt to share knowledge
Examples of conclusions tentatively drawn in the company, there are typically few
during this phase of work are included below. questions on what knowledge is being
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Knowledge management(s) Journal of Knowledge Management
Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120

shared, if it is being shared, and control knowledge in such works and, in general,
structures around the process. there are significant differences between
. Document management is used synon- academics and managers in this regard.
ymous with knowledge management by . The bulk of academic/practitioner litera-
certain companies. This is typically a ture on knowledge is case-based and
response to organizing and systematizing anecdotal, e.g. pre-paradigmatic. There
access to exisiting knowledge in a com- are few viable attempts to develop a
pany. knowledge-based theory of the firm.
Conceptual development is haphazard in
The consulting domain that it springs from a variety of sources:
. Most consulting firms are moving ag- economics, sociology, organization,
gressively into the field of knowledge management, psychology, etc.
management. Many of the larger firms . The term intellectual capital denotes an
have implemented substantial systems for emerging trend to introduce the mea-
managing their own stock of knowledge, surement and evaluation of intellectual
and are often cited as leading examples. assets. The newest concepts, ``informa-
. Different consulting firms approach tion ecology'' and ``knowledge ecology''
knowledge management differently and take into account the environment or
several distinct categories are in evidence: context of knowledge.
. Human structures and systems: per- . The literature tends to present an assort-
taining to teams, interpersonal ment of research on various aspects of
dynamics, creativity, innovation. knowledge management: knowledge
. Organizational systems and struc- sharing, knowledge creation, knowledge
tures: generally aimed at networked transfer etc.
organizing forms.
A second phase of work, begun in January
. Technological systems and structures:
1998, sought to find or develop a meta model
most often relating to electronic
of applied knowledge management. As in-
networks, forms of groupware/group
dicated above, the programs, practices and
work, and distance working
models of action that are typically promoted
. Strategic services: aimed at redefining
in this literature are numerous. Our review
the corporate mission, realigning ac-
indicates that several distinct approaches to
tivities, redesigning core processes.
applied knowledge management now exist at
. External services: consulting firms
various degrees of incompatibility. Since none
that provide business intelligence/in-
presented the overview we sought, the task
formation services for purposes of
became one of identifying the dimensions that
marketing and strategy.
underlie the thinking in this field (the
. There is a growing tendency among
epistemological primitives) and assembling
consulting firms to customizie and/or
these into a classification system or taxonomy.
specialize their KM services, often by
Our work in this regard indicates that four
developing best practice methods specific
dimensions underlie much of the current
to a particular industry.
thinking:
(1) time;
The academic domain
(2) type;
. Much of knowledge management dis-
(3) level;
plays the characteristics of a quick-burn
(4) context.
business fad, but the underlying dynamics
are durable. The psycho/social/economic Time
foundations and their future trajectories Various strands of the cognitive sciences have
seem clear. untangled the complexities of their subject by
. The majority of popular and even serious outlining a process of cognition ... that is, the
works on knowledge management ignore critical steps and elements that lead to the
a theory of knowledge ... that is, they fail accomplishment of some act. If we extract a
to define the thing they deal with. There synthetic process appropriate to the concerns
is, however discussion of the nature and of knowledge management, it is possible to
treatment of knowledge. It is nonetheless specify an event chain that from a linear and
possible to identify an implicit theory of structural perspective appears as in Figure 4.
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Knowledge management(s) Journal of Knowledge Management
Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120

