Who Is O-Zone?

Awarded #1 public Wi-Fi Delivers Carrier Grade Wi-Fi

operator for 2015 by Frost solutions for Operators, OTP 50 Million footfall per month
and Sullivan players & Smart Cities

India's
#1 neutral
Building innovative solutions
6,500 private & public Providing affordable
Wi-Fi network hotspots deployed across 23
cities
connectivity to the mass
population
to substitute the lack of
infrastructure and exploit the
power of Wi-Fi
 Who Is O-Zone?

 India's leading neutral Wi-Fi network  Carrier grade open platform with access agreements
 Awarded #1 public Wi-Fi operator for 2015 by with Content Partners, Telco’s, Advertisers, Users
Frost and Sullivan  Aim to build low cost, best experience access
 6,500 Hotspots deployed across 23 cities network for the masses

QSRs Coffee Shops Cinema Chains Malls & Markets Hospitals

NEUTRAL INFRASTUCTURE TO ALLOW ACCESS TO ALL PARTNERS –TELCOS, PARTNERS, GOVT., END USERS
 Recent Performance (last 6 months) July 2015 - 1.6M / month
Jan 2014 - 200K / month

SESSION/ UNIQUE USER HAS

GROWN BY

103%
REPEAT USERS ARE

App: Ozone Connect has hit the 100,000 download mark with a rating
of 4 Star on Google Play
53%
 Recent Performance (last 6 months) Insights to locations

Data usage growth: Average data consumption per user: Average time per user session:

• Overall network by 194% • Jan 2015 – 69 MB • Jan 2015 – 27 mins

• T1 cities by 173% • July 2015 – 150 MB • July 2015 – 45 mins
• T2 cities by 174%
• Mumbai Airport by 243%

Number of sites have grown by

97.4%
Dominating certain sectors. Pipeline is growing strong.
 O-Zone’s Neutral Model – A Win For All Partners

 Access to a cheap and high quality

 Efficient pipe to ensure adoption of
pipe
data heavy content
Advertisers  Offer high indoor QoS to
 Better economics
subscribers

Content
Developers Telcos
Neutral

Device Hotspot
Manufacturers Consumers

 Lower cost of device Clients / Site  Ubiquitous, fast and market-beating

manufacturing Owners user experience
 Demand stimulation by leveraging  Economical solution
customer experience on default
 High quality access to data
Wi-Fi
 Additional revenues
 Increasing customer loyalty and stickiness at no
incremental cost
Market Update

O-Zone Confidential
 India – The Potential For A Broadband Business

• 3rd largest mobile internet base in the world at 130 million with fastest incremental
growth at that size, 2nd Largest by 2015
• 3rd largest economy by GDP (PPP) at $5 trillion fastest growing large economy after
China contribution of internet to India’s GDP amounting to $30 billion

BUT only 2-3 Million people download content, WHY?

• As at July 2014
• Sources: IndiaStat, InternetLiveStats, IAMAI, Facebook, GSMA Intelligence
Exploit the Power of Wi-Fi

Fast

300 Mbps to 1 Gbps data Opportunity to leverage these

throughput speeds speeds

Popular

Ease of use Commonly used in the office and home

Economical

Lowest cost transport Ideal for cellular offload

India Public Wi-Fi Challenges Today

O-Zone Confidential
 Public Wi-Fi Differences In India – Site Owner

SITE OWNER IN DEVELOPED SITE OWNER IN INDIA

WORLD

Vs.

• Site Owner will fund Service Provider to • Site Owner will not fund Capex/ Opex
provide Wi-Fi in location • Site Owner may ask for rent or minimum
• Site Owner will ensure Service Provider revenue guarantee
can sustain service • Site Owner will insist on Revenue Share

HOW CAN A SERVICE PROVIDER MAKE MONEY ?

 Public Wi-Fi Differences In India – Consumer

CONSUMER IN WEST CONSUMER IN INDIA

Vs.

• Treats internet as the 4th utility
• Will invest in a Data Plan for access
• Is educated to
• Site Owner will ensure Service Provider
can sustain service
• Internet penetration low –not evolved to
always require internet
• Highly cost conscious –will seek “free
access” instead of paying
• Reluctant to invest in a data plan due to
affordability

HOW CAN A SERVICE PROVIDER MAKE MONEY ?

O-Zone Strategy In a Challenging Market

O-Zone Confidential
 How to grow a significant business in such a tough market ?

We are at the dawn of Public Wi-Fi in India and focus on:

Creating Touch
Site Acquisition Strategy
Points

Educating Users
Usage Growth
& Drive Usage

Growing
Monetisation Strategy
Revenues

Building For
Operator Interaction
Offload
 Secure A Neutral Hotspot For Monetisation:
Drill For Multiple Revenue Streams

Paid Usage

Advertising

Device Bundling

Content Download & OTT Partnerships

Neutral Hotspot:
Multiple SSID’s
Multiple Partners
Operator Access

Data Analytics

Make A Self Sustaining Revenue Model To Grow The Network

 Experimenting with Multiple Revenue Models
to find a Sustainable Combination

Micro
Caching
Content Operator
Download Access
& OTT
Device Partnerships
Bundling
Advertising
Paid
Usage
Multiple Streams of Monetization
INNOVATION
VIDEO
Conventional Content Distribution
How Speed Fetch works WITHIN A SPEEDFETCH LOCATION THE CONSUMER
DOES NOT EXPERIENCE A DROP IN SPEED. 1GBPS FROM
THE WI-FI ROUTER to 1GBPS OUT ON THE BACKHAUL.
SO A 2.5 HOUR HD MOVIE IS DOWNLOADED IN 8-10 MINS
VS. 60-90 MINS USING THE COVENTIONAL METHOD WITH
ZERO BROADBAND COSTS.
Conventional vs. Speedfetch Content Distribution
Available Content Delivery Networks
Thank You