Professional Documents
Culture Documents
You will collect descriptive and experimental data about soft drink usage and preferences.
Specifically, you will conduct a taste-test for several soft drinks. We will use the results of the
taste-test many times during the remainder of the semester. There are two basic goals of this
exercise: (1) to gain an understanding of experimental design and (2) to provide data for future
examples in class.
1) You will test perceptions of the following soft drinks: Classic Coke, Dr. Pepper, Generic Cola
(or some store brand), and Seven-UP. Please purchase the listed soft drinks and do not
make substitutions.
2) Find 2 subjects to serve on a consumer taste-test panel. They must be familiar with and
willing to drink soft drinks, although they need not be interested in the above brands.
3) First, collect the descriptive information on the “Soft Drink Preference Questionnaire.” THEN
conduct the two taste tests for each subject. I have provided two copies of the
questionnaire and the “Taste-Test Results Form” – one for each subject.
3) You must conduct separate taste tests for each subject. That is, you may not conduct one
taste-test for the group of participants.
You will conduct the taste-test two different times for each subject. During the first run
through, you should use a blind procedure. That is, the subject should not be aware of
(i.e., they should be blind to) the brand name of the soft drink. To ensure that the color of
the soft drink does not affect the blind ratings you must blindfold the subject for the first
presentation. Refer to the first run through the taste-test as the blindfolded presentation.
After they sample the first soft drink:
1) ask the subject to give you their liking score and write their answer in the
Blindfolded Liking Column (see the Taste-test Result Form)
2) then ask them to guess the brand name of the soft-drink that they just consumed.
Write their answer in the Blindfolded Guess column. Repeat this procedure for all
four soft-drinks.
On the second run through the taste-test, you should allow the subject to see the brand of
each sample before they taste and rate it. NOTE: let the subject think that they are
sampling 8 different brands (rather than four brands two times). After they sample the soft
drink:
1) Ask the subject to give you their liking score and write it in the Not Blindfolded
Liking column.
Submit the completed Soft Drink Preference Questionnaire and the Taste-Test Results Form
for each subject.
SOFT DRINK PREFERENCE QUESTIONAIRE
SUBJECT 1
1. Do you drink soft drinks? (Please put an ‘X’ in the appropriate box)
⃞1YES
⃞2 NO, if no, please return this questionnaire.
4. Please check your favorite brand of soda. (Only put an ‘X’ in one box.)
⃞1COCA-COLA
⃞2PEPSI
⃞3SEVEN-UP
⃞4 SPRITE
⃞5DR. PEPPER
⃞6NONE OF THE ABOVE
5. In the past month, have you consumed a soda with your breakfast?
⃞ YES
1
⃞2 NO
6. Please indicate your level of agreement or disagreement with each of the
following statements:
Statement STRONGLY
STRONGLY DISAGREE
AGREE
1. I understand the features of sodas well enough to
evaluate the brands. 1 2 3 4 5 6 7
7. What is the price you normally pay for a 20oz soft drink bottle (vending
machine size) ? $ ____________ (please write-in the amount)
10. Which of the following best describes your racial or ethnic background?
⃞1 WHITE/CAUCASIAN
⃞2 BLACK or AFRICAN AMERICAN
⃞3 ASIAN or ASIAN AMERICAN
⃞4 HISPANIC
⃞5 OTHER (please specify) ___________________________________
LIKING SCORE:
I-----I-----I-----I-----I-----I-----I-----I-----I
1 2 3 4 5 6 7 8 9
Disliked Liked
SOFT DRINK PREFERENCE QUESTIONAIRE
SUBJECT 2
1. Do you drink soft drinks? (Please put an ‘X’ in the appropriate box)
⃞1YES
⃞2 NO, if no, please return this questionnaire.
4. Please check your favorite brand of soda. (Only put an ‘X’ in one box.)
⃞1COCA-COLA
⃞2PEPSI
⃞3SEVEN-UP
⃞4 SPRITE
⃞5DR. PEPPER
⃞6NONE OF THE ABOVE
5. In the past month, have you consumed a soda with your breakfast?
⃞ YES
1
⃞2 NO
6. Please indicate your level of agreement or disagreement with each of the
following statements:
Statement STRONGLY
STRONGLY DISAGREE
AGREE
1. I understand the features of sodas well enough to
evaluate the brands. 1 2 3 4 5 6 7
7. What is the price you normally pay for a 20oz soft drink bottle (vending
machine size) ? $ ____________ (please write-in the amount)
10. Which of the following best describes your racial or ethnic background?
⃞1 WHITE/CAUCASIAN
⃞2 BLACK or AFRICAN AMERICAN
⃞3 ASIAN or ASIAN AMERICAN
⃞4 HISPANIC
⃞5 OTHER (please specify) ___________________________________
LIKING SCORE:
I-----I-----I-----I-----I-----I-----I-----I-----I
1 2 3 4 5 6 7 8 9
Disliked Liked