Figure 4 A knowledge management event chain

While this representation greatly simplifies (3) Package ± At a mundane level this
the interconnected and multiply-causal involves the media that bundle informa-
nature of cognition, it appears to fit many of tion: paper, electronic, voice, multimedia
the issues addressed in this field. We have and so on. There is obviously much to be
defined six key events in the process: said for the effective packaging of infor-
(1) Mapping ± Individuals and organizations mation at this level. More important,
function within information environ- however, is the matter of codification and
ments of their own making. Most of us representation. Before information can be
agree with the truism that we scan for transmitted it must be codified by the
information but fewer acknowledge that, author (who seeks to infuse it with
first these environments are actively con- meaning) and once this is accomplished,
structed and second, they are multiple a representation is launched into a public
not singular. This has important impli- space. Characters on a page, numbers,
cations. If a formalized business maps and balance sheets are all repre-
intelligence system monitors Environ- sentations. The critical issue, of course, is
ment X, for example, the weak signals in the meaning that one extracts from them
and this is anything but a given. This
Environments Y and Z are likely to be
phase is founded in the semantics and
absent from the radar screen. Recent
semiotics of communication.
history suggests that this can be disas-
(4) Store ± Individuals and organizations
trous. There is a balance to be struck
stockpile information in memory systems
between divergence (which can be costly)
of various kinds. These range from the
and convergence, which focuses attention
mysterious chemistry of synaptic response
on a delimited field.
in the brain, to recipe cards, hard disks,
(2) Acquire/capture/create ± From these infor-
filing cabinets, libraries and data ware-
mation environments we appropriate
housers. The identification and retrieval
information or combine the elements that
protocols associated with stored infor-
are judged valuable. This has feedback mation are equally important: little
and feedforward loops with the Mapping benefit is derived from information that
phase since much of what people search exists but cannot be accessed. Some of
for at Time1 is what they expected to find the origins of applied knowledge man-
at Time2. No surprise to fans of DeBono agement are located in this phase (data
and other original thinkers, a large part of warehouses, search engines) and the
the creativity literature is centered on focuses of work appear to remain tech-
developing new inputs during this phase nology-dominated.
by opening horizons in the former. A (5) Apply/share/transfer ± Implicitly, the field
significant body of research that investi- of knowledge management recognizes
gates the filtering and distortion of that information is inherently social.
information, which is pertinent to this There is, in fact, no way of recognizing a
phase, is also finding its way into knowl- stimulus as information or knowledge
edge management. outside a social (not a psychological)
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Knowledge management(s) Journal of Knowledge Management
Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120

process of some kind. This means that Level


knowledge must be communicated and Libraries of literature have distinguished three
the many forms and functions of this levels of social aggregation: individuals,
basic fact abound in the literature: groups and organizations. Business manage-
knowledge cafeÂs, groupware, virtual ment has adopted this thinking since its
teams, communities of practice, and so inception. Individuals are the fundamental
on. The field is also beginning to validate reality of organization and this is particularly
the notion that the value of knowledge is true in knowledge-intensive systems that draw
known only through action. their primary resource from the individual.
(6) Innovate/evolve/transform ± Finally, Individuals accomplish work with and
knowledge must evolve in step with through others: groups confer an identity,
changes in the environment, else it risks physical and psychological resources, organi-
losing its value. This implicates product zational power, a sensemaking ground and so
development programs that build on on. Organizations are complex systems in
experiences in the marketplace, R&D which individuals and groups are the foun-
processes that adapt basic science to a dational elements.
product's needs, creativity processes that Even a quick review of the knowledge
broaden intellectual horizons and so on. management literature reveals that all three
In the language of systems theory, the levels are the object of programs and proble-
issue is change: the extent to which an matics. Some KM applications seek to relate
individual or organization is satisfied to each of the levels while others work exclu-
remain in stasis. sively within only one. Separating matters at
the level of individuals, groups and organiza-
Type tions provides greater clarity and disentangles
The field of knowledge management struggles the various approaches to applied knowledge
with the fact that knowledge is not a simple, management.
stable quantity. There are, in fact, philoso-
phies and sociologies of knowledge devoted to Context
People and groups work within a company
understanding the root phenomenon. One
context ... or so they believe. It is true that
perspective in the philosophy of knowing, for
humans think and act within a context, but
example, makes the following distinctions:
also that first, their thinking and action
. Knowledge: a person knows that X is
create that context and second, the identity
true.
. Information: a person recognizes X as boundaries we fix around legal entities are
social fictions contextually speaking, given the
information.
. Competence: a person is able to accom- wide-ranging work interactions we all have.
plish X. This is a complex and subtle matter. The
. Acquaintance: a person is familiar with X. importance of an organization's culture, for
example, is increasingly cited in the KM
These are clearly not the same thing, yet there literature relative to the expectations that lie
is little express acknowledgement in the field therein and the systems and structures it
that the concept of knowledge is multiplex animates.
rather than singular. Currently, the most A deeper importance lies in the seldom
prominent distinction with regard to types of acknowledged reality that nothing has any
knowledge is that of Tacit and Explicit. This meaning outside of a context. That is to say,
has a long and respected history in the black has no meaning apart from white;
philosophy of knowledge (Polyani, 1962) as neither has any meaning apart from a color
well as more recent works in the field of scheme; color schemes are inherently culture-
expert systems and organization theory. The bound and so on. The relevance for KM is
importance of Tacit and Explicit knowledge is that a datum may or may not be meaningful
also increasingly recognized by managers and as a consequence of its context. The impli-
the subject of discussion within knowledge cation, which has anecdotal support in the
management. For these reasons, as well as its KM literature, is that initiatives should begin
parsimony, we included this basic distinction by specifying their meaning-making con-
in the taxonomy. text(s) and build from there.
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Knowledge management(s) Journal of Knowledge Management
Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120

Navigating a map of knowledge of internal knowledge and efforts to link


management people.

