Professional Documents
Culture Documents
Course Objectives:
1 To expose participants to various perspectives and concepts in the field of Strategic Management
2 To help participants develop skills for applying these concepts to the solution of business problems
Syllabus:
Unit Contents Number of
Number Sessions
objectives to mission & vision. Critical success factors (CSF), Key Performance
Indicators (KPI), Key Result Areas (KRA).
Forces Model of competition, Entry & Exit Barriers, Strategic Group analysis.
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2 Resource based view of a 7+2
firm, meaning, types & sources of competitive advantage,
Resources and Competitive Position, VRIO Framework, competitive
advantage, competitive parity & competitive disadvantage, Core Competence,
characteristics of core competencies, Distinctive competitiveness,
Benchmarking as a method of comparative analysis.
5 5.1 Blue Ocean Strategy: Difference between blue & red ocean strategies, 7+2
principles of blue ocean strategy, Strategy Canvass & Value Curves, Four
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Action framework.
Learning Resources:
1 Text Books Strategic Management and Business Policy by Azhar Kazmi, Tata McGraw-Hill,
Third Edition.
2 Reference Books Strategic Management by Ireland, Hoskisson & Hitt, Indian Edition, Cengage
Learning, 2008 Edition
Competing for the Future by Gary Hamel & C.K. Prahlad, TMGH.
4 Websites http://www.thepalladiumgroup.com
http://www.mckinsey.com
The Five Competitive Forces That Shape Strategy by Porter, Michael E.,
Harvard Business Review, Jan2008, Vol. 86 Issue 1
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Strategy & Society: The Link Between Competitive Advantage and Corporate
Social Responsibility by Porter, Michael E.; Kramer, Mark R., Harvard Business
Review, Dec2006, Vol. 84 Issue 12
Strategy and the Internet by Porter, Michael E., Harvard Business Review,
Mar2001, Vol. 79 Issue 3
The Strategy Concept II: Another Look at Why Organizations Need Strategies
by Mintzberg, Henry. , California Management Review, Fall1987, Vol. 30 Issue
1
Competing Today While Preparing for Tomorrow by Abell, Derek F., Sloan
Management Review, Spring99, Vol. 40 Issue 3
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Semester III Specialization NA
Course Code 302 Type Generic - Core
Course Title Enterprise Performance Management
Course Objectives:
2 To provide inputs with reference to the Investment Decisions along with the techniques for those
decisions
3 To inculcate the evaluation parameters of enterprise in terms of expenses, control systems and
pricing
4 To develop the knowledge of the concept of auditing and its applicability as performance
management tool
Syllabus:
Unit Contents Number of
Number Sessions
3 3.1 Performance Evaluation Parameters for Banks: Customer Base, NPAs, 7+2
Deposits, RoI, Financial Inclusion, Spread, Credit Appraisal, Investments.
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Through Analysis, Multiple Attribute Method, Gross Margin Return on
Investment (GMROI), GMROI as Gross Margin/Average Inventory at Cost.
Learning Resources:
1 Text Books Management Control System by Robert Anthony & Vijay Govindrajan, Tata
McGraw Hill Publishing Co. Ltd., 12 th Edition
4 Websites -
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Semester III Specialization NA
Course Code 303 Type Generic - Core
Course Title Startup and New Venture Management
Course Objectives:
Syllabus:
Unit Contents Number of
Number Sessions
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3 3.1Small Enterprises and Enterprise Launching Formalities: Definition of 7+2
Small Scale; Rationale;Objective; Scope; Role of SME in Economic
Development of India; SME; Registration; NOC fromPollution Board; Machinery
and Equipment Selection.
DGS & DNSIC, export & import, how to apply for assistance procedure,
forms, proceduresfor obtaining contract from Railways, Defence, P & T etc.,
SIDBI.
4.2 Laws :Liabilities under the Factories Act, Shops & Establishment Act,
Industrial Employment (Standing Orders) Act,Environment Protection Act, Sale
of Goods Act, maintenance & submission of statutory records & returns,
Learning Resources:
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R.M. Cengage Press.
Savitribai Phule Pune University MBA Revised Syllabus 2016 17 Page 134
Organizations by Michael H.Morris, Donald F.Kuratko
4 Websites www.nenonline.org/
www.tie.org/
Do You Want to Keep Your Customers Forever?, B. J. Pine II, D. Peppers, and
M. Rogers (1995), HBR (Reprint No. 95209)
The Five Stages of Small Business Growth, Neil C. Churchill, Virginia L. Lewis,
HBR # 83301
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Semester III Specialization NA
Course Code 304 Type Generic Core[6 Credits]
Course Title Summer Internship Project
Course Objectives:
1 To offer the opportunity for the young students to acquire on job the skills, knowledge, attitudes,
and perceptions along with the experience needed to constitute a professional identity.
Summer Internship Project: At the end of Second Semester each student shall undertake a Summer Internship
Project (SIP) for 8 weeks. It is mandatory for the student to seek advance written approval from the faculty
guide and the Director of the Institute about the topic and organization before commencing the SIP. The SIP
may or may not have a Functional Focus, i.e. the student may take up a SIP in his/her intended area of
specialization or in any other functional area of management. Ideally the SIP should exhibit a cross-functional
orientation. The student shall submit a written structured report based on work done during this period on the
basis of suggested guidelines and research methodology.
SIP may be a research project based on primary/ secondary data or may be an operational assignment
involving working by the student on a given task/assignment/project/ etc. in an organization / industry. It is
expected that the SIP shall sensitize the students to the demands of the workplace. The learning outcomes
and utility to the organization must be specifically highlighted.
It should reflect the nature and quantum of work undertaken by the student. The report must reflect 8 weeks of
work and justify the same.
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The student shall submit TWO hard copies & one soft copy (CD) of the project report before 30th September in
Semester III. One hard copy is to be returned to the student by the Institute after the External Viva-Voce.
The Institute shall conduct an internal viva-voce for evaluation of the SIP for 50 marks. The Panel shall
comprise of the Internal Faculty Guide & One additional faculty nominated by the Director.
The Internal & the External viva-voce shall evaluate the project based on:
Copies of SIP report and records of evaluation shall be maintained by the Institute for a period of 3 academic
years.
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