Case study report format

Case Study and Report Format

Produced/compiled by:

Nazim Uddin

(ACCA, MBA, BSc (Hons), BBM)

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 Case study report format

FORMAT
OF
CASE STUDY

Term Definition

Title Page  Topic of the research

 Name of the researcher
 Name of college and programme name (e.g.-Case Study Report submission to
Guildhall College in partial fulfilment of the requirements of Strategic Business Analysis for BA

(Hons) Business Administration, validated and awarded by University of East London).

 Date

Abstract OR Executive Abstract (no more than 250 words).

 Short summary of complete contents:

Summary
 What were your research questions and why were these
important?
 How did you go about answering research questions?
 What did you find out in response to research questions
 What conclusion did you draw regarding research
questions?
Executive Summary (5% of the report or 2/3 pages)
 Summary of important aspects of each report
 Topic area
 Primary aims
 Key findings
 Summary of your approach
 Summary of your recommendations

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 Case study report format

Contents Page Title I

Abstract II
1. Introduction 1
2. Background 3
3. Approach 5
4. Data analysis and findings 6
4.1 .
4.2 .
4.3 .
4.4 .
5. Recommendations
38
6. Conclusions
40
7. References
41
8. Appendix

Introduction Introduction to research report (to provide necessary information to the reader for
better understanding and comprehension of the report ).

 Objective and purpose of the report

 Brief outline of the problems.
 How the report is organised/sign posting/ route map

Background  Description of the current situation — the context (e.g.-Development of

organisation over time, competitive environment, success and survival factors).

How the investigation was carried out.

Approach or
 Explain your methodology
 Justify your choice of analysis tools
Methodology
 Refer to theories/models and relevant publications

Findings Data analysis and findings (structure your chapter around the research questions)

If you are dealing with two or three issues in one report, it may make sense to group
the analysis, findings and recommendations on one issue together before tackling
the next.

Systematic analysis of the data in the case, employing, in turn, each of the elements
of relevant theory you have been taught.

Extraction of the relevant parts of these analyses to answer the question you have
been set.

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 Case study report format

Recommendations Think hard about your conclusions and recommendations. Have you really
demonstrated them, backing up your reasoning with hard evidence (events
and results) from the case study? Have you allowed yourself to be swayed by
the opinions of the organisation’s own managers? They have a vested interest
in showing their actions in the best possible light. You do not have to agree.
Do the facts support their claims of success, or their excuses for failure?

Make sure that, in developing recommendations:

 You have considered the alternatives. There is hardly ever just one,

 You have made it clear why the recommendation you have chosen is the
best of the available alternatives. That means showing what is wrong with
the others

 You have looked at the downside of your proposals. Try to avoid

proposals that would bankrupt the company if they failed, or which can be
easily copied by the competition.

Restate the aim of the report and state how you have achieved it. Present the main
Conclusion
findings and key recommendations in a summarised form for the reader's benefit.
You should also restate the limitations of the report.

Reference List A list of all sources referred to in the report

Appendices Additional information that supports the findings, conclusions

and recommendations

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