Assembling these dimensions creates a tax- Dow Chemicals


onomy or map that appears to position most ``There are obvious reasons why a company,
of the practices that companies, consultants such as Dow, that expects to earn a high
and academics are applying in knowledge income through licensing its technology
management (Figure 5). Each cell in this 3X5 would want to systematize information on
matrix (which we will call the Map) is patents, make that information accessible not
partitioned to include both Tacit and Explicit only to research and manufacturing, but also
knowledge, and the overall framework is to the marketing staff'' (Mullin, 1996). Dow
embedded in a context whose definition is is frequently cited for its ``Patent Tree'' which
contingent on the purposes of the analysis. maps the dominance, breadth of coverage and
One value of this classification system is that opportunities in a business area vis-aÁ-vis the
its dimensions appear to embrace the various patents held in the company. This also
discourses that exist in applied knowledge investigates which competitors and inventors
management today. As a corollary, the simi- are active in the area and is evolving into a
larities and differences among these ``Knowledge Tree'' that includes other intel-
discourses are identifiable. lectual assets
We present an example using vignettes of
three companies that are publicly available: Buckman Laboratories
Dow, Hughes Space Communications and Buckman found that its average employee
Buckmann Laboratories. spent 80 percent of his/her time with custo-
mers. Its KM effort seeks to focus the full
Hughes Space Communications weight of Buckman's collective expertise on
Hughes conducts highly specialized work with customer requirements. The company has
employees of high technical qualification. shifted from centralized management to a
According to Arian Ward, Leader of Learning customer-focused culture based on knowl-
and Change (Ward and Leo, 1996), the edge sharing. It is stated that the power of the
company suffered from islands of knowledge: organization resides in the minds of its
``We want to link our islands of knowledge, people. Buckman has implemented a world-
and we call our linking efforts the `Knowledge wide intranet (K'Netix) that facilitates the
Highway'. Our Knowledge Highway is a sharing of knowledge and experience, en-
human network that is supported by tech- courages employee inputs, records problems
nology when practical.'' This includes a and solutions to develop a continuously-
systematic way of capturing and sharing updated knowledgebase.
knowledge through a knowledge base, news There are overlaps in the activities of these
group archives, a yellow pages, the mapping companies and it is certainly true that we have

Figure 5 A taxonomy of applied knowledgement management on four dimensions

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Knowledge management(s) Journal of Knowledge Management
Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120

stylized their knowledge management efforts, regions of practice that cluster various prac-
but it is also true that notable differences exist tices and processes in the field. We have
in the way each is implementing its programs tentatively identified seven such regions,
(Figure 6). The Map makes these differences corresponding to Figure 8.
apparent: if it fairly represents the scope of These regions appear to be the fuzzy sets
programs and problematics within applied that characterize the real world of applied
KM, companies like Dow, Hughes and knowledge management since few companies
Buckman are clearly making choices. Be they or vendors restrict themselves to the bound-
implicit or the result of open discussion, aries of a single cell. Each cluster illustrated in
decisions are made that lead companies to
Figure 8 is obviously impoverished in relation
navigate in some parts of the KM domain
to the variety of terms and technologies
while neglecting others. This has merit from
implied, but the areas of activity within the
the perspective of adapting programs to a
Map appear to be valid. The conventional
company's specific needs, but it is less
desirable if such decisions are made on the wisdom reported by KM practitioners and
mistaken assumption that some part of the managers is that companies most often follow
Map (such as the ubiquitous intranet) is the a developmental sequence when implement-
domain itself. Likewise, one is able to map the ing a project. They typically gravitate to some
offer from service or product vendors in the region of the Map based on a perceived deficit
field (Figure 7). or strength, and address the problem or
By plotting various KM activities in the opportunity through a KM initiative of some
Map it also becomes possible to define certain kind.

Figure 6 A map of KM programs and practices

Figure 7 A map of KM products and services

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Knowledge management(s) Journal of Knowledge Management
Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120

Figure 8 Regions of practice within knowledge management

Conclusion and implications required in different areas and at different


levels.
The central point of this article is that Further research is being conducted at the
knowledge management is the Map is THESEUS Institute to test and refine the
knowledge management. Managers working dimensions of this taxonomy. One program of
in this field should realize that KM is more work is addressing its scholarly foundations
than groupware or an intranet (Group level/ while another is testing the usefulness and
Package-Store & Share-Apply in the KM applicability of the Map with working man-
Map), more than business intelligence (Or- agers. Among the questions being examined
ganization level/Scan-Map) and more than a are the following:
yellow pages database of employee CVs (1) Origins: is there a region of practice where
(Individual level/Package- Store). A person companies typically define their KM
may choose to implement a yellow pages problematics and begin their KM pro-
database via an intranet and this is certainly grams?
acceptable that person but she/he should (2) Movement: is there a developmental se-
know where she/he is navigating in the Map. quence within the Map that companies
Our research indicates that most companies typically follow?
implement such KM projects on a small, (3) Specificities: are there differences in
experimental scale and then expand into other the way companies implement KM ac-
areas of the Map. The Map itself is a chart of tivities within the Map according to
the feasible options. industry, size, type, national origin or
It seems clear that knowledge management other factors?
as a distinct field of work is now and has (4) Formal/informal structures: do companies
always been rooted in the individual and his that successfully implement KM pro-
or her behavior. With the formalization of this grams in one area of the map have
field, attention has shifted upward in the Map informal structures and systems in others
towards the systems and structures that that act as necessary antecedents?
encourage the generation, transfer, applica- These and other research avenues are cur-
tion and re-invention of knowledge in a rently being investigated through a 72- item
company. Much of this movement has been questionnaire that measures activities and
occasioned by the information technologies behaviors within each cell, as well as through
that facilitate one-to-one, one-to-many, and ethnographic research and informal contacts.
many-to-one communication. It also implies Our ultimate goal is the development of a
that successful KM programs are conceptua- meta model that not only places the field on a
lized as process-based rather than static more sure-footed intellectual basis, but also
structures. This said, the Map appears to be a helps to equip it with more effective tools for
helpful visualization of the types of activities practitioners.
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Charles Despres and Daniele Chauvel Volume 3 . Number 2 . 1999 . 110±120

Notes Heilbruner, R. (1976), Business Civilization in Decline,


Norton, New York, NY.
1 Ann Stewart editor at CIO magazine. She MacEachren, A. and Menno-Jan, K. Working paper,
continued that knowledge management is, ``... the ``Exploratory (artographic visualization: advancing
subject of a recent torrent of books, magazine the agenda'', http://www.geog.psu.edu./ica/icavus/
articles, conferences, business-school classes, World m&kintro.html
Wide Web sites and even an emerging executive Mayo, A. and Lank, E. (1994), The Power of Learning: A
position (Chief Knowledge Officer)''. Guide to Gaining Competitive Advantage, St Mut,
2 The ABI/INFORM database contains 800 journals of London.
popular and academic merit in fields related to Mills, D. and Friesen, B. (1992), ``The learning organiza-
business. This search recorded the number of new tion'', European Management Journal, Vol. 10
articles that included the keywords ``knowledge No. 2, pp. 146-56.
Morgan, G. (1986), Images of Organizations, Sage
management'' each year between 1988 (3 articles)
Publications, London.
and 1999 (320 articles). Over the ten year period,
Mullin, R. (1996), ``Knowledge management: a cultural
this represents a 10, 566 percent increase.
evolution'', Journal of Business Strategy, Vol. 17
3 The move has been from rational (engineered,
No. 5, pp. 56-9.
segmented, bureaucratic) to natural (organic, pyscho-
Nohria, N. and Eccles, R. (1992), Networks and
social, humanistic) to open and multiply-connected
Organizations, Harvard Business School Press,
organizational forms (Perrow, 1973; Scott, 1987;
Boston, MA.
Noharia and Eccles, 1992; Despres, 1996).
Nonaka, I. (1991), ``The knowledge-creating company'',
4 For an interesting discussion on this topic see
Harvard Business Review, November-December,
MacEachren, A. and Menno-Jan, K. ``Exploratory
pp. 96-104.
cartographic visualization: advancing the agenda''.
Perrow, C. (1973), ``The short and glorious history of
A working paper located at http://www.geog.p-
organization theory'', Organization Dynamics, Summer.
su.edu/ica/icavis/m&kintro.html Peters, T. (1993), ``Thriving in chaos'', Working Woman,
5 The address for Merrian-Webster's wwWebster Vol. 18 No. 9, September, pp. 42-5.
Dictionary is http://www.m-w.com/dictionary.htm Polyani, M. (1962), Personal Knowledge, University of
6 TriVium, 10 Bd de Sebastoppol, 75004 Paris, http:// Chicago Press, Chicago, IL.
www.trivium.com Postman, N. (1993), Technopoly: The Surrender of Culture to
7 This map (created in September 1997 at the result of 5 Technology, Vintage/Random House, New York, NY.
search engines ± AltaVista, HotBot, WebCrawler, Quinn, J., Anderson, P. and Finkelstein, S. (1996),
Excite and Lycos ± constrained to 50 Web sites each) ``Leveraging intellect,'' Academy of Management
is certainly far from exhaustive. It is also one of many Executive, Vol. 10 No. 3.
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